Pigs under the tumult can rise up. In this era, works of any kind can continue to surpass classics at the box office. Records have been broken one by one, including the largest single-day movie box office, the largest zero-hour box office, the highest fantasy film box office, and the highest single-day box office.
The number of moviegoers, the highest total box office during the Spring Festival... What stands in front of these records is the previous year's "Zodiac".
It used a much smaller number of screens to maintain its dominance of the previous year and mocked the quality of the newcomers.
Could it be that the only one who can defeat Fang Yi is Fang Yi next year?
It seems to be the case at the moment. The most powerful movie during the Spring Festival, "Journey to the West: Conquer the Demons", has a box office of 1.2 billion, which has shocked a lot of people. It far exceeds the market estimate before its release. However, this box office is far behind the recent "Twelve Zodiac"
There is still a double difference.
When the new chairman of China Film Group talked about this era, he believed that the glorious era of Chinese films had really come. “It took sixty years for Chinese films to reach the first 10 billion, and from 10 billion to 20 billion, it only took
Three years!”
When he was asked who was the first person to achieve 10 billion, he said, "Everyone has contributed a lot, but you have to ask me to choose one person... I think that person is the previous chairman of China Film Group Corporation.
Han Sanping Han Dong."
When a reporter asked who was the biggest contributor to the second billionaire, he blurted out, "Fang Yi!"
Soon after, he changed his mind and said, "He is still Chairman Han Sanping, because he has an overview of the overall situation and has good plans."
Of course, it has to be Han Sanping!
I'm just starting to take over, and Fang Yi can still shoot for decades. If Fang Yi is the hero at the beginning of the second 10 billion, then the third, fourth, and fifth...will I still have something to do with it?
There were 10 billion added before I came here, 10 billion added after I came, and 10 billion added after I leave office. Then I can no longer be Durant?
Fang Yi plans to advance "I Come from the Future" two days to September 29. On the one hand, the concept of the National Day show has just been formed in this era, and the audience does not have the inertia to start squatting as soon as October 1 arrives. On the other hand,
On the one hand, very few companies these days will work overtime until late at night the day before a long holiday.
Two days in advance is beneficial to hitting the box office. Look at the same period of "Detective Dee and the Dragon King", isn't it scheduled for September 28? It's one day earlier than Fang Yi's movie.
Fang Yi is indeed a long-time sufferer of Huayi, and Mr. Xu also lost a big historical position because of Fang Yi. He explains how a commercial director who has been around for decades, has accumulated everything, and has the upper hand is
Being criticized by a new director since his debut, he had no way to fight back, but he still chose to fight despite repeated defeats.
It's like an unknown actress who has worked with Mr. Masahiro Tabuchi several times. She plays various roles and has been repeatedly unlocked for animation. Masahiro Tabuchi, who has worked in more than 8,000 films in his career, doesn't even know who this actress is.
At the high-level meeting of the Republic Era, Lu Yao said to Fang Yi: "The box office performance of this year's movie market is very good, and it is appropriate to break through 25 billion in the end. I mean without you."
Fang Yi joked: "With me, can't we break through 30 billion?"
Lu Yao was speechless: "Do you think any domestic film can earn 5 to 6 billion? It can enter the top 100 global film history by relying on a single market. Apart from it, the other 99 films are all Hollywood films... It's crazy.
It's only a theoretical possibility."
Fang Yi was noncommittal.
This National Day schedule is actually quite deserted, and most of the movies will not make any splash: the biographical movie "Jobs", the Hong Kong movie "White Fox", and the other movies are "Magic", "Bat Villa", "Frog Kingdom", "Heart War"
", "72 Hours of Stealing the Sword"... I can't list any more, you won't be impressed by any of the movies.
So of course Huayi has a reason to schedule "The Dragon King of Gods" on the National Day schedule. Other movies are just cowards who have shrunk their eggs and stayed away from me. I'm not one of them!
What's more, one is a modern war film and the other is an ancient suspense film. They are completely unrelated films and there is no conflict. If Fang Yi's film stimulates the market, maybe "The Dragon King of God" can also benefit.
I won't lose. I'll bet one last time.
Lu Yao also feels that Huayi will benefit, "Huayi actually made some profits from Hong Kong films. "Journey to the West: Conquering the Demons" released at the beginning of the year can be considered a Hong Kong film... The actors are from the mainland, but the creative team is from Hong Kong.
Yes, the box office is over one billion."
Fang Yi shook his head: "'Journey to the West' is not a Hong Kong film. This is not what I said, it was said by the Hong Kong and local circles themselves. They do not recognize this movie and do not take credit for it."
Compared to Fang Yi, a mainlander, and Zhou Xingxing, the Hong Kong circle should like Fang Yi more, because many people in Hong Kong hate Zhou Xingxing.
Xiang Jia, Du Qifeng... there is no one who has not posted a mocking article. Maybe another Hong Kong director Wang Jing's evaluation of Zhou Xingxing can be used as a reference:
"He never films for Hong Kong people, he only films for money."
"His main business is not filming, but real estate speculation."
"Journey to the West: Conquering the Demons" set a new box office record for Hong Kong movies in the Mainland, but many Hong Kong colleagues did not express congratulations. Wang Jing wrote on his scarf, "If I can use up the interpersonal relationships of my confidante, I will be regarded as the same after making a lot of money."
Mo Lu, after using up all the funds from his business partners, he monopolizes the profits and awards, and after squeezing out the creative ideas of the creative staff, he takes them for himself, kicks them out, and gives all the credit to himself. Will he be able to make more money?
Woolen cloth?"
Then Wang Jing deleted the scarf.
Zhou Xingxing never answered directly when faced with such accusations. Once he was forced to answer, "Why do so many people hate you and criticize you?" He pointed at himself and said, "But I never said anything wrong with them."
Lu Yao is too lazy to care about the rights and wrongs of Hong Kong. In his opinion, he should pay attention to every possible opponent. This is where his value lies.
The meeting also came to a conclusion: in every aspect of film performance, marketing is becoming more and more important, and may even become an independent link. A number of full-time marketing companies have been established in the industry. Will Republic Era follow suit?
Republic Era is different from a company like Huayi. It is a bit similar to the difference between separate operation and mixed operation. In the future, it should have an independent marketing department until it becomes a company.
During Fang Yi's wedding vacation, the marketing of several movies showed obvious results.
On April 25, "Beijing Meets Seattle" had a box office of nearly 520 million; on April 26, "To Youth" had a box office of 700 million; on May 17, "Partners in China" had a box office of 500 million...especially the first two
The movie shows obvious characteristics of a marketing movie: the box office is concentrated in the first week, and starts to dive in the second week. There are luxurious figures in the first two days and zero-point screenings, but it cannot achieve sustained box office output.
Just as the Republic Era was meeting, "Tiny Times", which had just been released in theaters, also showed explosive power at the box office and achieved results that far exceeded director Guo Xiaosi's imagination.
The basics of this kind of movie are very clear. After quickly draining its audience, it will be released from theaters.
Lu Yao believes that the reason why film marketing can have an "extremely important" effect is that the mainland market is getting bigger and bigger, and gradually any type of film can find its own audience, and this is all thanks to Fang Yi and other
The development of the film market by old-timers.
"You have won the box office championship in the domestic film market for three consecutive years. The impact is obvious. New audiences think that domestic films are worth watching. They don't know how bad domestic films were in the past. They are too naive and always spend generously.
