The itinerary Fang Yi mentioned was a seasonal advertisement for Rolex.
The advertisement for "Seventeen Again" is a linkage and is used for data purposes. Once the popularity of the movie is over, the materials will be removed and nothing will be left. The hard photos that Rolex's major offline stores need for a long time still need to be in suits, and
Go to the counter and take a look. Most of the photos are of dark-colored suits. They may look more stable and not steal the limelight of the watch too much.
During this period, Sister Zhen helped him get the Moet & Chandon champagne endorsement. This brand and Mercedes-Benz have long-term cooperation with Rolex, such as a series of tennis open tournaments to be held in Shanghai next year, and even F1 events and the Dakar Rally.
When the time comes, Fang Yi will have to cram in relevant knowledge and pretend to have two brushes, so as not to reveal his secret when reporters ask questions.
These are the big toys for men, and even yachts and Patek Philippe look down on celebrities to endorse them. At that time, Huang Xiaoming was also eyeing Moët & Chandon. He took advantage of the listing of Huayi Film and Television and transformed into a businessman. He has several names to his name.
Ten companies, involving wineries, real estate, catering, etc., create an elite profile for yourself.
He is considered the most successful celebrity in this niche and has won many endorsements.
Li Bingbing’s male best friend Ren Quan is good at doing business, but Ren Quan has basically withdrawn from the circle and cannot provide the commercial value of being a star. Erkang’s agricultural business is doing well, but he is engaged in agricultural business and his nostrils are too big
, it just doesn’t go well with consumerism.
After "The Wind", Xiao Ming changed the impression of poor acting skills in one fell swoop with the role of "Takeda Officer". His image is actually quite handsome. He should have been the king in the past few years.
Unexpectedly, Fang Yi was too strong and got up too quickly.
In this ecological niche, anyone who competes directly with Fang Yi has failed. Currently, his agent is giving him an idea to get married early and focus on the mature father persona, while also marketing the successful man persona.
You can't win against others if you are a business tycoon. Besides, others are younger than you and have more successful careers than you. It seems like you have no hope in this life.
The endorsement thing is winner-take-all. This persona 1 can take away all the top endorsements, and the more top endorsements are taken away, the other top endorsements will not be willing to be inferior to others, and the more they look for the same person.
Otherwise, wouldn’t it appear that I have dropped the price?
With such an awesome brand, I should be in the same ecological niche as Rolex, champagne, communications companies, Burberry... Now you ask me to hire Huang Xiaoming, why, can't I afford Fang Yi?
Rolex has taken some detours in recent years. It really doesn’t know how Chinese consumers like to show off.
One moment, he found a famous pianist, playing the piano, while showing off his watch at the right time; the next moment, he directly brought the Swiss tennis player Federer to participate in the China Invitational Tournament, swinging the racket again and again, close-up and close-up of the watch - "Stuck!"
Promotional photos are out.
Sometimes I also engage in F1 racing and put up my own big billboard on CCTV 5.
As a result, the sales volume was indeed increasing, and I thought that my marketing was really effective. After switching to Fang Yi as the spokesperson, I realized that I could be even more awesome.
The new promotional photo is very simple. It shows Fang Yi wearing a suit and a windbreaker, stretching out his hand and starting to show off:
The film crew asked him to do some on-the-spot reactions, such as pretending to check the time, pretending to play golf, etc.
I was very satisfied with the shooting process. The crew started to make an appointment with Fang Yi about the theme for next summer. After he selected it, the preparations have to start. There are several brands that have presets, such as sailing rallies, F1 racing, etc...
...Fang Yi felt that racing might be helpful for the subsequent filming of "Twelve Zodiac Signs", so he initially chose this one.
"Then you will have to take time to practice later - fortunately, you have a house in the capital, and there are many venues here in the capital. You can start with go-kart training. Two hours a week."
"That will have to happen after I come back from Japan."
Sister Zhen shook her head, "I'm afraid you have come back from the Treasure Island. The Golden Rooster and Golden Horse are taking turns to hold the event. You can't get nothing. Jiang Wen, who has such a bad temper, has already gone to the Treasure Island. How can you not go?"
"Too."
Fang Yi thought of a certain scenario that he had overlooked: the spokesperson was riding a horse across the line, holding the reins, and his watch was moving.
This is a classic advertisement from Rolex in Hong Kong in 1994. After being broadcast, the effect was very good, which is quite consistent with the atmosphere of horse racing betting among the people in Hong Kong. However, because horse racing is currently not allowed in mainland China, Rolex has not reproduced this advertisement.
This is indeed a good idea. It is more elegant than driving. Maybe we can pay tribute at some point?
Sister Zhen saw that he was lost in thought and asked, "What are you thinking about?"
"nothing."
After finishing the shooting, Fang Yi took out the watch. The staff carefully took it on with white gloves, looked at it over and over with a magnifying glass, and then put it back.
The real sister was speechless: "Nine million, taken from the Christie's auction... Consumerism really kills people, but it also makes people fascinated."
Fang Yi was puzzled: "It's all just a show."
Sister Zhen smiled and said, "You're right. Maybe these brands want your indifference. They are cheap. If you take it too seriously, they won't take you seriously."
——————
On the 17th, Fang Yi left for Japan.
However, his schedule changed.
The original plan was to visit Toho Pictures, go to Japan to visit the docks, meet several Japanese new wave directors of this century, and express the opinions of Chinese filmmakers; then go on a road show, hold a fan meeting, and finally shoot a Nikon commercial.
The advertising script was written by Hideaki Anno, and Fang Yi has already read it:
Nikon’s replenishment plan!
But now there was one more itinerary, which resulted in Fang Yi not being able to take that civilian flight. Instead, he was forced to stay in the country for a few days, listening to Liu Yifei talk to him about philosophy for a period of time, and then boarded the plane.
On this flight, he met the current chairman and CEO of DJ, as well as the top 50 private entrepreneurs in Guangdong Province, and one of the heads of 300 unicorn companies in the world... The most important name is that this time
Entrepreneur accompanying the China-Japan Trade Promotion Association delegation, Wang Tao.
Fang Yi found it funny, "Why are you here, Wang Tao?"
Wang Tao asked back, "I also want to ask you why you are here... You don't know that I saw you on this occasion. I was shocked. You came here to take advantage of the opportunity. I whispered... Do you know who brought you?"
, Fang Yi."
Many people think that DJ is a hardware manufacturer, but in fact it provides more software services. The current two major competitiveness is reflected in the unique flight control system; the other is reflected in the manufacturing cost.
With the help of Pengcheng's developed manufacturing system, the cost of the same ordinary parts of DJ is only one-third of that of competing products from other countries, and the material cost of DJ accounts for one-fifth of the sales price. In other words, it is the most popular brand in mainland China at this time.
There are only a few high-tech products that can be taken out.
Wang Tao explained: "However, some core components are from foreign countries, and we cannot produce them ourselves... The chips are from Americans, the storage devices are from Toshiba, and although the cameras are from Hasselblad, Hasselblad's CMOS is also used.
Sony, in addition to memory, Koreans are also competing now... In short, although the spokesperson is Chinese, that is you... but the product is definitely a hybrid."
Fang Yi was about to speak, but they were so absorbed in their conversation that they didn't notice that the others were listening.
At this time, a familiar voice said: "Take your time, you can make it yourself in the end - the spokespersons for your products have developed very quickly. It seems that others may not like it if they are of Chinese descent, right?