The controversy over the Huimin Book Club, where students' parents discovered inappropriate reading materials and reported them, ended after Ning Weimin took over.
Ning Weimin's "short and quick" handling method can be called a classic case of "crisis public relations".
Although he paid a certain financial price, with his sincere attitude of admitting his mistakes and timely corrective measures, he successfully impressed the parents of the parties involved and the kind-hearted people of the capital, and regained the support and trust of public opinion.
After this, Huimin Book Club not only still stands and moves forward, but its reputation has also improved to a higher level.
It is through the power of word of mouth that we have created a feast of word-of-mouth praise.
Even the initial economic cost was later repaid by Ning Weimin by selling film soundtracks and recruiting new members.
From a commercial perspective, it is equivalent to spending only 40,000 yuan to create an advertisement that shocked the entire capital.
This is simply an invincible operation by an immortal. It is definitely worthy of careful consideration by every Chinese businessman. It is also enough for Zhang Shihui to hide in bed and secretly enjoy himself. He can finally put down the burden in his heart and have a peaceful sleep.
It's a pity that Ning Weimin is not so lucky. After solving this matter, he can't even breathe a sigh of relief.
Even as a model of those who can do more, he had to immediately plunge into another battle to restore public opinion.
And this time, what he saved was no longer the company, but people.
What's going on?
After Ganqing returned to the capital recently, she was too busy and had no time to spare.
Ning Weimin basically doesn't have time to read newspapers. He occasionally flips through them, which means paying attention to the front and second pages of major newspapers to understand the policy trends at the national level.
I don’t know much about local news and social news.
Until this incident happened in the book club, Ning Weimin had to take action to solve the problem and needed to understand the situation.
He had only been reading local newspapers such as "Beijing Evening News", "Beijing Japan" and "Youth Daily" seriously for two days.
As a result, he didn't know it until he saw it. He was shocked when he realized that his two stars, Zhang Qiang and Fei Xiang, were also in an inexplicable embarrassing situation.
He was deliberately targeted by public opinion in newspapers, some made insinuations, and some even criticized him.
The reputation of a company is important, and the reputation of celebrities is equally important. Of course, Ning Weimin cannot remain indifferent and sit idly by.
Even though Zhang Qiang and Fei Xiang themselves did not realize the seriousness of this matter, Ning Weimin took it very seriously.
So, as soon as he solved the problem of Huimin Reading Club, he stopped caring about other things and quickly asked them for details.
If you don't ask, you won't know until you ask. Both of them are unlucky.
Let’s talk about this girl first.
In 1986, because her tapes were so popular, her two albums sold nearly 20 million copies in the mainland, setting an astonishing record.
Not only was she the first Chinese singer to be featured in Time Magazine in the United States, she was also listed as one of the most popular female singers in the world along with six other singers including Whitney Houston, Jennifer Rush, and Teresa Teng.
Since then, she has gained the attention of many foreign media.
In addition to domestic media, she was interviewed by overseas newspapers and magazines such as the South China Morning Post and Bridge Magazine.
This made Zhang Qiang a very popular and special singer in China. Although none of her songs were original songs, her fame spread beyond the country and spread to Europe and the United States.
However, these foreign media are not all good people.
At the beginning of 1987, a British female reporter with evil intentions approached Zhang Qiang's mother and asked for an interview.
At that time, Zhang Qiang and her daughter agreed without much thought.
The result was that the female reporter left the three-bedroom apartment that Zhang Qiang bought in Fangzhuang aside from taking photos, and insisted on taking photos in the small bungalow where the mother and daughter had lived. The excuse was that she wanted to know all about Zhang Qiang's growth experience.
Then, after going there, the British female reporter took photos of simple and dilapidated places, and even took a close-up of the rubbish pile at the entrance of the courtyard.
And not long after this interview, someone told Zhang Qiang that there were particularly exaggerated and false reports in Hong Kong City.
The British female reporter was so shameless. She actually said in a Hong Kong newspaper that Zhang Qiang's personal music was too avant-garde and completely contradicted the mainstream art of the time, so she was suppressed by the mainland's cultural authorities.
As a result, Zhang Qiang lost most of her performance opportunities, and her living situation deteriorated greatly. Today, she lives in poverty.
To put it bluntly, this is deliberately spreading rumors about Zhang Qiang and maliciously smearing the cultural atmosphere in the mainland.
Zhang Qiang and her daughter were furious when they found out that they had been cheated.
But the problem is, the British girls have gone to Hong Kong City, how can they settle the score with her again?
In this way, even though they were blackmailed, they had to endure it and could only ignore it.
The only thing I can do is to learn from my mistakes and refuse interviews from all foreign media from now on, for fear of being deceived like this again.
But the problem is that this is no longer the past. The mainland's exchanges with the outside world are becoming increasingly frequent, and even Zhang Qiang can quickly receive friendly reminders from others.
Since something like this has happened, the news cannot be stopped and will spread back to the mainland sooner or later.
So soon, she really became a blacklisted person in the country.
People who heard about this incident or read this report thought that she worshiped foreigners and those reports were her own manifestations of deliberately distorting the facts and discrediting her motherland to the foreign media.
In this way, all kinds of disturbances and pressures came one after another, and some newspapers began to criticize him verbally and without naming him.
Some people began to spread this story among the people, and they even fabricated more stories about Zhang Qiang's "advocating foreigners and favoring foreigners".
I don’t know if the cultural authorities have asked about this matter. Anyway, apart from continuing to play the role of Erzi’s sister Sanya in Chen Peisi’s comedy, soon no one would dare to easily invite Zhang Qiang to perform again.
Her performance opportunities and exposure began to decrease sharply. Party invitations and interview requests disappeared in an instant, and she actually returned to the state where she had no access to mainstream media.
Zhang Qiang was only eighteen years old this year, and her mother had no experience in dealing with this situation.
They still simply place their hopes of changing their bad luck on "the innocent will purify themselves", always thinking that as long as they are innocent, this kind of thing will come to light sooner or later.
Even if Ning Weimin came back, it was because they knew he was getting married, so they must be very busy and were too embarrassed to tell him.
It wasn't until Ning Weimin came to the door on his own initiative that they communicated about this matter, and Zhang Qiang and her daughter finally had someone they could open their hearts to and express their grievances.
As for Fei Xiang, compared with Zhang Qiang, he is actually a little more unlucky and confused.
What makes him unlucky is that what he suffered was an unreasonable disaster.
In the 1987 Spring Festival Gala, Fei Xiang appeared on the stage with a handsome mixed-race appearance. He danced and sang his interpretation of "A Fire in Winter". This song indeed made him popular all over the country overnight.
However, later in May of that year, a huge forest fire broke out in the Daxinganling Mountains, and some people forcibly linked him to this incident, saying that "Daxinganling Mountains was ignited by Feixiang."
It may have started out as a joke, but as the fire spread, this rumor grew stronger and stronger, and eventually evolved into a fallacy that many people implicitly recognized in their hearts.
Although the fire in Daxinganling burned ragingly for 28 days, it was finally put out.
Afterwards, experts also determined that there were five fire points, all caused by human factors.
But some people still blame Fei Xiang, thinking that he is the disaster star, leading to the occurrence of special natural disasters this year.
This kind of remarks is undoubtedly deceptive and feudal superstition.
But it just so happens that there is still a huge market these days, especially among the private sector.
When these words reached Fei Xiang's ears, he couldn't help but laugh and cry, and he didn't know what to do.
To say that Fei Xiang is confused is because he does not understand that people's words can be scary and that three people can become tigers. At this time, he still regards this kind of news as irrelevant rumors.
He actually thought that if this was the case, then I might as well sing a watery song "Light Rain in March" to calm down such remarks and apologize to the people of the country.
When Ning Weimin found out about this, he almost lost his temper and vomited blood.
I couldn't help but speak frankly, and said to my face, "This kind of thing is no joke! You are so brave! Natural disasters are not just fires, and China's land is so big. You didn't even think about it and sang this song
, what should you do if there is another flood somewhere? No matter how unjustly you are accused, it will be impossible for you to make a choice. Don’t forget, we Chinese are the ones who mind things like good luck or bad luck the most.
If someone associates you with disaster, let alone the mainland, you will not be able to get along well. From now on, you will not be able to win the favor of the Chinese even overseas."
As soon as he said this, Fei Xiang changed his color and finally realized his rashness.
In short, this kind of thing is no joke, and measures must be taken quickly to clear the name and clear the name of the two celebrities.
Even Zhang Qiang and Fei Xiang, one young and the other ignorant, didn't know the pros and cons, but Ning Weimin understood.
So he had no choice but to take action himself, clean them up for them, and fulfill his obligations as an agent.
Ning Weimin happened to have dealings with reporters from the Beijing Evening News and Youth Daily because of the Huimin Reading Club. He simply called in reporters from the two newspapers and asked them to report to Zhang Qiang and
Fei Xiang conducted an exclusive interview.
The main content of the interview, in addition to revealing the news that they are about to participate in the filming of Fog Studios' second Sino-Japanese co-production film "Crazy Rich Asians", is to clarify the rumors about them in the society one by one.
It not only explained the unknown inside story of these rumors in detail, but also explained the grievances and hardships suffered by the two people, and expressed the trouble and impact they both suffered because of these rumors.
They also took the opportunity of the exclusive interview to express their gratitude to their fans and moviegoers.
And in addition, Ning Weimin also used the method of spending money to avoid disasters just like solving the problem of the book club. He paid for two people and donated money for the aftermath of the fire in Daxinganling.
At this time, they took out the donation certificates for reporters to take pictures. Zhang Qiang donated 150,000 yuan in his name, and Fei Xiang donated 200,000 yuan. They claimed to the reporter that they hoped the money could be used to plant more trees in the area where the Daxinganling was hit by fire.
It became more and more obvious that the two of them had become two white lotuses who were morally impeccable and had been wronged.
It's very unfair, but also very cute.
So when such reports appeared in newspapers, the reputations of Zhang Qiang and Fei Xiang quickly improved, and the direction of public opinion began to change.
Not to mention, soon after, taking advantage of the premiere of Keiko Matsumoto's "Li Xianglan" in Beijing, Ning Weimin also invited reporters from the country's most popular film magazine "Popular Cinema" to also give Zhang Qiang and Fei
Xiang still came with such a report.
Relevant interviews and large photos are published behind the movie color page of "Li Xianglan".
After that, after this series of combination punches, their character was completely established, and all the negative comments about them ceased.
Interestingly, after "Popular Films" refuted the rumors, Zhang Qiang and Fei Xiang were quickly freed from the slander and rumors they had been plagued by, and there were more performance opportunities and interview opportunities.
But it also produced an unexpected side effect, which Ning Weimin had not thought of beforehand.
That is, after seeing the "generosity" of Zhang Qiang and Fei Xiang, the common people couldn't help but start talking about things like Daxinganling. Why are only these two celebrities willing to donate money, and other celebrities can't make more money than them?
How much? Are you just pretending to be deaf and dumb?
As a result, those who are in the limelight and those who have the most frequent acupuncture points in the entertainment industry generally suffer.
In addition to Liu Xiaoqin, a "recidivist", those who were implicated and implicated were also the new generation of singers and actors who became popular because of "Northwest Wind" and many cross talk actors.
They have all been questioned by the people, who asked them not to make enough money, but they have been really happy recently.
Accidental injuries caused by moral kidnapping are unavoidable, and they are also large-scale group harm.
However, this is not what Ning Weimin worries about.
As long as Zhang Qiang and Fei Xiang stay out of the matter and no longer become the target of public criticism, Ning Weimin doesn't care about anything else.
Not to mention that those people may not be innocent.
The entertainment industry is the industry where jealousy and shady tactics are the most common.
God knows how the rumors about Zhang Qiang and Fei Xiang spread so quickly and were so true.
It is impossible to say that there is no human factor in this and that no one is deliberately adding fuel to the flames.
So, let these people seek their own blessings.
Ning Weimin has no need to apologize at all, and there is no need to be upset at all.
However, he also has to admit that taking such a series of actions has side effects, and it may not be of any benefit to himself.
No, seeing that he was so noisy, Director Huo, who had not had time to pay a visit until he came back, sent someone to summon him.
When they met, they immediately criticized him and denounced several of his major crimes without politeness.
First, he went beyond himself and secretly reached a major cooperation project with the film industry. Moreover, he didn't even tell himself that he had negotiated the deal, and kept himself in the dark for half a month. How arrogant!
Second, you bite off more than you can chew and don’t concentrate on anything.
Sometimes they are engaged in catering, sometimes they are engaged in film and television, sometimes they are supporting agriculture, and sometimes they are engaged in public welfare reading clubs.
Although they are all good things, they are completely unorganized.
It's just a matter of confusion. How can it be accomplished? Can he take care of both?
Third, the amount of personal property is questionable.
Director Huo said that he didn't understand. He had only been abroad for a few years. How could he be so rich when he came back to invest money everywhere?
Forget it in serious matters, in order to clear the names of two celebrities, they were willing to spend hundreds of thousands.
It costs 2 billion yen to make a movie?
This is enough to cover the annual film budgets of several major studios in the Republic.
I couldn't help but ask him how much money he had in Japan and how he lived abroad.
Finally, the most important thing is that he is getting married. Why hasn't the invitation been sent yet?
Did he just forget about it if he didn't invite him?
Faced with Huo Yanping's relentless, stormy rebuke and questioning, Ning Weimin instantly understood the core spirit.
Although I am very busy, I seem to have taken my boss a little too seriously. This is the main reason why my boss is unhappy.
So I had no choice but to obey, quickly self-examine, and patiently explain that I actually wanted to make some achievements and then report them to my leader.
Unexpectedly, various accidents happened later. They were all emergencies that needed to be dealt with quickly. I really didn't mean to neglect them.
After saying that, he presented the gifts and wedding invitations that he had prepared long ago. In this way, Huo Yanping finally felt a little better.
What happened next was just as Ning Weimin expected. Huo Yanping did not dwell on those issues and asked him to give a reasonable explanation. He just raised it high and put it down gently, just to scare him.
However, Huo Yanping did not let him go so easily and let him live comfortably.
Instead, he made a request on behalf of the national television station that was even more embarrassing for him and that he was not sure he could fulfill. It even had a certain special meaning.
Huo Yanping said that since he could make Teresa Teng the protagonist of Wu Studio's next film, could he persuade Teresa Teng and invite her to participate in the 1988 Spring Festival Gala on national television?