Iwahashi Shinichi thought so in his heart, but his face didn't show it at all, and he turned the topic back, "Although it is a slightly off-topic music review, when I saw this article, I thought of another thing."
"Sato-san is associated with the times through music. On the other hand, it can also be said that this single by Mori Taka-san has such a charm that can connect music with the times."
"ah."
When the executive producer heard what Shinichi Iwahashi said, his expression softened and he was thoughtful.
Times are very interesting.
For example, with the development of the times, living standards have improved, people's lifespan has become longer, and people have begun to pay attention to maintenance. Even middle-aged women also pay attention to grooming.
With the diversification of aesthetics, the definition of beauty has broadened, and attention has been paid to maintenance. The shelf life of beauties has become longer. It is no longer like in the past, where skin sagging, muscle loss, and body shape are lost as soon as you pass the age of thirty.
It is also due to the development of the times that women are gradually getting rid of the vassal status of the past. They can go to college, work as office workers, live a refined life in big cities, and shine in professional fields. There are an influx of people who want to work in various professions.
Women who work hard to prove their worth have more choices and a wider road ahead of them.
What does this background of the times bring?
What is reflected in the entertainment industry is that actresses have a wider range of roles, and the situation of older actresses is also different from the past.
In the past, actresses were a bit like being young. No matter how popular they were, once they turned thirty, their chances of playing leading roles became less and less. Once they turned thirty-five, they started to play supporting roles, as wives and mothers in dramas.
But in this era, they can also return to the leading role. They can play the leading role with their well-maintained beauty and the beauty accumulated over the years that young actresses do not have, or they can become the leading role because they are playing professional women.
Not only that, with good looks and temperament, but also with accumulation of life experience, such middle-aged actresses will also become the object of women's admiration. It can even be said that they appropriately play the life that contemporary women aspire to in the play.
Middle-aged actresses calmly appear on screen, continue to shine as the absolute protagonist, and can still charm people at the age of fifty. So, can this current situation be said to have torn apart the short-lived order of actresses in the past?
Of course not. If you think so, it is completely unreasonable.
The same goes for the popularity of music.
Since we mentioned "era", as far back as the 1950s and 1960s, Omi music had an impact on Japan, and then in the 1970s and 1980s, when idols were everywhere, nothing became popular without reason.
"Music may not only be used for listening, but it can also be used to convey, express, and express sustenance. From this point of view, this single has characteristics that other songs cannot have, and is better than many ordinary songs." Yan
Qiao Shinichi said.
"In this case, why not consider amplifying this 'sense of the times' for publicity?" Shinichi Iwahashi gave his own answer.
"In this single, what Sato-san sees is the simplicity of the old era being torn to pieces. But, from another perspective, this is also something from the old era. In this new era, it has regained its vitality in tune with this era.
Wouldn’t that be great?”
"Well."
The executive producer was a little fascinated by what he heard and was willing to be led into his thoughts by Shinichi Iwahashi.
"I didn't propose to cover "17" because I wanted to destroy the simplicity of southern girls. We all wanted to create a girl who would be just right for people living in this golden age. We are working hard with this idea in mind.
"
"The "17 Years Old" seventeen years ago was a simple seventeen-year-old from the South. The "17 Years Old" seventeen years later is a confident, frivolous, lively and cute seventeen-year-old living in a metropolis in the golden age.
age."
When Iwahashi Shinichi said this, he expressed his plan, "Sato-san can talk about the times through music in music magazines, and others can also talk about the times in comprehensive magazines or even comprehensive TV programs.
It’s time to use music as an example, and use this song "17 Years Old" to make an article."
Minami Saori's era was an era of progress and progress, and the age of seventeen was also a seventeen-year-old with upward momentum.
However, in an era when the mountains are thousands of miles high, it is an era when we stop striving and go to the top of the mountain to enjoy ourselves and enjoy the fruits of our efforts. The age of seventeen has become the age of seventeen, where we spend as much as we can and enjoy ourselves in time.
But no matter what kind of age you are, seventeen is the most beautiful age that only happens once in your life.
"Aren't the two different styles of "17" in the 1970s and "17" in the 1980s an excellent reflection of the development of the times?" Shinichi Iwahashi said, "Today's Japanese people will not because of
I feel uncomfortable with the development of the times."
On the contrary, if the Japanese who are currently squandering are led to believe that Chisato Moritaka's "17" is an excellent reflection of the current era, then with their personality of rejecting the past as soon as they become prosperous, and their current extremely inflated personality,
style, they will strongly praise this version of "17 Years Old" to prove that it is correct
It is correct that this song is an excellent reflection of the development of the times, and their life style at this time is also correct.
"Awesome, Iwahashi-san." After hearing his plan, the executive producer was immediately impressed.
"Do you even want to get such a thing?" The executive producer sighed repeatedly. This guy can really take advantage of any loopholes and borrow any power. Give him a bean and he can give him a hen that can lay golden eggs.
Take it back.
Faced with the executive producer's reaction, Iwahashi Shinichi smiled modestly, "It's just a small weight on the scale for publicity. It's hard to say what effect it will have."
"No, even if you say that, I can't think of any words to describe it other than 'awesome'." The executive producer said sternly, "I will give feedback on this idea, hold meetings and discuss it, and find a suitable one."
The plan came."
There is no lottery wheel in the world that can't draw empty prizes, and there is no idea that will always hit the mark.
Especially for the publicity of celebrities, no company is stupid enough to hang itself on a tree, and all efforts are made from multiple parties. Therefore, even if it is a very confident idea, you must be prepared to fail to hit the target, and then pay for it.
Actions.
But, again, when you come up with an idea, no matter how many points you get after doing it, as long as it is feasible, you must go all out to implement it.
Executive producer Chisato Moritaka accepted this unique publicity strategy and was eager to try out how it would work next. Shinichi Iwahashi was satisfied that the purpose of his trip had been achieved.
Having said that, since they met, the executive producer and the music producer met, and it was inevitable that they would have a few words about Chisato Moritaka's new single.