The passing geese leave their traces, and the passing trees leave their shadows.
Not long after Lao Zhang said these words, when Fang Yi met Liu Tianxian again in Shanghai, he learned that she had become the spokesperson for the Souhu scarf and was one of the first batch of celebrities to be hired.
Liu Tianxian was very motivated and immediately planned to promote his own products: "Fang Yi, you can also register for one."
"Register for what?"
"Scarf."
Seeing that Fang Yi's expression was confused, she took out her phone, selected two or three photos of herself in better condition, paired them with a text praising the scenery of the Magic City, and sent them out.
Said: "This is the scarf."
Fang Yi: "It's very similar to a blog. Will this thing be influential?"
Liu Tianxian shook his head and nodded: "I don't know, but when I take people's money, I naturally have to do things for them... Actually, it doesn't matter whether you register or not. If you want to register, you must be the first to follow me, you know?"
"——Because I am not paying attention to anyone, I am just waiting for you."
Now that he has said this, Fang Yi is not stupid. He registered online at the speed of light and became related to her.
"No! It's done."
Liu Tianxian hooked Fang Yi's little finger with his little finger, turned it half a circle, and then stretched out his thumb to press it.
She held her face with her hands, closed her eyes and sighed as if she was drunk, but her eyebrows flew up in excitement:
"It's mine again, always mine, still mine."
Fang Yi tapped her forehead: "A scumbag is greedy."
"It's just about being 'Insatiable', but you can't control it!"
The two talked about the scarf topic for a while.
Nowadays, in addition to Xinlang, Penguin, and Lao Zhang’s Souhu, Xinlang is making scarves. Among them, Xinlang has occupied the domain name “weibo” and is currently in the lead. It is also a platform for quite a few celebrities to settle in. There are already big fish eating small ones.
Fish trends.
As usual, the Penguins used money to pave the way, but they didn't know what was wrong with them. They paid a lot of money to hire Argentine star Messi to endorse. Messi tried his best to say in Mandarin: "Xun'er, Weber~~".
The fan groups and scarf users are not consistent - this is because the user portrait is not done well.
As for the ordinary, a pair of cool looking fox scarf...
Okay, let her be the spokesperson.
Fang and Liu came to Shanghai to participate in Tissot's "ALS" care event. This was also their last two-person action. Manufacturers will discuss the selection of marketing activities with artist studios. Common ones include press conferences and commercial performances.
Magazines, pictorials, etc.; charity activities are also one of them.
Relatively speaking, there are relatively few charity activities. This is because artists may not get a good reputation, and it is not convenient for them to establish their own personas - charity personas cost a lot of money.
It is also difficult for manufacturers to promote their brands in a big way, as it would seem to overwhelm others and be counterproductive, so there are very few wonderful charity marketing efforts in this area in mainland China.
What fell on Fang Yi and Liu Tianxian was the Tissot clock they donated to a mountainous school last year. It was said that it was bought by fans who came after hearing the news. The small rural school once again hung up an unknown brand clock.
Tissot is naturally unhappy, but the two spokespersons don't care - they are just looking for a reason to do charity.
In addition to the small amount of money Tissot donated to the school, Fang Yi and Liu Tianxian each donated another 500,000 yuan without any publicity, and even the students of the school did not know about it.
In short, Tissot has learned a lot from its mistakes. This time it requires the whole process to be followed by cameras. It is best to edit a documentary and put it on the official website, and also put the name of Fang Yi Studio on it, so as to attract Director Fang’s fans to watch it.
.
The specific process of the activity is to visit ten ALS patients within three days. These people all claim to be fans of Fang Yi or Liu Tianxian, and the candidates are selected by the Red Cross Society of Shanghai.
The two celebrities did not know anything about ALS and might make a joke, so they were accompanied by Dr. Fan from the Third Affiliated Hospital of Beijing University, who was responsible for proper science popularization.
Dr. Fan said: "ALS is an incurable disease. It is a chronic, neurological disease... manifested by progressive skeletal muscle weakness and atrophy, gradually developing into difficulty in swallowing, and inability to take care of oneself.
etc."
"In terms of incidence, it mostly occurs between the ages of 30 and 60. However, in recent years, the incidence rate in infants and young children has been increasing, with more males than females."
"There are some special medicines that can delay the treatment to a certain extent and even have a therapeutic effect on specific groups of people; however, the recovery may relapse and the patients will fall into the torture of the disease again. Modern medicine has no universal method..."
Dr. Fan kept the story short, "In short, two words: terminal illness!"
The expressions of Liu Tianxian and Fang Yi gradually became serious.
The former sighed slightly and looked out the window; the latter asked the camera crew for a list of names.
In this situation, the camera was quietly set up. The spacious nanny car was on the viaduct, heading towards the first patient's home.
Unexpectedly, footage soon appeared that had to be edited:
Fang Yi, who was looking at the list, suddenly said, "These people have been selected. They are all patients suitable for being photographed, right?"
There was basic information about the patients on the list, and Liu Tianxian looked at it out of curiosity. Soon after, she frowned and said, "It's a bit of a coincidence."
Slender fingers moved over the words:
"The first one is a 23-year-old graduate student who can play the piano. He was diagnosed with ALS in April and has been suspended from school."
"The second one is a young man who came to work in Shanghai. One day he suddenly lost his strength. After asking for leave from his team leader... Because he had to rush to work, he asked for leave intermittently. It took him seven months to find out that he had ALS.
disease."
"The third one is a child who doesn't know he is sick yet. He is in school, has watched our movie, and wants to meet the people on TV."
"..."
A series of people read it all, and her voice became smaller and smaller as she read it, until it was inaudible.
Fang Yi said: "They should all be patients who are in good condition. I can understand that for the sake of the program's effect, late-stage patients will not be chosen to visit. Is it because it will affect the patient's treatment?"
Dr. Fan replied: "You are talking about this on one hand... In fact, there is no treatment or no treatment. This is a terminal illness. Do you know what a terminal illness is? If it cannot be cured, it is called a terminal illness."
He said: "In the later stages of development, patients may become incontinent, may be unable to speak, and most importantly, they may see themselves losing their vitality. Whether it is the patient himself or the accompanying family members, there are times when they lose control of their emotions.
There is no way to record the situation."
"Suffering is not like happiness. Once shared, there is only double suffering."
"...Unlike the patients who have just started, they still feel that they have a chance of recovery and have an optimistic and positive attitude towards life - even though this chance is very slim."
After that, the atmosphere became even more silent.
Fang Yi was always bored when he was deep in thought, so Liu Tianxian wanted to cheer him up and say some witty words.
But she couldn't say it either.
In this atmosphere, the first patient's door was knocked on.
Two hours later, they moved to a second household.
Both of them were not in a good mood. Doctor Fan said it quite well. They had a slim chance but they believed they had a chance.
Is this really stupid?
Maybe the brain deliberately deceives itself, thinking that it is one of ten thousand, so that it can at least make itself a little happy for a while.
When they arrived at the third house, in front of the door, with their hands hanging in the air, Liu Tianxian and Fang Yi suddenly looked at each other. They didn't need to speak, but they knew what the other person wanted to express.
The information shows that this is a child who doesn’t know anything yet.
Children should dream, and adults have the obligation to protect such dreams.
Fang Yi used his talent as an actor, patted his slightly stiff face, and forced himself to feel happy.
Knock on the door.
A little boy in pajamas came out. He was very neat and lively. When he smiled, there were slight dimples at the corners of his mouth.
He recognized Fang Yi first: "Brother! You are really as good-looking as on TV, no, you are even better-looking!"
He said to Liu Tianxian: "Sister is also very good-looking, very good-looking!"
Liu Tianxian corrected: "Call Auntie."
Then the little boy's eyes fell on Fang Yi.
Fang Yi could only follow: "You can also call me uncle."
——This child is so quirky and innocent. Although he is called "uncle" and "aunt", he seems to understand the adults' preferences and insists on calling him brother and sister.
The classmates in the child's class knew that he was about to meet a big star, and they all asked him to send messages to the star. Fang Yi and Liu Tianxian doubled up to meet his needs, writing to every friend the child could think of.
Congratulations, put them together in his pencil case, waiting for the day when he returns to school, and take them to class to show off.
Will there ever be that day?
The child has a very impatient personality. Every time he writes something, before it is put into the pencil case, he will open the paper to the camera and read it out immediately. He will also boast that it is his own contribution and ask everyone not to forget him.
Read it quickly and don't miss every single one.
The adults all showed faint smiles, but there was sadness in the smiles. The two emotions of happiness and sadness existed at the same time and were real at the same time. Liu Tianxian rarely encountered this situation before, but now she felt it very clearly.
Especially when children read to their classmates:
"I think I will come back soon and give you all these notes... But illness is not like other things, you can make the decision... It seems that mom and dad can't make the decision, and it seems that the doctor can't do anything. I just hope now
Let me go, don't bully me all the time."
"If you are unlucky and I don't recover so quickly, just watch what I read to you on TV. Come to my house to get it. I will play it for you."
"Don't be sad if you didn't think of it. I just forgot about it all of a sudden. You must forgive me."
When leaving, the child waved his hands and said: "Goodbye, goodbye!"
"Squeak!"
The door was ajar, and children could be seen holding on to the door rail, looking at them.
After Liu Tianxian got off this floor, her eyes suddenly became sour. She kept brushing away the tears with her fingertips, fearing that the people above would hear her, so she kept silent.
After going down two more floors, he lowered his voice and said, "Fang Yi, this kid knows something is wrong with him, right?"
"Uh...I think..."
Liu Tianxian interrupted him: "He is too happy, he shouldn't be so happy, and he shouldn't doubt a child like this... But what he said is very precocious, you know."
Fang Yi's purpose was to take her to experience various aspects of life and gain some experience, but now he retorted: "Maybe you really think too much?"
She shook her head: "No. Do you remember the dog at home? When the dog senses the emotions of adults, it will stick out its tongue at you and wag its tail around you... Dogs can be so sensitive, let alone humans? We all laughed.
Can't bear to cry, can he not know?"
Fang Yi stopped explaining and comforted her: "At least the child's wish was fulfilled. Our trip was not in vain."
Liu said: "You are different from others, and you are different from my mother... She will keep repeating that I am overthinking until I also 'believe', but I feel that this does not comfort me.
But she thought she comforted me, but in fact it was me who in turn satisfied her 'comfort', and I was taking care of her."
While wiping away tears, she explained seriously: "It seems to be a very complicated logic. Do you know what I mean?"
Fang Yi nodded.
"Then now that you understand..."
Stomping your feet lightly, "Just carry me!"
"Wait, what kind of consolation is this?"
"This is practical comfort that goes beyond words. It seems that you still don't understand - if you don't carry me, I will jump down. If I fall, I will rely on you. It is you who did not take care of the life safety of your colleagues."
She couldn't help but jump on Fang Yi's back. It was usually out of reach, but wasn't there a ladder now?
A gentleman can be bullied. Can you watch me plant it on the concrete floor? Do you want to bear it?
Fang Yi had no choice but to carry her downstairs.
Lying on his back, her face was pressed tightly against hers, and he said: "I didn't expect that you look thin and weak, with no meat, but you are actually quite strong. You really look like a cow..."
Without waiting for Fang Yi to answer her, she said: "Fang Yi, I want you to be healthy all your life. You do too, and so do I."
Fang Yi patted her butt.
When he reached the sidewalk, Liu jumped down, probably because he was afraid of being seen by passers-by: "I'm not afraid that you and I will cause big news, but I'm afraid that the news will involve the child just now, and his affairs will be known to his classmates, and he will not be able to communicate with his classmates.
Talking with a smile."
Fang Yi: "Sooner or later, the documentary will be broadcast - everyone will know about the children's illness sooner or later."
"The broadcast will last for a while. Before that, it's better to make him happy for a while, what do you think?"
——————
In three days, enough material was recorded, and the parts where the two spokespersons were too intimate were deleted.
This point was stated when the contract was signed. It must be confirmed by both parties before it can be retained. Other parts must be destroyed and no trace left.
During this period, Dr. Fan explained in more detail the current difficulties with the symptoms of "ALS":
"This disease has its own special features, didn't I say that? For certain diseases, it is possible to delay the onset or even improve to a certain extent. That is to say, it cannot be cured, but it can be treated like this... But most
Some people don’t have the conditions to prescribe the right medicine.”
"why?"
"poverty."
Frankly speaking, when the two of them heard it for the first time, they found it a bit incredible.
This is the Magic City, one of the regions with the best economy in China. To what extent is it a matter of life and death for most people, there is no way to gamble on it.
Normally I would be reluctant to spend one hundred thousand or two hundred thousand, but what about when it’s life-threatening?
So what about millions?
Dr. Fan said: "In China, there are no specific drugs for ALS that have been approved for the market, which does not mean that there are no specific drugs in the laboratory. If there is a way to import them from overseas, it is possible to get a newly developed one, which is said to be effective for patients under two years old.
An effective injectable drug for children... This is a drug that uses gene and cell therapy to treat diseases, called Zolgensma...",
A long paragraph was introduced.
Fang Yi listened patiently to what he said and asked, "How much?"
"2.125 million U.S. dollars, equivalent to 13.5 million yuan."