No matter who you are or which path you take, no one can guarantee that everything will go smoothly.
In life, people always encounter various difficulties and setbacks.
Because life is like this, there will be gains and losses.
The same goes for Ning Weimin. Although he has an external protective body that can travel through time, he can predict many things beforehand.
But he is just a time-traveler, not a god. He has not yet reached the level where he can follow the instructions and everything goes as he wishes.
Some things should go wrong, but they will still happen, and they cannot be avoided or circumvented.
Just like the "Huimin Book Club" that he and Zhang Shihui borrowed money to start, it has now expanded to three.
In addition to the main store opposite Rongbaozhai on Liulichang Ancient Culture Street, there are also two branches.
In order to facilitate management, Zhang Shihui set up a branch next to the Huimin Cigarettes Hotel on Huanghuamen Street in the north of Jingshan.
A branch was chosen next to Liu Weijing's natal family's Anhua Building in Guangqumen.
The opening of these three stores cost them a small amount of 40,000 yuan, and now only the main store's income and expenses are basically flat.
The other two branches have to give them a subsidy of 2,000 yuan a month to stay afloat.
This money is entirely supported by the income from Huiminyan Hotel.
Although this move has won them a good social reputation, the book club has been well received.
But invisibly, it also established their book club as a moral benchmark and set them up.
It's fine if nothing happens, but if something happens, it will be under far greater pressure than an ordinary bookstore.
This is like an athlete who has won a world championship. The Chinese people don't even allow him to make mistakes on the field and win a silver medal.
This was confirmed in June.
It's really a bit embarrassing to say the least. Just this month when Ning Weimin returned to Beijing, someone discovered bad reading materials among the books loaned out at the Guangqumen Branch of the Book Club.
Moreover, these two books titled "Rose Dream" were borrowed by a sophomore student from Huiwen Middle School, and the people who discovered that there was something wrong with the books were precisely this student's parents.
Can people just let it go?
You know, students these days have to cross a single-plank bridge to get into college, even in key middle schools.
Parents of students these days are also obsessed with the hope that their children can go to college so that they can have a bright future.
Therefore, parents and schools originally did not want students to distract themselves by reading extracurricular books, let alone their own children reading them secretly, it is still such an unsightly thing.
So in anger, the parents not only beat their son at home, but the father also went to the bookstore to argue, insisting that the bookstore give him an explanation.
But the staff of the bookstore are also young and energetic. They talk and talk about it, but they can't deal with it. They feel that the responsibility lies with no one. They think that this parent is making a mountain out of a molehill, and they even quarreled with this parent.
In this way, what could have been a major issue becomes a minor one, further intensifying conflicts.
As a result, even if this parent didn't originally have the intention to make a fuss out of a molehill, now he does.
For this reason, they not only went to the police station to report it, but also called a reporter from the "Beijing Evening News" to expose it.
Just like that, the basket is getting bigger.
The next day, this matter was reported to the newspaper through the hands of reporters because of the complete evidence, and it immediately caused an uproar in public opinion.
No one thought that the "Huimin Reading Club", which kept saying that "book lovers should be able to read books" and "not aiming to make money", would also make such a mistake.
If this is the case, who would dare to let their children go to a book club to read books?
As the head of the book club, Zhang Shihui did not pay enough attention to this matter.
Even though this matter was reported in the newspaper, because it was an article that looked like a piece of tofu, he didn't take it seriously at all.
I neither thought about apologizing to my parents nor made a public statement.
He even felt aggrieved. The book club was not the publishing house that printed the book. He felt that this was an unavoidable problem.
Moreover, he relied on his close relationship with the police station to always get cheap cigarettes and alcohol for others, so that such things would not be difficult for him.
I think that as long as we downplay it, it will be fine in a few days, as long as Ning Weimin doesn't know about it.
But he knows what he is afraid of.
It is also a coincidence that in May of this year, the capital had just rectified the book market and checked out bad reading materials, and "Rose Dream" was a representative of the banned books.
Now in the process of reporting on the performance of law enforcement, Huimin Book Club actually ran into the muzzle of the gun, which suddenly revealed that there are still blind spots in law enforcement.
How can this make the relevant departments lose face?
Even the police station cannot withstand such pressure.
Grandma!
If you don’t investigate, who will?
To Zhang Shihui's surprise, just one night later, the three stores of the book club received surprise inspections.
This time it was almost a comprehensive inspection, and a total of four types of unhealthy tabloids, eleven copies, and thirty-seven volumes of bad books and periodicals were found in the three stores of the book club.
Then the law enforcement agencies took away all the banned books, leaving only one sentence - let it be dealt with.
In this way, Huimin Reading Club became a piece of fish on the chopping board, and the knife was already placed on the neck.
Not to mention this, the "Beijing Evening News" followed up the matter again the next day. This time it occupied half of the social page, and the response from the public was almost full of curses.
Because the more top students you are, the more disgusting it will be if cheating occurs in the exam!
At the same time, it is inevitable that some people will add insult to injury.
For example, public libraries were once questioned by ordinary people because of the popularity of book clubs.
And those stingy bookstores that don't allow customers to read books and will kick them out if they find out.
At this time, they were all happy to see Huimin Reading Club in bad luck, and couldn't help but make public comments to add fuel to the fire.
Some people say that they have betrayed the trust of the people by harboring filth and evil.
Some people say that such book clubs only use gimmicks to attract people, but in fact they have no sense of social responsibility at all.
Some people also say that children in school should not be allowed to read extracurricular books in the first place. Not to mention bad reading materials, even ordinary extracurricular books can distract children and affect their academic performance.
This kind of book club should have been banned and closed down long ago. It would be more beneficial to society.
These remarks also further stimulated the common people, and their doubts about the book club continued to grow.
It even caused panic among members, who were worried that if they received a letter from the bookstore, their membership fees would be in vain, and many people wanted a refund.
At this point, the book club is not only in danger, but has almost become a street rat.
Zhang Shihui's search for the police station was in vain, and now she felt really panicked.
He was unable to deal with the aftermath and knew that he could not hide it from Ning Weimin, so he had to put down his dignity and take the initiative to ask for help.
At that time, Ning Weimin was discussing orders with various art manufacturers. He was very angry after knowing the details.
He was not angry at anything else, except that Zhang Shihui did not correctly realize the seriousness of the matter from the beginning and failed to deal with it in time, which caused the matter to worsen.
What's more important is that I'm angry that things have reached this point, and this guy still has a sense of luck, hoping that he can use his relationship with the authorities and the media to suppress the matter.
Is this something that can be suppressed and passed over in a daze?
It has already caused public outrage.
If we don't do something to restore our reputation, it will be the end of the world.
So Ning Weimin didn't say anything, scolded Zhang Shihui directly, and asked him to learn from it and cooperate unconditionally with his crisis public relations measures.
Then the first thing Ning Weimin did was to quickly write an announcement and have it posted at the gates of the three reading club stores.
The announcement is divided into several parts.
The first part first describes the cause and process of the incident, and truthfully describes the problems that occurred in Huimin Reading Club.
The second part writes about the current investigation results of the law enforcement agencies, without avoiding the seriousness of Huimin Book Club’s mistakes.
The third part is problem analysis.
In this section, Ning Weimin complained a few times and explained that there were uncontrollable factors in the source of the books, because they were purchased old books and there were no dedicated personnel responsible for reviewing the content of these books.
But Ning Weimin still did not evade responsibility. He placed the main responsibility on himself and Zhang Shihui, the two persons in charge, believing that their management was not in place and they did not consider the problem thoroughly enough.
As for the employee who quarreled with the customer, his service attitude was bad and he only needs to bear the corresponding responsibility.
This is quite surprising, because in the common people's impression, those who are in charge are always good at taking credit, and even better at passing on responsibility.
Subordinates have always been used as scapegoats, but few people are so responsible.
By the time they saw this, many people had already sensed the sincerity in admitting mistakes in this announcement, and their anger towards the "Huimin Book Club" began to decrease.
Some people can even think about this issue from the perspective of a book club, thinking that book clubs also have the same difficulties as book clubs.
But the most surprising thing is the last two parts, the rectification plan and the results written by Ning Weimin.
This suddenly changed most people's views on book clubs and gave them positive recognition again.
Because what Ning Weimin came here was real, not fake at all.
First of all, in terms of rectification methods, he must improve the management system, strengthen employee training and management of book sources.
specific measure:
The first is to set up a complaint hotline and a comment book. The phone number and comment book will be placed in a conspicuous position in each store to ensure that if there are complaints, as long as the customer leaves their contact information, feedback will be provided.
The second is to set up a special review department. From now on, there will be dedicated personnel responsible for reviewing the content of books.
Third, for middle school students, the borrowing time has been changed. Taking into account the actual situation, in the future, books will only be borrowed during winter and summer vacations.
But correspondingly, membership fees will no longer be charged, only deposits will be collected, and all original payments will be refunded after the membership expires.
And the processing result is:
1. Although the superior's handling opinions have not yet come down, Huimin Reading Club fully accepts the punishment and handling opinions of the law enforcement agencies. It should be fined and fined, and it should stop business and study. It will comprehensively review itself to ensure that similar situations will not happen again.
Second, a cash reward of 500 yuan will be given to each of the customers' parents who helped them discover the bad books and the reporters who reported on it, and the two leaders of the book club will apologize to the customers and their parents in person for this matter.
Third, the public is welcome to continue to supervise. If anyone finds similar harmful reading material in our company again, report it to our company. Once confirmed, the company will give a cash reward of 500 yuan in the same manner.
Fourth, we sincerely apologize to customers who no longer trust our company and want to withdraw from membership due to this incident, and will provide a full refund.
5. We would like to express our sincere gratitude to the customers who are still willing to trust the book club and retain their membership.
We will also make appropriate compensation in advance for the possible impact of the book club's suspension of business and study on everyone.
Regardless of the final outcome, all customers who continue to remain members will have their memberships extended for half a year free of charge.
6. Employees who have quarrels with customers will have their monthly bonus of ten yuan deducted, apologize to the customers in person on their behalf, and then be criticized and educated internally.
Good guy! It’s all about spending money!
A one-year membership card only costs 12 yuan! How much do we have to pay to make it back?
Hey, the reporter made a lot of money! He earned half a year’s salary from just one book! How appropriate!
These thoughts are the most direct feelings of those who have read all the announcements.
Everyone knows that for a book club with a public welfare nature, this is not just a small expense.
Everyone was shocked by this announcement from Huimin Reading Club. Its boldness was unprecedented.
With bonuses and membership extensions, a huge investment of tens of thousands of yuan can be withdrawn at any time.
The determination and courage are astonishing.
What's even more amazing is that they were able to act quickly and implement it without any carelessness. This courage and execution ability are unparalleled.
After the Ganqing announcement was posted, Ning Weimin was not idle. His next step was to call the Beijing Evening News and contact the reporter who wrote the report.
In addition to informing Huimin Book Club of the announcement content, let them supervise themselves to fulfill the above commitments.
In this way, under the witness of reporters that day, Ning Weimin found the parents of the high school student, Zhang Shihui and the employee who had the quarrel, apologized on the spot in turn, and gave the other party and the reporter cash rewards in full.
They can't even think about it. Ning Weimin's reasoning is very powerful - I know you are not doing it for money, but we still have many shortcomings that need supervision from the whole society. Only if we have the courage to take responsibility and actively improve can we truly
Let society feel at ease and make progress.
In this way, the photos of the scene and Ning Weimin's attitude once again appeared on the pages of the "Beijing Evening News" as social news, this time almost three-quarters of the page.
Even in today's environment where media and information are not very developed, Huimin Book Club has aroused heated discussions in the society for its generous measures, and public opinion is boiling because no company has ever seen anything like this done.
.
More and more people are paying attention and marveling at Huimin Book Club's decisive handling and apology.
Someone thought about the benefits of the book club, "Huimin Book Club has really benefited me a lot. I'm afraid that the book club will go bankrupt and people like us will no longer have such a convenient place to borrow books."
place."
Others said, "Who hasn't made a mistake? Just change it. To be fair, Huimin Book Club is not sincere, it is just a state of negligence. This kind of mistake is inevitable in any bookstore. On the other hand, you see
Looking at the places that deliberately sold these books and periodicals in May and were found to have problems, no one apologized to the society like the Huimin Book Club. If the books were not confiscated, then it was nothing more. Who would care?
Damn it! There is really no need to cling to the Huimin Book Club and beat it to death with one blow."
There are also intellectuals who love books and say, "money-driven actions do not reflect true intentions. But Huimin Reading Club is indeed what the people need. It is outstanding and leading in management, unique and far ahead of its peers. Especially this positive aspect
Yes, correcting the wrong attitude is just like the rare treasure white jade, pure and flawless, revealing the inner elegance and purity. I hope the relevant authorities will fully consider the actual needs of the people and give Huimin Reading Club a chance."
Even the high school student's father expressed it in the evening newspaper.
"Look at the commotion that happened. We originally wanted an explanation, but we never thought of causing such a big fuss. I regret it now, because I made a fuss out of a molehill. This book club is good, and the apology attitude satisfies us. Moreover, they also
It's not about making money, I really want to do good things. If this matter really causes the book club to close its doors and leaves everyone with no place to read, I won't be able to bear it. To be honest, I have no objection to Huimin, as long as I wait for my son
After he is admitted to college, I will let my son borrow books from Huimin."
The people of China are really so cute.
The majority of people are reasonable, and they are more kind and empathetic.
As long as you do it right, no one will really care about it.
This kind of public opinion is of great help to Huimin Book Club, and it will also be easier for the law enforcement department.
In the end, the board fell down without any injuries - the business was suspended for three days for rectification, and a fine of 30,000 yuan was imposed.
But what is even more surprising is that this incident did not end there. On the contrary, it made Huimin Book Club a model in the industry.
After the reopening, the crowds were huge and the energy was high.
After this incident, not only did almost no one quit, but the number of members also increased, and many people came to apply for membership.
Because Ning Weimin, who knew the traffic password and its benefits, was not idle, he took the opportunity to set up counters inside and outside the book club to sell the original soundtrack tape of the movie "Li Xianglan" in the form of a free movie poster for members.
This not only promoted the sales of tapes, but also rapidly increased the number of members, which greatly flattened operating costs.
Not only that, there are also many people who come to donate books. Many people think that the Huimin Book Club is not managed well, and the financial losses caused by this crisis are not small. They are willing to donate their useless books for free to the book club.
do one's best.
As a result, these scenes were reported by the "Beijing Evening News" and made public news again.
Now, the people who were watching the joke were all dumbfounded, and finally realized that they themselves were the joke.
Zhang Shihui, who was still a little bit hurt at first, finally changed her mind.
I feel that "suffering small losses and taking advantage of big gains" is indeed the right way. I have made great progress in my business philosophy and have benefited a lot.
He had to admire Ning Weimin's unique strategy and foresight, and his ability to turn bad things into good things.
Their unexpectedly successful reverse marketing this time was simply a bumper harvest for Ning Weimin to turn things around with his business wisdom!