The 26th is the time for the East Film Festival. Before that, Fang Yi has to deal with a series of his advertisements.
His current endorsements include communications company recharge cards, Nikon cameras, fairy water, PepsiCo products in Greater China, and the Honorable Three Kingdoms game.
By the way, there are also Tissot watches, which are due next year.
Nikon and Telecom offered the highest bids and gave him the most obvious boost to his popularity.
Not long after he signed the endorsement deal, you can already see his warm-up promotional photos in Beijing. Other cities are also closely distributing materials.
The most troublesome thing for him now is Burberry's advertising.
Burberry has never signed a contract with a non-British artist before, and Fang Yi is not its global spokesperson now, but is only a branch spokesperson for a certain windbreaker and luggage. The agent Zhenjie was afraid that Fang Yi would be dissatisfied, so she explained to him: "They are Japanese
, the Chinese and Koreans are not willing to sign, and neither are the Americans... You have made great progress, and you are also an advertising director, and they are paying you 6 million, which is purely a director's remuneration."
"Others will envy you."
Sure enough, after the rumors about Fang Yi getting a spokesperson and advertising director leaked, some female artists whom he didn't know at all contacted him, hoping to participate in his advertising.
It would be better to have something happen with the young and promising director Xiao Fang.
Maybe these people would think so.
The executives at Burberry China are not all monolithic. Some people shamelessly come to "recommend" suitable female artists to him. These people are more than ten or twenty years older than him.
"International Chapter? International Chapter. Why is it her again... What's going on with Li Bingbing? Can she also participate in this kind of project?"
Fang Yi couldn't understand, but unexpectedly, Zhenjie told him, "After the International Chapter's misfortune, Li Bingbing took over her overseas contacts and resources... In fact, it was mainly Deng from the Murdoch Group. With the help of Deng, Li Bingbing continued to
She has appeared in the top Vanity Fair, and she won the Golden Horse Best Actress last year. It is her turn to have a career explosion."
Fang Yi reported Liu Tianxian's name, and because of his status as director, the matter was passed quickly.
However, something worse came.
Advertising shooting is different from movies. The director’s creative space is reduced, and the shooting must generally be based on Party A’s requirements. The content of the book given to Fang Yi by Burberry is as follows:
"Love leads to the devil's capital".
The background is probably in the Republic of China. A young girl from the Shanghai Bund and a sweetheart from the colonial leader developed feelings for each other. Their love token was a scarf. They were unexpectedly separated during the war. Years later, the sweetheart has become an old man.
Bai Man, he returned to the land of the Magic City and saw an old woman handing a familiar scarf to her granddaughter.
The granddaughter turned back and smiled at him. The old white man seemed to have returned to his childhood, and he said what he had not been able to say before, "Goodbye."
This book is good, if you don't consider the private goods stuffed in it. Fang Yi instinctively felt that something was wrong, the plot is really classic.
A classic within a classic.
He requested that the plot line be changed drastically and that the white man be deleted.
Moreover, it almost took him a few seconds to think of a reverse script. The soldiers who resisted U.S. aggression and aided Korea defeated the British Army and captured Mary Jane, a female medical soldier of the British Army. Under careful care, Mary Jane gradually fell in love with this man.
, and gave the Burberry trench coat that he originally prepared for his fiancé to Warrior Wang Tiezhu.
Unexpectedly, the British army surrendered too quickly, and Mary Jane quickly became an international friend and had to return to her hometown. After that, Mary Jane never married. After the country opened up in the 1980s, Mary Jane searched for her husband for thousands of miles. After a lot of hardships, she finally met her husband.
Wang Tiezhu, who has two sons and a daughter, was promoted to senior colonel for his meritorious service in killing the British army.
At this time, Mary Jane seemed to have returned to the time when she was young and beautiful, and said the missed words to Wang Tiezhu, "Tiezhu, I love you~"
This is also very classic. You disgust me and I disgust you.
Of course, the first draft of this advertisement was unacceptable. The executives in China didn’t even dare to send the copy to the UK. They contacted Fang Yi:
"Director Fang, why did you write the script like this?"
"I'm the director, and it's my right to write whatever I want. You can fire me."
"Your position has been approved by the British headquarters. Now if you change it again... it would be our dereliction of duty."
"That's your problem, I don't do this kind of advertising."
"Liu Yifei, like you, can we be branch spokespersons together?"
It seems like he has taken a step back.
But Liu Tianxian filmed "The King of Kung Fu" in 2008, "Love Is Afterlife" in 2009, and "Love Letter" this year. Salty Fish Liu is now a real top female star. Without Burberry and other endorsements, it doesn't matter at all.
.
The same goes for Fang Yi. Burberry's windbreaker does match him very well, but it's not like that.
The commercial was at a standstill at this point. Fang Yi was unwilling to shoot it, and the Chinese region did not dare to change the script.
If someone is replaced, who can be replaced?
Should it be replaced by Chen Kun or Huang Xiaoming?
Can these two be compared with Fang Yi now?
If Fang Yi switches to Dior Armani or something now, the serious consequences will be the same as if the insulting book spread to the UK headquarters.
Burberry once spent tens of millions of dollars to shoot a ten-minute commercial, and would never tolerate the fact that the person it chose was not top-notch.
Executives have to take off their hats.
The matter became a big deal in the small circle, and everyone came to watch the show. Xianyu Liu finally heard about it, and she came to Fang Yi with a mission:
"Fang Yi, let's sign Dior. Dior is not bad. I heard that the designer likes Chinese culture very much. You are very thin now and have the image of a young man. You are completely Dior's target artist."
Not long after the two made this plan, new bad news came.
Dior may be going out of style.
Once when designer Galliano was drunk, he scolded the Jews and made "Thanos"-style remarks that were not conducive to human unity - and was recorded verbatim.
Because of this incident, Galliano was completely banned, Dior's fashion show next spring was canceled, and everyone was disgusted in the public opinion field.
If Fang Yi signs with Dior at this time, with his current good reputation, he will be like Lu Bu riding a dog.
The whole thing came to a complete standstill, and Fang Yi used this time to record his first and possibly only single "One Thought Persistence" - at this point, he completely lost his relationship with Sugar Man.
Sugar Man is a company deeply influenced by China Film and Television, but it is not a subsidiary after all. Therefore, Cai Yinong himself is more willing to make friends with Fang Yi, and he also talks to Hu Ge, often telling him:
"Everyone close to Fang Yi has become very successful, even his college classmate... You must maintain a good relationship with Fang Yi. In the future, as he makes bigger and bigger movies, he will always think of you, and you will have a chance.
.”
At this point, Cai Yinong's face was already very bitter, "We sugar people don't have the conditions to make movies. I have wronged you, Hu Ge."
The recording studio is in Beijing. Xianyu Liu, who had been an idol for a while, was very interested in Fang Yi's singing. He went to the recording studio to listen to it and guided him like a semi-professional singer.
After Fang Yi finished recording, Liu Tianxian blushed with shame and said, "Fang Yi, you sang so well."
"And you?"
"I'm not as good at singing as you, I know. I'm an idol singer, and you're a capable one..." He fixed his eyes on Fang Yi and had to add, "Okay, plus the idol singer, you're all-powerful."
Liu Tianxian squeezed out ointment and admitted bit by bit. She said, "No one is perfect. Everyone has their own great things. It's just that some people have more great things."
Fang Yi asked her, "So, what is the special thing about you?"
"you."
Fang Yi was a little happy, but helpless because of her ambition, "You have something great, but you just didn't show it."
"for example?"
"Appearance. I already knew Audrey Hepburn before watching "Roman Holiday"."
"Okay, I'm satisfied with this. I told the media not to just focus on my appearance...actually, I'm still very happy."
－－－－－－Digression－－－－－
There is also an update for the leader, but it was reviewed again. I really don’t know why.
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