The theme of the advertisement is very simple, it is a re-imitation of the movie "Love Letter": Fang Yi is wearing a brown coat with a light blue scarf, Martin boots, and his eyes are calm...the most important thing is the pair of glasses.
The production team carefully selected a pair of retro round-frame glasses, put them on Fang Yi, and asked him to look like he did when he played "Yin Chuan", so that he could look melancholy at any time in the heavy snow, thus creating a new look for Fang Yi. Successfully restored a more mature "Yin Chuan" image.
The camera he is holding is the Nikon D7000, which was launched in 2010. It is the current generation of miracle camera and the same level of Canon product endorsed by Yui Aragaki.
In order to find a suitable snow scene in Tokyo, the entire shooting scene was moved to Mount Fuji. October is the season of the so-called "first crown snow". For the first time, the meteorological department at the foot of the mountain observed snow piled up near the top of the mountain, while the autumn maple leaves were still there. There are a few scattered pieces scattered around the scene, dotted with wisps of dark red, which makes people want to go out. This is undoubtedly an excellent composition.
Especially the person in the camera is Fang Yi.
Not only did he shoot professionally, but he also didn’t dictate when it came to other people’s situations and acted completely according to the designed script, which made Hideaki Anno very satisfied. The shooting process was also very fast, taking only more than two hours. Hideaki Anno announced:
"knock off."
Everyone then carried their equipment down the mountain, but they walked very slowly, like tourists who were not enjoying themselves enough.
Anno Hideaki raised his head and asked Fang Yi: "Fang Sang, what do you think of this script? Is it too plain... But the reason why I filmed like this, and did the opposite, is that I believe your temperament is enough to impress you. audience."
Of course Fang Yi felt good about it and listed several reasons why he felt good about it.
The Japanese TV advertising industry is highly developed and ranks among the best in Asia in terms of advertising creativity. In order to win the audience's attention in a short period of time, they often design cool shots or plots with reversal power.
But Hideaki Anno’s script is quiet:
Fang Yi was walking on the snowy slopes of Mount Fuji. He kept raising his camera to take pictures of the beautiful scenery. Every time he pressed the shutter button, it made a "click" sound, and the advertisement would freeze the current scene and cut it into a photo; the content of the photo was not the Mount Fuji that he had taken. The scenery, but himself.
Apparently, he was secretly photographed.
Photos came out one after another, and each one showed Fang Yi holding a camera. He was standing, squatting, half-lying, picking up maple leaves...
Finally, he realized that someone was secretly filming him, frowned at the camera, and suddenly smiled because he discovered something.
The camera zoomed out, and it turned out that the photographer was also using a Nikon. Fang Yi's figure was deliberately reduced to a brown color, and he gradually got closer to the photographer - could he have come to call the police?
Thinking of his smile in the last scene.
Ah, I must be here to chat and chat.
Apparently, a winter encounter occurred due to filming.
It's like that poem, "The bright moon decorates your windows, and you decorate other people's dreams." When Fang Yi climbed Mount Fuji in the first snow, it also became the scenery for other passers-by.
Anno Hideaki said: "The coming winter snow will completely cover Mount Fuji. By November, the temperature will drop rapidly, forming a 'jade fan hanging upside down' scene. Tourists will come up in an endless stream; even after winter is over, it will be
March is the cherry blossom viewing season again. The pink and white cherry blossoms are as colorful as a girl. We Japanese call this 'girl cherry blossom'..."
"However, what is more beautiful than these scenery are the tourists who come from afar... After all, scenery is always there, but people are not always there, don't you think so?"
When Anno Hideaki said these words, other staff present couldn't help but nod.
Working with such a famous actor is an experience worth remembering in life, and the filming was so enjoyable that everyone just thought they borrowed public funds and went to Mount Fuji to play.
Anno Hideaki later invited Fang Yi to participate in his personal exhibition in Tokyo. He felt very sorry to learn that Fang Yi would fly back to China tonight.
In the nanny's car on the way to the airport, he asked about Fang Yi's criticism of the Japanese film industry during his lecture at Ritsumeikan University.
Hideaki Anno said to himself: "I feel that we cannot please the audience endlessly. The reason why the industry has become what it is today...it seems that it can no longer produce interesting things. It is the bitter fruit of flattering the audience. Fang Sang,
I often ask myself, where are the people who are different, where are the real geniuses, where are the people who dare to challenge the status quo, and we need them."
His eyes fell on Fang Yi.
It means that Fang Yi may be this person.
It should be said that after the release of Fang Yi's first few films, he has indeed gained a lot of fame in the film industry, and is well-known in Asia. Otherwise, it would be impossible to give a report at Ritsumeikan University.
Seniority is very important in childhood, and little idols have no qualifications to come to such an occasion.
Fang Yi's films are literary and artistic, but they also showcase technical skills. They are a direction of thinking in the Asian film world that is currently in confusion, that is, the literaryization of genre films. Pure genre films are too vulgar and are looked down upon by the industry; pure literary and artistic films
The film is a suicide attempt, and the audience in the local market cannot catch it.
What does it mean to be unable to catch?
When you first watched an American TV series, did you feel that the pace of the plot was so fast that you couldn't sort out the clues? You couldn't remember so many characters, and you didn't know what the contrast between light and dark in this scene meant. What you needed was to be very straightforward.
lines, such as "I love you" rather than "I like the way his eyes fall on me when I look away."
You thought we were just chatting.
What does this line mean? It’s such inexplicable nonsense!
Therefore, Fang Yi's approach is very clever. He takes into account the fragmentation of the market, so he can always make two-tiered movies, allowing ordinary movie fans to enjoy the story, and allowing high-end movie fans to appreciate the details. He has achieved a balance, and in the literary and art world
Even the old trolls can't bite his slit.
In addition, he spent money to fund the development of his country's film system...all these behaviors, for young directors from other countries, are almost the best imaginable in life. Being a tycoon from a foreign country, he can't help but hate the status quo even more.
Fang Yi felt that Anno Hideaki really admired him, so he thought carefully about his next words:
"The market development situation in different countries is different... For example, Japan has some unique types of works, I mean animation, which are also successful internationally, but they succeed and fail because they are too mature in this era.
Too much control over the audience’s preferences prevents revolutionary progress and appears to be complacent.”
He said, "It's different here. Rather than flattering too much, it's better to say that more flattering works are needed to cultivate the audience's preferences. In such a market, flattering the audience itself is also worthy of encouragement.
He also dares to challenge..."
Anno Hideaki was puzzled: "Why do we have to work so hard to cultivate the audience's preferences? They are all a group of otakus who use works as a spiritual refuge to escape from life. We should educate them! Just don't let them get what they want! Just don't film him
Want to see it!”
Fang Yi didn't argue with him: "Maybe I'm not great enough and don't want to educate the audience."
Anno Hideaki was even more anxious than him and kept shaking his head, "No, no, you're not like that." Since there was a translator between the two of them, the efficiency of the conversation was very low. He couldn't help but think over and over again.
Recalling Fang Yi's words "the market is different", I gradually realized:
"Fang Sang, you consider the overall situation and teach students in accordance with their aptitude! The market is different and the stance is different."
Then his eyes brightened, "So, if you are Japanese, you must be more radical than me. You must turn things upside down and eliminate the ills of the industry..."
"So you wanted to tell me this!"
"Truly worthy of being a dragon among men! I have realized it!"
Fang Yi was startled. He just said some specious clichés, how could it be a battle message?
Did the translator polish it for me?
But Hideaki Anno bowed to him seriously, at a forty-five degree angle, which was extremely exaggerated in the narrow carriage. He said in a deep voice: "Arigado!"
"I will uphold your will and continue to fight on the road of not flattering! Those otakus...sooner or later I will teach them a lesson!"
When Director Fang returned to the mainland, Anno Hideaki was so excited that he wrote a long article on a Japanese blog. He called it "Juban chess". The situation was like the chess master Wu Qingyuan's eastward journey to Japan to fight against Juban chess.
Downgrade all the old guys who are fighting on wheels.
And Hideaki Anno, although not as good as him, is still qualified to climb to the top of the mountain.
The two directors' different answers aroused the interest of directors in the industry, mainly in Japan.
After all, it was Hideaki Anno who invented it, and the title is so exaggerated.
"After discussing with mainland director Fang Yi, I became more deeply aware of the shortcomings of our country's film industry. I think it is precisely because there are no masters anymore... because the entire history of the so-called art world is the history of the birth of masters.
.”
"When masters are born, art develops rapidly; when masters die, art will never be driven by mediocrity. They just keep repeating and making works that please the market. They have no creativity at all and do not need to live for more than a hundred years.
Years, as long as ten or twenty years pass, no one will remember them anymore."
"I am not as talented as Fang Yi, especially in industrialization ambitions, but I also have the same tenacious will as him... For me, now is the time to make up my mind."
The sincere blog post attracted seniors who were originally critical to support it. After the NHK documentary was broadcast, a new round of criticism arose, and a series of heavy-hitting Japanese directors joined in.
——————
Director Fang started to stay in his studio in Beijing.
The Nikon advertisement has not yet had time to be produced and broadcast, but the manufacturer has released some behind-the-scenes footage of the shooting. This is obviously a very ordinary advertising shooting scene, but a lot of memes have emerged, with Japan the most.
Crazy brushing:
"There are no telephone poles here~"
"Isn't the accompaniment "o kiss"?"
"I think the dark red maple leaves represent the red sky!"
“Top Secret: Nikon’s Completion Plan!”
Others, combined with the news about Fang Yi transporting a giant EVA model, called Fang Yi "the ace pilot of the sovereign country".
"eva" is Japan's epoch-making animation work, which has influenced an entire generation. The reason why Nikon asked Fang Yi and Hideaki Anno to cooperate is that it means joining forces. Unexpectedly, now everyone just wants to make jokes. According to the brains of these bastards
If the situation continues like this, when the commercial is finally aired, Fang Yi will have many strange labels on his body.
It is not impossible for someone to combine "Jiang Wei" and "Unit No. 1" in the future; who would have thought that Liu Tianxian could be linked to "Tang Sanzang"?
The assistant knocked on the door and informed Fang Yi that people had arrived.
"knew."
Fang Yi stood up and prepared to meet several partners of the new brokerage company.
Sister Zhen spent a lot of effort to establish "Yixin Entertainment" and recruited all the elites in the industry.
Lu Yao was the former production manager of Bernard Films. Three generations of his family have been engaged in film and television work and he has good connections. After Hong Kong director Chan Ke-xin decided to go north to develop, he was the first partner he found in the mainland.
Chen Jie, the former senior agent of the Chinese branch of American CAA. Although she is said to be an agent, she actually does more producer work. She is an acquaintance with Ning Hao and was responsible for the publicity and planning of the "Crazy" series. CAA American Mother
The company is very powerful, with numerous big names under its umbrella, such as Big Brother Cheng, International Chapter, and even Liu Tianxian signed with the company when he went to the United States for development.
But the Chinese branch is not very good.
Chen Jiaying, the former vice president of Shiba Agency Co., Ltd., focuses on artist management. Shiba Agency was a company founded independently after Wang Jinghua left Huayi and Chengtian Entertainment. Its artists include Chen Daoming, Hu Jun, etc...
Okay, I'm really tired of the introduction. In short, this is a group of characters who have rare shares and are essentially elite wage earners.
They are not convinced by Sister Zhen, and are further dissatisfied with the distribution of benefits - Sister Zhen is nothing more than a wage earner who is more skilled in business, so why are you so awesome?
Although there is nothing wrong in saying this, who asked her to meet Fang Yi first.
Fang Yi has seen the information of these people before, and has been in the industry for so long, and has heard about them. He calls out their names one by one and greets them.
Then it was her turn, and Sister Zhen interrupted:
"Do you want to introduce me, Director Fang?"
Everyone is no longer a child, so naturally they keep saying no, no, no.
The purpose of letting them come is to visit Fang Yi's current film and television studio, which will give them a little shock and convince them from now on. This place has far exceeded the size of a studio, and is preparing to be upgraded to a comprehensive film and television company. The other party
For Yi Lai, the production team may not be very valuable, but it is what he spends the most time on bringing out.
On the contrary, Fang Yi has little interest in the so-called brokerage business. He does not lack the brokerage fees that he may earn, and he does not need anyone to help him draw resources.
If there are new projects in the future, "Fang Jiajun" will not be absolutely considered - everything will be based on the needs of the work itself.
For this reason, Fang Yi's management contract is still in the hands of Zhenjie, instead of moving to "Yixin Entertainment" to create big news; in addition, he also requested that the registration and office address of Yixin Entertainment should not be in the Souhu Building, and find another address and space.
The production teams of Shang and Fang Yi were separated to avoid being confused in the eyes of the outside world.
It was these people who worked hard for a long time and finally managed to figure it out. They repeatedly called and prayed for the name of the Lord God, which made Lord Fang become interested... but it was not necessary for him.
After Sister Zhen led a group of people to visit, she found a suitable opportunity and said:
"Investment, production, and distribution are all here, and we are only responsible for contacting the actors and taking a commission... I mean, the current distribution situation is fully worthy of their respective contributions. I hope that after today, I will not hear any more dissatisfied opinions.
"
——The effect was very successful. Walking on the avenue under the clear autumn sky, Sister Zhen was in a very good mood.
She believes that Fang Yi will be the unshakable Patriarch Fang by virtue of her scarcity, and will have absolute controlling rights; but the real sister, who is hard-working and hard-working, can be the second person.
No one can threaten her anymore.
After shaking off the fat of Bai Qi, life has shown a kind side to her.