As Julian Heaton expected, faced with the coming of the Moore wine industry again, Harley Santa Cruz and Ernie Mfira had to once again summon the wines that served the southern aristocrats of Basel.
The businessmen discussed countermeasures all night long.
For many wine merchants, it only takes one night for them to fall from the sky to the ground. Ever since the news of Moore Wine Industry reached the ears of these wine merchants, they have had sleepless nights and trouble sleeping and eating.
The original complacency disappeared without a trace in an instant. They felt chills running down their spines when they thought that after Moore Wine Company left Basel City, it changed hands and sold its wine elsewhere.
Don’t say anything else,
Once the aristocratic master behind him knows that with their joint efforts, the "main battlefield" of Moore Wine Industry has spread from the city of Basel to the entire Kingdom of Basel, I am afraid he will crush himself to death...
In order to regain the lost market as much as possible, they can only start to cooperate again to explore a possible solution to the situation.
The large amount of wine stored in the warehouse allowed the nobles who had difficulty getting involved in the wine market to get a piece of the pie. After several trials, Harley Santa Cruz had figured out the current situation.
Even if the nobles behind them take action, in the face of such attractive benefits, it is absolutely impossible for these people to give up the wine of the Moore Wine Industry and switch to the local businessmen of Basel.
"Let's all lower the price together..." Harley Santa Cruz said helplessly.
Although the wine merchants are very reluctant to lower the price, which would kill the enemy by a thousand and cause a loss of eight hundred, but today, facing the dwindling sales volume, this is the only method they can think of.
"Starting from tomorrow, the prices of our high-end wines will be reduced by 10%. We will definitely get back the lost market share from Moore Wine Industry!"
When Ernie Mfela finally made his decision, everyone finally nodded in unison.
but……
When he thought of the endless tricks used by the Moore Wine Industry, Harley Santa Cruz felt vaguely worried.
Those who control the Moore wine industry must not be ordinary people.
so,
Simply selling at a reduced price...
Is it really possible to suppress the Moore Wine Industry?
…
"The formulation of any promotion method and the selection of sales methods are closely related to the attributes of the product itself and the consumer groups it is intended for. For wine sales under the current situation, direct price reduction is definitely the stupidest method..."
Teacher Julian Heaton’s small class has begun.
After in-depth study of the economic theories and sales models proposed by Bruno Stuart, Earl of Idar, Julian Heaton conducted many trainings for the "sales managers" of Moore Wines.
Since he himself has only just understood part of the "Blue Economic Theory", he will inevitably feel a little flustered and nervous when giving lectures to others.
However, after all, Moore Winery is different from the Norman family rooted in Basel City. It is extremely important for the development of Moore Winery to implement Bruno's sales philosophy into the hearts of every "sales manager" in a timely manner.
The Norman Family only has one store in Basel City, so Carlio, who is based in Basel City, can naturally carefully consider the economic theory proposed by Bruno, and then make timely adjustments and attempts based on the actual situation.
However, under the pressure of the southern nobles, the sales network of Moore Wine Company has spread over most of the Basel Kingdom, making Julian Heaton unable to control many places.
This also requires the sales managers responsible for each region to implement Bruno's sales philosophy.
"So... we won't cut prices?" Someone raised his hand and asked.
"Lower! But we have to put it another way, use another way to lower the price!" Julian Heaton pointed to a sales manager who was taking notes and said: "You, tell me! Our wine is for
Who are the main consumer groups?”
"Uh..." The sales manager whose name was called pondered for a moment, and then replied: "There are mainly two categories. One is the noble men of the Kingdom of Basel. These people have a lot of money and are all high-quality customers of our Moore Wine Industry.
; The second category is the larger local pubs in the Kingdom of Basel that are of a slightly higher quality, and we can win based on quantity.”
Hearing this, Julian Heaton nodded with satisfaction and said: "That's right! We package high-quality wines in an all-round way, sell them to Basel nobles at high prices to make huge profits, and then sell low-end inferior wines
Give it to the Basel Tavern and make profits by supplying large quantities of it."
"But... have you ever thought that those aristocratic gentlemen who spend a lot of money would care about this little gold coin?" Julian Heaton asked.
Hearing this, the sales managers present suddenly understood.
"After you go to the areas you are responsible for, you must closely monitor the actions of the local wine merchants in Basel, especially the prices of the wines they sell to large taverns, mercenary groups and business travellers. In short, in low-end wine
In terms of sales, we need to be consistent with the local wine merchants in Basel.”
"As for high-end wine..." Julian Heaton changed the subject and said in a deep voice:
"We must clearly tell our downstream agents that we must maintain the original selling price and resolutely not enter into a price war with Basel merchants! Then... we must tell those customers that once the purchase quantity exceeds ten bottles, customers, customers, can
Enjoy the buy-ten-get-one-free discount policy during the event.”
Buying ten, getting one free and directly lowering the price are actually price reduction promotions in essence, but... there are some differences.
For example,
Among the concepts that Moore Wine Industry wants to instill in its customers, the key point is that only "buy ten and add one" customers can enjoy the privilege, this is a privilege!
However, the price reduction and promotion methods adopted by Basel businessmen can be enjoyed by everyone.
Do the nobles care about the cheap gold coins?
Won't!
They spend a lot of money and never pay attention to the price of wine. What they care about is face, which is a right that is different from ordinary people!
Therefore...Moore Wine Industry's approach can undoubtedly satisfy the vanity of aristocratic gentlemen to a great extent!
Look!
This is a privilege!
"However... if we only focus on the sale of wine, it would seem a bit too utilitarian, so... we must let the noble gentlemen feel the warmth and care from the Moore Wine Industry in an all-round way, so that they can
The lonely heart feels our enthusiasm! In short... it is to make the noble gentlemen comfortable!" Julian Heaton added.
Comfortable……
Hearing this, the expressions of most of the sales managers present changed slightly.
This is simply making things difficult for me, Fat Tiger,
I am just a wine seller,
Don't sell yourself...
"I have already ordered a large number of toothpicks from Norman Maison. The handles at the ends of these toothpicks are inlaid with natural pearls and polished coral. The thin rods at the front of the toothpicks are made of high-quality materials from the Almis Mountains.
Timber and customers can receive a set of these luxury toothpicks when purchasing wine."
"In this way, whenever the noble gentlemen are full and ready to pick their teeth, they can think of the benefits of our Moore Winery and the meticulous care we have for them."
Speaking of this, Julian Heaton looked intoxicated.