"Sister, don't be impatient. We have anticipated this situation a long time ago."
Qin Hao poured a glass of water for Qin Lingling.
Don’t think that only the Internet industry can plagiarize. In fact, the physical industry is the originator of plagiarism. Today you open a bun shop on this street and the business is booming. A week later, a new bun shop opens next door to you, and
It’s half price for three consecutive days after opening, so I’m asking you if you’re afraid.
Moreover, the hyaluronic acid mask itself has no technical content. If you buy a few pieces and go to a random laboratory for testing, you will know the ingredients inside. There are no technical barriers at all.
Qin Lingling took it but didn't drink it and put it on the coffee table.
"But I didn't expect them to move so fast."
In fact, it is no wonder that Qin Lingling is impatient. The hyaluronic acid mask has only been launched for a month, and the brand has just gained a little fame every day. Seeing that the fruits she has sown with so much hard work are about to be picked by others, who can not do it?
urgent?
Qin Hao said unhurriedly: "If you don't react within a month, it can only mean that this industry is a group of blind people or fools."
"No matter how they follow the trend, our hyaluronic acid mask has become famous. Now what we have to do is to fully develop the consumer market."
"Furthermore, if we want to make the pie bigger in the hyaluronic acid mask category, it's impossible for us alone. Now there are other manufacturers helping us expand our market share, so why not?"
According to market information, the sales volume of the surface mask market in 2018 was around 23 billion yuan. However, this market is not blank, but is occupied by major brand manufacturers. Business competition is like this. If you eat more, I will eat less.
Take a bite.
What Qin Hao is interested in is naturally not the leftovers left by the big-name manufacturers, but to build hyaluronic acid facial masks into a mainstream category, thus taking away the market share of the big-name manufacturers.
To achieve this, it is definitely not possible to rely on Everyday alone, and it is also easy to be retaliated by big-name manufacturers, which can destroy people's financial resources, such as killing their parents. The entry of other manufacturers can not only help Everyday expand the influence of hyaluronic acid masks,
It can also help share stress.
Of course, the most important thing is that the company's foundation is too poor, with neither strong R&D capabilities nor a mature sales system.
Qin Hao was given a bad deck of cards. All he could do was to play the bad cards as well as possible instead of pursuing "Bomb Spring"
"Then what are you going to do next?" Qin Lingling asked eagerly when she saw Qin Hao's confident look.
Qin Hao said seriously: "Continue to deepen our cooperation with live broadcast e-commerce. In addition, we should not lose our cooperation with medical beauty institutions. Walking on two legs is always safer than one."
Qin Lingling thought for a while and frowned: "Can we cooperate with some offline retailers? For example, beauty chain stores such as Watsons."
"You can try, but to enter these offline brand chain stores, the relationships that need to be established are not comparable to those online, and the initial investment is huge. With the current situation every day, it may be difficult to support the opening of a third battlefield."
In fact, there is nothing wrong with Qin Lingling's idea. The key is that her foundation every day is too poor. Qin Hao can still find ways to make up for this problem online, but offline he is helpless.
"Well, you're right, I need to do a detailed market survey." Qin Lingling didn't hit her head directly. Although her ability was lacking, she was very strict in doing things and could listen to advice.
Just when Qin Hao thought that Qin Lingling had finished speaking and was about to send her out, Qin Lingling suddenly sat down again.
"There is another problem. The company's personnel are aging seriously and there are not many who are truly capable. I think it's time to replace them with a new batch of fresh blood."
Qin Lingling is not just doing it on a whim, but every day she has to not only develop the consumer market, but also enter offline beauty brand chain stores, which requires a large number of talents who can expand the territory.
However, the personnel structure of "Everyday" is seriously aging. Qin Lingling looked around and saw that few of the large number of senior executives could really be used.
"Sister, are you planning to lay off employees?"
Qin Lingling nodded: "When I first took over Tiantian, there were internal and external troubles, so I really needed to win over these veterans to maintain the internal stability of the company. But now we not only have our own flagship products, but also have the support of several investment institutions.
Favored, it’s completely possible to optimize personnel.”
"Are you planning to lay off all the veterans in the company in the name of financing?"
Qin Lingling showed a happy smile on her face: "It seems that we want to go together."
"I will not participate in this matter."
Qin Hao understood that from Qin Lingling's point of view, layoffs were inevitable. On the one hand, people like Na Wei were trained by Wang Ruizhi. They had no loyalty to Qin Lingling at all. In addition, Wang Ruizhi had no loyalty to Qin Lingling.
Her betrayal, these people hanging around in front of her eyes every day, inevitably remind Qin Lingling of their past collusion with Wang Ruizhi.
Never expect a woman to be big-hearted, let alone a middle-aged woman betrayed by her husband not to take revenge.
"Well, it's hard for me to come forward in this matter, so I'd better let my eldest brother take care of it."
On the other side, Qin Feng just came out of the bathroom and sneezed inexplicably.
"Who is scolding me again?"
…
Suddenly, Qin Feng came out of Qin Lingling's office in a lively manner, full of energy.
Previously, he had always felt that Qin Lingling was too partial to Qin Hao and would listen to him in everything, while he had no say in the company.
But now he doesn't see it that way. Just now Qin Lingling gave him an arduous and sacred task - layoffs.
And in Qin Lingling's description, layoffs are not only related to Series A financing, but also related to future development "every day".
For Qin Lingling to entrust such an important task to herself instead of to Qin Hao, Qin Feng felt that his position in his sister's mind was still very important.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! So Qin Feng immediately summoned people from the administrative department for a meeting to discuss the layoff list.
Not surprisingly, the news that the company was going to lay off employees quickly became a rage.
Pantry.
Na Wei was pouring water when Jiang Shan ran over eagerly.
"Brother, have you heard?"
Na Wei looked puzzled: "What did you hear?"
"There are layoffs. The whole company is going crazy. Don't you know?"
Na Wei stayed for a few seconds: "Where did you get this gossip? Didn't President Xiao Qin say before that there will be no layoffs?"
"My silly brother, do you believe this? In the past, it was to stabilize us, veterans of the former dynasty, but things are different now. The company is getting better and better, and the Series A financing is about to be negotiated. If we don't get rid of us,
If you are laid off, you will have to cash in your option rewards." Jiang Shan hammered the tea table hard.
When Na Wei heard this, he almost lost his grip on the teacup in his hand, and the hot water spilled all over the floor. He almost didn't burn his hand.
"Where did you hear all this from?"
"You don't have to listen to this. This is not an obvious thing. If nothing else, if our options are cashed in, it will cost at least 20 million, right? Our severance pay will only be over 1 million at most.
Even a fool can calculate this."
The more Jiang Shan talked, the angrier he became: "Damn it, if I had known this, I might as well have changed my job. If I couldn't do it, I would have just followed my eldest brother. I shouldn't have believed the lies of Qin Lingling and her brother."
"Brother, brother, what's wrong with you? Are you okay?"
Seeing that Na Wei was completely unresponsive, Jiang Shan pushed him gently, and then Na Wei came back to his senses: "It's okay, it's okay."
He said he was fine, but in fact Na Wei's mind was in a state of confusion. He returned to the office and locked himself up. After thinking about it, he called a subordinate from the marketing department to come in.
“Where did the news about the company’s layoffs come from?”
"That always comes from the administrative department. I heard that at least 30% of the staff will be laid off."
Na Wei was even more panicked when he heard this. He knew very well that he had no core competitiveness, and his only commendable loyalty was completely unacceptable to Qin Lingling. As Jiang Shan said, laying him off could save a lot of money. In his words,
Maybe he will do the same thing.
"That boss, that boss..." The subordinate looked at Na Wei doubtfully.
Only then did Na Wei come back to his senses: "Go and do your work first."
After getting off work in the afternoon, Na Wei came home and lay down on the sofa. His eyes were blank and he was staring at the ceiling without saying a word. The nanny noticed something was wrong and told Shen Lin.
Shen Lin handed the child to the nanny and walked up to Na Wei.
"Husband, what's wrong with you?"
Na Wei tried to deal with it, but was directly exposed by Shen Lin.
"Husband, we have been married for so many years, and there are things that we cannot say. If you say anything when you encounter something, I can still help you with your advice. Have you forgotten what happened to Mei Cancan before?"
Seeing Shen Lin's serious face, Na Wei had no choice but to tell her about the company's layoffs.
"What's going on? Didn't you just go back to work not long ago? Why are you laid off again?"
Na Wei smiled bitterly: "Last time, Qin Lingling took advantage of Mei Cancan's matter. This time, the company laid off 30% of its employees..."
"Honey, don't get angry, I may not be included in the 30%..."
Before Na Wei could finish his comforting words, Shen Lin interrupted impatiently.
"It's not necessarily a chance, right? Moreover, 30% of almost three people will be laid off. This chance is not small. You have forgotten that you were fired before. You have been at home for so long, so it's not like you have never voted. Resume, have you found a job with a monthly salary of more than 20,000 yuan? Our family's monthly expenses are more than 30,000 yuan, how long can we support it with just that little savings?"
Na Wei crossed his arms and said depressedly: "Then what can I do? This time it is an overall layoff."
"No, why? I brought you back when the company's performance was not good before. Now that the company's performance is good, I want to lay you off again. Where are the agreed-upon option rewards? How could they do things like this?" Shen Lin said As he spoke, his eyes turned red.
Na Wei remained silent. He knew that Qin Hao asked him to go back to work in order to stabilize the company, but did he have any other choice at that time?
"Well, my wife, it's a blessing rather than a curse. You can't avoid it. After all, this is a layoff. N 1 I have been in the company for so many years, and I can still get a good compensation." Na Wei comforted his wife distressedly.
Shen Lin wiped away her tears and suddenly grabbed Na Wei's hand: "How about you invite Mr. Xiao Qin to your home, and we can go through the back door."
When Na Wei heard this, he shook his head: "Mr. Xiao Qin is Qin Lingling's biological brother, can he still turn to us?"
"As long as there is a glimmer of hope, we have to fight for it. It is better than you doing nothing."
"But……"
"But what, it's settled, you just said that in order to thank him for helping you return to the company last time, you invited him to your house for dinner."
Na Wei hesitated and said, "How about I invite him to eat out?"
"The atmosphere when eating out is so formal, there are some things you can't say, and I can help you at home, so you just say that I have prepared braised food and ask him to try it and give me some advice."
"Well... okay, then I'll make an appointment with him tomorrow."
Suddenly, Na Wei arrived at the company's underground garage early. It was almost time to go to work, and he still didn't see Qin Hao, so he had to go up first.
As a result, as soon as he opened it and was about to enter the office, he was stopped by Qin Feng.
In an instant, Na Wei felt excited in his heart.
"Well sir, there will be a meeting in the conference room in ten minutes. Don't be late."
Na Wei's heart was in his throat when he saw Qin Feng leaving without acknowledging his relatives.
At the door of the conference room, Na Wei and Jiang Shan met each other.
Jiang Shan whispered: "Brother, you saw it, this time it is probably more serious than bad."
Na Wei's face suddenly turned ugly.
Another executive on the side whispered: "I don't think I saw Mr. Ling and Mr. Xiao Qin coming to work today."
Jiang Shan said angrily: "Isn't it obvious? They were the ones who promised us to honor the option rewards in the first place. If we let them lay off employees, wouldn't it be a slap in the face? Wouldn't it be a slap in the face to use the two hundred and fifty to carry the thunder?"
While he was talking, Qin Feng entered the conference room with steps that he didn't recognize, and the conference room fell into silence.
Qin Feng is very satisfied with the performance of the senior executives. In the past, he certainly would not have received such treatment, so he still feels comfortable holding the sword of layoffs.
"Ahem, I believe everyone has heard that in order to cope with the company's increasingly rapid development, the company has decided to conduct a major personnel optimization."
"Each department must have a certain proportion of tasks. The current target is tentatively set at 40%."
When everyone heard this, they immediately panicked. They thought the 30% figure was scary before, but now Qin Feng told them that 40% of the employees would be laid off, which was already less than half.
"President Qin, if you lay off so many people, what if it affects the normal operation of the company?"
"Yes, there are too many people. If we lay off all the people, who will do the work?"
Faced with the excitement among the executives, Qin Feng smiled coldly.
"Don't worry, if you don't have enough staff, you can fill out the application form and recruit a group of new more energetic employees."
Na Wei's heart tightened. The threat in Qin Feng's words was already obvious. These senior executives had worked longer than ordinary employees and were generally older than ordinary employees.
Ordinary employees can be replaced, and so can "old guys" like them.