The reason why Fang Yilai was determined to appear was that there were successful cases before.
"Business" magazine is creating an entrepreneurial star. The founder is a makeup station, and his appearance is good among ordinary people. However, it is precisely because of his good appearance that the founder's project stands out among many competing products.
.
The founder almost gave up his daily business management and focused entirely on being a star. He participated in variety shows crazily and shared his successful learning experience, thus gathering a large number of fans, and those fans became his personal brand.
, and loyal fans of the company.
Everything is a business. If being a celebrity is more eye-catching and more profitable than making products with peace of mind, people in this era will certainly give themselves a layer of glory.
It seems that this is also the case with charity now.
Fang Yi kept spinning for a few days, leaving his image in many business magazines, and cooperating with the hype in the relevant capital market. Imagine that in this land of 9.6 million square kilometers, there are nearly 5,000 planes flying back and forth every day. When
The elites who were reading magazines out of boredom in the sky saw Fang Yi and his drone, because he was so impressive that most of them would think of his face at some point after landing.
Then I started to get to know DJ as a company.
Sure enough, there were more and more venture capital investments, and there was an endless stream of them. Wang Tao, who had moved the new headquarters from Pengcheng to Pengcheng, complained to Fang Yi, but it was actually a good news:
"It turns out that face is useful in business. Now I can no longer do research and development. People come to my door every day. They are awesome. I don't dare to offend them. I always go out to receive them."
"There are big ones, small ones, and the government also has them. Next time we inject capital, you must come."
Fang Yi, who hung up the phone, was at the Basha Charity Banquet. This was the last event he would appear at this year. According to Jiang Wen's arrangement, he would quickly join the group and make a quick decision.
"Fang Yi, let those big names see the level of our young people in Yangzhou Opera. I don't like them!"
The Basha charity banquet originated from the SARS epidemic in 2003. In the atmosphere of mutual help in the whole society, "Basha" magazine had the media title of "Uncrowned King" and could not do anything. In order to collect donations, singers
Naying suggested, "Auction the clothes and supplies used by celebrities and donate the money to those in need."
Therefore, the Basha Charity Dinner was officially launched that year. The total amount of donations for the first session was only 168,000 yuan. Compared with the cost of organizing it, it was simply beyond the means.
However, as more and more celebrities and entrepreneurs realized that this was an excellent positive stage show, in just a few years, the number of participants had reached a point where the magazine had to invite them in person, and the number of places was limited;
The total amount of funds quickly exceeded ten million, thirty million...
To this day, it has become the most famous charity dinner in China, and the various items distributed by celebrities have really helped relevant people.
Sister Zhen rented two big-brand suits for Fang Yi, namely a slim-fitting suit from Dior and a long trench coat from Burberry.
"It's time to be bound to a big brand for a long time. From now on, they will design for you and prepare unique clothes that will never be matched with each other, and they will only be worn for a few hours."
With the help of his assistant, Fang Yi put on a slim-fitting suit. His whole body was straight and his breathing was difficult. He couldn't help but unbutton his chest. If you didn't look at his clear eyes, he looked very evil.
.
Due to the influence of some ancient romance novels and Brother Xiao Ming, the word evil has become strange now.
"Dior is currently popular, and its designers are very popular with celebrities and are full of talent... They are also easy to sign contracts with. In this way, the promotion route for artists is very smooth. You just have to climb up step by step."
"Perfume, makeup, ready-to-wear... and other product lines, you can first be the image ambassador of a certain branch line, and then become the spokesperson... Can you become the overall brand image spokesperson one day? No one has done it in China, you can try
.”
"Designer Galliano has organized China Fashion Week, and he also likes oriental elements. You are Chinese, you have a chance."
Sister Zhen swallowed her saliva, "The success of a celebrity to a certain level is closely related to the economic strength of the country where he is located. I have no problem with the Zimbabweans, but their top superstars will never get endorsement contracts.
Because the purchasing power of Zimbabweans is too weak.”
Fang Yi glanced at her and said, "Be careful if people listen to these words, and it will end up on my head."
"how come……"
Sister Zhen muttered, she glanced around at the people around her with a fierce expression, and gave her a warning look like a lioness.
The look then turned into a cat showing its belly, "Let's not talk about Dior. The other set is the Burberry you wore before. But, our rule is that you can never wear the same big-name item for a second time in public, no matter what.
No matter how worried you are about spending, this is also the case."
"Liu Tianxian just wore it again and again and mixed it up, which made her laughed at... We have just started, we must not make the same mistake as her."
Fang Yi: "Try?"
"The styles of Burberry and Dior are very different, right? Moreover, it is very difficult to get a contract with them. So far, they have only used British artist Emma Watson. Even the French and Americans are not interested in them."
Fang Yi insisted, "Let's try it."
The assistant handed the windbreaker to Fang Yi, and he grabbed it and put it on himself. The brown woolen coat did look serious and monotonous. There was a platinum and diamond brooch on the table, and Fang Yi pinned it on his chest.
It's like the finishing touch, eye-catching.
Sister Zhen thought to herself, "The brooch is from Tiffany... It's not that big of a deal. The main thing is that the suits inside belong to two sets of big brands, which may not please both parties."
At present, after an artist signs a contract with a big brand, almost from head to toe, including ties and buttons, must be of the same brand. This is what the contract stipulates. Before signing, of course, you can match your outfit according to your temper without breaking the law.
However, it looks very pretentious. By matching it like this, does it mean that you are better than the designer? A more reliable way is to wear the same brand of clothing on major occasions in a row to "release goodwill" and the brand's reputation in the industry.
I rush to watch fashion weeks at home and abroad, and express my admiration for the big names in interviews.
If you continue like this for half a year, after a year, if the artist himself is not broken, he can become a brand ambassador or something, and from now on he will not have to pay for clothes; after another two or three years, manufacturers will be able to afford big-name brands in this group.
After collecting information from the core users and discovering that the artist does have a positive effect, they will consider making an endorsement appointment.
A big name is a psychological symbol that maintains a person's identity and distinguishes himself from others. If you randomly drag anyone to endorse you, the clothes will be disgusting.