In her live broadcast room, the return rate is surprisingly low. Even the torn garbage bags that leaked after being filled half-full, almost no one would return them.
Qian Hongyan herself is also very smart. She knows very well that if she brings bird's nests and skin care products that cost several thousand yuan per customer, although the commission will be higher and she will earn more, if the consumer finds out that the product is not good, she will
There will definitely be no such mentality of "just treating it as a gift of love", and I will definitely choose to return it as soon as possible.
Therefore, she has her own business rules. The first one is: the maximum price per customer for live broadcast delivery is only ninety-nine yuan, and it must not exceed one hundred yuan. Only in this way can the return rate be minimized.
Because she knows that consumers’ love has its upper limit!
Nineteen nine dollars bought a bunch of garbage bags, twenty-nine nine dollars bought a bunch of plastic wrap made of disposable shower caps, and ninety-nine dollars bought five towels that I don’t know if they are pure cotton. Even if the quality is not good, at least it is acceptable.
use.
Although garbage bags are of poor quality, they can be decorated with less decoration;
Although I don’t know if the plastic wrap will dry cleanly, but covering leftovers can also play a role;
Even if a towel cannot be used to wash your face, it can always be used as a rag.
Anyway, the price of these things is not high. Consumers just think of it as a way to show their love while buying something. After all, when I saw someone posting a trick, I was so moved that I had to donate a hundred and eighty yuan. What’s more, you can also get goods, killing two birds with one stone.
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Moreover, it is very troublesome to return this kind of thing. You have to submit a return application and wait for review, you have to place an order for express delivery, you have to package it and wait for it to be delivered to your door, and finally you have to pay the express delivery fee.
The express delivery fee itself is not transparent. It only costs more than two yuan for large customers, and it can be sent anywhere in the country within the first time. For individual customers, it costs at least ten yuan to send express delivery.
Therefore, for consumers, rather than spending a lot of money, it feels more cost-effective to keep things.
Precisely because she maintained a very low return rate, she also asked the brand to increase her commission.
For example, yesterday's towels were brought in by someone else, and the commission for each order was 20 yuan. But because Qian Hongyan rarely returned the goods, her commission was as high as 30%, which is 30 yuan per order.
The brand is also willing to give her a higher commission. After all, after all, the profit margin Qian Hongyan brings to them is much higher than that of ordinary anchors.
Qian Hongyan sold 1.1 million yuan yesterday. Based on a 5% return rate, her commission before tax was as high as more than 310,000 yuan.
And yesterday was not the peak of Qian Hongyan’s live broadcast.
The return time for Ye Chen and the others is Saturday noon New York time, which is also early Sunday morning China time.
After more than ten hours of flight, when Ye Chen and the others landed, it was Sunday night, Chinese time.
The peak of live streaming is on Friday night, all day on Saturday and during the day on Sunday. On Sunday night, the traffic drops a lot.
Just two days ago on Friday night, Qian Hongyan's live broadcast room sold more than 2 million yuan. On Saturday, she had two broadcasts in the afternoon and evening, selling a total of 3 million yuan. On Sunday, she sold one during the day.
An extra 1.5 million. On Sunday night, which was last night, 1.1 million was sold.
In other words, Qian Hongyan's sales during her live broadcast reached 8 million in one weekend, and her pre-tax commission was basically equal to this Mercedes-Benz G.
It was precisely because he was making money so fast that Qian Hongyan dared to order a Rolls-Royce Cullinan. After all, he only needed to pay 1 million up front to order the car. A month later, the full price of the Cullinan was paid.