Faced with Qian Hongyan's deception, Ma Lan did not let her lead her around this time. Instead, she said to herself: "I don't understand stocks and futures. The risk is too high and it requires a lot of capital. I still think
Live streaming is simpler, you can start from scratch and have a mobile phone to do it, you can make a lot of money if you do it, but you won’t lose anything if you don’t.”
While driving, Qian Hongyan hit her and said, "If you want to do a live broadcast to sell goods, you must first be attractive. Who do you think old ladies like us can attract to watch?"
Ma Lan muttered casually: "If it doesn't work, I'll just give up. I'll just say that my husband has lung cancer and please help me."
Qian Hongyan seemed to have been stepped on, and said quickly: "That's okay! Your Ye Chen is now a somewhat respectable person. You are dragging Xiao Changkun to cheat money online at home. Ye Chen's customers will be very upset if they know about it.
!”
Ma Lan curled her lips and said, "You're making money, don't be embarrassed."
After saying that, he said to Qian Hongyan: "By the way, what has the damn old woman been up to recently? Why don't you lend her to me for a few days, and I will take her, and then Xiao Changkun, to rent a rural village in the suburbs of Jinling to build our own home."
Let’s go live in the room.”
Qian Hongyan never imagined that Ma Lan would find a way out.
When I first thought about doing live streaming to sell goods, I saw other people’s live streaming and short videos online that were selling badly.
After looking around, she found that those anchors who were doing so badly were not as miserable as she was.
Either their children are sick, or their husbands, wives, or parents are sick. But in their own situation, there are two elderly men paralyzed in bed, and an old woman buried in loess to the sky. She has been bullied by her mother-in-law for so many years, and she has been blackmailed.
She worked as a coolie in a coal mine and became pregnant unexpectedly. She was finally rescued and returned home, only to be beaten by her husband and ostracized by her family. If you really want to compare, who could be more miserable than me?
Seeing that those who were not as miserable as herself were making money, Qian Hongyan suddenly changed her mind and simply decorated the room and started a live broadcast to bring goods.
To say that Qian Hongyan's live broadcast was a disaster, it was really ready-made material. Xiao Changqian and Xiao Hailong were almost useless, lying on the bed without even acting.
Moreover, both of them have diagnosis certificates from the hospital. There is a thick pile of certificates for various injuries. If you refer to the diagnosis certificates, you will see that what is lying on the bed is not two living people, but two tragedies.
Therefore, as soon as Qian Hongyan started live broadcasting, she immediately grasped the pain points of netizen psychology and platform algorithms. The number of fans increased, and the fan retention effect was excellent.
And the money Qian Hongyan really earned was much more than Ma Lan and Ye Chen had guessed.
Because her sales are indeed so miserable, the things she sells are different from other anchors. She really does not fake orders, and few of her fans will return the goods.
For the same product, the return rate of other people's products can even reach 50%, but as soon as she got started, she made the whole family sell miserably, and kept thanking her, and sang some sad songs, and thanked her one after another.
Her family helped Yanzi, making her fans more tolerant of her than other anchors.
Many people are dissatisfied with the things they buy from her live broadcast room, but when they think about how difficult it is for this woman, her son and husband are paralyzed on the bed and she has to urinate and feces. After all, there is an old woman at home who looks like she won’t live for a few years to take care of.
, all feel that this money should be used to do good deeds.
Qian Hongyan took advantage of this and actually reduced the return rate to less than 5%!
Now, Qian Hongyan's ability to bring goods is highly recognized by those brands.
Although Qian Hongyan's number of fans is not as high as that of leading anchors, Qian Hongyan's fan conversion rate is high and her order completion rate is also high, which makes the brand also increase her commission ratio.
Nowadays, the content of live broadcast delivery is very high. Take the five towels that Qian Hongyan delivered yesterday as an example. The production cost in the southern factory is about fifteen yuan. Due to the huge order volume, they issued
The cost of logistics is only about two or three yuan. When the costs of warehousing and packaging are added up, the total cost is only twenty yuan. However, five items are sold for ninety-nine yuan during the live broadcast, and the gross profit margin is extremely high.
However, brands also have their own weaknesses. What they fear most is the high return rate.
In order to protect the interests of consumers, the platform gives consumers the right to return goods without any reason within seven days. The labor and logistics cost for each order is five yuan. If it is returned by the customer in the end, the order is equal to one cent.
I made no profit and paid five yuan in compensation. Moreover, generally speaking, when this kind of goods are returned, they have been opened by consumers and the packaging is damaged. If you want to resell them, you have to manually re-unpack and repackage them.
, the cost of one trip is quite high.
Therefore, once the return rate remains high, even if the gross profit margin seems to be high, the real profit margin of the brand will not be much high.