On the 15th, when the box office showed a significant decline, Fang Yi launched a large-scale online promotion:
As the absolute male protagonist of the "Love Letter" movie, he needs to go to Hong Kong, Beijing, South Korea and Japan in the next week. This is of course a need to increase the box office, but it is also a huge harvest in terms of money.
For example, a Korean variety show offered Fang Yi a price tag of 1.2 million for a single episode, and only asked him to cooperate in an interview, praise Korean customs, and express his appreciation for kimchi and military pot. A series of Japanese endorsements
Fang Yi himself also needs to be present. In addition, as the previous best actor, Fang Yi needs to be an award guest at the new East Film Festival. He is also one of the jury members of the East Film Festival.
The East Film Festival is the place where he achieved enlightenment. There is such a rule of repayment. If he does it two or three more times, he will become the chairman of the jury of the East Film Festival and become one of the new top leaders of the East Film Festival.
People provide convenience.
For example, Zhang Yimou preached in Venice. Many years later, he became the chairman of the jury of the Venice Film Festival and established a Chinese mountaintop in Italy.
The crew of "The Piano" was right, Fang Yi was really a judge. It was just that he couldn't tell the actors from outside the crew in advance, lest he get into trouble.
At the same time, other people in the "Love Letter" crew are not idle either. Liu Tianxian is accepting endorsements while making up for the second-tier cities where Fang Yi has no road show; relatively minor characters such as Bai Yu and teacher Li Xuejian are also trying their best to play in the second-tier cities.
Radio programs and other third- and fourth-tier cities help promote it.
At this point, it is not difficult to earn one billion. A little shot of a shot in the arm can get through it. China Film expects that this wave of publicity can increase the score by at least another two hundred million. If Fang Yi is willing to travel to one country in Southeast Asia
It is possible to do a tour with another 100 million.
When the new mainland superstar arrived at the Hong Kong airport, more than 4,000 fans gathered to pick him up, which shocked Fang Yi himself. These fans rarely see Fang Yi, and Fang Yi rarely appears on TV programs.
Jin, even did little advertising. Therefore, the fans were very crazy and were unwilling to leave no matter how much they were persuaded. A crowd of black people surrounded the exit, and the shouts could be faintly heard hundreds of meters away, almost covering Boeing's
Engine sound.
Fang Yi called and scolded his agent in Beijing, "There are too many people coming. If a few of them are sent to the hospital, we don't need to promote our movie. We should do our own public relations first. More importantly,
You will also be condemned on your conscience!”
Sister Zhen could tell that Fang Yi was really angry. She immediately apologized: "I didn't think well. I didn't expect the scale to be so big."
Then came the defense, "I contacted your fans in Hong Kong and repeatedly told you not to attract too many people - also, I didn't write your itinerary on the studio's official website, and I don't know where they got your itinerary.
"
Fang Yi: "Won't fans reveal my information to fans?"
Sister Zhen is quite sure: "Your fans are not necessarily your fans - they live off you and treat your message as their career. Even if the whole world betrays you, fans will be the last ones to betray you."
...I am more willing to believe that the airline disclosed your itinerary."
Fang Yi was shocked: "Why don't you speak more clearly?"
"The airline sold your itinerary... I am confirming this." She said, "If there is no other possibility, then the most unlikely one is also possible."
In the end, security was used to clear the way. Even so, Hu Touben, who came to pick up people from the hotel, was also surrounded. There were people running desperately after the car for the first few dozen meters.
Landing and leaving the airport took one hour and thirty minutes.
Some fans have a silly idea that the more they damage public resources, the more they affect other people's normal lives, and the more powerful they are.
Hong Kong's "Apple Weekly" commented that this time he was "the king of mainland China slaughtering the city for 90 minutes!"
"Ming Pao" put it more bluntly: "It is easy to shake a mountain, but it is difficult to shake the Fang family's army!"
Phoenix Satellite TV provided Fang Yi with two programs, "A Date with Lu Yu" and "A Threesome with Sonorous Sons". This time Fang Yi chose the latter.
Before the show started, he learned about the current status of the show.
The host is Dou Wentao, and the regular guests are Xu Zidong and Liang Wendao. It is a show about old men making jokes, and it has a good audience in certain regions and age groups.
The script is quite crude, basically nothing.
This is the first time I've seen this Fang Yi, and it's a bit interesting.
The scripts of the programs he participated in before were almost accurate to the reaction he needed, so he didn't like being on TV programs - those interactions that looked interesting, and the on-the-spot reactions were most likely written by the screenwriters.
Therefore, some celebrities appear to be brilliant in variety shows, and they are full of wits, but they are unable to speak well during on-the-spot interviews. A certain Hallyu star stopped filming in June this year, ditched fans and media on the spot, and was placed on the spot.
He gained a reputation as a "big name".
In fact, it was because the live performance was different from the script the star received, and the person's reaction on the spot was quite bad. He had already caused some famous scenes before. Now he was unwilling to suffer the loss of being dumb, so he left in anger.
Dou Wentao also knew that his program was special. He brought two other guests and briefly introduced himself while Fang Yi was styling, and then said:
"We have three things to pay attention to in "The Sonorous Threesome". If you notice...this program is really exciting. First, we are broadcast on Phoenix TV, so the scale is larger than interviews in mainland China.
, if you have any information, feel free to expose it, and if you want revenge, don’t be afraid that we won’t let it go.”
"Secondly, if I accidentally offend you, you can tell me directly and I will adjust it immediately. Don't be nervous in front of the camera and then stop recording... that will be the end of it."
"Third, if the conversation comes up with something you don't know, don't say anything to avoid showing your timidity - because I said, there is nothing that we dare not show on the show. If you show your timidity, we will also show it."
Fang Yi nodded, "No need to call me you... just call you."
Dou Wentao disapproved, "You are a great director, this..." He extended a thumbs up, "I called you 'you'. What will I call the little director in the future? Don't worry about that."
Soon, the show started.
The recording studio was quite small, with no audience. There were only three hosts and Fang Yi, plus three cameras in different directions.
"Our "Three Sons" is said to be the number one talk show in China. I say it is the poorest talk show in China. It only has a mouth and no other conditions. Look at our show.
The recording venue is only 20 square meters, which is simply shabby.”
"But today someone has made this place shine, shine and sublime! I am definitely not exaggerating - he is a billion-dollar director and a first-class superstar in Asia. You in front of the TV must cherish this moment."
issue, we won’t be able to hire such big-name celebrities in the future, so go buy Time Magazine then.”
The camera cuts. Fang Yi's face appears in the screen. He smiles at the camera: "I am Fang Yi."
Dou Wentao: "Why do great directors want to come to us to do shows?"
Fang Yi frowned and said, "Didn't you come to me first?"
Dou Wentao laughed: "Then, why did you choose our program?"
Fang Yi: "It's interesting. I always give the same type of interviews. It's boring."
"Oooh - how old is Director Fang? It's starting to feel boring now...Xu Zidong, what are you looking at? It feels like you have lost your soul. Is it Director Fang you are looking at?"
Xu Zidong nodded, with an inexplicably complicated look on his face, and shook his head slightly.