Chapter seven hundred and ninety fourth buy a brand hype
"High alcohol consumption, the younger generation doesn't like to drink, and the elderly can't drink. When they get older, the third grade of high school comes, and the doctor first advises them not to drink, or to drink. The words "not drinking" and "sipping" here are different.
They drink high alcohol content, but they don't drink red wine at all.
After drinking for a lifetime, it feels uncomfortable not to drink. Look, isn’t low-alcohol sake just like e-cigarettes? This is an alternative product, and both the older and younger generations can have two drinks.
Sake! In fact, the market in Japan is not that big now. Japan entered the era of otaku culture twenty years ago. Most office workers basically go home from get off work and stay at home. In addition to playing games and reading comics, their comics are quite Regarding our online articles, we have already started.
This group of people was under great pressure, so they went to a roadside beer house to drink a glass of craft beer and then went home. Dinner gatherings became less and less frequent.
Everyone hates meaningless social interactions. So, R’s sake brand is the path our liquor is going to take now, but we can do it in a different way. Those people in the past made a lot of money by speculating on red wine, and Japanese food stores will become more and more popular in the future.
The more it is, just like the western restaurants in the past.
We couldn't make money before this wave because currently no Western restaurant chain brand in China is doing very well, and it's the same around the world.
Of course, if you think fast food restaurants like Pizza Hut count, they may only be able to do that, but with more Japanese restaurants, a group of people will be exposed to sake, and we can sell sake and hype sake. I went to R Ben
This time, I found a lot of sake on the shelves of this supermarket.
In terms of price conversion, it ranges from a few Chinese dollars to more than 900 Chinese dollars. The more expensive ones are like Dassai. The retail price in better supermarkets is about 200 Chinese dollars. The most important thing is that it has a grade.
When it comes to grading, just like our Moutai series is divided into several grades, this is easy to operate. It will be different for sellers with more grades.
This wine is 720ml in Rben supermarket. Some supermarkets sell it for 18 Chinese yuan a bottle, and some sell it for 19 yuan. If we wholesale it on a large scale, we estimate that we can get about 781 bottles.
Or even lower, win the agency rights in other countries, or directly buy out the domestic usage rights. Your domestic winery is completely self-operated.
When the time comes to build a branch factory or OEM factory in China, we will use your winery for processing. The 720 ml Dassai is divided into several qualities. The one I mentioned before costs more than 180 Huaxia coins for a bottle, which is considered quality.
Okay, there is also a bottle with a retail price of 70 or 80 Chinese coins.
The retail price is 70 or 80 Chinese yuan. It is estimated that if we get an agent, it will only cost 30 to 40 yuan a bottle at most, or even lower. By then we will sell more than 300 yuan a bottle. If the quality is good, we will sell 600 to 700 yuan a bottle.
, two to three thousand a bottle, how much profit is there in the middle?
Is this faster than making your own brand to enter the market, and there are no competitors? At the same time, take over all other sake brand agents in R, and then all will be processed and sold in your winery.
If we directly pay agency fees or buyout fees and do not give sales commissions to the other party, these brands can only watch us make money.
Regarding wine, if you want to make something that tastes similar to the original, it probably won’t be a big problem. You can even buy 10,000 bottles from the other party. You are producing 100,000 bottles yourself. You are an agent. Who would have thought that you would make high imitations yourself?
?
The operation plan is that China has Maotai, R has Dassai, and this sake will be directly operated as R’s national liquor, and it will be the best sake in R. It must be tied to Moutai, otherwise it will definitely not be sold, and we will not care when the time comes.
It is for gift giving and dinner gatherings. Anyone who has money and wants to drink sake must drink this to have dignity.
Moreover, we set the price to start at around 300, just to make some people think that Feitian Moutai cannot afford it, so they can try Daji. Our wine is mainly for the Internet, because many people may think that Japanese restaurants are too expensive.
I don’t want to go to eat. It’s more because I don’t want to have a dinner party. But during festivals and the like, I always worry about what kind of wine to buy.
Those that are too expensive cannot afford to buy them, and those that are too cheap are not very attractive. But what if you tell them that this wine costs more than 300 yuan a bottle, is known as R national wine, and has the same status as Moutai in China? Buy it and give it away, and you will be lucky.
Son, it has great style and is not expensive. When the time comes, we will buy out the agency rights and process it ourselves. The cost will be more than 300 yuan, which may be reduced to ten or twenty yuan. Is this better than your own making a new mid-to-high-end brand?
Be good.
All other high-end R-brand sakes on the market are represented by us, so there are no competitors. We can also distribute them to Japanese food stores, and Japanese food stores special editions. The price we give them should not be too high. Several brands are represented by us.
Give it to them and let them sell it. We need them to help us raise the price so that people know that this wine is expensive.
This is not the most important thing. The most important thing is that after your family distributes these wines, you directly use this channel to do other things and obtain the information of the channel dealers. If you have other wines in the future, you can use these channels to promote them. Open
Channel, you understand."
Su Xin instantly understood what Zhao Mingyang meant. He took over the brand agent, or agreed to buy out the use rights, directly process it himself, and buy a ready-made high-end wine brand. However, this high-end wine is actually not that valuable in R, but buying
Come back to China and hype it like crazy, then package it as high-end wine and sell it, and make money for at least ten or eight years.
Zhao Mingyang is right. Obtaining channels is the most important thing. If you make high-end liquor at home, it will be difficult to be accepted by distributors because there are too many liquors on the market. But if you are the best sake, or all high-end sake brands
Are they all in their own hands? Then these channel dealers have no choice. When the time comes, they will bundle other wines and sell them easily.
Mid- to low-end liquor and cocktails are mostly sold in supermarkets, but not through liquor distributors. Those people only pursue high profits, but these people are actually rich. Whoever sells their liquor will have sales volume.
Most people who give gifts from various places will basically get their goods from local distributors, who have regular customers.
"Then I'll contact Ben R." Su Xin said.
"Do you have any connections there?" Zhao Mingyang asked.
"You can contact some people you know and have connections, such as looking for some international students or Chinese people who have settled there," Su Xin said.
"It doesn't matter much. Let me contact you. I know people from several big consortiums over there, and I can do it 10,000 times better than you. Let them help me operate it," Zhao Mingyang said.
"Brother Mingyang, thank you so much. You can't work in vain. How many shares do you want, or if you need help from our family, just ask." Su Xin said.
Zhao Mingyang didn't say anything. He really needed Su Xin to do him a favor, but not now. But Zhao Mingyang didn't do this favor in vain. Zhao Mingyang would definitely get some benefits.