From Hengdian to Shanghai, Fang Yi spent three days shooting commercials.
The brand he endorses has requirements for the number of advertisements he shoots every year. If he doesn't shoot enough, he will lose money. The 2012 Magic City Tennis Open starts in the summer, and Fang Yi and female tennis player Li Na are both publicity ambassadors. Now he has to
Warming up for the tennis match.
Thanks to the long-term cooperation between Moët & Chandon and Rolex, the two brands jointly promoted the campaign, and this time he filmed the advertisement very quickly.
"boom!"
Every time he swung his watch, he happened to reveal his Rolex. This time, he changed from the Daikin Rolex to the Submariner series. This watch will be mainly promoted to young users in the spring and summer of this year. After the commercial shooting is completed, all major stores will replace it with a sports version.
Fang Yi's portrait.
All year round, spring, summer, autumn and winter, whether it is sportswear or a tunic suit, whether it is a tennis court or an asphalt track, Fang Yi is always the best shopping guide for young people's first luxury watch.
In addition, Fang Yi's painstakingly trained body worked, and he became famous. At this time, the filming of "Twelve Zodiac Signs" was halfway through, and the film crew released a lot of stills to warm up, and fans saw a completely different handsome man.
The muscle lines are obvious but not bloated, like the best swimmer. With a touch of olive oil and a better angle, his fans of young women exclaimed: Fang Yi has eight-pack abs, and I happen to have a tongue, my God.
, how can there be such a coincidence in the world.
Adidas, Nike, milk, vitamin tablets...many brands quickly approached Zhenjie and asked to sign a contract with Fang Yi. Among them, many domestic brands offered higher prices, but Zhenjie refused all of them.
She also rushed to the Magic City, and Fang Yi explained: "The time is ours, not theirs."
Zhenjie’s reason is this: “There is a time lag from the influence of the work to the transformation into your commercial value. Now these brands are betting that your commercial value will rise significantly. They seem to be offering quite high prices.
The contract... no, that's too little, 10 million, 20 million, 30 million... Why didn't you offer 100 million? Do you think you don't deserve it?"
Fang Yi was shocked by Sister Zhen's domineering attitude: "Do you have an endorsement worth 100 million?"
"It doesn't exist now, but it doesn't mean it won't happen in the future. The most expensive endorsement fee in the industry last year was Jet Li, which was 40 million. Last year, it was you, and you directly reached 60 million. Ali e-commerce... will there be a unit price next year and the year after that?
A contract worth hundreds of millions of dollars? Why won’t it happen?”
Fang Yi: "Okay, if you pay attention to it for a long time, you can make arrangements."
Sister Zhen said in a deep voice: "I think your popularity is entering its heyday. The cooperation with big brother Cheng is a sign that you have become a real top star of all ages. So signing the contract now is always a loss for us.
Yes, these people don't have enough imagination... Fast-selling brands are not luxury brands, nor are they Mercedes-Benz. They have no ability to push up your commercial value. They can only consume your commercial value, so their prices are not too high, but too low.
.”
What she said was clear and logical, and that was because Sister Zhen had cards to play. When Fang Yi asked about the newcomer Reba she had brought recently, she got quite a headache:
"This girl doesn't have any works. I haven't thought of a good way yet... I can blow 1 into 10, but I can't blow 0 into 1. That's a qualitative difference."
Fang Yi: "It's my fault, I made her character look bad."
Sister Zhen looked up at him and said hesitantly: "So, it is said that her original idol was you, but now it is someone else. In her mind, you are just a ruthless boss and no longer an idol in life."
Fang Yi didn't care, and was even happy to see the result: "That's a good relationship."
"Don't take it personally if the little girl is not very enthusiastic towards you from now on. After all, she is still a freshman and has a bit of a spoiled temper."
Fang Yi joked: "You are in charge of Yixin Entertainment, and she can't get in touch with me... It's just that it seems that my fans have moved on."
Sister Zhen nodded heavily: "She is no longer your fan."
Later, in Shanghai, the Madame Tussauds team spent an entire afternoon measuring Fang Yi's body data.
Madame Tussauds is a wax museum that originated in London, England. This store in Magic City is the sixth branch in the world and is currently the only Madame Tussauds wax museum in mainland China. It is one of the special attractions of Magic City promoted by the Magic City Tourism Bureau.
one.
The museum features one-to-one restored wax figures of celebrities.
The venue space is limited, so far the people who have entered Madame Tussauds are top-notch figures at home and abroad, such as Zhang Guorong, Dayao Yao, Da Gecheng, Jet Li and others in China.
There are two types of wax figures, one is a direct restoration of the star, and the other is a restoration of a representative role of the star. The latter requires reference to hundreds of stills, and the star's figure may have changed from the stills.
It's more cumbersome to do, so there are fewer of this type.
In November last year, Madame Tussauds issued an invitation to Fang Yi due to the huge demand from tourists.
Fang Yi thought it was unlucky to make a wax figure of a living person, so he rejected it.
This year, Madame Tussauds, on the initiative of the Magic City Tourism Bureau, announced that the maximum price of adult tickets will be set at 190 yuan without any price increase. The price for student tickets, children's tickets, and so on will all have a maximum price limit and will not increase in price for ten years... Correspondingly
Yes, Fang Yi, as the star with the largest number of voters between the ages of 20 and 40 for two consecutive years, also responded to the call for cultural cooperation and took the lead in supporting Madame Tussauds’ entry.
If the price does not increase, then there will be more tourists. Who can we use to attract traffic? The Tourism Bureau and Madame Tussauds organized an online audition, and the first place in the vote was Fang Yi. He got the
More than 90,000 votes were received, which was more than four times higher than the combined votes of the second-placed Fan Mei and the third-placed Hu Ge.
The official then invited him to the studio on Souhu's neck. There was no way around it and there was no way to hide it.
Although it says, "We try our best to invite famous director and actor Mr. Fang Yi through various units to support our work and satisfy netizens," but you still can't show your face? Are you still messing around?
What's more, the one who was selected in the audition was the immature student image of Fang Yi in "Seventeen Again". As Fang Yi gradually transforms into a young man and his business changes, he may no longer shoot the "sensitive and fragile" gloomy beautiful boy.
Rumor has it that a remake of the novel is being prepared, and Guo Xiaosi is looking for a male lead, regretfully beating his chest:
"When I finally mustered up the courage to challenge, I discovered that the muse had grown into a god who conquered the dragon and would no longer descend to earth. But I always missed that torn sunset-like smile and could not redeem myself. Tears.
And memory is like gravel locked with the flesh and blood of a sea oyster, its edges smoothed out in a hundred days and a thousand days, and the sea water overturns my whole world, just to straighten your reflection..."
The team from London was responsible for measuring Fang Yi's body size. While holding the stills, the group looked at the current Fang Yi repeatedly and came to the conclusion:
"Hugo, I may not be able to complete you in the stills."