Chapter 287 The End of the Wine Merchant (Two in One
However, while looking at the prosperous Idar Territory, there was one thing that Earl Dale could not figure out.
The improvement in the living standards and consumption power of the people of Idar means that the Stuart family, as the rulers, has to spend a lot of money for a long time.
But... where did the Stuart family get so much money?
It is simply incredible that a small county located in the eastern part of the empire could build such wonders as the Hanging Gardens, the Fortress of Namur, the Lighthouse of Alexandria, the Baths of Caracalla and many more.
What's more, the Idar Territory also maintains a huge army with a total number of people that far exceeds the average noble collar!
Build wonders, maintain an army, plus Idarland's investment and expenditure in education (Two Point College) and medical care (Idar Temporary Maternity Hospital).
As a nobleman, Earl Dale knew very well that the total of these various expenses would be a huge expenditure!
If he hadn't seen it with his own eyes, he would rather believe that pigs can go to heaven!
So...he became increasingly confused about the Idar Territory.
In fact, Idar is indeed very "rich".
Or in other words, make money quickly and spend money quickly.
Since Bruno Stuart came to power, the per capita salary of Idar people has nearly doubled, which has suddenly changed the living conditions of the vast majority of people from "starving to death" to "well-fed".
The construction of a large number of public infrastructure and great projects has provided a large number of jobs for the people of Idar, and it has also made the treasury of Idar land like a floodgate, with gold coins flowing out continuously.
But... the speed at which Idarling makes money is unambiguous!
The eastern part of the empire, which is located near Merlin Bay, has the advantage of salt fields. The widespread use of seawater sun salt in Idar Territory has directly increased the salt production of Idar Territory and its income has skyrocketed.
Of course, it is still difficult to make up for the huge expenses incurred by Idar Land just by making profits from selling sea salt.
Therefore, the various skills from the earth that Bruno redeemed from the system mall, such as high-strength spirits, rose essential oil and other products, can be said to be selling well in the Kingdom of Basel.
The income from Moore Wine Industry alone to Viscount Conte in the second half of the year was worth thousands of gold coins, not to mention the other hugely profitable industries completely controlled by the Stuart family.
Every day, a large number of caravans and horses belonging to the Idar Territory, carrying large amounts of gold coins, enter the land of the Idar Territory through the Mann Fortress.
The sales of wine, rose essential oil and other Idar products in the Kingdom of Basel have created a huge trade balance between the Idar territory and the Kingdom of Basel.
Massive gold coins flowed silently from the pockets of the Basel nobles into the treasury of the Stuart family, making Bruno almost regard the neighbor of the Kingdom of Basel as his own cash machine.
For example, during this period, the threat from the Odins forced the Idar Territory to invest more money in military expenditures, which resulted in an obvious shortage of money investment in other areas of the Idar Territory.
In order to make up for the tight financial situation of Idarland, Bruno had to produce a lot more rose essential oil, and then...
Just as expected,
The noble men of the Kingdom of Basel once again snatched up all the rose essential oil, causing Bruno to have more money in his hands instantly.
After all...
Compared to exploiting the poor people at the bottom, Bruno still prefers to squeeze money from the nobles.
Because whether it is a noble lord of the Norman Empire or a noble lord of the Kingdom of Basel, as long as they show a little something from the cracks of their fingers, they can get more money than squeezing hundreds of thousands of people.
and,
The leeks in the Kingdom of Basel are growing one after another. No matter how hard Bruno harvests, he can never finish them.
Although in the past few days, the wine merchants in the southern Kingdom of Basel have joined forces to suppress and exclude the wines of Idarling, hoping to regain the occupied market by copying the sales methods of Moore Wine Industry, but...
Is it not an easy thing to ask the Idar people to vomit out what they have eaten in their stomachs?
…
Kingdom of Basel.
Since the Norman family "forced" pressure to remove all wines from the Moore Winery, the wines with Warcraft wooden boxes, which were originally loved by noble gentlemen, suddenly disappeared in the city of Basel.
Unlike the Norman family, which has always been under the protection of Queen Alanna, Moore Winery, as an outsider from the Earldom of the Norman Empire, was jointly suppressed by the nobles of the south of Basel. Idar low-alcohol wine
Sales in Basel are difficult to come by.
No store dared to sell its storefront to Moore Wines, which made Basel's local wines, whose sales had been shrinking, finally come to everyone's attention again.
Brand new packaging, higher pricing.
Under the joint operation of Harley Santa Cruz and Ernie Mfira, these wines produced in the southern part of the Kingdom of Basel finally have a completely new look.
Although these wines are almost all copied from the model of Moore Winery, but... this does not prevent these wines from the south of Basel from retaking the market of Basel City with lightning speed.
Wine market.
Seeing a large amount of gold coins flowing into his pocket, Harley Santa Cruz, who had been worried before, finally breathed a sigh of relief.
The weather was clear and cloudless.
Harley Santa Cruz stood at the door of the store, greeting customers warmly.
"My Lord Count is going to hold a banquet tomorrow, and you need to prepare thirty bottles of wine!" The person who spoke was a noble steward.
"Don't worry! I'll let someone arrange it right now!" Harley quickly agreed.
The merchants at the door of the store are constantly coming and going. As the favorite drink of the nobles, wine has long become a necessity in the lives of all Basel nobles.
Not just the stores run by Harley Santa Cruz, almost all wine merchants are doing surprisingly well after Moore Wines was forced to leave.
Especially after they copied Moore Wine's product marketing strategy intact, their monthly wine sales revenue reached a new level.
only……
This feeling of joy disappeared when he saw the accounts from other places in the Kingdom of Basel.
"Who can tell me why! Why, except for Basel City, wine sales everywhere have dropped by more than 80%!"
Harley stared at the messenger from other places, his eyes almost splitting.
Originally, he thought that if he regained control of the wine market in Basel City, the noble lord behind him would look down upon him, but now...
Looking at the sales revenue collected from all over the Kingdom of Basel, he felt that his little heart couldn't bear the number in front of him.
It had been fine before, but this month...
Wine sales across Basel have plummeted, even making Harley Santa Cruz wonder whether all the nobles of the Kingdom of Basel have given up drinking.
At this moment, Ernie Mphela pushed the door in with a gloomy face.
"Have you seen the accounts compiled from all over the kingdom?" he asked in a deep voice.
"There is also a problem with your wine sales?" Harley Santa Cruz said quickly.
Although the two reached an agreement on the issue of suppressing the Moore wine industry, they represented the interests of different nobles after all, so there was not much intersection on weekdays.
Therefore, the sudden arrival of Ernie Mphela made Harley fully aware of the seriousness of the problem.
Ernie Mfela nodded affirmatively and said:
"We were careless, this is all the work of Moore Winery!"
"What?!" Harley Santa Cruz was extremely surprised: "After their sales were cut off, haven't they all completely left the Kingdom of Basel?"
"No! They contacted the Macaulane family and the Goethe Chamber of Commerce!" Ernie Mfela gritted his teeth.
Hearing this, Harley Santa Cruz suddenly understood.
That’s right!
Except for the southern part of the Kingdom of Basel, the rest of the Kingdom of Basel is not suitable for the growth of grapes.
So before that, the entire wine sales in the Kingdom of Basel were in the hands of the interest groups formed by the southern nobles. Although other nobles knew that there were high profits, they were unable to intervene at all.
But……
The existence of the Moore Wine Industry has provided these Basel nobles, who are eager for the huge profits in the wine market, with an excellent opportunity to get involved in the wine market!
"You mean... the Goethe Chamber of Commerce has started selling wine for Moore Winery?" Harley said solemnly.
"Not only the Goethe Chamber of Commerce and the McCallion Family, Moore Wine Industry has also contacted a large number of small and medium-sized nobles scattered throughout the Kingdom of Basel to help them sell wine!"
"Damn it!" Harley pondered for a moment, and finally gritted his teeth and said, "How about... just like we did with the Norman Family, give up a small portion of the profits and try to get them to stop selling Moore Winery's wine and switch to selling ours?"
"Impossible..." Ernie Mfela sighed.
"Why?!"
"I have already tried this method you are thinking of, but...as soon as the local businessmen heard about our identity and the conditions we gave, they coaxed and cursed me and drove my people outside! Even if I
No matter how much we improve the conditions, they still turn a deaf ear.”,
"How is this possible?!" Harley said in surprise.
"Those Idars from the Norman Empire are very smart. The more they purchase, the lower the price. As a result, the nobles have a lot of wine inventory in their hands, so..."
"So this makes those nobles tightly bound to the Idar people's chariot, and even regard our wine as a scourge..."
Thinking of this, Harley Santa Cruz, who had always been conceited, took another breath of air.
Instead of selling in Basel City, we established a sales network covering most of the Basel Kingdom through nobles scattered throughout the country. We also tied the interests of local nobles to the Moore Wine Industry through extremely simple inventory pressure.
Together……
The interest group formed by the southern nobles can force the Norman family to make compromises, but it cannot make the vast majority of the nobles of the Kingdom of Basel, headed by the Mecoxlin family, make compromises!
What's more... at this moment, Moore Winery has obviously built an extremely large wine sales network!
I don’t know what other methods the man behind the Moore Wine Industry will use...
…
Khalid Fort.
Since the official establishment of a cooperative relationship with the Goethe Chamber of Commerce and the complete separation of the relationship with the Norman family, Julian Heaton, the head of Moore Wines, has used Khalidburg as the base of Moore Wines in Basel.
The base camp of the kingdom.
Every day, a large number of carriages and horses travel between Khalid Fort and Idar Territory, transporting money and wine.
"If the prediction is correct, those wine merchants in the Kingdom of Basel will most likely start a price war with us by cutting prices!"
In the room, Julian Heaton said in a deep voice.
Standing in front of him were Idar's "sales managers" who were responsible for the specific operations of Moore Winery in various regions.
Since Julian Heaton passed away with Bruno Stuart, Earl of Idar, he is now full of confidence.
When the wine merchants of the Kingdom of Basel realized that they could not force the Moore wine industry to make concessions through the political pressure of the nobles behind them,
price war,
It seems that it will become the only means available to local businessmen in Basel.
only……
When both sides are relying on exquisite packaging and wooden boxes of different styles to raise prices, how could Moore Wine lose?
The packaging and wooden boxes of Basel merchants all rely on manpower to produce. Although they can hire child labor and forced labor like Eagle Sauce,... Moore Wine Industry's Warcraft Wooden Box has entered the stage of mechanized production.
.
The industrialization of magic has brought more than just an increase in steel production and the mass production of weapons and equipment to Idar. The production of simple primary labor products such as Warcraft wooden boxes can already be achieved by relying on machinery.
Although this involves extremely complex magic circle structures and magical knowledge, under the stimulation of the industrialization of magic, the mage apprentices in the Idar Territory have already devoted themselves to the research of the magic circle as if they had been given blood.
, being improved and applied.
The output is large and the cost is low, so...if there is really a price war with the wine merchants of the Kingdom of Basel, Julian Heaton is not worried about the final outcome at all.
No matter what, the Idar people will be the ultimate winners.
Furthermore...
From the moment the wine merchants of the Kingdom of Basel began to move towards unity, a bomb was planted around them that could be detonated at any time.
So...
He has enough confidence that the wines of Moore Wines will firmly occupy the top trading position in the wine market of the Kingdom of Basel!