On September 23, which is the original release date of "The Empire of Heaven", China Film has selected representative theaters in Beijing, Shanghai and Guangzhou to organize screenings of the movie "Love Letter".
The initial number of games is set at 200, which can only be a few but not a lot.
Since the screening process has actually entered the process of commercial screening of movies, selected audiences need to spend money to buy tickets, and the box office will also be counted into the actual total box office of the movie. The major theaters responsible for screening have already obtained the tickets in advance.
The key to play has arrived.
There were theater managers and media people present, but the main attraction was the audience who paid for tickets.
The theater where Fang Yi was located was relatively close to the university town of Wudaokou, and most of the people who came were students. Wu Yangyang was sitting under the stage, making chaotic chatter, and those who were brave would take the initiative to wave to the big guys sitting in front.
The third master glanced at the people below: "It seems that 70% of them are college students, and here are the college students with good grades..."
While interacting with his fans, Fang Yi replied in a low voice: "The 'screening' system is not yet mature. This is the first time to screen a movie above a large scale, and the process is also very troublesome... Those who are willing to go to such trouble to watch a movie,
There are only young people."
Third Master: "I know. What I want to say is, will the evaluation be better than the original one, because the audience has obvious preferences."
Fang Yi said: "Isn't this what we expected?"
"ah?"
"If 'screening' is really useful and becomes common in the future, it will become a common propaganda method, and then naturally there will be people who deliberately manipulate the screening results... For example, a military movie selects a bunch of military fans.
I chose a bunch of white-collar workers for the chick flick, and in the end they all said the movie was awesome."
He continued: "'Point Screening' is a good way to spread word-of-mouth and a multiplier. We are using it now for its good points, and others will use its bad points to deceive people in the future - such as the release of a movie in the future
It was a big bad movie that took 13 years to be conceived, but the lighting effect was so fake that it was used to deceive people."
The third master said angrily: "Is there such a bastard movie?"
"I'm just saying."
Before the screening, Zhang Chaoyang, Fang Yi and San Ye stood on the stage and took a simple photo together, announcing that the "screening" system would be officially used on a large scale from today, and China Film had made a new contribution to the film industry.
The third master read several pages of official articles above.
Zhang Chaoyang came down early and couldn't help but yawned: "I said making movies is really troublesome. Making money is very slow. There are so many bastards in Chi Qian. It's not as good as our Internet. One day is like you and one year is... Look.
, that person from China Film and Television is also here?”
Fang Yi: "Which one?"
"Zhao Lei, the general manager of China Film and Television, is equivalent to the spokesperson of the two kings... Have you ever come here to pay homage to Shantou Nuo before?" Zhang Chaoyang snapped his fingers at Zhao Lei and raised his chin as a greeting, "He is here.
I came here to spy on the enemy... but I don’t know how I bought the tickets.”
Fang Yi disagreed: "There are almost 10,000 tickets for a 200-person show. Who can handle it?"
"Too."
When the third master finished talking about his achievements with satisfaction, the lights in the theater went dark, and "Love Letter" finally revealed its true face.
110 minutes later.
The lights came back on, and the audience quietly reminisced about the ending, and started to applaud from nowhere. The applause got louder and louder, until the whole auditorium was filled with thunderous noises.
Zhang Chaoyang sniffed and swallowed slightly: "The filming is really good. I like it anyway. Is our movie finished?"
Fang Yi looked back at the excited college students, nodded and said, "It seems so."
Zhang Chaoyang was applauding while looking for Zhao Lei, but he didn't even see him: "Did Zhao Lei run away?"
Fang Yi sent an assistant to ask.
After a while, the assistant confirmed Zhang Chaoyang's statement. "There was a middle-aged man who left in a hurry."
Zhang asked: "Why did he run away? Can't you see us?"
Fang Yi smiled and said, "Didn't you say that he leaked the information? Delaying military aircraft is a serious crime."
Zhang Chaoyang finally came to his senses, as if a believer had received enlightenment, and murmured to himself, "It's done, it's really done... Fang Yi? Why don't you come over to my company sometime? Could you please go and sprinkle some water on the blind spot?"
Don’t let it go and make my business prosper.”
——The reputation brought by the screenings quickly fermented.
Before the movie is released in theaters on October 1st, an entry for "Love Letter" has been quietly set up on the Douban website. Excited viewers wrote reviews on it, almost all of which gave it four or five stars.
The rating of "Love Letter" reached 9.2 points.
Since the establishment of the Douban platform, all domestic films have produced only 26 masterpieces with a score of 9 points (inclusive and above), and now the 27th film has been born.
Because it was the first large-scale screening, and the people selected were college students, and the sample reference was of little significance, this evaluation did not cause a sensation - as expected, as more and more people rated it, the score quickly dropped to 9 points.
However, after that, it stabilized at the 9-point line. Occasionally, when it fell below 9 points, there would soon be more retaliatory compensation scores, forcing the price back to the 9-point line.
The producers of the National Day movie were now panicking.
I thought it was Lao Bi who got good reviews, but didn't expect that it turned out to be a dragon crossing the river?
Then what else are we playing?
There is only one week before the National Day on the 23rd. Do we only have one week to make up for it?
In the following screenings, China Film continued to adjust the proportion of the audience entering the venue, and finally reached the point where no human operation was performed, and the audience was completely allowed to grab tickets at random.
It was also during this process that the movie "Love Letter" received a rare 1-star negative review. When I clicked on it, I found that it was from a newly registered account.
Obviously, this is an off-market move by a competitor, and it may not just be China Film and Television.
What’s even more interesting is that China Film issued a questionnaire to the last 100 audiences who entered the theater, covering the soundtrack, plot, performance, and even the theater environment of the movie “Love Letter” at the time.
The weighted score of the collected questionnaires was actually higher than the Douban score.
China Film Group deliberately did not suppress the news, and after it spread, it attracted the interest of many directors and producers. Chen Kaige was one of them.
He muttered to his wife and producer, "This data cannot be taken seriously... Those who are willing to fill out the questionnaire are the ones they like the most, and all those who come to participate in the screening are carefully selected... Where can I find it?"
Are you fooling with the ratings like this?”
"If "Farewell My Concubine" can do this, wouldn't it be 9.9? 9.99?"
He contacted Fang Yi's agent from his wife, and then went to Fang Yi:
"Fang Yi, what you said before about inviting me to watch a movie still counts?"
"count."
"I have time on the National Day premiere... Arrange a good seat for me. If your film is good, I will definitely not be stingy in praising you."
