With the good reputation of the previous films and the large advertisements of brands such as Nikon and Rolex on the streets of Tokyo, Seoul, and Bangkok, Fang Yi has great appeal in Asia. This appeal did not appear immediately at that time.
Today the movie is released and tomorrow it will be known to all mankind, but it is accumulated gradually.
For example, Japan’s Pocari Mineral Water advertisements have begun to play with Fang Yi’s jokes. In one of Pocari’s commercials, the film crew boldly took a shot and filmed two middle school students, male and female, wearing uniforms, breaking out of the classroom.
Despite the obstacles of the crowd, I ran all the way to the lowest floor.
Then, the female student pried open the male student's glasses, and the male student was immediately promoted to a super handsome guy. After the male and female students looked at each other, they raised their bottles of mineral water and drank wildly.
Lines floating in the sky:
"人を美しくする水."
Fang Yi's Japanese fan leader Anno Hideaki reposted this advertisement with a "laughing" emoticon, and this repost was reposted by others.
To play this kind of meme, obviously the movie needs to have a certain national level.
"Seventeen Again" is also doing quite well at the box office in Japan and South Korea. Toho Pictures and Showbox have each done careful promotion, ranking first in the box office in a single week and third in the box office in a single week respectively. After a week, Japan's big lolita
Still fighting for Fang Fo to the death, contributing RMB 330 million to the box office. South Korea seems to no longer regard Fang Yi as the only sun. The box office is lower than the same period last year. The number of viewers is 1.37 million, which is about RMB 6
More than ten million.
Breaking 100 million is more difficult.
However, it may also be that the quality of Korean films that month was relatively high, and the Korean domestic versions of "Wolf Warrior - The Ultimate Weapon Bow" and "The Crucible" took away Fang Yi's box office.
Generally speaking, although it has only been two years, the combined markets of South Korea and Japan are no longer as good as those of the mainland. Two years ago, the total number of screens in the mainland market was about the same as that of Italy, and was worse than that of South Korea.
No wonder it was sued by Hollywood, and it was all brought to the World Trade Organization.
The box office of other markets is still being calculated, and it is expected that it will not change much from the same period last year. "17 Again" was sold to Europe and the United States through the Cannes Film Festival this year, but these two markets have never been able to support domestically produced modern films.
According to Han Sanping, "This is a breakthrough from zero to one."
So, what about one to ten?
Oops, stop talking, stop talking~
After confirming that there would be no more surprises in the overseas market, Fang Yi returned to the capital on this day to attend the commendation meeting of China Film. The meeting was quite like opening champagne in advance, because they not only prepared 800 million ice sculptures, but also
900 million, especially the "Ten One Yuan" ice sculpture.
"This is the beginning of a single market breaking one billion yuan? It's not just today..."
Guo Fan lowered his head to look at the data on his phone and reported: "More than 830 million. Although breaking one billion is a high probability event, it's not good to celebrate in advance. What if, what if."
Fang Yi rarely reminded Guo Fan: "I advise you not to meddle in other people's business."
Guo Fan took off his baseball cap and felt a little stage frightened. He asked Fang Yi: "The key is, we are the ones who go up and swing the hammer. If someone takes a picture, don't you have to be laughed at? Are you being impatient?"
Fang Yi: "Who told you, this is an occasion prepared for you, for you to come and swing the hammer."
Afterwards, sure enough, a group of people went up to swing, and everyone was in a good mood. Fortunately, Fang Yi, as the chief director, stood in the middle, and next to him were Han Sanping and Wang Gong. Then he pushed other ice sculptures, so others were replaced, and everyone took care of them in the end.
arrive.
After a few crackles, all three ice sculptures were shattered. Many departments that had participated in the film shooting came to take a group photo. The actors were the most popular. After the family photo, they were pestered to take a group photo in private.
It was very annoying to work around. Director Fang Yi didn't know how to adapt. He smiled very cheerfully at this time, and he was very happy no matter who he was with.
But there is indeed something to be happy about. He received a letter from the deep-sea detector research and development team and a young soldier escorting him. It is said that the soldier is even younger than him. He has now been transferred to a certain sea area in Africa to carry out execution
Routine escort mission for merchant ships.
This kind of thing was more common before the 1990s, that is, when most actors still had a staff, were still in professional classes, and were still affiliated with a certain art troupe. Everyone's status was completely equal, and it was a kind of communication between colleagues.
Hey! You did a great job, kid!
For example, after Chen Kaige received the task of filming "Military Parade" from the Guangxi Provincial Film Studio and it was a complete success, he received a letter of thanks from the unit to Comrade Chen Kaige. Not only that, the primary school students who organized the visit here in the capital were also ordered by their teachers
I wrote a review after the review. It was very well written and was sent to Director Chen.
The primary school students must have been unhappy. They scraped up some clichés and scraped together a few hundred words. But when Director Chen read it, he must have felt very comfortable and warm. After all, Director Chen was ugly and had low self-esteem when he was studying.
He longs for people's recognition, but his world has also been young.
Fang Yi is like this now. He opened the entire letter on the spot, read it, and said at the end:
"I used to think that the equipment in foreign movies showed off their power, but our own stuff always had no way to promote it. I felt uncomfortable seeing too much of it. When would I be able to see it? I thought..."
"In the future, I will stick to my position, just like you, Director Fang Yi, shine brightly and become a role model like you."
The writing was very simple, but it really moved Fang Yi. He couldn't help but put down the letter and paused for a few seconds.
Guo Fan's eyes widened, he looked up and said, "I envy you so much."
"What are you envious of?"
"I envy everyone, box office, skills, appearance... But what I envy the most is probably the real love from others. I'm not talking about the superficial love that is manipulated by the media... but the feeling after watching the work.
Like after 'you'."
Fang Yi chuckled and said, "Maybe you will have this day."
Guo Fan spread his hands: "It doesn't matter, I'm only thirty-one years old, I'm still a young director."
The main creators of "Seventeen Again" were all present. In fact, on this occasion, although Jin Dong received not as much praise as Fang Yi, he was the most moved. Jin Dong is a rich second generation, but in his acting career, he has
Compared with others present, and even compared with Liu Mi, it was much more difficult, which made him pay more attention to shaping his own image.
Stud-themed dramas are not a good choice these days. Only those who have no choice or future should go to main-melody dramas. Jin Dong also longs for recognition.
That night, news about "Seventeen Again" appeared on the official website bulletin boards of each participating unit. Liu Tianxian spent that night at Fang Yi's new home in Xiangshan, and he didn't bring his dog with him.
The two of them read the various messages on the website with great interest, and read each other's compliments on each other's reports. Those official websites and academic document formats that usually seemed shabby now showed an old-fashioned cuteness.
Now it was Liu Tianxian's turn. She sat cross-legged, holding her laptop and looking closer.
"... During the filming of "Seventeen Again", Director Fang Yi demonstrated the unique ingenuity of the new generation of artists and his accurate grasp of the emotional needs of the public and the development of the times. Director Fang Yi is well-deserved to be one of the young
The first person, oh no, he is the first person in the country, oh, I read it wrong, he is the first person in the world..."
"Why did you change the words randomly again? You must have made up the second half of the sentence!"
Instead of answering him, he continued to talk to himself:
"——Our special correspondent, Liu Yifei, will report to you with all her heart on the evening of October 8, 2011. Goodbye, dear viewers."
