In early September, the two leading actors of "Love Is Afterlife" returned to the mainland for promotion. By this time, they had visited all four major front-line actors, and there were still a few strong second-line actors left.
The current movie promotion does not pay much attention to second-tier cities. Firstly, because the number of theaters has not increased, there is no profit. Do you know how expensive a movie ticket of thirty or forty yuan is for a student? Especially since he can see pirated copies.
Secondly, because the movie’s box office was concentrated in the previous week, it was just enough to cover all the first-tier cities.
By the time it reaches second-tier cities, the movie may be on the verge of being released, and there is no point in continuing the road show. This is the reason why the crew of "Perfect" led by International Zhang would rather visit first-tier cities twice and not go to second-tier cities.
The box office of "Love Is Afterlife" has reached 76 million, and it is the last-come-first-served, fully completing its dominance in the off-season. On September 16, the blockbuster "The Founding of the People's Republic of China" will be released. Before that, it can be said that "Love Is Afterlife"
"These people are the talking heads in the film industry.
Fang Yi took Liu Tianxian to the "Dialogue" column, the sub-program of "China Film Report", and the exclusive interview with "Movie Magazine". Yu Feihong is a genuine female literary youth, and the interview made the reporter anxious, and Liu Tianxian was hiding
She is a literary young woman, but her interviews have unexpected program effects.
"After "The King of Kung Fu", Yifei has not taken on any films. At first, "Love Is Here to Come" did not expect it to be a box office success. But now it has reached this point...well," the host scratched his head.
"Outdated" is a more euphemistic way of saying it, "It's developed a bit slowly."
Liu Tianxian replied: "If you can't receive it, then you can't receive it. What can I do?"
"Don't you think it's a pity?"
"What's a pity? It's a pity that you rested too much."
"In this film, your image is very different from that of the fairy sister. Is it intentional to break through yourself and let the audience see another you?"
"No, just because I like it."
Liu Tianxian felt that his answer was not straightforward enough, so he struck again, "I never thought about proving anything to others. It would be too tiring and boring."
…
Waiting for the report to be disclosed truthfully, the effect will be quite good, and compared with today's high-EQ answers, it will be in a league of its own.
Fang Yi would often be amused when he heard the interview, and would try to make up for what Liu Tianxian said, so as not to be slandered by others because of her outspoken words. In fact, there was another person who was very effective in conducting interviews, Liu Mi.
Liu Mi used to speak freely in her early years, but now that she is in trouble, she is more particular about her words; Liu Tianxian has hit the wall and will not look back. At worst, he will continue to work flexibly and save enough money. Liu Xianyu doesn't care at all. He just wants to lie down and study.
philosophy.
"Fang Yi, where did you see my book?"
"That philosophy book, "Conversations with God"?"
"Yes."
Fang Yi couldn't say that he directly read the reference answers on the last page. He said, "I looked at that book with difficulty. It may take longer."
Liu Tianxian said, "I have read a lot of philosophy books in the past few years. If you like them, I will recommend them to you. Fang Yi, philosophy is a scientific science."
Fang Yi waved his hand, "Let me finish studying this book first."
On the 4th, the crew of "Love Is Afterlife" held a celebration banquet. There were no common activities such as smashing ice. Instead, a symposium was held in accordance with Yu Feihong's request.
At the meeting, Yu Feihong answered many reasons why the film became popular, most of which were related to the starring role. If the media compared her with the international chapter, she would not answer any of them.
"Why hasn't "Love After Life" been released yet? Why is there still a box office?"
Fang Yi's answer was, "It's not a pure romance film, so even after the Chinese Valentine's Day, I didn't die suddenly."
"Love Is Afterlife" has a rating of 7.9 on Douban, which is already commendable given the Internet atmosphere of "America Afterlife" because this film has values, not a simple romance, but also the director's thinking.
Romance films are a typical genre film, and it is not an exaggeration to say that it is even the most important genre film besides comedies. The advantage of genre films is that they have clear goals. The audience who enters the theater has psychological expectations. If you make the film, I will pay for it.
The disadvantage is that it is not long-lasting, and cannot persist like the national football team. It often starts like a dragon crossing the river in the first week, and then it is soft and weak, and then it is worse than a slug.
"Perfect" accounted for 80% of the total box office in its first week.
As for "Love Has an Afterlife", this figure is more than half.
The movie with the highest box office in film history is "Titanic", with a gross of US$1.845 billion. It is also a romance film. In the 1990s, this movie invested US$200 million and almost robbed the investors Paramount and Fox to the last pair of pants.
In the first week after its release, the box office revenue was only over 20 million US dollars.
Hollywood is very different from China. Their film industry is much more mature, and the producers have strong bargaining power. Of the box office share in the first week, the producers can get nearly 90%, and the rest goes to the theaters.
Therefore, when the box office came out, executives from the two companies threatened to jump off the building. Media reports said, "This is the most expensive money-losing movie in history, surpassing "Cleopatra" which devastated MGM."
Metro-Goldwyn-Mayer, the company behind "Tom and Jerry", was already famous around the world during the civil war between the Kuomintang and the Communist Party.
However, what I didn't expect at all was that "Titanic" grossed US$60 million at the box office in its second week and US$70 million in its third week... a total of 281 consecutive days in theaters, the highest in North America.
Although "Titanic" is far inferior to "Titanic", it does stubbornly guard the Highland Tower and does not let anyone push the crystal. Movie screening is a business, not an art. As long as there is money to be made, it will continue
put.
There is a saying that as long as the movie's attendance rate can be maintained above 10%, it can be released endlessly.
The attendance rates given by many theaters are very good, Star America 34.6, China Film 31.2, CGV is slightly lower, more than 28, and the film of Fang Yi, a senior sister from the same school, International Chapter is about to be released.
The industry has questioned the box office appeal of International Chapter. The entertainment industry is too realistic. Senior Zhang's commercial performances and endorsement prices have all dropped by one level. On the contrary, Fang Yi's endorsement contract is very popular, and the price is getting higher day by day.
Not to mention Liu Tianxian, Tissot is studying the matter of double spokespersons for her and Fang Yi.
The box office of "Love Is Afterlife" reached 84 million. It was already mid-September, and the film had only started to be released in Hong Kong, Southeast Asia, Japan and other places, nearly a month behind the mainland.
Because of the possibility of becoming a member of the "Billion Dollar Club", Yu Feihong was invited to participate in the director seminar organized by China Film Group.
Mr. San is one of the operators in the domestic blockbuster era, and he really wants to learn from their cases and use them for other movies.
The box office of domestic films this year is quite sluggish, and it seems that the tasks for the whole year cannot be completed. Shangfeng has an unwritten rule in the film industry. No matter whether you are cheating, sneak attack, or cheating, you must treat domestic films
The box office share of the film should be more than 50%. Otherwise, you are derelict in your duty and have not completed the tasks assigned by the organization.
Domestic movies cannot lose, they can only win small, medium or big.
－－－－－－Digression－－－－－
ps: "Perfect" has a box office of 90 million in real history. I did some research and found that this schedule is indeed good.