"——The Tissot Jingzhi series combines dynamic fashion and exquisite watch technology. The watch is limited to 4,999 pieces worldwide. The back of the case is engraved with Tony Parker's signature, and is equipped with a black rubber strap and a carbon fiber dial."
The host took out a sports watch with a black strap and gold rim from inside the acrylic glass, and carefully held it in his hand with white gloves, as if he were treating a rare treasure.
“It has comprehensive chronograph functions, such as a log function to record personal competition results and data, dual time zone function, dual alarm and background light... For those wearers who love marine sports, its tide calculator and compass
The function is particularly practical. This is a passionate and energetic machine..."
The "Tony Parker" in the introduction is a French basketball player who currently plays point guard for the San Antonio Spurs. At the beginning of this year, Tissot signed a strategic cooperation agreement with five NBA teams, and its logo will appear on the court at this time.
.The so-called culture and sports do not separate families. Although it is a commemorative watch of Tony Parker, when it arrived in China, it was promoted by Fang Yi, a local snake.
This kind of thing is very common. In the recharge card endorsement contract signed by Fang Yi and the communication company, he may also cooperate with China Yao in the near future.
Fang Yi bumped fists with the basketball player, who is officially 188cm tall but is actually slightly shorter than him at 187cm. He bared his big white teeth and looked silly in front of the camera. He maintained this expression for about ten seconds until the media reporters took pictures.
Until you are satisfied.
The entire press conference went smoothly.
Until the last question and answer session, a reporter asked why Fang Yi was not given a commemorative watch.
The spokesperson of Tissot began to talk about it: "We have a long history of commemorative watches and a relatively rich industry line."
The reporter chased after him: "So, do we have any plans for commemorative watches for Fang Yi so far (in 2011)?"
The spokesperson remained silent for seven seconds, and then slowly said: "We implement the commemorative watch strategy because we want to improve the technical level, make a good series of hits, and do a good job in product iterative development during the process of adjusting the layout."
The reporter asked for the third time: "So, what is the plan for the Fang Yi commemorative series of watches? Have we concluded the talks?"
The result was seven seconds of silence:
(Stop talking, stop talking).
The reporters laughed heartily and had no choice but to give up.
——Fang Yi’s agent, Sister Zhen, was overjoyed to watch, but she was worried after all the fun: “Although I am currently in contact with the transfer of Rolex contracts, it is not a sure thing after all; and...”
She emphasized: "To put it bluntly, Rolex is unlikely to give you a commemorative watch. The possibility is close to zero. But Tissot is now willing to talk about it, not only commemorative watches, but also further
Conditions are now willing to be compromised - their most successful marketing strategy in the past three years is to invite you!"
Fang Yi disagreed: "This can only prove that the cooperation was pleasant in the past, but it does not mean that it can continue in the future."
The real sister nuzzled: "It seems that from the perspective of purely making money, staying with Tissot is a better choice." She said to herself, "Of course, I also know that the brand influence of Rolex is completely different. You are now
If you want to become a world-class star, you will have a long-term vision, and I believe in you."
"However, if I were not following you, but someone else, I might still suggest them to stay with Tissot, because their prices may be at their highest point right now, and they may not be able to grasp it by changing to another platform. Most of them have reached
It’s not as high as I thought it was.”
Fang Yi nodded and echoed: "It depends on human effort."
He doesn't need the millions of endorsement fees brought by advertising now. What he needs more is a good business image. In this regard, Fang Yi and Rolex really complement each other. Both parties understand each other, otherwise there would be no "contact".
However, Sister Zhen may not be able to understand this, or she is unwilling to understand.
The real sister who is good at marketing also has her limitations. She seems short-sighted in some aspects and works tirelessly to make a small profit. This kind of operation strategy will quickly overdraw the potential of an artist.
But for some reason, Fang Yi thought of Liu Mi, who finally turned over a few days ago.
——It seems that Sister Zhen’s view may not be wrong.
After all, this is not a circle suitable for concentrating on cultivating internal strength.
For Zhou Zhiruo, maybe the "Nine Yin Manual" is not as decent as the "Emei Nine Yang Gong", and it cannot change Zhang Wuji's mind, but Ms. Zhou can at least slap him with it and make Zhang Wuji vomit blood.
It's better than saying pitifully, "If I have a guilty conscience."
The Tissot press conference was not Fang Yi's main event that day. In the afternoon, he met with Ma ET at the nearby Ali Group. In order to show his attention to the Ali image spokesperson, Ma ET set up a forum on the bank of the West Lake that cost far more than Tissot.
The number of reporters present was not far behind either.
ET, a martial arts fan, jokingly called this a little "West Lake Sword Discussion", it was Ye Gucheng fighting Ximen Chuixue.
This time it was Fang Yi's turn to take care of Ma ET.
In name, it is the "Signing Fang Yi" forum, but in fact it is the site of Ma ET's personal speech.
Ali Group has been developing very rapidly in 2011, and is in the process of holding back a big move. Ali, which received a billion-dollar investment from Yahoo in its early years, fully bought back Yahoo's shares, bringing the management's share to about 33%, and with the help of
The agreement on different rights for the same shares essentially regained absolute control over Ahri.
Ma ET will make some big moves. On the one hand, it will delist from the Hong Kong stock market, re-privatize, separate core assets such as payment software, and prepare to package other assets for listing in the United States; on the other hand, it will aggressively acquire a series of emerging software and hardware companies.
, creating the so-called Ahri system.
Conspiracy.
Moreover, ET Ma is very interested in the entertainment industry. He is different from Zhang Chaoyang. Zhang Chaoyang has more than enough ambition and lack of energy. He can only organize activities such as the Souhu Annual Festival to satisfy his addiction, and he also has to convince his company's shareholders
.Ali has entered the era where Ma ET has a say. He can indeed spend money to create something new and create something from nothing.
Ma ET's original target was undoubtedly Huayi Film and Television. After all, it was the first private film and television company, and it was a momentary hero who defeated all the others.
But all of Fang Yi's films so far have surpassed the Huayi films of the same period.
Compared with the Huayi king who accumulated his first pot of gold by washing dishes in the United States in his early years, Ma ET naturally believes more in the theory of the dignified Dr. Zhang of MIT: too many accidents happen, and there are inevitable factors in them.
Obviously, Fang Yi, a young man, does have a lot of talent - whether he is really lucky or a young genius, in short, investing in him will not be a money-losing business.
Fang Yi also has a start-up company, and the upcoming movie "17 Again" seems to be a big move that Ali Group is holding back.
"The entertainment industry is an asset-light industry. It may be like the Internet. Its strength changes rapidly. What is brilliant today will not be good tomorrow."
"Maybe you didn't do anything wrong, but you lost."
When Ma ET introduced Fang Yi, he casually said a few words and meant something.
Fang Yi didn't answer, but the media was very excited. Those who knew about Ali's recent investment intentions might have guessed what ET Ma was talking about.
They asked bluntly: "Are you talking about Huayi Film and Television Company? I heard that the relationship between Huayi and Director Fang is not good, and they even made rumors to ban Director Fang in the industry - although it is of no use."
The ball is kicked back to the horse ET.
Is he a fearful person?
of course not.
The big bosses in 2011 are still relatively simple, and the business wars are basically fought in person without any pretense.
Last month, Ma ET and the CEO of another e-commerce company directly called each other names and insulted each other. One said, "Don't have anything to do with xx, or you will die without knowing how."
Another said, “The industry’s bottom line has been broken time and time again… by the roosters and dog robbers.”
——High-end business war is so unpretentious.
However, Ma ET did not offend Huayi for killing him, but instead talked about his life motto:
"Today is cruel, tomorrow will be even crueler, and the day after tomorrow will be wonderful, but most of them will die tomorrow night and will never see the day after tomorrow."
After the symposium, in view of the celebrity effect of Lao Ma and Xiao Fang, the press release was circulated on the Internet like a virus. Reporters with good intentions followed Ma ET's Maybach and discovered that Fang Yi and Ma ET had another meal at a nearby restaurant.
, these two people seem to have already established a personal relationship.