——The last question Secretary Dakang asked Fang Yi was about box office sharing.
"There seem to be some rumors now that some movies have lowered their share ratio in order to seize the opportunity to schedule films, and have chosen to catch them off guard the day before their release... Director Fang, you are also an important person in the industry, do you think this method is reasonable?
Is it a normal market phenomenon or an unethical means of competition with endless harm?"
Secretary Dakang is very wise!
Of course, Fang Yi couldn't win over Huayi: "Marketization is either fairer or more efficient...it's obviously neither."
Secretary Dakang: "But the theater chain still welcomes it, and there is no need to make concessions on the share for the time being... And to be honest, the construction cost of the theater chain is also very high, and it is difficult to recover the cost, so we have to spend every penny."
Fang Yi: "What you are talking about is a very short-term situation. The theaters seem to have taken a slight advantage during this period... But the film market is a long-term market, and maintaining an effective screening mechanism should become the common consciousness of all practitioners.
The later the screening mechanism is established, the more losses will be incurred in the future.”
After organizing some words, Fang Yi simply named him: "For example, the theater behind me cost hundreds of millions to build. It is said that nearly one-third of the profits in the past two years are not box office profits, but various additional services...such as
Snacks, video game consoles, souvenir peripherals, and more and more! I now regard these services as soft services, while the imax theater and Dolby Audio are regarded as hardware services - so much money is spent to cultivate
The movie-watching habits of the audience should be as much as possible so that the audience can treat the cinema as a daily consumption, come more often and for a longer period of time, and make use of soft services for consumption..."
The words were a bit long. Secretary Dakang's eyes widened and he tried hard to understand what Fang Yi said, but he still couldn't keep up.
Fang Yi could only simplify: "This is actually a typical example of local optimality, but not global optimality. What you see is that for every additional "1942" shown, the theater chain will spend from 100 yuan to
I got an extra two yuan. What I saw is that every time you play "1942", you lose popcorn, video game currency, peripheral souvenirs... Such income, and potential regular customers, is it possible?
Just two yuan? So the theater chain and "1942" are not in the same trench, in fact it is quite the opposite."
Secretary Dakang gradually understood what Fang Yi meant, and he immediately thought of a bug that could overturn Fang Yi's assumptions. But Secretary Dakang was just a small host, so naturally he would not ask, but would just leave it at that, "Director Fang
I gave you very profound opinions. I think we should all think again whether we are still looking too lightly..."
The reporters at the scene immediately learned and used it, simplified what Fang Yi said and posted it on the website. If you really can't remember it, go back and listen to the recorder and watch the video, and you can repeat it verbatim.
This is the case in the age of online media. No longer waiting until the movie is screened to judge the winner, the entire promotional campaign will become a huge amount of traffic, enough for them to write about it for more than ten days.
After slipping out of the red carpet, everyone entered the backstage and had a short time to prepare. Liu Tianxian gave Fang Yi a big hug: "I heard what you just said, and it makes sense."
Fang Yi hugged her and spun her around, "I've saved a seat for you. Sit next to me when you watch the movie."
Liu Tianxian was stunned and said: "I thought I was part of the crowd, one of your special movie fans, quietly staying in the front rows, occasionally poking the back of your head to see if my hands are long enough..."
Fang Yi: "Let's see if there is anyone who wants to change seats with you. Go and ask. There should be people sitting in the second and third rows here."
He pushed her and asked, "Is there any replacement? Is there any?"
——Of course, it’s impossible for someone to change. The landlady is just being polite.
Liu Mi tried to bring the topic back. Although she was not involved in publishing these things, she was smart enough to know what Fang Yi and Secretary Dakang meant. She asked: "Director Fang, what you said is based on our movie.
In terms of the hidden condition that it is far more popular than "1942", if the two movies are equally popular, then the lower the share, the greater the advantage in scheduling."
Without waiting for Fang Yi to refute this, Lu Yao immediately shook his head: "I looked at the attendance rate. The attendance rate of "1942" is not good, less than half. To be precise, it is very bad - our sample size
It's very small, but we can tell that "1942" is not as popular with the audience as they thought."
Liu Mi asked: "It turns out that the situation is not bad? I thought it was particularly bad. I watched you 'fight' all day long."
It's about these guys handing out scarves and laning all day long.
To be honest, I was panicked at first. It was an unplanned variable. But so many people were not just for a living, and they quickly saw through the opponent's reality. As for why he still "fighted" all day long, Fang Yi explained: "
Even when a lion fights a rabbit, he must use all his strength."
The eldest brother Cheng finally spoke: "I didn't think so much. If anyone doesn't give me face, I can't wait for a minute. I want to pay it back immediately."
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Young writers such as Guo Xiaosi, Han Han, and Jiang Nan were also guests at the premiere, and they guest-starred as film critics today.
Didn't "1942" invite a bunch of veteran writers from the literary circles in Hebei Province to promote it? The film was praised as if it were a domestically produced "Schindler's List". It was about to be nominated for the Olympics and Cannes, the most conscientious commercial film in the 21st century.
That's it... In order to compete in the competition, Republic Times contacted the above authors in a short period of time, which is considered to be an intentional creation of contrast.
Republic Era is a very attractive label, with an eclectic approach to talent, and a top cooperation team in Asia. Most of the current novel writers have ideas for IP adaptation, which is different from those who wrote prose and scars in the past, and is naturally more accessible.
Republic Era.
Although it is thousands of kilometers from the magical capital to the capital, it is nothing more than a two-hour air ticket, but the road to fame and fortune is much longer than that.
Guo Xiaosi's filming process for "Tiny Times" was actually not smooth. He suffered implicit discrimination from many professionals and cried several times. Therefore, Guo Xiaosi begged his father to let Fang Yi play the male lead for this reason.
If Fang Yi is invited to act in an idol movie, will anyone else dare to gibberish?
Isn’t it better for me to serve one father wholeheartedly than to serve a group of fathers?
It's a pity that Fang Yi didn't like his movie, so he couldn't even be his son? But it doesn't matter, even if Director Fang doesn't want to recognize him, Guo Xiaosi is willing to bring his own dry food to work as a field boy. The movie hasn't started yet, and he
A full sheet of paper has been used.
Director Fang is his spiritual mentor and the embodiment of the various Jake Su heroes in his novels. He is also the muse. Now he has finally succeeded in chasing stars. Putting aside the facts, Guo Xiaosi’s life is quite inspiring.
, but he should hate the word "inspirational" the most, because this word has a hidden meaning of pity, and what he really hopes for is a life like Fang Yi who is strong and unaware of it.
He wrote on the paper: "I know I am not a very good recorder, but I like to look back on the road I came from more than anyone else. Not only do I look back, I stand still, but time throws me forward vigorously.
When I came to the Palace Museum for the first time, I didn’t have any special feeling, because I had already encountered "Along the River During the Qingming Festival" that belongs to me..."
Halfway through writing, Guo Xiaosi noticed that Liu Tianxian in the maroon down jacket and Liu Mi in the dragon robe looked at each other strangely, and the glance lasted quite a while.