Chapter 669 Double discount, the only one on the platform (500.01 million)
"You mean to continue offering discounts?" Cao Shujie understood immediately.
Guan Boyong nodded: "Yes."
"Xuemeng Food Factory is grateful to give back to old customers. On the basis of the existing discounts, the manufacturer will double the profits and double the discounts." Guan Boyong kept looking at Cao Shujie after he finished speaking.
As a result, the profit loss to the factory will be huge.
Guan Boyong definitely can't make the decision himself, he still needs his boss Cao Shujie to make the decision.
Cao Shujie thought for a while, and the discount Guan Boyong just mentioned was nothing more than a discount of 10 yuan for a purchase of 100 yuan, but now it has been changed to a discount of 20 yuan for a purchase of 100 yuan, and so on.
The equivalent of 100 grams of preserved fruit used to be 10 yuan per bag, but now it is 8 yuan per bag.
As for the deductible red envelopes given by the platform, Cao Shujie still didn't calculate them. The total was less than a cent per bag, not to mention that it wasn't just their family who shared the money equally.
At 8 yuan a bag, Cao Shujie still has a lot of profit, but it is much less than before.
"Do it!" Cao Shujie made his decision almost instantly.
"Remarks, it's only for today!" Cao Shujie said.
If Xuemeng Food Factory's Aimeng Preserved Fruit can be ranked second or first in the food segment, it will not only be good for their future traffic tilt, but also good for the popularity of the product itself.
Cao Shujie made a mental calculation in his mind. This wave of profits could be reduced by hundreds of thousands to more than 200,000 yuan. Of course, if there were more orders, the profits would be even higher, but Cao Shujie didn't care at the moment.
Sometimes if you want to get a good result, you have to make sacrifices.
In order to promote the company's products, he spent more than 200 million in advertising fees. On this special day, does he still care about the hundreds of thousands spent?
Cao Shujie doesn't need to tell you how to do the rest, Guan Boyong and Chen Hong can do it.
Online sales are more convenient than offline sales, and full discounts like this only need to be set up by themselves.
Unlike offline sales, you still need to change a large number of discount banners to tell customers that they are engaging in discount activities.
As soon as 12 o'clock passed, Xuemeng Fruit Store on Taobao platform immediately changed to new promotional content.
In line with the principle of giving back to old customers, the manufacturer is making great efforts to promote sales, doubling the existing discounts and offering full discounts, only today.
There is another issue to consider with this full reduction.
After setting up, Guan Boyong suddenly thought of a question and asked his boss Cao Shujie: "Boss, I was negligent just now. What should I do with the orders that have been purchased today?"
"Contact them, wait for them to receive the goods, and refund according to the preferential ratio. Everything has been done, and we will do it to the end." Cao Shujie was unambiguous at the critical moment.
He doesn't care about this slight loss, it's just a little less profit now.
He just wants to win this wave of traffic. As long as the attention increases, is he worried that there will be no sales later?
Moreover, their company may even gain a good reputation by proactively contacting customers for refunds.
Sometimes on the Internet platform, a good reputation cannot be bought by hundreds of thousands or millions.
Guan Boyong opened his mouth. He didn't know why, but he regretted making this suggestion.
It was a simple suggestion to make, but the boss lost hundreds of thousands because of it. He felt that he had sinned too much.
Cao Shujie really didn't know that Guan Boyong would think so. He patted Guan Boyong on the shoulder: "Manager Guan, your suggestion is very good. Arrange for someone to call and tell them to contact customer service for a refund after receiving the goods."
"Or send them a message from the platform backend in advance, and after receiving the goods, ask customer service to refund the excess discount," Cao Shujie said.
It can be said that no one took the initiative to do this operation.
In fact, this is indeed the case.
…
Zhang Panpan likes to eat Aimeng preserved fruit. She first learned about this product when she saw it on "The Voice of China".
I remember there was a scene where there were more than a dozen participating singers eating this snack backstage, and the camera showed close-ups of it many times. Zhang Panpan noticed Aimeng Preserved Fruit at that time.
After watching the show, Zhang Panpan felt itchy and searched online, not to mention that she actually found this snack.
There are more than a dozen stores selling it on Taobao, and the prices are not much different. Zhang Panpan finally chose to buy it at a Taobao store called Xuemeng Fruit Store.
Looking at the name of this store, we also know that it is related to Xuemeng Food Factory, the manufacturer of Aimeng Preserved Fruit.
After the Aimeng preserved fruit she bought arrived, Zhang Panpan couldn't wait to tear open the packaging bag and taste it.
The result did not disappoint her. This snack was delicious and addictive.
The taste is very light, not too sweet, and has the aroma of the fruit itself. She likes to chew and play with the preserved fruits to pass the time.
Zhang Panpan has been buying it intermittently since then, and she has tasted a variety of fruit flavors of Aimeng Preserved Fruit, but her favorites are apple preserves and kiwi preserves.
In the past few days, Zhang Panpan has been holding back from buying. She has been waiting for the full discount event on Double 11, thinking that when she waits for the full discount on Double 11, she can buy more and stock up a batch to eat slowly.
After all, she had bought so many preserved fruits, and she found that Xuemeng Fruit Store basically did not hold any activities, but the sales volume was pretty good, which was very convincing.
After waiting and waiting, Zhang Panpan finally waited until Double 11. Without saying a word, Zhang Panpan placed an order for 20 bags of preserved apples and kiwi fruit preserves that she added to the shopping cart. She was instantly reduced by 40 yuan. In addition, she also received red envelopes.
A deduction of 16.8 yuan was made.
It is equivalent to usually spending 400 yuan to buy so many preserved fruits, but today I only spent 343.2 yuan, which is really impressive.
When paying, Zhang Panpan hesitated whether to buy more.
Stock up in advance.
She has a good job, a good income, is single, and has no other burdens. She has never been reluctant to talk about consumption that satisfies her own desires.
After buying it in the early morning, Zhang Panpan didn't care about anything else and went to bed early.
When she woke up the next morning, Zhang Panpan went to work with great expectations. Based on experience, she was now waiting to receive the goods in two or three days.
Then you can have a hearty meal.
The morning passed, and when I went to the company restaurant for lunch at noon, Zhang Panpan received a message on her mobile phone.
It was sent by an unfamiliar mobile phone number. The content of the message told her that because the manufacturer is trying its best to give back to old customers, Aimeng Preserved Fruits will have a double discount today on the basis of the full discount. This text message is to remind Zhang Panpan to contact customer service to refund the discount after receiving the goods.
"Eh, eh?" Zhang Panpan was confused when he saw the content of the text message.
"Is this a liar?" Zhang Panpan thought to herself.
She didn't care either.
This is the bad thing about this era. Registration of various APPs on the Internet requires opening address book permissions, and your personal information is sold out by banks, real estate companies, etc. over and over again.
How can there be any personal privacy?
It is not impossible that her mobile phone number was obtained by a scammer, and then she was deceived by using this method of rebate.
In this regard, Zhang Panpan, who thinks he is smart, behaves very cautiously.
But what made Zhang Panpan even more unexpected was that another unknown phone call came later. What the person on the phone said was basically the same as the text message she just saw.
She thought that the liar's plan failed, so he devised a second plan and continued to deceive her.
But the other party told her to check out the Xuemeng Fruit Store on the Taobao platform, where there were the latest discount banners, and told her to ask Xuemeng Fruit Store’s customer service to refund the price difference after receiving the goods.
After hanging up the phone, Zhang Panpan quickly logged into the Taobao platform with her mobile phone, clicked on Aimeng Preserved Fruit from her purchase order, and saw a banner with doubled discounts as soon as she entered.
"Is it true?" Zhang Panpan rubbed his eyes, afraid that he had seen it wrong.
After she came to her senses, she began to calculate the discount.
It is equivalent to her buying 400 yuan of preserved fruit. Without considering the red envelope deduction by the platform, she only needs to pay 320 yuan. Compared with the usual price, it is a real 20% discount, instead of other Taobao stores raising the price first.
Go up there and get those crazy discounts and discounts.
Thinking of this, Zhang Panpan's hands started to move again.
She feels that this discount is too big and she can’t get it normally. And she likes to eat this cute preserved fruit, so why not take advantage of this opportunity to stock up more. Buying 40 bags can save 8 bags of money!
"Oh my God, buy it quickly!" Zhang Panpan didn't even bother to eat. She looked at her Alipay Yu'e Bao and saw that she still had a deposit of more than 200,000 yuan, so she could buy it for 1,000 yuan. I'm just picking up the wool today.
It’s settled.
My sister is rich, but my sister is willful, so what do you do?
Needless to say, Zhang Panpan has been buying things on Taobao for several years, but she has never been treated like Xuemeng Fruit Store, who took the initiative to contact her to refund the price difference after increasing the discount.
This is the pure first time.
Even if other merchants hold activities, those who are already in the past are eager to come up with various excuses not to withdraw.
After placing the order, Zhang Panpan looked at the 1,000 yuan order and saw the full discount of 200 yuan and only paid 800. She instantly felt a sense of superiority in earning 200 yuan.
rich!
Let's go have a nice meal after get off work tonight.
…
Sun Xiaoran's family consists of five people, including two elderly people, a daughter, and the two of them.
They are all loyal fans of Aimeng Preserved Fruit.
At first, I bought it at the Wal-Mart supermarket near my home. Especially when there were holiday discounts, Sun Xiaoran would definitely buy more to eat and play.
Other preserved fruits are very sweet and greasy, but this Aimeng preserved fruit is very light, chewy, and real.
Although they are a bit more expensive, Sun Xiaoran's consumption concept tells him that good things must not be cheap.
Otherwise, given the price of raw materials, the price of processed finished products is actually cheaper than the market purchase price of raw materials. What does this mean?
Thinking about it with a normal person's thinking, she wouldn't dare to buy that product.
Later, by chance, Sun Xiaoran discovered Aimeng Preserved Fruit on Taobao. Sometimes when she didn't want to go to the supermarket, she would buy some at Xuemeng Fruit Store on the Taobao platform.
Sun Xiaoran has also been paying attention to the Taobao platform's Double 11 promotion festival this time.
She found that according to the platform's full discount policy, she could get a lot cheaper by buying from Taobao stores, and she had been looking forward to this day.
After finally waiting for the Double 11 Shopping Festival, Sun Xiaoran immediately placed an order for the Aimeng Preserved Fruit in the shopping cart after getting up in the morning and prepared to pay.
When paying, she took a look at the price. The 300-yuan preserved fruit was indeed 30 yuan cheaper, and she also grabbed bits and pieces of red envelopes worth more than 5 yuan from Taobao. In total, a bag cost less than 9 yuan.
, she was quite happy.
Then prepare to pay for other clothes, shoes and daily household consumables in the shopping cart.
But just when she was about to pay, she suddenly discovered a big problem.
A coat that she had previously liked was priced at 198 yuan before the Double 11 promotion. She paired it with a pair of socks that cost 5 yuan in the store. Calculated in this way, using the platform's 200 yuan discount coupon, she only had to pay 183
Just $.
But when she was about to pay now, Sun Xiaoran found that the payment price was 193 yuan, which was 10 yuan more than the price she had calculated.
"this……"
Sun Xiaoran instantly felt nauseous. She clicked on the clothes order again, only to find that the price had been changed to 208 yuan, and she had made the price before Double 11.
Sun Xiaoran was originally very optimistic about this dress and liked it very much, but when she saw the change in price, even though the price was only increased by 10 yuan, her desire to buy it suddenly disappeared.
I have never seen anything so disgusting.
Sun Xiaoran looked at the other products in the shopping cart and found that, just like the dress she had added to the shopping cart in advance, many of the products had more or less increased selling prices.
As a professional accountant, Sun Xiaoran is very sensitive to numbers and instantly lost interest in the Double 11 Shopping Festival.
However, the price of the Aimeng preserved fruit she just bought has not changed at all, which still left a deep impression on her.
Turning off Taobao on her mobile phone, Sun Xiaoran got dressed angrily and prepared to go to work.
Her husband also noticed that she was in a bad mood and asked her what happened.
Sun Xiaoran then told her husband what had just happened.
After she finished speaking, she saw her husband's calm face: "Isn't this normal? I discussed this matter with my colleague last night. He was interested in a pair of shoes a few days ago. He told me about it last night
The price has only increased by 20 yuan. Even if you use the full discount coupon, you won’t save much money. These Taobao activities are really interesting, and they try to deceive us consumers.”
"No, but the price of the Aimeng preserved fruit we eat hasn't increased at all. It's just as it should be. It's really strange."
"The price hasn't increased?" Sun Xiaoran and her husband also found it incredible.
There are also white lotus flowers emerging from the mud.
Sun Xiaoran nodded and logged into Taobao on her mobile phone to show her husband her order. The payment there was indeed more than 260 yuan.
"It's really a miracle. This is the only one, right?" Her husband also found it very strange.
But Sun Xiaoran said objectively: "Probably not. I guess the prices of other products have also been adjusted, but less."
"That's right, don't worry, just go to work."
Sun Xiaoran went to work, but at noon, Sun Xiaoran received a call. The caller claimed to be Chen Hong, the manager of Xuemeng Fruit Store on Taobao platform, and introduced herself that they were a factory-operated store. Now the manufacturer gives back to old customers and is full of customers on the platform.
On top of the discount, Chen Hong told Sun Xiaoran that she would contact customer service to refund the price difference after receiving the goods.
This call immediately confused Sun Xiaoran. Like Zhang Panpan, she felt that she had met a liar.
I simply can't believe this is true.
When Chen Hong told her that she could go to Taobao to check out the latest discounts at Xuemeng Fruit Store, Sun Xiaoran let down her guard.
After all, the other party also said that after receiving the goods, she asked the store's customer service to refund the price difference. Instead of asking her to go to a messy place to refund the price difference, the probability of being a scammer was very low.
However, Sun Xiaoran still logged into Taobao on her mobile phone and took a look at Aimeng Preserved Fruit. It was exactly the same as what the person named Chen Hong said just now. The store clearly stated that the discount would be doubled if the purchase was made.
Sun Xiaoran immediately called her husband to tell her about it.
So fresh.
Not only did Xuemeng Fruit Store not increase prices before the event like other stores, it even took the initiative to contact customers to refund the price difference after changing its preferential policy midway.
Sun Xiaoran works in a company, and she knows how rare it is to be able to do this.
And this becomes more and more obvious how valuable Xuemeng Fruit Store and the company behind it, Xuemeng Food Factory, are.
It is also because of this that Xuemen Food Factory is unique.
After her husband received the call from her, he felt incredible after hearing what she said.
Nothing like this has ever happened.
But this is really the case.
Her husband also used his mobile phone to log in to mobile Taobao to see the discounted prices, which was the same as what she said.
Her husband finally told her that a conscientious enterprise like this must be supported and that she should buy more while the price discount is so great, so as not to take advantage of this advantage.
Sun Xiaoran actually thought so in her heart.
You can save a lot of money with this promotion just launched by Xuemeng Fruit Shop.
She thought for a while and said to her husband: "Then I will buy another one for 300 yuan, which will cost almost 240 yuan. I can get another 30 yuan back from the previous order. In this way, we can save 120 yuan compared to our usual shopping in the supermarket."
money."
"Buying so much will be enough for us to eat for a long time."
Sun Xiaoran and her husband agreed: "You can buy it. Do you have enough money? I will transfer some to you."
"That's enough, that's enough. Having said that, we will pay the year-end bonus next month, and we will get more than 20,000 yuan more by then." Sun Xiaoran said happily.
Her husband also followed suit.
The couple can earn more than 300,000 yuan a year combined, which is much more comfortable than those who open stores.
We don’t have much to spend at home, so we will naturally be more casual about eating and drinking.
There are many cases like Zhang Panpan and Sun Xiaoran.
On the afternoon of Double 11, many people across the country received text messages or phone calls from Xuemeng Fruit Store.
Or the Taobao background on your mobile phone received a message from the customer service of Xuemeng Fruit Store.
The content is basically the same, they are asked to go to the store's backend customer service to refund the price difference after confirming receipt of the goods.
Don't be hypocritical at this point.
Because of this, many customers have a good impression of Xuemeng Fruit Store. After seeing Xuemeng Fruit Store’s latest discounts, they all supported it and continued to place orders.
There are also new customers who suddenly discovered the eye-catching double discount offer at Xuemeng Fruit Store while grabbing snacks. In addition, Xuemeng Fruit Store is ranked very high and attracts a lot of attention.
Many customers were interested and came to see us one after another.
After they figured out the details, they placed orders faster than the last.
I’m afraid that the double, full, and discount will suddenly disappear.
This kind of good thing is really unique to the platform and has not been seen in several years.
Many consumers feel that the Taobao platform is ruthless enough, but no one expected that there is a store that is even more ruthless than the Taobao platform.
On the basis that the Taobao platform has already stabbed them, I have stabbed them again.
