"After all, advertising is different from movies. It has to be done according to the requirements of Party A, which is equivalent to dancing with shackles. Brands like Burberry are more like promoting a lifestyle than promoting durability and materials...
Ballet is the embodiment of a lifestyle, and only nobles could watch it in the past."
"This advertisement has an agitative quality - it connects beautiful human emotions with a certain brand, which is why it is written like this...consumerism."
Before the commercial shooting started, Fang Yi patiently explained to the heroine.
Liu Tianxian raised his head and wrinkled his nose, "Although I know, you just wrote a very "popular" script...our great director."
Fang Yi pretended to threaten her, "Be careful, I let you ng on purpose."
But Liu Tianxian said, "Then I will cry for you."
"Okay, okay, you are awesome."
There are two shooting locations for the commercial, one is the practice room of Beijing Dance Theatre, and the other is the National Center for the Performing Arts in Beijing. The film crew is currently in the practice room.
Liu Tianxian received training from her mother. Her mother was a national first-class dancer with excellent professional skills. She chanted slogans to her daughter:
"One click," Liu Tianxian walked around in a circle, "two clicks," and then turned around again, always maintaining a graceful posture, like a swan staying in its habitat.
Fang Yi was leaning against the window of the dance room, watching the scenery outside to pass the time. The campus of Beidai Dance is very beautiful. Outside this room, you can see the red plum blossoms on both sides, as well as the big stone under the plum blossoms, which says
Author of "The Dancer's Cradle".
After a while, Liu Tianxian, who was wearing a ballet suit, also leaned against the window and snapped his fingers at Fang Yi:
"What are you looking at?"
"landscape."
"Excuse me! Am I your scenery?"
"right."
"What does 'bar' mean? Hmm? You should be more determined. Let me hear it again. What do you say?"
"Huh?" She tried to hold Fang Yi's chin and induce him to repeat, "Yes, yes, yes... Anyway, don't say 'yeah'."
The originally dull atmosphere became lively, and the rest of the crew couldn't help but look at the pair of spokespersons. Liu's mother was responsible for training dance with her daughter this time. She was now unnaturally hugging her shoulders. Her daughter was very similar to her.
, she suddenly turned a little red.
She wanted her daughter not to be so presumptuous in public, but she didn't really say it out loud.
Liu Tianxian and Fang Yi lay together and looked out the window, "Actually, it was an accident that I became an actor. At first, my mother didn't let me do it... I rarely even learned to dance. She thought these things were too hard. I sometimes think
, if I had chosen dance, would I have met you again, or would we each have different stories?"
Fang Yi imagined the scene she was talking about.
She bumped her elbow with dissatisfaction and said, "Let me ask you, what would your story be like without me? By your current age, you will almost know what you want to do."
Fang Yi shook his head, "I really can't think of it...but your idea is interesting, maybe it can be made into a movie."
"Come on and praise me again. Fang Yi speaks very nicely now. I'm really worried that he's too enlightened. What do you think, Fang Yi?"
Fang Yi shook his head with a smile and poked her raised forehead.
——During the break, Liu's mother scolded her daughter, "I don't pay any attention to practicing ballet, I just put my mind elsewhere... Why didn't I come back that night? Sissi's character became more and more wild, and she had forgotten three chapters of her mother's agreement."
Liu Tianxian planned to muddle through, "What's going on?"
Mother Liu was stunned, then continued, "I just said..."
"Oh, it's already happened, so don't ask me again. Not every day will pass."
Mother Liu held her daughter down and whispered, "You shouldn't taste too many sweet things at once... Mommy will teach you, she is experienced."
"I know, I know."
The daughter didn't take it seriously at all. Her mother looked at Fang Yi sideways, with complicated feelings in her heart. She knew that Fang Yi was already a good match, but she still felt that everything was passing too fast and Fang Yi was making her daughter not obedient.
Will this have any good consequences?
You should leave yourself some room when talking about feelings.
Thinking of this, Liu's mother couldn't help but sigh softly. After all, her only hope in this life was her daughter, and she often worried about gains and losses.
When she got angry, she asked her daughter to get up to practice ballet, and the standards became increasingly strict.
The entire dance studio resounded with very stern slogans.
There is a sweet scene in which Liu Tianxian is required to spin around and lie on Fang Yi's arms. The two people look at each other and smile, which reflects the deep affection of the couple.
Tomato free reading
This scene needs to be shot to the end. Liu Tianxian's acting skills are completely adequate, and the ballet is not even interesting. The three-legged cat's kung fu, after turning a few times, he can't grasp the direction, and he is not facing Fang Yi.
Seven times in a row.
Mother Liu said, "Sissi, look at how mom did it, and learn from me little by little."
While Fang Yifang's mother and daughter were teaching, Liu's mother got into the mood and was deeply involved in the drama.
She said, "Fang Yi, won't you come and help me?"
Director Fang was dumbfounded, Xianyu Liu also opened her mouth wide, and the entire film crew was shocked. But Liu's mother spoke so righteously, everyone just thought she didn't turn around for a moment.
"Sissi, you should do this, look at him first,"
Liu's mother pretended to be her daughter and started rehearsing directly. She looked at Fang Yi, it was quite normal up to this point, "Then turn around, and then again, and then..."
Lying on Fang Yi's arms, the words stopped abruptly.
Mother Liu's vagina shrank visibly, as if being illuminated by a strong light. After a while, she stood up and pretended to be calm, "That's what you saw just now."
Fang Yi was afraid that the situation would be too embarrassing, so he took the lead in applauding. Everyone came to agree with him, eliminating the previous embarrassment.
At this time, Liu's mother also realized what she had done, and closed her eyes with regret. After this scene was shot after all the hard work, Liu's mother sincerely sighed:
"Sissi, although it is difficult to control yourself...but mom still hopes you will do better."
The daughter did not answer her immediately, but looked at her mother suspiciously.
Mother Liu was embarrassed by this look and said, "Anyway, you must understand..."
The commercial was shot for a total of three days. During this period, Liu's mother stayed by her daughter's side to prevent her from getting too presumptuous. Burberry spent 20 million yuan on its budget and rented the National Center for the Performing Arts, which gave the small commercial a grandeur.
scene. This short film was divided into two lines for filming. One is Liu Tianxian’s so-called path of a ballet dancer. She jumped from a small dance studio to the National Center for the Performing Arts. This represents hard work and hard work-corresponding to the lives of successful people in reality.
experience.
The other one is the boyfriend played by Fang Yi's true love for his girlfriend. Even if his life gradually disappears in the hospital, his love will remain forever - this corresponds to the fantasy of the customer group.
After all, consumerism is a pseudo-need that requires both wants and needs. These things seem to be nothing more than that if you explain them clearly. Burberry likes this commercial very much and plans to release it simultaneously throughout Asia. After the financial crisis, the West does not shine and the East shines. In the economic development
In the upward stage, commercials about hard work and dreams can win widespread sympathy.
That day, someone knocked on the door on the main floor of Fang Yi's apartment. He thought it was classmate Liu who was about to come to the door to be punished, but on the surveillance camera, he saw Liu's mother's face.