In addition, the Agricultural University sent 500 kilograms of new rice from the capital.
There is also a ton of dried chestnut mushrooms that have been processed and packaged in plastic from Liangxiang in the suburbs of Beijing. They have also become a gold-fishing treasure for Ning Weimin.
The dried chestnut mushrooms were simply a business with no money. They were collected from farmers in Liangxiang for three yuan a pound.
But until it is sent to customs, plus logistics and labor costs, the cost of this ton of chestnut mushrooms is less than 3,500 yuan.
At present, almost all chestnut mushrooms in the Japanese market are domestically produced and are expensive. The market price is as high as 2,500 yen per catty, which is about 120 yuan, and they are still fresh products.
Therefore, even taking into account Japanese customs taxes and sea freight, Ning Weimin's cost of purchasing a ton of dried chestnut mushrooms was more than half cheaper than Japanese local chestnut mushrooms.
If you include the value-added profits from restaurant sales, the disparity is even greater.
Because as long as it is soaked in warm water, one or two half of the dry food is enough to make a dish.
A dish of stir-fried pork belly with chestnut mushrooms is priced at 4,900 yen per plate, plus a 15% service charge. The restaurant hopes to earn 4,500 yen from it. The profit ratio will soon catch up with the sales of fans. good?
Even Ning Weimin deducted 1,500 yen from it as his own intermediary cost, and the remaining 3,000 yen was a huge profit.
The key is that it is legal to earn money from him, which makes people have no choice. Even if they are jealous, they can only watch.
That’s why Tan Gong Restaurant sells chestnut mushroom dishes in Japan, which are not only delicious, but also relatively large in quantity.
This absolute cost-effectiveness is simply a dimensionality reduction blow, and it has won the favor of Tan Palace customers with almost no obstacles.
So much so that customers who order once will definitely come back a second time, and even after some people taste it, they will immediately ask for another plate on the spot.
This dish is even more popular than roast duck.
But it must be stated that this is definitely not what Ning Weimin asked for.
For a high-end hotel like Tan Palace Restaurant, in his opinion, there is no need to pay attention to value for money.
But the problem is that there are too many dried mushrooms in the warehouse. In order to save trouble and get more profit from sales, the domestic chefs really don't care.
The ingredients for each plate are two taels or more, just to make the guests happy, and I can't control it.
So being so consumed by these prodigal sons who "don't feel bad for selling their father's land" really speeds up getting things done.
Originally, Ning Weimin thought he could sell it until the Spring Festival, but now it is estimated that it will not be sold for two months, and maybe it will be sold out before the Spring Festival.
As for the five hundred kilograms of the rarest Oden Rouge rice, it is simply a killer.
To put it bluntly, this food is delicious, but it is just a fresh taste, and the quality is not so good that it will make people addicted.
In terms of rice quality, it actually has more oil and a special rice aroma.
But if this characteristic is compared with other high-quality rice in Japan, it is impossible to form an absolute disparity.
In fact, the thing that is great about this thing is its scarcity.
In particular, the beige color is as beautiful as a peerless beauty, with the most mellow inner qualities, precious and rare.
Moreover, rouge rice is not only highly recognizable, but also has Chinese classics such as "A Dream of Red Mansions" to endorse its historical origins.
Therefore, even though Ning Weimin sharpened his knife quickly, he still gained recognition and popularity among customers.
In fact, he didn't do any special promotion, he just printed some special promotional pages and added them to the menu.
Pour some red fish roe on top of the cooked rouge rice.
As a specially recommended seasonal delicacy, it is priced at 10,000 yen per bowl.
He himself plans to take 3,000 yen from the sales amount.
Originally, I was prepared to have many inquirers and few buyers.
Unexpectedly, the Japanese are still so cheap. The more expensive they are, the less expensive they are, and the more enthusiastic they are to pursue them.
I heard that the stock is limited, and looking at the beautiful beige color, I was afraid of missing out on the few opportunities to taste it. Basically, people who asked about it would pay for it, and they would definitely be amazed after tasting it.
I don’t know if they were really attracted by the unique flavor of rouge rice, or if they were proud of eating the same royal rice as the emperor, or if they were showing off to others.
Anyway, after the official launch of Rouge Rice, it received rave reviews, and sales at the three branches in Japan have been rising steadily.
In addition, Director Kaga of TBS is very interesting. Although the "Dream of Red Mansions" TV series has been aired at the end of the year, he specially produced a Chinese food program with the theme of "Dream of Red Mansions" TV series for Ning Weimin.
It specially introduces some dishes that have appeared in TV dramas, especially the high-end ingredients such as Oden rouge rice.
Through on-site cooking, and with the help of praise from Japanese "red experts", this rice was defined as "the best rice in the world", saying that this rice was planted by Emperor Kangxi in Fengze Garden and irrigated with the royal Yuquan mountain water.
It is a rare thing, the "unparalleled rice" that far exceeds all the rice in the world.
In this way, the name of Rouge Rice spreads to the outside world through the mouths of Japanese audiences who like "Dream of Red Mansions" and becomes popular.
This has attracted more and more Japanese people who love food to become curious and gluttonous. They take the initiative to come to Tan Gong Restaurant to find out what is going on and to be slaughtered.
In fact, these 500 kilograms of rice will be sold out before the Spring Festival, let alone the Spring Festival. They will at least make a profit of more than 30 million yen.
In the end, Ning Weimin did not dare to eat it at will. He only kept two kilograms for personal use and gave it to his father-in-law and mother-in-law to try it fresh.
This, of course, further strengthened Ning Weimin's ambition to turn rouge rice into an industry and forever occupy the title of "the best rice".
Who says there are no top-quality ingredients in China?
In the past, we in China were simply unwilling to deceive others because of our vast land, abundant resources, and good intentions.
However, things are different now. I am not so kind.
Since you little devils can sell beef at sky-high prices, then let me use rice to cut your leeks.
It's not rude to come and go without reciprocating.
As for the last thing, Ning Weimin has another very important advantage in restaurant management, which other Chinese restaurants cannot match.
That's human connection.
Although Ning Weimin has only been in Japan for two years, through business cooperation and speculation, as well as his relationship with his wife Keiko, he has quickly opened up in the Japanese business and entertainment circles and established a solid social network. .
Special resources like this can actually be easily monetized through Tan Gong Restaurant and Chixia Club.
Hanwa Kogyo, Yamato Kanye, Shochiku Pictures, Nomura Securities Chuo District Sales Department, and Credit Suez Bank Tokyo Branch are all Ning Weimin’s old friends. This year, as expected, the year-end parties will all be held at Dangong Restaurant.
If there is anything different from previous years, it is that Yamato Kanko's sales offices in Kyoto and Osaka can also take care of the business of Dannomiya Restaurant nearby.
In addition to these old relationships, this year I purchased two Japanese luggage brands authorized to carry trolley suitcases from Ning Weimin. Of course, I was also able to take care of Tan Palace's business. This is also the practice of shopping malls to take care of each other.
As for the relationship that Ning Weimin established through running awards for Teresa Teng and TBS director Kaga and executive director of the Composers Association Mihara Masahashi, of course it has also begun to work.
Whether it is TBS TV station or the Composers Association, the year-end party is also scheduled to be held at Tan Gong Restaurant.
In particular, Ning Weimin also borrowed nearly 100 billion from Sumitomo Bank, which promoted Minister Yoshimo's son to work in the head office.
Therefore, in return for Yoshimo and his son, Sumitomo Bank, a behemoth, brought Ning Weimin countless business by the end of this year.
Let’s not talk about the New Year’s Eve party. Let’s just say that Sumitomo Bank ordered eight or nine thousand gift boxes of rice cakes and rice cakes from Danmiya Restaurant. This transaction alone is worth hundreds of millions of yen.
If it weren't for the fact that there were not enough people in the Danmiya Haku case to meet the needs of Sumitomo's huge customer base, Sumitomo Bank would have bought it without taking it seriously.
This huge consumption power suddenly reminded Ning Weimin of the big customers in China who had golden jobs in his previous life. Just slipping in a few orders was enough to make you rich.
What is overconsumption?
For Sumitomo Bank, it does not exist at all.
Super big customers like this usually only care about one thing: whether your work is done beautifully and whether it can save them trouble and worry.
No one wants to cause trouble for themselves, and in order to take care of you, they specially cut some small orders from the big orders.
So at this point, Ning Weimin actually realized that his own operations in Japan were still too conservative, and he had underestimated and lacked experience in realizing the purchasing needs of super large corporate users like Sumitomo Bank.
To be honest, at this time, such a super big Japanese bank can rival the four major banks in our country. It is true that just one bank can satisfy Ning Weimin.
The key question now is how much can he eat based on his ability? Will he be able to hold on?
So for this reason, Ning Weimin urgently sent a message to the country and asked Zhang Shihui to publish an advertisement for Tan Gong Restaurant in the "Beijing Evening News" as soon as possible to recruit experienced white chefs and seize the time to provide skills training.
His plan for next year has been updated. He will take at least fifty white goods abroad and decides to start vigorously expanding the Chinese pastry market in Japan.
He is quite confident in this. According to his own estimation, within two years, he may be able to make hundreds of millions of yuan of wealth from Sumitomo Bank just by making Chinese pastries.
Of course, he would not get any personal benefit from this money, and it seemed to be a bit of a fool's errand.
But people have to have some structure.
As long as these people who work with him can earn money, it will be enough, as long as the foreign exchange can be sent back to the country.
In any case, the country is too poor and needs money everywhere. The foreign exchange earned through craftsmanship can be used to transfuse the country, stimulate the local economy, create hundreds of extremely happy families, and accelerate the development of the capital. Speed, there is no doubt about it.
Isn't this more meaningful than adding a few hundred million yen to his personal wealth?
He is not the Virgin, this is just the duty that a patriotic businessman who has achieved personal freedom of wealth and hopes to do his part to enrich the country and the people can do.
Shouldn't it?
If even patriotism can be ridiculed by others, then the problem is definitely not with him, but with those who laugh at him.
Because in his opinion, if a person doesn't even love his own country, but is proud to give up his nationality and show off to his compatriots that he has got sweet air and a better life, there is no need to get involved again.
This kind of thing itself is a big joke.
What's more, having said that, he is not an American, not an American soldier who worked for the country but was deceived and given up by the country.
He loves his country, and his country also loves him. His country did not let him suffer in terms of personal wealth.
He operates overseas and receives a lot of attention from the embassy. I won’t go into details about this. The key is that his operations are also diversified.
He made a silent contribution in the restaurant, but at the same time he made money through cultural export.
If you calculate the comprehensive accounts, he still made a lot of money.
First of all, in December, the TV series "Dream of Red Mansions" ended with a ratings of 23%.
Such good results not only broke the highest ratings record for foreign TV series broadcast in Japan, but also drove the sales of "Dream of Red Mansions"-related products in Japan.
Even other domestic dramas brought to Japan by Ning Weimin suddenly received the attention of TV stations due to the instant success of "Dream of Red Mansions".
For example, Fuji TV took the initiative to contact Ning Weimin through Shochiku Pictures and proposed the possibility of cooperating with him in introducing domestic dramas from China.
This gave Ning Weimin an additional choice besides TBS TV station.
Moreover, Ning Weimin himself did not expect that the "Dream of Red Mansions" TV series music album tapes and related handicrafts would be completely sold out so quickly.
Even the Japanese version of the novel and comic book "A Dream of Red Mansions" has been sold out, to the point where a second edition needs to be reprinted.
As for the TBS TV station, they happily decided to continue to purchase "Nurhaci" and "Wu Song" from Ning Weimin at a price of one million yen an episode to continue this cooperative relationship with him.
In addition, more than a dozen local TV stations affiliated with TBS have offered a price of 250,000 to 300,000 yen per episode for the rebroadcast of "Dream of Red Mansions", which far exceeded Ning Weimin's best expectations.
If you include the sales of the "Dream of Red Mansions" video tape, Ning Weimin has not only recouped his investment in promoting the TV series "Dream of Red Mansions", but also earned US$2 million, a full five times profit.
The key is that this kind of profit continues to run and does not end here.
This is the benefit of the cultural copyright business. It is not affected by any market risks. As long as people are willing to watch it, they can make money.
From now on, everything is completely pure profit, and it is just a matter of lying around and counting money.
This is not the end yet. Similar to the TV series, Ning Weimin also gained huge benefits in terms of film copyrights.
Since "The Old Well" won the Feature Film Grand Prix at the 2nd Tokyo Film Festival, it directly boosted the box office of this movie.
Although it cannot be compared with Japan's mainstream commercial films, through several cooperative art independent cinemas and Shochiku Pictures, they have successively added several theaters in other major Japanese cities, and still within the twenty-day broadcast period
, which took in a box office of 88 million yen.
If theater income and taxes are deducted, Ning Weimin can get about 35 million.
That's about $300,000.
Although this amount of money is nothing to Ning Weimin, it is a huge profit for domestic film production units, at least enough for them to make ten movies.
Therefore, for this movie, Ning Weimin did not intend to take away half of what he deserved according to the agreed contract.
He called Wu Tianming and decided that in addition to leaving 100,000 US dollars for China Film Company, all the money would be transferred to the Xi'an Film Company to support the production of domestic films. He hoped that the Xi'an Film Company could produce more excellent films and suggested
Share a portion of the proceeds to the creative staff of "Old Well" to promote the production of excellent domestic films.
When he learned the good news that he could actually get two hundred thousand US dollars, Wu Tianming was so happy that he wanted to thank Ning Weimin for a drink on the phone.
Nothing else. He promised that he would live up to Ning Weimin's expectations. He said that with this money, the Xi'an factory would have at least five more film production plans next year, and the completed films would be Ning Weimin's priority.
But I don’t know whether it was intentional or unintentional, but he had no way to distribute the profits to the main creative staff.
In this regard, Ning Weimin should not interfere too much. After all, he was just a suggestion.
And it has to be said that with "Old Well" at the bottom of the list, other domestic films have also increased the confidence of Japanese theaters.
Japanese cinemas are already not only optimistic about the French film sources in Ning Weimin's hands.
Like "Old Well", which was released next to "Old Well", Chen's comedy "Fathers and Sons" received much better theater resources than the initially negotiated conditions, with only three fewer independent theaters than "Old Well".
Although the artistic style of this comedy film imitating the "Man's Pain" series is not very high, the material is close to the urban life in the current Chinese capital, and the comedy style is quite consistent with Shochiku Pictures, but it does not have much cultural appeal to Japanese audiences.
obstacle.
It actually received a good response after it was released, especially in several theaters in the Songzhu Cinema chain, and the box office was also good.
It is expected to sell for 60 to 70 million yen.
Ning Weimin could imagine that if he could bring back one hundred thousand dollars to Chen Peisi during the Spring Festival, it would be enough for "Chen Xiaoer" to smile from ear to ear for a year.
And this method of borrowing Japanese chickens to lay eggs for ourselves is a way of revitalizing him.