Although Shen Lin wanted to take a vacation for himself, he only had two days during this vacation. On the morning of the third day, he showed up at Mihu Electronics Factory.
Although the MiKe Electronics Factory is located in Liyuan Village, most of its production capacity has been transferred to the Second Electronics Factory and the Hardware Machinery Factory.
Half an hour after Shen Lin entered the office, people from all walks of life who were preparing to report to Shen Lin came in a steady stream.
Although the main work has been communicated over the phone, some of the things discussed on the phone are not very clear. At this time, it is very necessary to report in person.
Shen Lin listened to everyone's report quietly and was busy until after ten o'clock, when he finally came to an end and finished most of the work.
Just when he was about to take a rest, Guangzi opened the door and walked in. Guangzi, who was now in charge of the transportation team, was much darker than a year ago, and his aura became more crisp and decisive.
"Brother, I have something I want to report to you." Guangzi sat in front of Shen Lin and said seriously.
Shen Lin smiled at Guangzi and said, "Speak quickly if you have anything to say. Don't beat around the bush between us brothers."
Guangzi said: "Brother, our transportation team is not only responsible for the transportation of our own goods, but also the purchase of goods from the Mihu Electrical Appliances Store."
"Just these two items have taken up a lot of our transportation capacity. It is really powerless to do things like delivering goods for others."
When Guangzi said this, he hesitated and said: "Moreover, the profit from delivering goods only occupies a very small part of the transportation team's profit. So I suggest that we put this part of the business aside first."
After hearing Guangzi's suggestion, Shen Lin frowned subconsciously.
He knew that the current profit from delivering goods to individuals was not only because the distance was short, but also because there were few people using this method.
But this trend is increasing. If you give up this business now, it will be very difficult to pick it up in the future.
"Guangzi, if our transportation capacity is not enough, we must find a way, but we must find a way, but giving up personal business is not an option."
When Guangzi made this suggestion, he had already thought of many reasons. He was even quietly proud of his logical thinking, but he did not expect that he would actually get a blunt answer from Shen Lin. .
Looking at Shen Lin with a stern and unquestionable expression, Guangzi suddenly realized that he basically had no room to bargain with Boss Shen on this matter.
But he really didn't understand why Brother Shen insisted on this business that was not very profitable.
"Then I listen to you, but you should also give more thought to the issue of insufficient transportation capacity. By the way, many places are now bidding for intercity buses. Do you think we can enter the intercity bus industry?"
Shen Lin knows that intercity buses have been quite profitable recently. However, there are many things involved in it.
So after pondering for a while, Shen Lin said: "Guangzi, let me think about this matter first and then give you an answer later."
Guangzi felt a little anxious when he saw that neither of his two proposals were fully adopted by Shen Lin, but he still said: "Brother, I'll wait for your good news then."
As Guangzi left, Shen Lin frowned slightly. With the rapid development of Mike Electrical Appliances Mall, Shen Lin felt that Guangzi was a little impatient at this time.
And this impatience is not a good thing.
In Shen Lin's plan, the layout of the logistics industry is also crucial. This is the key to the communication between MiKe Electronics and MiKe Electrical Appliances Market.
Shen Lin's plan for logistics is layout. He can make less money, but there must be no problems with the layout.
I have to find time to have a good talk with Guangzi later.
"Director Shen, this time in the provincial capital, we basically defeated the enemy with one move, which instantly increased the reputation of MiKe Electric. Everyone in the surrounding cities knows about MiKe Electric Mall."
Cheng Zhenyuan walked in with a smile. He was wearing khaki work clothes and looked very energetic.
When Shen Lin saw Cheng Zhenyuan walking in, he temporarily put away his other thoughts. He smiled and said to Cheng Zhenyuan: "Director Cheng, I was talking about looking for you. There are no problems at the hardware machinery factory recently, right?"
"Director, after our rectification at the hardware machinery factory, everything is going very well."
Having said this, Cheng Zhenyuan said: "Director, I am here this time because I have something I want to report to you."
While he was talking, a hot water bottle that didn't look too big came out of Cheng Zhenyuan's hand. The workmanship of this pot was a bit rough, and even some places were a bit bumpy in Shen Lin's opinion.
"Director, this kind of electric kettle from other brands only costs twelve yuan." Cheng Zhenyuan put the electric kettle on the table and said, "Although this kind of product is not enough to threaten our Mihu electric kettle, I I think they will become popular sooner or later."
"In the future, it is very likely that our rice shells will occupy the high-end market, while these other brands of electric kettles will occupy the low-end market."
Shen Lin looked up and down this low-quality light hot water kettle. It was completely different from the hot water kettle produced by Mihu Electronics Factory. Shen Lin's expression became serious.
This kind of miscellaneous brand of hot water kettles cannot affect MiKe Electronics Factory now, or in other words, they will still not be able to affect MiKe Electronics Factory after a while.
But the existence of these hot water kettles will at least have a negative impact that cannot be ignored: it will divert some potential customers of Mihu Electronics.
"What do you think we should do?" Shen Lin put the electric kettle on the table and asked with a smile.
Cheng Zhenyuan looked at Shen Lin with a smile on his face, spread his hands and said, "Director, there is nothing I can do about this matter."
"After all, we can't lower prices, let alone lower our quality. This is tantamount to destroying our brand, but..."
Cheng Zhenyuan did not continue, but Shen Lin understood what he meant. After pondering for a while, Shen Lin smiled and said: "We cannot ignore this phenomenon!"
"Let's do this. Let's set up another brand to specialize in producing low-end products."
When Shen Lin said this, he pointed at the electric kettle and said: "Director Cheng, you are going to register a new trademark today. We will call this new product Chimi, and it will be regarded as a sub-brand of our rice shell."
"The positioning of this brand is low price and high cost performance. The target customers are those who want to save money."
"Of course, in terms of styling and other aspects, it is higher than those shoddy products and lower than our rice shells."
Listening to Chimi's brand positioning, Cheng Zhenyuan suddenly stood up. He had a feeling that this brand would not only be able to suppress those shoddy manufacturers, but also improve the positioning of Mihu.
If managed well, sales of this product will also be booming.
Originally, he went to Shen Lin this time just to remind Shen Lin about this matter, but he did not expect that Shen Lin actually gave him a solution.
