"Iwahashi-san is well prepared," producer Igarashi said with a smile.
After the consumer takes this slender box apart, it can be folded in half to become a small square box as big as a palm.
The reason why the box was deliberately made slender during production instead of being made into a pocket-sized square to fit the size of the CD was because the box was too small to fit the included lyrics and music scores.
Therefore, this additional small task is left for consumers.
Of course, as the size decreases, the capacity also decreases.
However, because the CD starts from the inner ring when reading data, and the 8cm shrinkage is from the outer ring, so compared with ordinary size CDs, this kind of optical disc is not only smaller in size and capacity, but other aspects are different from ordinary CDs.
There is basically no difference between CDs.
There is no need to buy a new CD player, it can be compatible with ordinary CD players.
When zard was making its debut plan, Shinichi Iwahashi held a meeting with record company leaders and advocated using 8cm discs as the main release format for the band's debut single.
The reduced size 8cm single has an obvious advantage over traditional CDs in that it is more portable.
This advantage is of great significance to the single.
As a single with only one or two songs, it doesn't have much content but takes up a lot of space. A considerable number of listeners will have a feeling of "very troublesome".
Now, with the birth of 8cm singles, storing singles and carrying CDs when going out is no longer a hassle. This is an epoch-making new thing for the single market.
Iwahashi Shinichi has reason to believe that after the 8cm single is put into use, it will stimulate the sales of the single.
Not only did he like this new CD, but while planning it, he even had a sudden idea and discussed an idea with Watanabe Wanyumi.
Watanabe Manyumi was preparing to produce a movie adaptation of "Kitchen". When Shunji Iwai was adapting the script, he tried to incorporate zard into the plot as the heroine's favorite band.
When planning the debut, Shinichi Iwahashi suggested to Watanabe Manyumi that the male and female protagonists in the movie use a new portable CD player to listen to Zard's 8cm single while listening to music.
Anyway, in the original work, the male protagonist and his transgender mother have a hobby of buying all kinds of new electronic products, so this arrangement is not obtrusive at all.
With this line in mind, Iwahashi Shinichi took the opportunity to climb up the ladder and suggested that Watanabe Mayumi communicate with Sony to see if they could change sponsorships or promote things.
The 8cm single has just been released, and it is also a stage where large-scale advertising is needed.
Even if "Kitchen" is a low-budget production, it is still a work with the support of a popular original work. It may or may not be a big topic, but it is not impossible. When the movie is released, it will not just be shot in a few small cinemas for three days.
Withdraw file.
Based on Watanabe Manyumi's plan, she also plans to use this film to appear at various film festivals.
Mosquito meat is meat, and mosquito legs are also meat.
For Sony, maybe the advertisement for a low-budget movie is a mosquito leg, but if it can be exchanged for a mosquito leg, the deal will definitely not be a loss.
One special thing about 8cm singles is that they are particularly suitable for listening to portable CD players. If it is targeted at young people, there is a great opportunity to turn portable CD players and 8cm singles into a trend.
The original work "Kitchen" itself is aimed at young people, and its supporters are also the same young people that portable CD players and 8cm singles are trying to win over.
This was Shinichi Iwahashi's bargaining chip to trade mosquito legs with Sony.
After Watanabe Manyumi heard this idea, she was convinced by Iwahashi Shinichi's ability to exploit every opportunity.
However, he came from a grassroots background and worked his way up from the bottom. To a certain extent, he was very thick-skinned. As long as he had some hope, he would try something. At most, he would be rejected, which was not a big deal.
Of course, what's more important is that this idea doesn't require him to implement it.
When he doesn't have to do it himself, he dares to come up with any whimsical ideas.
…
Zard's debut single uses an old song that was very popular during the band's underground period. The original lyrics were written by the band's former lead singer Haruko Akamatsu. The song's title at the time was "Kissme" (now it's Kissme).
.
After deciding to re-produce it, the lyrics were re-written by Sachiko Kamaiike and the music was re-arranged.
Not only that, after negotiating the promotion of the theme song of the TV series, in order to fit in with the theme of "Falling in Love with Your Eyes", which the band took advantage of this time, Kamaike Sachiko also decided on the song title.
I deliberately changed the title of the song to "まっすぐに..." (which means straightforward and candid).
From this small detail, we can see the serious and affectionate side of Kamaike Sachiko's personality.
After listening to the title song, producer Igarashi took off his headphones and praised: "It's a very refreshing song. It's crisp and clean, and it goes very well with the 'まっすぐに' in the title of the song."
He thought for a while and then said: "The lead singer Sang gives people a very refreshing impression. I didn't expect the sound to be so refreshing. The treble part is very clear, almost with a metallic texture."
After all, as Kansai TV is responsible for the production of music programs, producer Igarashi also has his own way of being a music critic.
He spoke quite frankly about his feelings about the debut single.
"Singing rock music with a crisp and refreshing voice creates a slight sense of contrast." Producer Igarashi looked at Sachiko Kamaike. She was sitting upright, like an top student listening to the teacher's lecture.
He had a better impression of the lead singer and said with a smile: "In fact, the image of the lead singer Sang is in contrast to the identity of the lead singer of a rock band. With all due respect, the impression this band gave me is a 'wonderful contrast'
"Such a contrast, once you meet the lead singer San and listen to the band's songs, you will never forget it." Producer Igarashi played with the headphones casually, "From this point of view, Zard is a unique band.
"
Sachiko Kamaike was listening to producer Igarashi's comments. She was still sitting upright, but she was happy because of this recognition.
Listen carefully, producer Igarashi appreciates zard, so this promotion is no longer just about watching Watanabe produce a favor to show favors, but can take one more step forward and have a more in-depth discussion.
"To be honest, it was really touching that the head of the record company personally brought the band to visit the TV station." Shinichi Iwahashi's attention also deepened producer Igarashi's good impression of the band.
Even though it is a newly opened small company, with the support of Takeda Printing Company and Watanabe Production bonus, the band manager still signed the contract with Xingchen... However, the person in charge of the company came from Tokyo to Osaka to visit in person. This is reflected.
Total sincerity.
Shinichi Iwahashi must not let him know that this is to prepare in advance for the national mourning period after Tian Locust dies. Because you Kansai people don't pay attention to the self-solemn order, so there is no delay in publicity during the national mourning period.
Therefore, listening to the words of producer Igarashi, Iwahashi Shinichi put it in a nice way: "I like the atmosphere of Kansai very much. When I made zard, I imagined a band that sang for ordinary people, and that's what I imagined.
I feel that the freshness of the band’s music can resonate with the cheerful Kansai people.”
"Furthermore, although it is a hearty music style, Kamaike's lyrics are quite subtle and humane. I think Kansai people will also understand the subtleties of Kamaike's lyrics."
Shinichi Iwahashi praised the Kansai people and the band at the same time. Producer Igarashi nodded repeatedly, "What Iwahashi-san said makes sense."
Watanabe Wan Yumi, who was sitting next to him, couldn't help but glance at Shinichi Iwahashi.
As expected of him... Watanabe Wanyumi thought so, smiled quietly, and then calmed down her expression.
…
The discussion about publicity went on smoothly.
It's basic to join a music group and show your face and sing songs.
Producer Igarashi had a good impression of Zard and Sachiko Kamaichi, and was also moved by Shinichi Iwahashi's words, so he wanted to contribute more to the band.
Of course, it is impossible for a dignified producer to be really blown away by someone he meets for the first time. The good impression and being impressed are real, but what really makes him decide to promote the band is another selfish reason.
If a band can be successfully promoted through Kansai TV, it will also become a piece of publicity.
After all, the band trend is not only popular in Tokyo, but also in Osaka. Igarashi is in charge of music programs, so he will not fail to notice this trend, and he also wants to participate.
Since you want to promote a band, you should naturally choose one that you like and that you like.
zard can satisfy these two points at the same time. Producer Igarashi not only sold favors to Watanabe Productions, but also brought this band, which he considered promising, under his banner - at least on Kansai TV.
Igarashi series".
As soon as they talked about publicity methods, Iwahashi Shinichi secretly thought of something else.
Singing in music programs is a must, but apart from singing in music programs, can you sing in other programs? According to his idea, the band may not only appear in music programs.
However, it is enough for the band to go to the music group to perform a song, but rushing to participate in a variety show is a bit taboo. Iwahashi Shinichi also hesitated.
The reason he hesitated was not because of taboos, but because Kamaike Sachiko was not the kind of person who could freely act in variety shows.
Since she is the lead singer of the band, and she is also the only red flower, as long as she participates in the show, she must be the representative. Variety shows are only successful if you participate once in a while and have results, otherwise they will lose value.
Although Iwahashi Shinichi's work is a bit unconventional, when considering something, you must first check whether it is suitable.
During the second half of the discussion, he was thinking about the matter while communicating with producer Igarashi.
Producer Igarashi mentioned that he would help hang the band's promotional posters on Kansai TV and fully support their debut. Iwahashi Shinichi and Watanabe Manyumi thanked him, and the band members also bowed their heads.
Standing up straight, Iwahashi Shin thought of something and asked casually, "Will Igarashi-san and Nakayama Miho-san come to Kansai TV to promote Moon Nine?"
