Hollywood's benchmark special effects blockbusters have four main profit channels:
The box office share is: 50% for the local market, 40% for the international market, and 20% for the mainland market after 12 years.
Subsequent audio and video copyright income includes video tapes, DVDs, various miscellaneous director's cuts, uncut versions, high-definition restored versions, etc.
Product placement. Relying on Hollywood's global marketing capabilities, decent Hollywood blockbusters can often win the favor of manufacturers. In 2011, mainland milk manufacturers spent half a million US dollars just so that the characters in the play could say before fighting, "Let me finish drinking."
I’ll tell you after I’ve melted the milk.”
Movie peripherals. A representative example is the "Star Wars" series. This channel requires the most long-term investment and requires the creation of a series that affects one or two generations. Once successful, it will be enough to become the magic weapon of the production company and boost its performance.
God.
After Guo Fan realized that the production cycle of "The Wandering Earth" might take as long as four years, he began to prepare to develop peripheral cultural products for the film, which happens to be the most lacking profit channel in the mainland film market.
On the one hand, there are not enough influential series films in the mainland film market - originally there were barely any. Huayi had previously produced more than 20 feature films "Di Renjie" with scripts written for 2025 and later. This series is in the same period.
When I met Fang Yi, my business failed half way through.
On the other hand, movie peripheral products are too expensive. It is always an add-on that requires emotional support and faith to recharge, and these are not available.
At present, the series that best meet the above definition may be the "Xi Yang Yang", "Bear Infested" and "Ultraman" (mainland partners are extremely strong) series.
Guo Fan believes that "The Wandering Earth" can sell toys to adults and become the fourth king among the above three series.
"Ali did a business summary. Based on the backend data of users purchasing bras from various provinces, they found that the largest busts of women in all provinces across the country are from Heilongjiang Province and Xinjiang Province, and the smallest are from Zhejiang Province..." Guo Fan said.
Fang Yi: "How do I know if what they say is right or wrong? I've never tried anything else."
Guo Fan coughed a few times, turned around and said, "... Anyway, I think it makes some sense."
"Ali also made a business summary and said that in a family's consumption, women account for first, children second, pets third, and men fourth... I don't think so," Guo Fan said, "That's just because men don't
Be willing to spend unnecessary money and don’t be fooled. When men are willing to spend money, everyone will see the purchasing power of our men.”
Fang Yi repeatedly looked at other setting collections and some exquisite concept artifacts. Although he knew that these things were of no use, he really couldn't put them down.
He's so handsome, so handsome is worth it.
Guo Fan: "It would be a pity if the cultural circle created by our design drafts and concepts is not utilized."
He mentioned the Japanese director Hideaki Anno, "Didn't that director who looks very similar to me give you a Unit 1? I've seen the pictures and they say it's more than two meters high. Director Fang, what are you putting there?"
place?"
Fang Yi recalled: "I put it in the living room. The first thing I saw every morning was Liu Yifei, and the second one was her."
Guo Fan laughed: "Since this movie will take three or four years to be made, then think about everything in three or four years... The Japanese gave them Unit 1, so we should also give them things, exoskeletons, and the surface of the earth.
Mining exploration vehicles or artificial intelligence terminals - we can also make these things, and they are better than them."
"Their one is fake, but ours may become true in this life - next month Lunar Shen-10 and Tiangong-1 will dock, and our astronauts will enter outer space. One day!"
Guo Fan has a kind of deceptive charm. When he said these words, many staff members had gathered around the two of them, and they couldn't help but stop and listen.
Fang Yi knew that in order to reassure himself, Guo Fan started to draw a big picture. This is the case. According to Guo Fan's plan, this film may become a benchmark film that keeps getting better. That is to say, Guo Fan will talk about the budget every once in a while.
It was used up, but we were only short of 20 million, and soon after that the budget ran out again. This time we swore that we only needed 25 million...either we would become a god or suffer a humiliating defeat.
Therefore, Guo Fan needs Fang Yi to wave the flag in person. The people under him realize that the situation is not good. There may be a traitor who has deceived Sheng Ting. If Fang Shengren knew this plan, he would not agree.
Fang Yi asked, "Why do you think that Ah Li's business summary is wrong, and some of it is right?"
Guo Fan's answer made Fang Yi feel like he was back to the time when he was a newcomer and listened to the old man's pornographic accent:
"Because my wife is from Qi Province, everything must be practiced before true knowledge comes out. This is what I confirmed."
Well, the family has all been invited. Once this kind of sincere joke was made and Fang Yi didn't express his position, Guo Fan might have felt chilled and ran away with the bucket in a few years.
Fang Yi showed his attitude: "No matter what happens, I will support the production of this movie. Even if it requires my personal advance, I will definitely support it until the finished product is produced."
"I want to see a movie like this come out, and someone has to be the first to try it. Republic Era is a company with ideals, and we will never forget why we came together in the first place."
Of course the people who had gathered for a long time burst into applause, finally taking reassurance.
Guo Fan is just someone who is willing to carry on, while Fang Yi has both the will and the resources.
——But Guo Fan is also very good at being a person. After Fang Yi hosted a banquet for the whole crew to eat and drink, Guo Fan threw out a strong artificial intelligence that runs through the whole story in the movie and asked Fang Yi to decide the logo.
This strong artificial intelligence setting is called "MOSS", which means "moss" in Chinese. Moss is a plant that can grow tenaciously in dark and humid environments, implying MOSS's powerful computing power and independent consciousness.
It sounds a lot like that, right?
It's different if you hire an expert.
"I would like to ask Director Fang to designate a logo for MOSS. This will be used for movie promotion later. It will also be an anecdote in the future - Director Fang has been paying attention to our crew since its inception."
Guo Fan has grown a lot since he became a director, and he is now a better person.
It is very rare for a director like Chen Kaige, who has been around for decades and still has extremely low emotional intelligence.
So what logo did Fang Yi designate for MOSS?
He thought that the Möbius strip he drew on his notebook before he got married sounded quite similar to the abbreviation of MOSS, so he dipped some water and drew a horizontal "8".
Okay, "Prometheus stole the holy fire for mankind, and was then chained to a cliff by Zeus to be eaten by eagles day and night - now Prometheus was under the orders of Zeus, and we already know the symbol of the MOSS system, this
The Möbius strip will appear in many scenes of the movie..." Guo Fan drank a glass of wine, his face turned red and he shouted, "It will never end."
Fang Yi spread his hands and gently applauded Guo Fan.