Fang Yi did not answer him, but went on stage amidst the shouts of the audience. As he took the lead, all the other creators came up one after another. Many young people covered their faces with their hands, and tears of excitement fell from between their fingers.
Gurgling down.
Having just watched the movie, the audience is still impressed by these familiar faces.
Every time someone came up, the cheers from the audience became louder, until the roof was about to break down, until no one could hear their own voice. One after another, audience members came on stage to hand flowers to the main creator. Fang Yi was sure that this was not arranged by him.
.
Liu Tianxian is particularly likable because of her role as Lawyer Yuan. She has received more flowers than Fang Yi, several times more than anyone else except Fang Yi.
Those flowers were weighing heavily on her body, and more and more people came, and finally she could only put them all at her feet. Her hands could not be free, and her eyes were red and swollen from crying, so she could only use the outside of her arms.
He wiped his face desperately.
She turned to Fang Yi vigilantly, keeping an eye on him at all times to avoid being seen with her cat-like face.
Fang Yi got the microphone.
The scene fell silent in a short period of time. Fang Yi's mood was not as calm as he appeared on the outside. The moment he spoke, he coughed covertly, and a wave of laughter immediately came from the theater.
Everyone is waiting for his words.
Jiang Wen pushed up his glasses in the audience, keeping the corners of his mouth pursed. Zhang Mazi rarely showed a warm side. Chen Kaige, on the other hand, was silent with a complicated expression. He thought of the overwhelming praise when his debut film "Yellow Earth" was released.
He was also a talented director, and Chinese audiences also had goodwill toward him.
So, what would the new genius Fang Yi say?
The results are astonishing.
"Actually, the entire movie story structure is relatively old-fashioned.
You may not realize it if you come to watch the movie, but we know very well when making movies that this is the story structure of a prodigal son returning commercial film. It is very classic, very practical, and very old-fashioned, and there is no need to avoid it..."
The "Report" column team was surprised. The photographer thought that Fang Yi was so happy that he was so happy that he asked Tu Jingwei with gestures if he wanted to continue recording.
Tu Jingwei had no objection.
"Can I take a more personal photo? Yes."
"But I want to fall gently."
Fang Yi looked at the audience with no focus, more like stating to people outside the audience, "Those classic narrative methods may no longer be classic for audiences who have experienced the golden age of Hollywood in the 1990s. They have become
It has become vulgar and cliched... We domestic film makers have also been baptized by this concept. Frankly speaking, we do watch far more films than ordinary people... so we don't think it is so rare."
"Everyone looks down on the way Hollywood shoots. Everyone has to have a personal style and use strange names to establish a genre for themselves to prove that they are original... Maybe it is this that creates a huge gap between the creators and the audience, and the works are not accepted
It’s for our colleagues to watch, not for the audience. This kind of persistence prevents us from producing more mature commercial films because we don’t want to make them.”
When he said this, he glanced at the audience below. He could not see anything under the fierce stage lights, but Fang Yi felt that he saw many looks that had been wronged for a long time.
He raised the microphone again: "Don't worry about ideas and techniques now... Do you like this movie?"
The scene was quiet for a moment without answering him.
Because as a director, he actually called the movie "old-fashioned" just now.
Even Director Fang said that, so I am even more embarrassed to say that I don't like "Farewell My Concubine", I don't like "Alive", I don't even like most domestic movies... I just like popcorn movies, I just like shitty and vulgar comedies.
But I'm embarrassed to say it.
Because I am a low-level person, because you are professionals, you control the public opinion, and keep saying that you are high-level people like you, but I cannot appreciate it, and even if you spend money, you are still a garbage audience.
Fang Yi continued to wait when he couldn't get an answer, showing an encouraging smile.
One second, two seconds.
Five seconds.
Someone finally said the first voice, which was particularly loud in the silent theater, accompanied by a raised hand, like the first lightning piercing the night sky, "I like it!"
Then came the second voice, "I like it! I like it!"
"Really like!"
"I……"
"I!"
"I like!!!"
More and more voices echoed, forming a force that broke through the barriers. They mustered up their courage, and the shouts of different timbres merged together:
"I like!"
"I like!"
When hearing such sentiments, the main creators began to sigh again, and Li Xuejian, who played Lao Yin, also shook his head and covered his face with his hands.
Probably because I remembered my original intention of being a filmmaker.
Nowadays, there are two types of audiences who are willing to attend premieres and late-night screenings. One is the core fans of the main creator or series of movies. They will support almost any project they come across.
The other type is movie lovers who are determined to be cut off and deceived. China Film once counted this group of people. The original text is as follows:
"Consumers with a monthly income of 1,000 to 3,000 account for the largest proportion, reaching 41%. Followed by no-income groups, accounting for 18%."
This group of people are most of the ordinary people depicted in "Love Letter". They squeezed out a lot of money at the time and went to the cinema with great expectations. They may have simple thoughts of supporting domestic products, but they could not get a satisfactory experience. .
You still have to be lectured, "It's your fault, it's your fault that you don't understand."
——There are more and more "like" responses, and some voices have begun to choke under the influence of emotion.
Fang Yi cleared his throat and said, "As long as you like it, Fang Yi will continue to make the movies you like in the next few years."
The microphone was given to other main creators.
The host invited by the studio conducted an on-site interview with them according to the procedure. And a group of people from the "China Film Report" column recorded everything without missing a paragraph.
It turns out that the desire to advance is suppressed first.
Tu Jingwei temporarily changed his manuscript and ran to conduct random interviews with the audience who listened to the speech.
Chen Kaige and Jiang Wen originally wanted to discuss their techniques with Fang Yi. Director Chen wanted to give Fang Yi some instructions and thought he was a talent. Jiang Wen also had itchy hands, so he planned to shoot an arrow first and then draw a target.
Chen Kaige said: "The shot of riding from today to yesterday is very colorful. I admire that shot the most, but if it were me, I would..."
Jiang Wen said: "Fang Yi's ending was a bit sloppy. In addition, in terms of editing, the narration can be repeatedly inserted, and the lines can also be rethought..."
However, the two heard the responses from passers-by to the "Report" column:
"What's your favorite shot? What is a shot...Which one is it? The one where I like riding a bicycle the most...I don't like the trees and the changing weather. I didn't understand it at first...I mean, I like that
A couple cuddling in a car - because I was thinking about myself."
"Is it my turn... I like it the most, I like it the most... I like Liu Yifei the most. The way she looked in a dress at the end, running to save Director Fang... Because I am not as powerful as Yin Chuan, and I will never be in this life.
I have a wife like Yuan Lu who treats me well...but I want to see a movie like this to make up for my regrets and make me happy in my dreams..."
The two leaders looked at each other, dumbfounded and didn't know what to say.
The "Report" column went to interview Fang Yi again:
“How much can I get at the box office?”
"One or two hundred million? Or more. We haven't got the big deal yet. We can only say that we have finally stopped suffering. But you can't tell much just by looking at the odd-hour show, because the box office of the zero-point show is determined by the attendance rate."
"Director Fang, how do you define youth films? The box office of "Hawthorn Tree Love" with more than 100 million is not ideal. Are you more qualified to interpret youth films than Director Zhang Yimou? He seems to be losing to you, and he is
The topic he started."
"We all filmed what we thought was youth. Maybe Director Zhang failed at the box office, but that doesn't necessarily mean his understanding of youth was wrong... The youth of "Love Letter" is also very narrow. People like Yin Chuan and Yuan Zhihua, in our society,
The proportion is very small - do migrant workers have youth? What about female workers on the assembly line? How do you define their youth? They don't even go to high school, but there are hundreds of millions of them. That's also other people's youth."
Tu Jingwei laughed, "Is Director Fang trying to take care of the national master's face? We were also responsible for the premiere of the film "The Hawthorn Tree", and the effect at that time was far less than yours."
At this time, someone was throwing dolls on the stage - the kind of dolls you take out from the claw machine to kill time after taking tickets.
The cost may only be a few coins.
Fang Yi picked up the doll and dusted it, as proud as if he had won an Oscar for lifetime achievement, "I have already received many honors and praises, and there is no need to surpass others."
He turned the doll over and over, held it in his hand and shared it with the audience in front of the camera. He felt a little proud, "What do you think? Hmm?"
Fang Yi was rarely so lively. Everyone was surprised and couldn't help laughing softly.
Tu Jingwei liked his playful spirit very much. She was really impressed this time. She patted her chest and said to the camera, "That's the best answer."
99% of domestic premieres are held in the capital, but when going to other places for roadshow promotion, there are not enough people. When the premiere was about to end, Fang Yi took the initiative to reach out to the creators:
"We make things that the audience likes."
Li Xuejian was the senior one, and he actually participated in the nonsense, "And me."
Jin Dong loves this kind of occasion the most, grinning widely, "I'm here!"
Fang Yi's classmate Bai Yu was very young, so of course he wouldn't miss it. He slapped him and said, "There's me too!"
Post them one by one.
The last person was Liu Tianxian. She didn't press on the top, but swung it from bottom to top, pressed it against Fang Yi's palm, and said fiercely, "There's still me!"
Everyone lowered their hands together.
"go ahead!"
The box office for the midnight show that night reached 1.8 million. Due to the pomp and circumstance, it was much worse than "Earthquake", less than half of it.
The highest single game is 110,000, which is close to "Big Earthquake". Fang Yi and Liu Tianxian each have a group of core fans who are willing to spend money to play for them - Liu Tianxian's fans are very simple, male and female.
Fang Yi's fans are very complicated, reflected in extremely complicated horizontal levels. All the monks of Guanghua Temple and more than 300 intellectuals went to the place where Fang Living Buddha gave important instructions. At eight o'clock in the morning, they originally got up to knock on wooden fish and chant sutras.
At that time, these people were reading "Love Letter".
The monks came out holding skewers, sweating profusely, as if they had just experienced a love disaster.
It is indeed a movie made by Fang...the donor. It is a small test of magical powers, but it makes people feel uneasy.
The last time "Love Has Afterlife" was released, there was a strange phenomenon of monks from all over the country booking the theater, so reporters were not surprised.
I just took pictures of this grand occasion and made it news.
Among the knowledgeable guests, there was actually a wealthy man whom I knew well.
"Mr. Zhang, haven't you attended the screening before? Why are you here again?"
Zhang Chaoyang showed his big teeth and said, "I'll bring my friend."
"Is it convenient to disclose it?"
"A friend I met in business, he happens to be interested in these things... He used to know some kind of charlatan, I have personally verified it, and now I will give him a real one."
"Mr. Zhang, walk slowly."
Zhang Jushi jumped into his Koenigsegg One, stepped on the floor oil, and emitted a puff of black smoke. He planned to go vegetarian for a while to protect the environment.
Under the optimistic expectations of previous screening results, the viewing rate of the medium-cost movie "Love Letter" reached 11.7%, which is almost the same as the 12.3% of "The Empire".
This ostentatious rate is lower than that of "Love Is Afterlife", but "Love Is Afterlife" was in the off-season of the market at the time, and the total number of moviegoers in the market was not even three-quarters of what it is now.
On October 1st, the box office was 26.7 million.
No. 2 can easily exceed 30 million.
The reputation of "Love Letter" gradually fermented, and the film schedule reversed the momentum, rising all the way to 17.9%. The film schedules of each city across the country are actually different. We can only take an approximate number here, and "The Empire of Heaven" was squeezed to 9
Below this point, the daily box office is even more dismal, less than 10 million.
On the third day, the box office difference between the two reached the highest in history. "Love Letter" recorded 54 million in a single day, the second best after "Earthquake", while "The Empire" fell to 7 million.
Fang Yi led the main actors to perform an all-night road show along the route of Beijing, Shanghai, Guangzhou and Shenzhen. The "Love Letter" movie has obvious star effect and communication effect, and the effect of the actors' presence on the road show is much better than that of ordinary movies. According to statistics from China Film Group, many
Encouraged by Fang Yi's speech, people stepped into the cinema for the first time.
At this point, the film industry finally reacted.
Someone single-handedly, during a relatively popular period, used a seemingly assembled team to defeat a major production that had gathered Hong Kong stars and had been in preparation for several years.
Thanks to his likable character, Xianyu Liu reached another peak in popularity, soaring to the first place in the Du Niang search index within three days, completely ending the previous gap in public recognition of "what has she been doing in the past two years".
But the industry pays more attention to Fang Yi, who controls the whole process.
Fang Yi has the momentum to dominate the National Day schedule, and the audience is obviously buying into his book. This incident has fundamentally affected capital’s judgment on the existing film market.
Different from the unprecedented bad movie "The Promise", "Empire of Heaven" is a qualified commercial film on the standard level. It is well-made and the actors are mainly Hong Kong and Mainland actors. It also invites mainland niche actors and actresses to star.
This kind of movie should be on the schedule.
Now I may not be able to get my money back. It’s so shocking.
There are several possibilities:
First, Fang Yi’s personal ability is too strong. It’s not that the original withdrawal password has changed, but that he has changed the rules and withdrawals can continue without him.
Second, Hong Kong stars as a whole have become outdated - this matter has been mentioned many times since Chen Kun starred in "Painted Skin" and Fang Yi starred in "Love Is Afterlife". This year, after the three major TV channels used mainland niche actors,
.
Third, new film genres are being born and are very popular with audiences. Old genre films are no longer favored by audiences.
Some people also look at the answer from the perspective of the movie screen, the hardware source of the movie market.
——There are two major characteristics in the mainland cinema chain market in 10 years.
The number of screens is small and the growth is fast.
The mainland has a total of 6,200 screens, which is comparable to South Korea. The level of hardware construction severely limits the box office performance of domestic movies.
Also the first movie, "Earthquake" finally had 18 million moviegoers, while South Korea's domestic box office champion received 13 million viewers - the mainland's population is 27 times that of South Korea.
The growth rate is the fastest in the world. The number of screens this year has increased by 15% compared with the same period last year. The current market is not saturated, which means that for films of the same quality, even if nothing is done, there will be 15% more screenings this year than last year.
% of the box office.
"Love Letter" reaped this kind of bonus.
At least this is what the two kings of China Film and Television told investors. "Don't worry, it won't be as good as "Earthquake" - the first movie on the market will always be produced by China Film and Television."
A knowledgeable investor asked: "The production cost of "Earthquake" cannot be put on the same stage as "Love Letter", right?"
"They are both Chinese movies, why can't they be compared?"
"So what about the global box office? "Love Letter" was indeed outperformed in the mainland market. Counting Japan, South Korea, and Southeast Asia? Has it overtaken it?"
"We only count the box office in mainland China... "Earthquake" still has an advantage."
"What about "The Empire of Heaven"? Ever since "Love Letter" was released, it has been cut in half... No, no, can that be called cut in half? It dropped from more than 20 million yuan to over 9 million in a single day - the Japanese and Korean markets were completely wiped out."
The two kings could only say, "We have "The Great Earthquake"."
"Empire of Heaven" was the biggest enemy of "Love Letter" at the same time. The gimmick at the beginning was that it would be released throughout Asia, which was exactly the same as Fang Yi's film.
There is also a movie called "Jing Wu Chen Zhen". That movie is so bad that it is not worth mentioning. Chen Zhen's martial arts is worthy of being called "Yu Liang" by Captain America.
Huaxia Film and Television has a very large booth. uukanshu.com www.uukanshu.com originally planned to block "Love Letter" in all directions, and no one could miss it.
Now every place has been poked into a sieve.
A press release from China Film and Television said, ""Empire of Heaven" immediately became the runner-up at the weekly box office after it was released in South Korea on October 1, and is expected to attract more than 100,000 moviegoers... Director Xu Laoguai and starring Andy Lau are both familiar to Korean audiences.
"
What this press release does not tell is that Koreans celebrate China’s National Day, and this week is the off-season for the Korean film market, with no blockbusters released.
I won’t even tell others that even South Korea’s box office champion is “Love Letter.”
