Chapter 121 The release date is set! (Second update)
Author: Qingshan Chuzui
Chapter 121 The release date is set! (Second update)
Regarding the publicity plan, Li Rushan certainly has a lot of ideas.
But for a game that itself is losing money, how can it be promoted to make less profit? This is really a science.
Li Rushan also considered it, maybe he could do some sexy tricks?
But on second thought I decided to forget it.
The most high-end ingredients often require only the simplest cooking methods.
The same goes for game promotion.
The game "Walking with Darkness" has gathered all the necessary elements of a street fighting game, and the development time is so hasty, it is already considered the most high-end ingredients.
If you do those fancy things, it may stimulate discussion and have some unpredictable effects.
If you get scolded and make money again, it's not the end of the world.
So at this time, it is better to be still than to move.
Just put out a promotional video and minimize the impact as much as possible.
Lu Zhixing nodded: "Okay, then just do as Mr. Li said."
Li Rushan is very happy, Mr. Lu is on the right track!
Ever since he joined Studio 404, Li Rushan has had the feeling that he and Mr. Lu have the same mind and always think of going together involuntarily. They are really close friends!
Li Rushan winked at Lu Zhixing: "Don't worry, Mr. Lu, when this project is completed, I will find a way to invest in you!"
Although the agreement stipulates that projects that have already lost money cannot continue to invest, this rule is actually not that strict and there is a lot of room for wording.
For example, Lu Zhixing can open another company, or someone else can open a company and poach Lu Zhixing's original team, so that Li Rushan can circumvent this rule and continue to invest.
Li Rushan felt very happy and was already thinking about such a sexy operation.
Lu Zhixing smiled slightly.
Don't worry, Mr. Li, you don't need to do anything cool, you will continue to invest in 404 Studio soon.
…
…
The next day, Lu Zhixing spent some time cutting out the promotional video for "Walking with Darkness".
Everyone has their own way of doing things like promotional videos.
Some companies don't have enough game content, so they go crazy with their promotional videos. They wish they could all use CG to make them look so cool. Players only find out after entering the game that the product is not right.
There are also some companies that have so much game content that they hide it in their promotional videos. They just use real game scenes to cut out a few relatively good scenes. They are confident that they can attract players just by relying on these few shots. More
The game content is left to the players to discover by themselves.
Lu Zhixing obviously prefers the latter.
Therefore, the promotional video for "Walking with Darkness" uses scenes from the game, plus some special camerawork and narration, and it's a promotional video.
Others in that company looked at it and found that everyone’s opinions were not very unanimous.
Liu Bo, Lu Yixiao and others all felt that this promotional video was too simple?
It doesn’t show the core gameplay of the game, nor does it show too many famous scenes. There are so many good materials in the game, why is it only exposed so little?
Of course, do you want to say that this promotional video is bad? Not really.
The publicity effect should be somewhat effective, the editing techniques are also good, and the style is pretty good.
Overall, it's quite satisfactory.
If it is a major manufacturer, or it is a high-profile game project, such a promotional video can also generate a lot of popularity, and there will definitely be players using a magnifying glass to analyze it frame by frame.
But before 404 Studio, after all, there was only one game of a completely different genre like "Ordinary Life". If we only rely on this promotional video... this promotion is obviously too weak.
Li Rushan was very satisfied. This promotional video was obviously cut according to his requirements!
"No problem, Mr. Lu, that's it!"
The two bosses had already made their decision, so naturally no one else could say anything more.
Just like that, the promotional video for "Walking with Darkness" was posted online, and the release date was confirmed: next Saturday, January 27th!
…
night.
The live broadcast room of the chosen group Yotsuba.
Si Ye is his online name, and his original name is Ye Luo.
As a professional speedrun player, Ye Luo is just in his early twenties this year, which is just the right age. He will not suffer from the problems of decreased reflexes and poor operation because he is too old, nor will he lack the skills because he is too young.
experience.
Speedrunning itself is a relatively niche gameplay, and it is a relatively unfamiliar field for most players.
Players who are not familiar with speedrunning often have two common misunderstandings about this gameplay: one thinks that speedrunning itself is very difficult and only a few super players can master it; and the other thinks that speedrunning itself is very difficult.
It's not difficult to master, it just requires a lot of repeated practice.
Both of these views are obviously biased.
If you want to become a speedrunner, you must possess three qualities:
The first is a higher level of gaming. You must be comfortable with some of the specific operations required for speedrunning, and you must be able to perform them smoothly under great psychological pressure, but you do not need professional player-level reflexes.
The second is a high level of game understanding and route planning capabilities. Including where in the game there are what materials, and how the entire speed pass route should be formulated, all of which require sufficient experience and research on the game.
The third is a good attitude and enough patience. Speedrunning often takes several months to start, running the same route repeatedly every day, quitting and restarting frequently, and running hundreds or even thousands of times, just for the sake of it.
Improve your performance by a second or two.
Therefore, speedrunning is a bit similar to the barrel theory: it is not about who has a longer board, but who is more balanced and has no shortcomings.
The reason why Ye Luo can stand out among a large number of speedrunning players is of course because he has very good qualities in these three aspects.
In addition, in order to better speed pass in VR games, they also need to have certain athletic abilities in reality.
You don't need to be at the level of a professional parkour athlete, you just need to make sure that you are in the game and use the upgraded version of the body in the game to perform perfect operations.
At this time, Ye Luo was still continuing to speed pass "Overcome Difficulties with Cats".
There were many viewers in the live broadcast room, and as he operated, the barrage was also being discussed enthusiastically.
"Awesome, there is obvious progress here, it is three seconds faster, a huge advantage!"
"It's bad, it got stuck, and time went back again."
"It's okay, hold on steady, there's still hope of breaking it. There was a place where it got stuck late in the last record, and at least 20 seconds were wasted. If I can get through it this time, there's still hope."
"Long press the screen to speed up the host."
"Bad! It fell down!"
"It's done, delete it."
Ye Luo quit the game very skillfully and restarted it. The previous mistake was a pity, but for speedrunners, it makes no sense to feel sorry for past failures. After all, they have to experience such failures dozens of times and hundreds of times every day.
Second-rate.
“The advantage of speedrunning this game is that it doesn’t waste time. After all, the entire game process only takes a minute or two.
"Like some games, after the full speed pass process is optimized, there are still two hours, and a fatal mistake occurs in an hour and a half, which is really frustrating."
It can be seen that Ye Luo's mentality is indeed too good to be true.
In this case, you can still have fun in the midst of hardship and find the better side of the game.
He kept flicking the mouse, hooking the wall, jumping, and sliding. It was like there was a ready-made script in his mind, and everything was happening according to the script.
But halfway through, the script got stuck again.
Ye Luo let out a long breath and took a sip to calm down: "Take a short rest and move on to the next master's degree."
After playing this game for a long time, my wrist is a little bit overwhelmed and I have to move around.
After coming back, Ye Luo rubbed his right wrist and prepared to continue speedrunning practice.
However, at this moment, he noticed someone flashing a new game in the barrage.
"Look at the promotional video for "Walking with Darkness"?
"What game is this?"
Ye Luo was a little curious. He had never heard the name of this game before.
It just so happened that my wrist was a little sore and I needed to take a rest. So Ye Luo did a little search and quickly found the relevant information about "Walking with Darkness".
“A new horror game from 404 Studios?
"Horror game? I remember that the game this studio made before was probably "Ordinary Life", right?
"The span is so big?"
Ye Luo, like other players, was surprised.
Because "Ordinary Life" is essentially a simulation game, it has a completely different design idea from horror games.
I have to say that these young people at Studio 404 are very brave!
Of course, there are also some other gossips on the Internet, such as the Dream Building Game Competition, this game is a money-making work to deceive investors, etc.
But Ye Luo didn't pay too much attention to it. After all, this game will naturally receive an objective evaluation after it is released. It cannot be true or false, nor can it be true.
He clicked on the promotional video for "Walking with Darkness" to view it.