In September, it was still a very hot summer in Beijing, and Liu Mi came back to participate in the pre-screening promotion of "Seventeen Again".
Because of the urgency of the matter, and because she wanted to see the offline publicity effect of the film, she chose to take the subway - there were billboards for the film in the corridors, and there were pictures of different characters on the handles in some carriages. The most intense publicity duel had begun.
Commuting office workers are the core target audience for "Seventeen Again": Yu Huanshui is a frustrated middle-class elite.
Liu Mi had seen her own pictorial in the corridor before and was in a good mood.
This year her popularity is extremely high, and she has really turned around. Some media rated her as the second most popular Internet star in the summer, ranking before all the celebrities. She was originally ranked before Fang Yi. At the end of August, because Fang Yi partnered with Rolex
I was willing to spend money and squeezed her out within five hours.
During that time, Zeng Jia realized the essence of Fang Yi's agent Zhenjie's operation, and turned to help Liu Mikuang do data.
I saw a promotional photo of Rolex the night before. I kept my eyes open and repeatedly confirmed that it was a "spokesperson" rather than an "image ambassador" or a "celebrity customer" or other false claims. At the same time, I insisted on comforting Liu Mi, "It's the end of this month, Mi."
Honey, even if Rolex takes action, it can't change the world."
As a result, when I woke up in the morning, I saw that the first place was Fang Yi.
This name is her nightmare. She can't forget it at all, but she just won't mention it again. Maybe Fang Yi doesn't care about being number one on the pheasant list. Maybe he doesn't care about being number one on the "Forbes" celebrity list.
Didn’t he tell the reporter Hao Bing that he “didn’t care”?
The publication of Hao Bing's manuscript caused some controversy. Who are you, you dare to say that you don't care?
Oh, you are Fang Yi, so that’s okay.
This is quite crazy, but in the end no one criticized Fang Yi?
why?
Or is it because his subordinate Guo Fan and Director Guo said some more controversial words and took the blame?
Or is it that the public treats them differently?
In short, Liu Mi feels that it is not very fair. How come people are more aggressive towards weaker people.
She boarded the subway and found a corner. Liu Mi held up her hat and covered most of her face with sunglasses. From the beginning to the end of the car, all the handles had pictures of the actors from "Seventeen Again". She put this
As a game that Fang Yi doesn't know, she wants to beat him in this game.
Even if it is a pheasant game, if you win, you will win.
At the end of the journey, Liu Mi found that she was not there and was in a very bad mood.
This game doesn't count because Fang Yi doesn't know.
In the corridor exiting the subway, Liu Mi saw the pictorial of "Seventeen Again". There was actually a plot photo of her, and it was a solo photo.
Simply unbelievable.
Zeng Jia picked her up at the subway entrance. When Liu Mi saw her, she asked: "The supporting characters also have solo photos? Isn't this a prestige?"
"Fang Yi doesn't care."
Liu Mi's mood became better and worse, but she asked: Why don't you care? Why don't you care?
A fan came to Liu Mi for an autograph on the road, but he stuttered and didn't call her by her name. Instead, he called her character name "Qingchuan". Maybe Liu Mi's real name was not easy to remember.
However, because the fan called her wrong, and she could sign or not, she chose not to sign, smiled apologetically, and got into the nanny car.
Zeng Jia talked casually and sent the man away without taking him seriously.
This time we are going to the "Ke Fan Listening" column. The column team went to Beijing to produce a special interview film for "Seventeen Again".
Fang Yi and Liu Yifei are all there, and director Yu Feihong is also there.
Jin Dong has filming to do, so he can't squeeze in the time; but Zeng Jia believes that such a prestigious occasion should be done together no matter what.
"Mimi, your fame is still false. Although you are both famous, the public does not put you and Fang Yi, who have works, together. People's impressions are very important. They divide you into two.
It turned out to be two levels."
Zeng Jia also said: "So, I just seized the opportunity of the movie's release to subtly make people feel that you are almost equal."
Liu Mi thought this theory was interesting and wanted to put it into practice in the interview, so she asked: "When will Liu Yifei and the others arrive?"
Zeng Jia looked at her strangely: "Director Fang and the others have arrived."
————
In the waiting room, Fang Yi took a rough look at the script and threw it to Liu Yifei.
Liu was putting on makeup and was too lazy to look: "You give it to Director Yu."
The middle-aged lolita is also fearless: "I don't read the script, and I'm not afraid to speak. I'm just afraid that they won't let go."
have to!
These are all bullshit.
Liu Tianxian is good at using simple and impactful short sentences to achieve the effect of controlling the scene.
The middle-aged lolita is another kind of awesome person. She treats the studio as her living room, and "you say yours, I say mine", her posture is extremely relaxed, sometimes she lifts her hair, sometimes she stretches, the host three
I couldn't resist it after two times, so I could only repeat "Huh? Uh, uh...".
When "Love Is After Life" was released, it wasn't Fang Yi who blocked it. Yu Feihong also planned to hold a personal voice-sharing meeting - the kind of "I've finished filming the movie, it doesn't matter whether you like it or not, it doesn't matter to you."
Fang Yi then chatted with Yu Feihong about the National Day schedule, and their analysis concluded that "the only heroes in the world are Fang Yi and Yu Feihong."
Under Han Sanping's careful micro-management, from September 25th to October 9th, no Hollywood film was released. It was originally to protect Director Fang's film, but now it has become the most competitive domestic film.
It was such an intense schedule that the situation looked weird on the books.
Everyone has this thought:
If I can’t cure foreigners, can’t I cure you?
I won’t mention the scumbag movies. It’s worth mentioning that “White Snake” was released on September 28th, and “Painted Wall” was released on September 29th. The former is the work of Juli CEO Yang Zi who spent money to support his wife.
It is a way to make some quick money in the entertainment industry, hoping that the special effects can attract some viewers; the latter is a husband-and-wife team of Sun Li and Deng Chao, and it is completely different from the successful work "Painted Skin", but the promotion of "Painted Skin" is always inconsistent.
The producer of "Painting on the Wall" is Guangxian Media, which started out as an entertainment gossip program and is a marketing expert. Fang Yi also participated in its variety show "Movies and TV Shows", and Liu Tianxian has a small friendship with the host Liu Yan of the variety show.
The producers made a lot of hype for the couple, such as the couple on the set, the passion on the set, etc... But all the hype came to an end because of Sun Li's pregnancy.
In the face of pregnancy, acting in passionate scenes is not news.
So the producer, Guangxian Media, found another way to publicize supporting actor Liu Yan, and the media was happy to cooperate. The media reported this at the time:
"What percentage of Liu Yan's pair of giant balls contributed to the box office?"
"In the future, I can be favored by other movies and serve as a sales promotion ambassador. Liu Yan has made a lot of money from being a host to working in the film industry."
There's no "Yes, We're Having a Baby" here on "17 Again" and no giant balls - well, it seems there is.