As the person in charge of Pilkaton's design department, after Zhao Daqing left the company, he cooperated with Ning Weimin to start a advertising company, which can be described as complementary.
Although his person's resources in the relationship network have serious defects, advertising marketing is not his strength.
Like the most important media platform and television station now, he didn't know people at all, and he couldn't speak at all.
Even in the past, he had had some contacts with newspapers and magazines, and it was also in order to cooperate with the company's public relations planning department, which was mainly responsible for technical work and provided some advertising content support for these media.
But it's okay.
Zhao Daqing lacked resources in this area.
Don't forget, Ning Weimin and many newspapers, magazines also maintained a good cooperative relationship, especially Pilcaton listened to his suggestions and began to prepare to create a fashion magazine affiliated with the company.
Daqing's assistance and confidence directly increased his starting point for his business.
In addition, Ning Weimin has in -depth cooperative relationships with the TV series production center, even if it is indirectly on the TV station.
And Ning Weimin not only acts as a buyer, but also a seller.
Like returning to Beijing for the New Year this time, Ning Weimin brought Matsumoto Tyoko's latest Japanese drama "Black Leather's Notepad".
Although the subject matter involves special entertainment venues of capitalism, it is indeed a bit sensitive.
However, the approval department reads the content of the content of greed for human nature. He reads his contributions in the output of foreign cultural exports and the contribution to Teresa Teng to participate in the Spring Festival Gala.
Care, let go.
However, out of cautious, the approval department has a word first, and there are certain restrictions.
That is to let Ning Weimin first broadcast on the local station to see the public opinion and the audience's response.
After the broadcast, if the people do not have a strong opinion rebound, they can be broadcast on other TV stations, otherwise they must be stopped.
Therefore, after the opening of the advertising company, the first project that Zhao Daqing started operation was to broadcast foreign investment during the advertising period of "Black Leather Notes" to broadcast the "Black Leather Research Book".
He reached the first cooperation with Jingcheng TV in accordance with the meaning of Ning Weimin.
The specific conditions for good talks are that in order to avoid the risks of the TV station, the TV series can be broadcast for free to Beijing.
However, Beijing Terrace also gives them half of the ten minutes of advertising before the TV series broadcasts.
To put it bluntly, how much money can be made in the mainland in the mainland of the mainland, it is still unknown.
First, it depends on the influence of propaganda and Matsumoto Kyoko on the audience.
The second is to watch the quality of TV series and audience feedback.
The third is to fight the character and look at luck.
After all, the domestic environment is different. If it is only a short -term effect of a play, of course, you ca n’t make a few money.
Only by fully eliminating the concerns of the approval department, can the long flow of water bring a lot of long -term returns.
But this is nothing, even if it is really unsatisfactory, it doesn't matter if it causes right and wrong.
After all, this TV series has obtained such a high ratings in Japan. Television stations in Southeast Asia in many countries and regions have taken the initiative to contact TBS TV because of their long -term renames to buy copyrights from the foggy studio.
Even if there is no mainland market, the foggy studio can afford it.
The advertising company of Ning Weimin and Zhao Daqing did not buy and sell it. It belongs to the role of being chased by feeding and eating. There is no need to bear risk.
Why is it a profit? It is nothing more than earning more and earning less.
In particular, they also naturally lean back to a big customer -Pilkaton, which makes them even more worries.
In fact, Ning Weimin helped. Zhao Daqing ran to the public relations department to discuss with his old colleagues.
The other party decided to support Zhao Daqing's old colleague, and by the way, he also advertised Pilcaton Building and Menims Restaurant.
This is not the case. The other party also took the initiative to bring the printing business of a part of the print advertisement, which added 30 % of the profit at the cost price. The outsourcing was given to Zhao Daqing.
It is said that the company's design department has been too busy recently. It has been dragged for a long time. Ask Zhao Daqing to help him.
Well, that's all the jobs of Zhao Daqing, naturally light car, there will be no problems.
I have to say that the tape has the benefits of the tape.
Knowing each other and knowing each other, the friendship has long been in place, and the efficiency is absolutely high.
Of course, when it comes to, Zhao Daqing is not just this value, and it is not only possible to eat outsourcing for outsourcing in the past in Pilcaton.
His personal ability and rich experience in design and production, but was very popular by Ning Weimin.
Therefore, Ning Weimin also worked hard to set him the main breakthrough direction of business, that is, outdoor advertising.
In the 1980s, it was the peak period of the development of outdoor advertising in Beijing.
At present, in addition to Xidan, Wangfujing, Dongdan, Jianguo Gate, Princess Grave, Qianmen, Chongwenmen, Drum Tower, West Fourth, Xinjiekou and other prosperous sections, all have huge outdoor advertisements.
Most of these outdoor billboards were transformed by billboards that promoted the political slogan during the "exercise" period, especially the princess grave area, where there have been many political slogans.
As of 1988, the streets and new street signs of the streets and squares in Beijing have reached more than 1,000 yuan.
The area of the road signs is 23,000 square meters, ranking first in the country.
In addition, the outdoor advertisements in Beijing have also developed in depth, and signature advertisements, light box advertisements and flag advertisements soon appeared in Beijing.
It can be said that at this time, the Beijing City, the three rings, the main outdoor advertisements in the urban area were occupied, and they were divided by the state -owned advertising companies.
As a novice in the advertising industry, Ning Weimin and Zhao Daqing, the private advertising company they opened in partnership, wanted to share the time on the outdoor billboards of the traditional downtown area in Beijing.
But it doesn't matter, although the current Third Ring Road has been opened to traffic, most of them are deserted outside the ring road.
There are still opportunities on this road, and that is the most important opportunity for the future.
Before Ning Weimin left, he drew a key area for Zhao Daqing on a map. From the Sanyuan Bridge to the Shuangjing Road section, it was the first choice.
Moreover, he clearly told Zhao Daqing that these places around the embassy area and close to the airport road. In the future, there will be more and more foreigners. Finally, they will gather here and become new business districts.
If the ready -made advertising business handed over to Zhao Daqing can make the advertising company not hungry.
Then the new business of these outdoor advertisements is the key to their advertising companies in the future, the key to standing in the capital.
As long as Zhao Daqing takes down the outdoor advertising resources of these sections as much as possible, basically in the next ten years, it will be the life of lying down to earn money.
The more you take, the more you earn. You can increase the rent after a few years.
Then Zhao Daqing is not as desperate as the blood of chicken blood?
Zhao Daqing passed on Ning Weimin for some guidance. Maose was opened. The first two places aimed at Dabei Kiln and Sanyuan Bridge.
In this era, the establishment of billboards on outdoor has not been too complicated.
As long as you apply for approval with the Beijing Propaganda Department, go to the Traffic Management Bureau for a record after getting approved, and say hello.
These two departments are not difficult to be human.
The only obstacle that can be regarded as a rigid threshold that makes it difficult for ordinary people is that according to the municipal propaganda department, all street signs advertisements and outdoor advertisements in Beijing can only be planned and produced by Beijing Art Company.
In other words, this is still a monopoly by state -owned enterprises.
Moreover, outdoor billboards are fixed on the shelf welded by corner iron. There are no inkjet technology in this era. The patterns are artificially painted artificially.
Whether it is an installed worker or a artist, all the high -altitude operations are not worked at high altitude. Natural cost is not low.
Most people are blocked outside the industry because of the cost of a billboard for tens of thousands of dollars.
However, there is one to say that this is a good thing for Zhao Daqing, who is higher and more than one million on the account. It is a good thing.
It is the harsh condition of this high occupation rate of funds that allowed him to lead most people and occupy the location in the phase in advance.
In addition, it is equivalent to eliminating your responsibilities in safety.
Since it is undertaken by the designated state -owned enterprises, once a problem is, the main responsibility is not to blame their advertising companies.
In short, everything goes well.
When most people in Beijing are staring at the approval and Treasury vouchers.
On April 2, 1988, at the intersection of Dabei kiln and Sanyuan Bridge in Beijing, few people noticed that there have been towering iron frames in the clouds.
Rod.
However, when the iron plate is installed in the stitching installation, the high and large billboards are at the beginning, but they can almost start up the people. The return rate is 100 %.
For nothing else, because Zhao Daqing remembered Ning Weimin's instructions, saying that the height and area of their billboards must be clearly seen on the 3rd ring road viaduct.
So their "feat" has broken the record of the height and area of the current outdoor advertising in Beijing.
Their billboards are much larger than the famous ten billboards of Wangfujing, and the whole advertising wall of Xidan, which makes people feel the small of their own individuals.
Especially at this time, there is not too much high -rise building on the third ring road, this contrast is even more disparate, making people feel exaggerated.
But having said that, I applied for the four directions of the two directions of the two locations of the two directions of the two places. Twenty -four billboards, the total cost was 960,000, which was really enough to receive Zhao Daqing.
It wasn't that he didn't want to do the outdoor advertisements of Liangmaqiao, but that the real funds were not enough.
The money in his hands is at the best, and it is enough for the company to start working. It has been operating for half a year.
Therefore, if you want to open the country to expand the soil, Zhao Daqing must return the capital as soon as possible.
In order to achieve this, Zhao Daqing not only used the media resources that Ning Weimin left to him, but also made an appointment with a few newspaper reporters to take pictures and interviews.
Moreover, he did not forget the resources available around him. No, the Tsarist manager of the Jinpo Wine Xing let him call it to the installation site.
Zhao Daqing died at the intersection of Dabei Kiln. Bai Laifei had to sell a few bills of bills for this old man.
"I said Lao Sha, you can't take care of my brothers, you are too interesting enough. You can't support my work, I am difficult to start ..."
"Look at what you say, who is not difficult. I'm hard to me."
"You can make a bottle of wine, you can earn a lot of money. When we were in that guy, no one is so good to buy and sell it. President Ning will give you the best project.
Besides, we all know that your company's registered funds are 5 million. Now everyone in everyone, just the thickest boy. Let you take money to advertise for me ... "
"Ouch, Daqing, you don't know what you don't know. Most of the money given by President Ning has been put on the goods. And don't hide you, my company has opened up to now, although I sold more than 500 bottles of wine,
But the borrowing is not so fast, and many people are pressed. And the goods I take are not all XO, vsop and champagne. In particular, the drinks that Pilkaton wants to use is to return to the altar palace.
The profit of money. My life is not as beautiful as you think. Don't be afraid of your jokes, the funds on my account will be more than 300,000. And don't you forget, I am a house rented by the Pilcaton Building, and there are more than a dozen more than a dozen.
Monter, do you let me advertise for money? My company has to lie on the nest if it is not good. Besides, I sell wine for the public.
Effect……"
"Don't say that this is useless. I just ask you to help me help me? I understand it all, aren't you just a bit more? Selling things, don't you change the money?
I said you have a little class feelings? Do you know what is the meat in the pot? Is it a brother? I have never seen you like a chicken thief. Anyway, I tell you, you can buy it on TV ads.
I fifteen seconds, or you rent me a billboard. Otherwise, don't blame me to go to your company every day to find you, I let you sell wine ... "
"Hey, Zhao Daqing, Zhao Daqing, you are really overbearing. You just know the money when you leave Pilcaton? Okay, I'm afraid of you. What is your billboard?
Rent? "
"You still scold me, just our relationship, you as for, so, so, I will give others 5,000 in January, and give you 4,000 a month. If you count it for a year, I will give you again
A discount, 480, 3,000, 45,000, how about it? "
"Ouch, you are too expensive. I want me 45,000 in one year, Daqing, you really say it. This is not Wangfujing, it is Dabei Kiln. You don't watch any scenes on the Third Ring Road? Also
Just run the car, all of which are full of state -owned factories. Except for the enthusiasm of my building, there are only a few people on the road. You are too pit. Look at us, I give you a maximum of 30,000 ...
"
"Thirty thousands can't, we are really, at least 40,000."
"40,000? You want to be beautiful! 40,000 is enough for your kid to build such an advertising sign. Damn, what aesthetics do you remember, do you want to take me back in one year!
When the layman. At least 35,000, do it, do it, do not pull down ... "
"You look at you, why are you so exciting? Look at my advertising sign, how angry, this is to paint your company's foreign wine, it's not big.
Ah, you are not private to sell wine, so can it be enough to see this advertisement on the car running on the Third Ring Road? How many people do you care about it? Or, do n’t fight the price, you are not just, you are not just
Is the funds in your hand nervous? Then you give me 30,000 first, but I will talk about it. At the end of the year, we will still pay for the 40,000 yuan. At that time, you have to pay the full amount. And you have to rent me two brands, and return to me.
fifty thousand."
"Ah? You and his mother are really a genius! This idea can make you think of?"
"What is this? Brothers, you should make up for each other. I will give you 15 seconds if TV advertisements. You will also give you 30,000 first, and you will supply me 70,000 at the end of the year."
"Don't stop, Brother, I really can't stand this friendship. Just like this, I will have the advertising sign. According to your idea, two. One. One of the three yuan bridges, a large North kiln, and I have to northwest direction.
of."
"OK. That's it."
"Don't Jie, this is over? I helped you, you always have to invite me for a meal at noon? This is the reason."
"Yes, this should be, but don't conceal you, my money is still on these advertising signs. Now I have dozens of dollars in my pocket, please be a small restaurant. Don't pick it up.
. Or ... just go to the building, you sign the bill first ... "
"No one. You want me to pay me even if this meal. No, you have to ask. I don't care what to eat. As long as you pay for it, I can do it.
There is no one on the other side of the Erguotou factory. It is estimated that the wine in the store is made directly from the winery.
Just like this, the two people laughed together.
But whoever thinks, the two shouldn't be urgent, and shouldn't take a mobile phone in their hands. Come here for dinner. It is embarrassing.
In fact, in this small shop, whether it is a waiter or a customer who comes to eat, no one expected that the curtain is open, and they actually enter these two.
Big and leather shoes, and one big brother with one hand.
In particular, they put this stuff in their hands, "咚 咚" on the table, and attracted the eyes of the entire restaurant.
Looking at their heads, the waiter thought that when they met the big boss, they were so scared to say hello.
Or the boss came over and asked in person to ask what to eat.
Who thinks about this Zhao Daqing, it is really a scoop, there is no confidence.
The dinner of the fat man is straightforward, and insisted on a hair.
In the end, they only needed a few plates of vegetarian dishes such as tomatoes, fried peanuts and other dishes, plus a bottle of red star two pot heads, which attracted a snack.
I have to say that this meal is probably that before they became a millionaire, they had eaten the last meal.