On November 26, the 48th Golden Horse Awards was held in Hsinchu, Taiwan. The entire Golden Horse Awards ceremony was broadcast live by Baodao TV Company, Asia Entertainment Channel and Mainland China’s Sohu Video Network. The red carpet lineup that night was the best in recent years.
The best: Jiang Wen, Big Brother Cheng, Hua Tsai, local Taiwanese filmmaker Wei Desheng, new generation filmmakers Fang Yi, Liu Yifei, etc... Bringing together generations from three places across the Taiwan Strait, the lineup is more luxurious than the Golden Rooster Awards Ceremony a month ago.
Much more.
This year’s awards ceremony received sponsorship from more than 30 brands, the most ever. Bulgari, EVA Air, and Rolex billboards could be seen everywhere. A 5m by 3m giant “Fang Yi” light board was hung on the red carpet.
, the advertising picture happens to be a photo of him in a suit standing on a high building "overlooking" everyone. Although this picture is to show the log-type Daikino on his wrist, for the media waiting in advance at the scene, this may be more
Reminding them of the fact that Fang Yi was nominated seven times at this year's Golden Horse Awards, he was undoubtedly the most promising player before the game.
If he finally wins a big enough award, someone will definitely take this huge advertisement to compose the picture, implying that he is worthy of the name, that he is taller than everyone else, and can even get a spot in the advertisement. If the opposite is true, the media will
He will not be merciful, and all kinds of vitriolic remarks will be made immediately. This kind of giant advertisement immediately becomes the perfect laughing stock.
Baodao's local private newspaper "United Daily News" expressed its disappointment at this locally held film event:
"Both the sponsors and the participating filmmakers are almost all from mainland China. They are rapidly penetrating and influencing... If this trend continues for a few years, the Golden Horse Awards may no longer become the first award in the Chinese-speaking circle... because no matter what
We have lost our influence both commercially and content-wise.”
The article highlights Fang Yi, a young filmmaker from mainland China. "The gap between the two sides becomes more balanced as we go forward, and the gap becomes more significant as we go back... We cannot find another person who can reconcile the gap."
Even if we push forward ten years and include the 'old-timers', it would be difficult to find filmmakers who are on par with Yi Yi."
The seven awards for the "Love Letter" crew are related to director, film, best actor, best actress, script, editing and styling. The most important awards are best picture and best director, followed by best actor and best actress. But for the island
Even the mainland media are most concerned about who will be the best actor.
the reason is simple.
The previous Golden Horse Awards awarded the Best Actor Award to local young filmmaker Ruan Jingtian (idol actor). At that time, public opinion was in an uproar. The jury cited "supporting young blood" as the reason; this time it is Fang Yi's turn. If he
Failure to be selected - This is a normal thing, but when linked to the situation of the previous year, it may cause a misunderstanding that the selection is unfair, and this misunderstanding will eventually lose the prestige of the Golden Horse Awards.
The three major awards in the Chinese film industry are the Golden Rooster, the Golden Horse and the Academy Awards. The Golden Rooster is too deeply influenced by the main theme, too many double-yolk eggs are awarded, and the recognition is not good; the Academy Awards is almost a "Hong Kong Film Award" with a limited scope. The Golden Horse
After the reform of the award, it chose to vigorously embrace filmmakers from the entire Chinese-speaking circle, thus becoming the substantive first award.
At this time, mainland Chinese filmmakers who could win major awards at the Golden Horse Awards were able to get space in the official media.
For example, after the filmmaker Huang Bo won the Best Actor Award, within half a year he appeared in the "Interviews" column group of Yangma, "Beijing Daily", "China Entertainment Network"... The most important one was undoubtedly "Guangming Daily", writing
He wrote a piece of chicken soup article "When Huang Bo becomes the best actor", introducing this grassroots best actor who was not well-known at the time to the people of the country.
The Golden Horse Awards have such a magic power. There is no reliable data on Huang Bo's salary before he won the Best Actor Award. It can only be speculated to be in the range of 20,000 to 50,000. After winning the Best Actor Award, in the second half of 2010, the Beijing News published an article "
The manuscript "Celebrity Pay List" is said to have referred to the price offered by the marketing department of Bernard Films, which shows that Huang Bo's salary has reached 4 million.
Then there was the big news that the Golden Horse Awards helped Huang Bo's salary soar "120 times", which attracted Huang Bo to come out to clarify. However, with Huang Bo's emotional intelligence, he did not directly say that the offer was false, but he considered the left and right.
: “The market has the final say on film remuneration.”
This is because the salaries of other stars on the list are so amazing that his mere 4 million is really nothing. International Dan’s salary is 30 million (Fist of Fury), Fa Ge 40 million (Let the Bullets Fly), Zhou Jie
Round 25 million (thorn mausoleum)...
Fang Yi 120 million (love letter).
This data is not surprising, because Director Fang’s films can be sold to Japan, South Korea and Southeast Asia, and he can make investors make money, so there will be people looking for him in this market. Just like when the filming of the 2007 movie "The Investment Certificate" started
, Jet Li received a salary of 100 million yuan alone, Takeshi Kaneshiro received 12 million, and the media shouted unfair.
No matter how powerful Jet Li is, he can't be like ten Takeshi Kaneshiro by himself, right?
Director and producer Chen Kexin explained: "The reason why there is such a huge disparity in pay is because films starring Jet Lee can be sold outside the Chinese market. Without him, they would not be sold."
Subsequently, "The Legend" was well-received but not a hit, so the market generally believed that Jet was outdated, and its salary dropped sharply to 35 million... Fang Yi was different. The global box office of "Seventeen Again" was higher than the previous one. His salary
Not only has it not cut in half, it is also on an upward trend.
The list also shows the huge difference in the salary of top male stars and top female stars. The highest-paid actresses are Cecilia Cheung from Hong Kong (15 million) and Liu Yifei from Mainland China (22 million). Apart from these, there is no other Chinese woman who has taken over the filmmaking process.
The star's salary exceeds 7 million.
It can be said that in this era, the actual commercial influence of a top female star is only equivalent to that of a second- or third-rate male star.
——Back to the Golden Horse Awards. Although they share the cake, the Golden Horse Awards are currently more recognized than the Golden Rooster Awards. This is because they are "unpopular but reasonable", do not go against the trend, and have a high degree of commercialization. Therefore, they can always win
Thanks to the support of sponsors, the awards can continue to be held.
The Golden Rooster is sponsored by the local government and does not care about any sponsorship. Toutie has continued to run it with great success for the past ten years and has not participated in the commercial market at all.
However, these prior public opinions were blocked by bigger news.
On the evening of the 24th, two days before the awards ceremony. Big Brother Cheng and Yang Shoucheng led everyone from Emperor Entertainment to the award ceremony in advance, held a "British Night" at the Sheraton Hotel, and announced the two generations of "Box Office Kings" in "Zodiac"
"We will work together, and at the same time Cheng Jia Ban and base special effects company will also join forces to produce a super box office bomb, aiming to become the box office champion in the Asian market next year.
Of course, Fang Yi also participated in this expensive show. He and his eldest brother Cheng played the role of a pair of year-end friends and performed a live Kung Fu battle.
In front of many entertainment reporters, the organizer invited Fang Yi to compete with his eldest brother Cheng. Fang Yi took off his suit jacket. His trained figure began to take shape, and his muscles were tense when he made movements, which was sharp and fast.
Every move was done without any sloppiness, making everyone exclaim "It's a feast for the eyes."
The eldest brother, Cheng, quoted Jackie's classic outfit from "Eagle Project": a water vest, khaki pants and a canvas shirt. Of course, the two of them would not really fight, but would fight and retreat around a long Western-style table, cooperating with each other. Obviously
The young and strong Fang Yi has better endurance and almost suppresses Jackie every time, but Jackie relies on her experienced experience and various furniture to deal with him.
Finally, Fang Yi grabbed his eldest brother Cheng's shoulder strap and yelled viciously: "I've got you, Jackie!"
The eldest brother Cheng then stretched out his hands and raised them up, as if he was about to surrender... At this moment, he grabbed Fang Yi's arm and used his strength to twist. Fang Yi immediately "just released the force" and let him escape, and then the eldest brother Cheng ran away.
After taking a few steps, he turned around, smiled and hugged Fang Yi.
Yang Shuangcheng asked his goddaughter Ajiao to prepare champagne for the two of them, and at this moment, they clinked the glasses.