The peripheral products are very similar to the variety of potato chip flavors introduced by potato chip manufacturers.
In addition to the standard flavors available in any brand, new flavors will also be developed and put on the market. If they are loved by consumers, they will become the signature flavor of this potato chip company in the future.
Concert peripherals, such as T-shirts and folders, are common to everyone’s concerts, and they are standard.
In addition to the standard flavors, everyone is showing off their talents and developing new products with their own unique styles. After they are released, if the sales and response are not good, production will be stopped.
But if it is well received, it will be used as a fixed peripheral for the band and will be produced and sold during future concerts.
If you want to make money, you can't let go of this big fish around you.
What's more, if a certain element is used properly, it can become the characteristic of the band.
Regardless of whether it is features or fixed peripherals, it is not something that can be put out at once and then accepted by the audience. Therefore, from the time of debut and preparation for the official tour, you must consciously try.
Formulate the stage style, record the peripheral types, and envision the performance sessions.
After the decision is made at the discussion, the office will entrust every link separately. A concert is "assembled" and can never be handled by just one entrusted party from beginning to end.
Regarding the song selection for the concert, as previously proposed by Shinichi Iwahashi, the audience will be asked to vote.
The band is not an old-timer who has released ten albums and can't sing the songs. Even if the audience votes, the existing songs are lined up and they can almost be sung next to each other.
However, there will be at least half a year between the preparation of the tour and the start of the tour, and Shinichi Iwahashi is ready for the band to start working on the new album now.
When the tour starts, the new album will be produced, and then the songs from the new album will be sung at the concert.
On the one hand, the album "Lovegoeson" is given stamina through tours, and on the other hand, the new album is launched seamlessly. For rising singers, in order to consolidate their popularity and take it to the next level, it is necessary to release intensive releases.
After setting aside time for the unreleased new album to be performed in advance, the audience is invited to vote to decide whether the songs that have been released can be sung at the concert.
Then based on the popularity feedback from the audience, we decide when to sing a song, whether there are any special arrangements for popular songs when singing, and maybe a special stage scene is set during the singing.
Inviting the audience to vote is to increase the audience's sense of participation in the concert.
If the audience feels that they are also part of the concert production, they will be more interested in the concert and hope that the concert will be successful.
Moreover, because you participated in the voting, you will want to go there in person to see the results of your participation. If popular songs can enjoy special treatment, the audience's sense of participation and satisfaction will also increase.
"Preparing for a new album...the new album can be produced slowly. However, before that, when the tour is decided, the band must be ready to release a new single."
"Then, add the voting coupon to the new single." Shinichi Iwahashi said.
This time, it’s not directly on the album.
The release of "Lovegoeson" happened for a reason. Now that the reputation of the album has been built up, the crisis has been overcome, and the goal has been achieved, there is no need to continue this pattern.
Next, as long as each album can be guaranteed to have a hit single before it is released, the public with the awareness that "DreamseTrue's album must be a high-quality album" will be able to donate generously to the band's album.
The meaning of "Lovegoeson" is to tell the public, "It's worth buying DreamseTrue's album!".
Of course, after the sign is put out, it still depends on the band's actual actions to protect this quality sign.
Although we are now in an era where a taxi costs 10,000 yen during peak hours, there are only a few people who are willing to spend the initial fee of 10,000 yen to take a taxi.
Even in the bubble era when people were spending a lot of money, there were still more ordinary people. Pop music is an out-and-out "popular art" and something that needs the support of ordinary people to thrive.
Especially in this era where there are too many flashy things, ordinary people will be more stingy and cautious when consuming pop music.
Because music is a rare thing in this era that can be freely chosen and at the same time needs to be chosen by one's own will.
Listening to the music of pop singers does not have to be shackles of vanity, and you can make choices based on your heart.
If music doesn't make people happy, then it's better to buy ice cream and eat it to make them happy. If you go to a popular store, even if it's not delicious, it can still satisfy your vanity.
However, if you listen to the music of pop singers, if it doesn’t sound good, it just doesn’t sound good. It won’t bring any additional benefits.
Therefore, in order to gain the support of ordinary people, there is no other way other than speaking with strength.
But now, the meaning of "lovegoeson" has been conveyed and it has received support from the general public, which can be regarded as a complete merit.
After all, in this music industry where it is common to save a few singles first and then release a regular album, whether it is promotion or singing, including some of the purchasing habits of consumers, many things are based on this kind of single + album.
on the model.
Occasionally, I will go out of my way once in a while and make a big project, but then I will return to the mainstream mode of publishing films, which is safer and more profitable.
After all, releasing singles is also recognized by the industry as a good way to make money.
"The voting coupons are included with the new single, so only those who bought the single will have the opportunity to vote," Watanabe Manyumi said.
Iwahashi Shinichi smiled and said, "If you want to vote, just buy a single and come back."
"Does it make any difference?"
"Of course it's different." Shinichi Iwahashi explained, "Voting for concert song selection is something you can participate in or not participate in. Moreover, people who bought the single may not want to participate in voting, but if they want to vote, they can
You can only buy singles."
Watanabe Wan Yumi could only laugh after hearing his words.
However, this is the truth. Regardless of whether the audience votes or not, the concert will be held. As long as the audience buys a ticket, they can go to the venue.
Some people want to "participate in production" and some are not interested. However, whether they are interested or not, it will not harm the interests of any audience.
This is the top priority.
As long as this is ensured, the audience will not object to the fact that the voting coupons are included in the record.
Of course, the band will not expect to rely on voting tickets to stabilize sales. The audience is extremely realistic, and it is difficult to listen to it. Therefore, for the producer and the band, the most important thing is to come up with a good title song.
So that when you get on the rankings and participate in singing shows, under the guidance of the host, you will be able to say that there is a tour to be held.
However, there is no separate plan.
If you want to launch a large-scale outdoor tour, you need to seek the help of sponsors. Using this expected new single to find suitable sponsors is also a way.
A new single is released and needs to be promoted.
There are just a few mainstream promotion methods for records, but the ones that can bring about sponsorship possibilities are, of course, advertising companies.
Shinichi Iwahashi suggested putting the new single aside for now and focusing on producing the planned new album.
However, it is not about selecting singles from the album after the album is produced, but before producing new singles, first go and prepare new advertisements and seek cooperation with manufacturers who intend to use popular songs as promotional songs.
The song is tailor-made for the advertisement, and then, during the entire tour, it is also linked to the manufacturer's promotion.
This outdoor tour will travel across the country, with a large scale and a large number of people mobilized. Everywhere it goes, the mobile stage will become a topic of conversation, and it will also be able to promote the sponsoring manufacturers.
Of course, as long as a manufacturer is willing to sponsor, the royalties for the use of advertising songs will be free of charge and will be calculated into the cost of the tour.
An idea is just that, no matter whether it sounds "really beautiful" or "a beautiful idea", once you have a general direction, you must work hard in that direction.
That's what planning is all about.
To seek sponsorship in this area, Shinichi Iwahashi planned to negotiate with his brother-in-law Hiroyuki Narita first. Dentsu is an advertising agency, communicating with companies, getting their advertising fees, and then producing ads and arranging placement.
For this kind of matter, talk to Hiroyuki Narita and let him help negotiate. It is much more convenient and faster than trying to find it here at the office, and the success rate is even much higher.
The advertising plan for "Love Goeson" was a great success. After proving himself to Hiroyuki Narita a little, Iwahashi Shinichi felt confident enough to go to this brother-in-law again and again.
At the meeting, I didn't say this directly in front of the people in the office.
After the meeting, Iwahashi Shinichi followed Watanabe Manyumi's office and told her, "I'm going to see Narita's brother-in-law and ask him for help."
When it comes to attracting sponsors, I have to ask Hiroyuki Narita, and when it comes to inviting Miwa-chan and Brother Nakamura to become shareholders, when it comes to contracts and the like, I have to ask Asako Iwahashi to recommend a lawyer.
These days, it seems that I am getting closer to my sister and brother-in-law than ever before.
"With Narita-san coming forward in this matter, of course it will be twice the result with half the effort." Watanabe Wan Yumi also knew what was going on.
There has always been a consensus in the industry that actresses married to Dentsu Man have a successful career and many advertising endorsements. The reason why they have constant resources is because Dentsu Man controls advertising resources and has good relations with TV stations and enterprises.
Which celebrity is chosen as the new spokesperson is sometimes determined by a word from a Dentsu man.
Of course, it is much more difficult to attract sponsorship than to recruit spokespersons, but Hiroyuki Narita can help speak up, which is a plus point for the company.
This is something that cannot be achieved by seeking sponsorship through an office.
After deciding on the matter, the two communicated again about what they had just discussed at the meeting. However, the mention of Shinichi Iwahashi's brother-in-law reminded Watanabe Wanyumi of what her brother-in-law said last night.
Watanabe Mayumi knows very well that for people in the industry, the behavior of "introducing new people" cannot sometimes be regarded simply as introducing jobs to new people.
Recommending one's own people to work in another company's company is also a form of friendship.
Introducing new people is making connections.
Masatoshi Sakai is Sony's ace producer, and he once created Momoe Yamaguchi. Masaki's brother-in-law wants to introduce the people recommended by Masatoshi Sakai to Shinichi Iwahashi...
Watanabe Wan Yumi wanted to talk to Iwahashi Shinichi first, but when the words came to her lips, she forgot about it.
Let Masaki's brother-in-law and Iwahashi Shinichi talk slowly.
…
Iwahashi Shinichi contacted Narita Hiroyuki. The matter was too important to be discussed on the phone, so he agreed with him to have dinner at the home of Narita Hiroyuki and Iwahashi Asako this Sunday.
It just so happened that I also told Asako Iwahashi about opening a livehosue.
Shinichi Iwahashi hung up the phone and arranged the day in his itinerary.
Before the day came to meet my brother-in-law, I suddenly received a call from Watanabe Manyumi's brother-in-law.
When they were working on the advertising plan for "Lovegoeson", Shinichi Iwahashi and Masaki Yoshida met more often and exchanged contact information with each other.
However, the few times I met Yoshida Masaki, I always accompanied Watanabe Manyumi, who conveyed the news about her upcoming meeting with Masaki’s brother-in-law.
Iwahashi Shinichi was quite surprised when he bypassed Watanabe Wan Yumi and found him directly like this.
On the phone, Yoshida Masaki asked him how the record company was doing these days. After a few pleasantries, he told him without being too pretentious, "Sony's producer Masatoshi Sakai recommended a new person to me and asked me to help arrange it.
"
Arrange it? This is interesting to say.
"She's an employee of Sakai-san's personal agency. It has nothing to do with Sony. Sakai-san told me that it could be a record company or an entertainment agency. In short, help her find a place."
Iwahashi Shinichi was a little concerned, "She?"
From Masaki Yoshida's description, this newcomer is obviously going to be a behind-the-scenes person. So, is she a female behind-the-scenes staff member?
"Yes, young girl."
Yoshida Masaki said with a smile, "However, Sakai-san said that he is quite able to endure hardship and knows how to observe people's emotions."
Working behind the scenes in the entertainment industry, working day and night all day long is like 007 without ppk. If you don't have enough physical fitness and endurance to do this kind of work, you will definitely not be able to do it for a long time.
Masatoshi Sakai is a big shot in the industry. If the new people he introduces do not perform well, they cannot be fired directly.
However, the newcomers endorsed by Sakai Masatoshi will not be the kind of characters who spend every day after joining the company. After all, if you want to be the iron rice bowl, it is not the turn of Genzo, a small temple.
When Iwahashi Shinichi was short of behind-the-scenes staff, Yoshida Masaki introduced the behind-the-scenes staff, and of course he welcomed them.
What's more, by accepting the people recommended by Sakai Masatoshi, you also get in touch with Sakai Masatoshi.
Even if you are a newbie who doesn't know anything, the worst he can do is to adjust it yourself and start learning from a layman's level.
Besides, Yoshida Masaki came to him to promote the new recruits, and the largest shareholder of the company the newcomers were going to join was Watanabe Manyumi. Yoshida Masaki must also have a problem with Watanabe Manyumi about this matter.
Iwahashi Shinichi made up his mind and promised Yoshida Masaki, "Let's meet this newcomer."