"Tissot is actually a low-end Rolex, although they will not admit it... Both product lines and publicity are moving closer to Rolex. This is your opportunity. Those who are too young cannot afford it, and those who are too mature are unwilling to wear it.
They want young people to come and support them.”
After the show, the celebrities were sitting in the audience, waiting for the release of new watches. Mother and daughter Liu Tianxian were with Fang Yi's team. The mother and daughter listened more seriously than Fang Yi.
Before, the two of them basically relied on their beauty to work hard in the fashion industry, but of course this didn't work. Audrey Hepburn found a big boss to support her. Otherwise, the goddess would still be a small actress in England, and she would not have developed as much as she did later.
Liu Zhenzhen continued to introduce, "Rolex focuses on waterproof sports performance watches, and now Tissot is also in this market... They have signed athletes from motorcycles and racing cars in the sports field, and Tony Parker has been signed in the basketball field..."
"Speaking of domestic...Big S, why can she be a female spokesperson?"
"Because in addition to being an actress, she also publishes books and poetry collections, and has a literary style. She will market herself as a goddess, which is also a kind of personality."
Mother Liu felt that these words were professional and she listened more seriously than before. Fang Yi and Liu Tianxian were talking to each other about puppies across the gap between their seats.
"Can she stand up?" Fang Yi asked softly.
"It's no problem at all! Next time I give her an order, it will definitely work. Fang Yi, why don't you go and see her today."
"Want to fly back to the capital to see it?"
Liu Tianxian's eyes widened, "Isn't it possible?"
Fang Yi was amused by her stupid look, "No, I must be later than you. I heard that the boss here..." Fang Yi raised his hand to indicate the watch on the back of his hand, "They want to communicate with us, I don't know what they communicate with
, but by the time I take care of it, you must have left. Moreover, even if we go back together at night, we won’t be able to watch the dog that night, so we can just chat for a while longer.”
Liu Tianxian frowned and was about to speak, but her mother patted her lovingly and said, "Sissi, you should also listen."
Then Fang Yi smiled apologetically.
This kind of smile is very different from the chin-raised smile when I first met Fang Yi.
Liu Zhenzhen continued, "The same is true for Brother Xiao Ming. In addition to being an actor, he is also releasing records and doing volunteer work. He is also consciously marketing his business persona... I know he has made some money, but the money in the industry is not as good as
There are not many of him, he is the only one who is desperately advocating, Fang Yi, this is also a kind of personality."
Fang Yi's attention was not there. He asked, "Brother Xiao Ming also sang songs? What songs?"
Soon, Brother Xiao Ming’s famous song was brought to Fang Yi to listen to.
"Not at all?"
Liu Zhenzhen took back his phone, "The writing is bad, the lyrics are bad, and the singing is even worse... However, Brother Xiao Ming has also created a perfect image. He can sing, act, and invest in everything, just to receive luxury endorsements... It's just that he is too greedy."
Well, no one knows everything. He raised the tone too high."
Liu Zhenzhen said with emotion, "Actually, if you really want to get these endorsements, you only need to have money. Only really rich people can ignore these things... If you are rich, give him more; if you don't have it, give him what you have."
Take that too. This is the entertainment industry."
Then he said to the two of them, "Isn't it the same with you? God has given all his sincerity to you. The effect of the show just now would be greatly reduced without any one of you."
After hearing this, Liu Tianxian lifted his chin and looked sideways at Fang Yi, blinking.
Unfortunately, Fang Yi was attracted by the watch on the stage.
"Now we are solemnly introducing to you the ~~~ Mike Irving 2009 limited edition... It uses Tissot 2780 movement, the number of working circles of the spring is 18, and the spring is only..."
Mike Owen is a British football star. Because of his strong appeal, he sells so many pieces that Tissot gives him a personal commemorative model. However, domestic stars currently do not have this kind of treatment.
The ghost man on the stage used an exaggerated tone to introduce the performance of the watch, and the interpreter quickly tongued out at the same time. The watch was placed on the ceremonial table in the middle, covered by glass. Following the introduction, the glass slowly opened.
The screen showed the details of the watch. The ghost guys held it up with white gloves like a rare treasure and showed it in front of the camera. Carefully designed lights shone on the watch, making it sparkle.
These battles made the Tissot watch worth several thousand dollars look presentable, and its grade was much higher. The Baodao actress who was already the spokesperson stood on the stage, constantly showing off the items on her arms, showing a skillful smile.
.
Watch endorsements are relatively difficult to get in the industry, because they have to first identify you as a celebrity who loves watches, and then a higher level, you have to be an avid collector of the watch brand. On top of that, you also have to be qualified.
ah.
In other words, not only do you need to be able to lick, you also need to be able to lick.
For example, Rolex's long-term spokesperson Federer is the number one player in the tennis world. They did not choose blindly, but tennis itself is a sport for the middle class and above, and its audience group is highly integrated with Rolex's user group. Someone asked what about golf?
, what about racing cars? Yes, these are all sponsored by Rolex.
At the annual Rolex press conference in China, celebrities from Hong Kong, Taiwan and Taiwan also gathered together. Xie Biwang and Yu Wenle were almost absent at every event, showing off their Rolex watches, hoping to reach the top in one step and get endorsements.
Once this kind of endorsement is obtained, it will be signed for at least five to ten years. From then on, whether it is Shinjuku, Tokyo, or the Champs Elysées in Paris, there will be a huge portrait of the spokesperson. The spokesperson's personality will soar like a rocket.
You have to know that when a large global financial group promotes a person, it is much more powerful than a so-called brokerage company.
The management company of Xie Biwang and Yu Wenle is Emperor Entertainment. The boss Yang Shoucheng started his business by selling watches in the early years and worked for his artists, but he still couldn't get endorsements. He could only let the artists be the audience in the audience every year.
I have bought a drawer full of all kinds of Rolex watches, but I still look familiar in front of big names.
Fang Yi's Tissot is of course far inferior to Rolex, but he also pretended to be a watch enthusiast and temporarily wore a Tissot to show off.
There were only female artists performing on the stage. After a few minutes, they probably felt it was too monotonous, so they asked the candidate male spokesperson to come up and give them a try.
The designated character of Gui Lao is Fang Yi.
His improvisation on the red carpet just now suited the designer's taste. Asian stars are sometimes too restrained and fail to create topics. Brand owners don't want this to happen all the time.
However, their skills are relatively high and it is not easy for them to get off the court and hype them up in person. When swinging in tennis or golf, you will naturally have to show your watch, hit the ball in slow motion, and close up again and again. There is no need for further hype, but most of them
Sometimes we can only hope that the spokesperson will be effective.
Fang Yi is tall and tall. Although he is thin, he fits the European aesthetic. Historically, the first Asian spokesperson for Rolex was the Chinese actor Zun Long.
"Fang Yi~"
The executive on the stage was calling him in a strange tone. It was very awkward at first, but gradually his voice became more precise.
Liu Zhenzhen blushed and wanted to fly up for Fang Yi. Once the male and female spokespersons were photographed in the same frame, and a few ghost guys from Switzerland were added, the endorsement matter would probably be completely settled.
Brother Xiao Ming?
It's better to keep singing your tricks.
Liu Tianxian sat dignifiedly in the audience, watching Fang Yi come up in a daze, and then looked at her watch in aggrieved tone. She was not envious, but because she didn't want Fang Yi to appear with others, even if it was just
Flirtation.
Could it be that Fang Yi is the one picking up that Treasure Island actress on the red carpet in the future?
As she lowered her head and stared at the watch, the silver-white glow on the edge of the watchband reflected a figure getting closer and closer. Before she could raise her head, he took her hand. With a slight exertion, she jogged a few steps to follow her.
Go up.
Brother Xiao Ming on the other side gritted his teeth when he saw this, and he also joined in the fun.
Fang Yi passed by the so-called Mike Irwin 2009 limited edition. He couldn't help but compare it with the one he just bought. He didn't think it was anything special. Maybe his expression was a little too obvious.
Unable to stop himself, he forced the watch onto his hand, untied the original one, and exited to see the overall effect.
Because he was relatively satisfied, Gui Lao clapped his hands excitedly.
Others didn't know what was going on, thinking that the spokesperson was confirmed, and they also applauded. The reporters became enthusiastic again, crowded together, and took pictures crazily.
Amidst the applause, Xiao Ming, who had just come on stage, could only keep smiling and slapping his hands together in pain.
I should be at the bottom of the stage, not inside the stage~