Chapter 137 Big Earnings and Blue Whale Equity Structure Adjustment
Chapter 137 Big Profits and Blue Whale Equity Structure Adjustment
Author: fatter
Chapter 137 Big Profits and Blue Whale Equity Structure Adjustment
Although Wei Yang and Fan Xiaopang plan to work together to make money, in fact, the brands that can really attract them at one go are very limited.
But as long as they can afford it, they are not small brands, and they are very generous.
Fan Xiaopang secured two projects for Wei Yang, namely home textile and bathroom ware endorsements.
The former is a mainland brand of Xiangjiangtao and is developing well. The latter is a European brand and a giant in the related sanitary ware field. It has recently entered the Chinese market and is preparing to spend money on a wave of marketing.
Considering the market corresponding to the product type, the price is definitely not as high as that of mass products like Pepsi-Cola, but it can also bring Wei Yang income of [7.5 million/two years] and [10 million/three years].
Wei Yang also reciprocated the favor. Volkswagen kept contacting him again, and even the Mercedes-Benz spokesperson sent people to look for him.
He tested both parties here and found that they were very interested in the combination of Wei and Fan, so he brought Fan Xiaopang into the game.
The volume of endorsements by car companies is much greater than that of home textiles and bathroom ware, and it is generally difficult for female artists to get car advertisements, let alone luxury car brands like Mercedes-Benz.
Getting this kind of brand endorsement is like a celebrity endorsing a luxury product, which will improve its own positioning and commercial value to a certain extent.
At least Fan Xiaopang is very happy, and even made bold claims that if she really wins the Mercedes-Benz endorsement, she will accompany Wei Yang to the parking lot to experience the speed and passion.
Wei Yang is not interested in drag racing, but he is very interested in "drag racing"...
In addition, there is another endorsement, and both parties have received invitations, that is, fast food giants KFC and McDonald's.
[Fried chicken and beer on a snowy day] However, the hottest buzzword at the moment has great influence. One of the main dishes of these two fast food restaurants is fried chicken. Faced with this huge popularity, the two fast food restaurants have
It's weird to be tempted.
Wei Yang and Fan Xiaopang naturally knew how valuable this popularity was, and they had been stretching their arms before, wanting to see the two bids.
The two families are not stupid, so they planned to find one person each. As a result, the two of them joined forces and directly merged the endorsements, agreeing to advance and retreat together.
Now KFC and McDonald's are also a bit on the fence. If they can't get it, and all the popularity goes to the other party, it will be a big loss.
The contract has not yet been negotiated, but it is expected that the revenue will be no less than that of Pepsi-Cola, and considering that these two companies like to advertise on TV and online, it is a good exposure point.
From just these few advertisements, the two of them have made a total of nearly 80 million yuan. If the car endorsement deal is good, or there are any new projects, it is not impossible for the two of them to join forces and earn over 100 million yuan.
The outside world is still calculating how much "My Love from the Star" sold and how much Wei Yang and Fan Xiaopang shared, but they don't know that the real bulk of their income lies here.
And that's not all. The two of them alone have received more endorsements. Even if the unit price is not as good as the two of them combined, the total number is still considerable.
Especially Fan Xiaopang, she has high commercial value, and her agent Mu Xiaoguang is used to squandering the land, now it's like robbing money.
I have bought several luxury items, signed a contract for cosmetics, and are discussing clothes and even a wig.
Fan Xiaopang herself complains that she is just like a pig in the market, and the team is wondering every day which parts of her body can be exchanged for money.
In addition to luxury goods, she is also talking about beer, food, electrical appliances, daily chemicals, health products, weight loss tea, websites, games... and other endorsements. As long as the price is right, it can be said that she will accept anyone who comes.
In contrast, Wei Yang has to be more restrained. At least he doesn't touch health care products, and he is also very cautious in endorsements of games, food, etc.
Making money is important, but at the same time he pays more attention to reputation and safety.
After a full meal, Wei Yang chose the latter without hesitation.
There was a game that offered him a high price of 8 million per year. Wei Yang went to check the information himself and found that the game was rubbish, purely deceiving people, and even involved some gray areas, so he decisively refused, even if the other party opened it.
10 million is unmoved.
Wei Yang also advised Fan Xiaopang that there is no end to making money. Some money can be used and some money cannot be touched.
Fan Xiaopang listened more or less, pushed two particularly sensitive ones, and pretended not to see the rest.
Wei Yang didn't give much advice. The entire market environment was like this these days, and almost nothing happened. Everyone was doing it. You don't have to do it yourself. If you stop others from doing it, you are blocking the way of people and money.
Putting aside Fan Xiaopang's own attitude, his agent and team may not agree with what Wei Yang said.
Even if you know that Wei Yang is good for Fan Xiaopang, you will still think that he is too timid. It takes a few years for a star to be popular, and you may not be able to encounter a drama as popular as "My Love from the Star" in your life. If you don't make money quickly,
, why are you doing so much looking forward and backward?
Wei Yang couldn't control Fan Xiaopang, so he could only impose strict demands on himself.
I would rather accept fewer endorsements and the price is not that high, but I still have to ensure quality and reputation.
Not to mention, some brands and companies find Wei Yang difficult to deal with and too arrogant, but some brands still do this.
Some brands do not just appoint spokespersons casually, they will also examine and consider all aspects of the spokesperson.
Popularity, personal image, and commercial value are one of them. What other brand endorsements he has are also the focus. In addition to preventing competing products, there is also the fear of lowering his own grade or having a negative impact on his own company.
Wei Yang has raised the bar, and his endorsements are relatively high-end and healthy, which is exactly what some brands are interested in.
This alone has attracted Weiyang to two high-end luxury brands, Louis Vuitton and Gucci.
In addition, Wei Yang also successfully signed a contract with Sina and became the exclusive spokesperson of Sina Weibo at a very favorable price.
It is said that Sina originally wanted to find Fan Xiaopang, thinking that she was more famous, but after evaluation by all parties, Wei Yang was chosen. This was partly due to Wei Yang's adherence to the bottom line.
Of course, it is said that Sina has not given up on Fan Xiaopang and may sign her in the future, bringing the "King of Weibo" and "Queen of Weibo" together.
This shows how smart Sina is.
He had been holding back his energy and had almost finished talking to Wei Yang before he leaked the news that he wanted to sign Fan Xiaopang next. Otherwise, if the two of them join forces, the price will definitely be higher.
…
Wei Yang's wave of endorsements has caused his net worth to skyrocket.
This money is not the income of "You from the Star". It has to be divided here and there. Basically, the majority belongs to him alone. He only needs to give part of the management fee to Blue Whale.
Although Wei Yang is an artist of Blue Whale, he has not signed a share-sharing contract, but is more like an affiliate.
He pays a corresponding management fee every year to pay the remuneration and bonuses given to him by the company for handling various aspects of work, and the other money is his own and has nothing to do with Blue Whale Company.
It is definitely impossible for ordinary artists to sign this kind of contract, but Wei Yang is the majority shareholder of Blue Whale, which is equivalent to the left hand taking the right hand, and the people below have no control over it.
Lao Xia, the only one with interests involved, turned a blind eye.
Lao Xia's current situation is actually a bit complicated. The company is developing rapidly. Of course he is happy, but he is also a little panicked.
Blue Whale has developed so fast, even faster than Xia Cong originally expected.
The role he played during this period was not as big as originally expected. As Blue Whale's reputation rose, TV stations rushed to cooperate, and the value of his publicity channels was also constantly weakened.
Under this circumstance, Xia Cong's 20% shares are a bit hot to hold.
Wei Yang doesn't mention it now, more because he doesn't want to get the reputation of killing the donkey immediately after the success, and he can't reduce other people's shares for no reason.
But as Blue Whale grows bigger and bigger, this matter will have to be put on the table sooner or later.
Either Lao Xia adds weight to prove his irreplaceability, or he honestly hands over his interests to avoid being completely kicked out.
Wei Yang had mentioned to Lao Xia before that he wanted to inject another 20 million yuan, but now the company does not have much funds on its books.
"East Palace" + a new project that is likely to be launched again, more funds will make it more reliable.
And as the company grows, it needs to recruit more people and improve the configuration of all parties. Now Blue Whale is still a little too shabby, and all of this requires money.
Wei Yang's words may not have any meaning and were purely for the development of the company, but Lao Xia couldn't help but think about it.
As a shareholder, Wei Yang would inject capital, and Lao Xia would also inject capital. If he wanted to keep the shareholder share unchanged, Wei Yang would pay 20 million, and he would get 5 million.
Blue Whale has not paid dividends so far. Although he has earned some annual salary over the years, his net worth is not comparable to that of those who are bosses, let alone buying a car and a house.
More importantly, even if he scraped together the 5 million, what about next time?
This time, no matter Wei Yang did it intentionally or unintentionally, he did it very tactfully and decently. It was also the best opportunity for Lao Xia to "show loyalty".
Lao Xia has been working with Wei Yang for more than half a year, and he has some understanding of him. He cherishes his reputation in business, is relatively kind in his dealings, and doesn't like to kill everyone.
If he takes the initiative to give in, Wei Yang will not treat him well in the future due to various considerations.
After all, he is Wei Yang's "benefactor" + "Yuan Cong", and if Wei Yang gives in this time, it would be too cold-blooded if Wei Yang goes too far.
But if he doesn't retreat at this time, he will be a "mediocre worm" who is lucky enough to have his hands on him. It may be controversial for Wei Yang to engage him in the future, but he shouldn't be afraid of it.
Wei Yang didn't even need to do it himself, he could just support him as a shield, and there were plenty of tricks to get him away.
Lao Xia thought hard and hesitated for several nights, and finally decided to take a gamble.
I bet Wei Yang is a decent person and won't kill everyone in the future!
He took the initiative to talk to Wei Yang about the shares, saying that he had been "taking advantage of others' situation" by taking the shares, and he had been thinking about it, and now that he was making small profits and making huge profits, he really deserved to have so many shares.
After some nice words, Lao Xia said that he was unable to inject capital, so he accepted the dilution from Wei Yang's financing.
Wei Yang was naturally "surprised" and felt that Lao Xia was thinking too much. He himself was not the one who killed the donkey, and if he didn't have enough money, he could lend it to Lao Xia.
Lao Xia was unwilling to say anything, so Wei Yang had "no choice" and could only make a compromise.
It was dilution in name, but privately he personally paid out another 5 million as compensation for Lao Xia's surrender of shares. In addition, the company paid another 8 million to make up for all the dividends he had received from his shares.
Lao Xia is decent, Wei Yang is even more decent than him!
The dividend was not unfair to Lao Xia at all, but the shares were actually diluted, but Wei Yang gave a certain amount of cash compensation, which was regarded as a semi-acquisition of shares.
In the end, Wei Yang even left 5% of Lao Xia's shares, of which 2% was non-dilutable.
In other words, regardless of various financing or listings in the future, regardless of whether Lao Xia pays or not, these 2% shares will not move, which is regarded as the pension money given by Wei Yang to his "benefactor + Yuan Cong", but the condition is that the shares
It cannot be resold to anyone other than Wei Yang and Blue Whale.
After reaching an agreement, Wei Yang and Lao Xia were very satisfied.
Spending some money to buy back 15% of the shares is worth it to Wei Yang, and this matter is done safely and does not damage his reputation, so the general Lao Xia can be considered retained.
Lao Xia was also satisfied. At least Wei Yang had a gentler attitude towards him, and he received a compensation of 13 million yuan, and also retained some guaranteed shares.
In the future, when Blue Whale becomes bigger, these 2 to 5% shares may be worth more than he imagined. More importantly, he can get the money with peace of mind.
