Fang Yi and his party spent two days in Shanghai, spending almost all of their time on road shows. There is an obvious agglomeration effect in the current movie market. The movie box office in the four major cities of Beijing, Shanghai, Guangzhou and Shenzhen can account for one-third or even half of the country's total.
above.
Of course, economic level is one aspect, but the more decisive reason is the construction of theater chains.
The construction of movie theater chains is a typical heavy asset, requiring considerable commercial supporting facilities. It often needs to be in a comprehensive community to have enough popularity to maintain operations. The total investment of the new store opened by China Film in Beijing was equivalent to two "Love" movies.
The total global box office of "There Will Be Another Life". How long will it take to recover the cost?
"The Romance of Fairy Wood"
If calculated based on the 20 yuan single ticket price of China Film Group's opening reward, multiplied by one-tenth of the attendance rate, and not considering the income from popcorn and cola, the payback time is negative, and the longer it lasts, the more losses it will make.
Who made the profit?
Real estate developer. Because this place has a cinema, it represents city life.
Groups like Yida and Baoli are very smart. They make huge amounts of money elsewhere, supporting their loss-making theater operations, making it impossible for most companies to compete with them in terms of cost and losing ground. Now only
China Film Group can only hold on to its fundamentals by receiving funding and dominating Hollywood.
The ticket price of non-3D movies is also too low. When "Avatar" was released, not to mention the IMAX giant screen with a ticket price of hundreds of yuan, the ordinary laser 3D movie theater alone cost an average of 97 yuan, and it was also
Supply exceeds demand.
Seven days after the National Day, the box office of the movie "Love Letter" is still strong, with more than 30 million on the 8th and 9th. Behind this is that the attendance rate has soared to more than 40 points, and the average attendance has dropped from the previous high of one-third.
Arrived at 17 o'clock.
In this case, how to increase the box office?
One is to delete the two Easter egg chapters at the end of "Love Letter", and the movie is changed from 110 minutes to 100 minutes, increasing the number of scenes in a single day. The other is more tried and tested, and China Film has indeed chosen this path.
This is raising ticket prices.
Raising ticket prices cannot be like what happened when "Earthquake" was released, foolishly classifying all cities in the country into three ABC tiers and violently raising prices. China Film's approach is more shrewd.
When Fang Yi and Liu Tianxian ran to the last road show theater, they discovered a strange phenomenon.
He came in and found that the screen size was wider than normal, "Why did I come to the 3D hall?"
The person in charge of the host said, "'Inception' has been released, and the 3D hall is free and there is no need to use it - didn't there are some special effects shots in 'Love Letter', which were done with more care than those domestic special effects blockbusters."
"It's not like going to a 3D movie theater. Just a few special effects."
"Director Fang, we dare to do this because the audience is willing and the 3D theater viewing effect is good. And this is also a good thing for us."
Fang Yi was puzzled, "What's so good about it? Even if you earn an extra five or ten yuan from each viewer, the 3D screen is also expensive to maintain. The screen has a lifespan and will start to age as soon as it is connected to electricity.
"If these costs are taken into account, isn't it in vain?"
The host didn't know what to say for a moment, so he could only apologize to him.
Fang Yi waved his hand, "I'll find out later, don't worry."
So, he and Liu Tianxian watched the movie again - they had watched it many times these days and knew the plot by heart. The two chatted quietly, and Liu Tianxian said, "The box office of movies is so complicated, and there are pitfalls everywhere. You seem to
I am very dissatisfied with this arrangement. Are you going to file a complaint to Mr. Han of China Film Group Corporation?"
"I'm not in charge of publicity. I'm not crazy enough to question China Film's arrangements. I'm just curious about the secrets. Do you see the secrets?"
"I can't tell. I think Mr. Han likes you very much and is willing to support you in this way."
"impossible."
There is a scene in "Love Letter" where there is a snowball fight. In order to show off the DJ's skills, the frame was not just 4:3 or 16:9, but 21:9.
The screen in the theater is completely adequate.
All the spectators saw the white color in their eyes and couldn't help but rush forward to look at it, making a sound of "Wow".
In addition, there are speakers at the front, rear, left and right of the 3D hall, which makes the sound effect of this section particularly good - you can hear which direction the snowballs are flying from.
It's awesome. But is it worth spending an extra ten bucks in 2010?
After watching the movie, Fang Yi knew the reason for the audience's irrational choice when passing by other theaters:
The general hall is locked.
You can only buy 3D ones.
He was interviewed by reporters after the film:
"Director Fang, now the movie "Love Letter" is expected to have a box office of 400 million yuan. The final domestic box office may reach 500 million, a whopping 600 million - it can't be compared to "Earthquake" in any case, but you will definitely exceed the total box office.
Earthquake, because you have the Asian market."
The reporter spoke very quickly and asked quickly, "In terms of box office in a single market, how many people are you in the top of? In terms of world box office, director Zhang Yimou is number one. In terms of Asian box office, you may become the number one Chinese director."
One person - because the Japanese box office exceeded 300 million."
"Wang Zhonglei from China Film and Television said that we can only compare in the mainland market. Are you not as good as them? How do you respond to him?"
Fang Yi shook his head: "Let him go. He has flexible market choices and will carefully select the places where the data looks good, because he is no longer responsible for film and television, but for capital."
"——So, what about director Zhang Yimou? He said that you are still far behind him. You just took advantage of the expansion of the total number of screens."
Fang Yi was taken aback, "Did the National Master say that? Director Zhang Yimou? I will really verify it. Are you... the media of Fengxing Studio?"
This studio is very familiar. Fang Yi has heard of it from somewhere.
The National Preceptor is a very humble person and rarely offends others. When Zhou Jielun was filming "The Secret That Cannot Be Telln", the National Preceptor went to support Zhou Jielun and even praised him disgustingly.
It is unlikely that he would step on Fang Yi - assuming he is really that bad, "The Hawthorn Tree" has already been sold to the public, and there is no need for him to hype it up again.
Sure enough, the reporter said, "It was... Director Zhang's partner, Zhang Weiping, said it."
Fang Yi: "Don't believe a word he says, and don't ask me."
As soon as the interview ended, Fang Yi immediately contacted Han Sanping. He told him what he had seen before, pretending that Han Sanping didn't know about it and leaving him some room.
But Han Sanping was too lazy to be polite to him: "I let someone do it."
"Why?"
Fang Yi thought about many possibilities, and even thought about getting more kickbacks for the 3D screen that accelerates aging. The only thing he didn't expect was the third master's answer.
"In this way, the box office is included in the newly built 3D cinema, which shows that the 3D cinema is quite popular and the people's spiritual and cultural consumption level has been raised to a new level. Fang Yi, this is obvious from the data. There are also some at the end of the year
Take the things and report them.”
"What about the box office?"
"The box office is incidental. It's good for me, it's good for you, and it's good for the audience - they saw the 3D hall at a price close to ordinary tickets and didn't suffer a loss. Why don't we do it."
Fang Yi burst into laughter, feeling like he had glimpsed a funny scene in this market.