Chu Nan's appearance filled the entire venue with surprise.
At this time, after the leaders of Qingtian Motors were whispering on the stage, someone took the initiative to say, "Which company's representative is on the stage?
Please give your name and I’ll see if it’s registered.”
Chu Nan, who was walking towards the rostrum, said without hesitation, "I am a special consultant from Lanxiang Advertising Company. This time, I have made a planning project on behalf of Lanxiang Company. I want to participate in this car project."
Tender for advertising.”
When the leader heard this, he looked at the list on his laptop and frowned, saying, "Lanxiang Company's plan has already been explained on stage. It's enough for each company to have one copy of the plan."
Hearing this, everyone in Lanxiang Company couldn't help but sweat secretly.
Chu Nan sneered fearlessly, "I would like to ask this leader, when you invited bids, did you clearly limit a company to only one project?"
"This...isn't the case."
The leader hesitated for a while and then said, "But with such a large advertising contract, one company can't handle even one, so who would do two different planning projects?"
Where do you have the energy and time?”
"If others don't have it, it doesn't mean that Lan Xiang doesn't have it."
Chu Nan said confidently, "Believe me, if you don't accept this plan, it will be Qingtian Automobile's loss."
As soon as Chu Nan's words came out, the whole place was in an uproar.
What a loud tone, such arrogant words! Su Weixiang's face was gloomy at this time, and he didn't care much. He gritted his teeth and said, "Boss, this guy is so arrogant, what does he think of Qingtian Company?"
Without his plan, wouldn’t the earth be spinning?
It’s simply rude and extremely arrogant!”
Even if he was a little afraid of this opponent in his heart, Su Weixiang knew that he had to speak up at this time to fight for his own interests! As long as he won the Qingtian Automobile advertising contract, Lanxiang Company would not be able to stand up again, and the competition between him and Su Yun would be over.
He was sure to win! At such an important juncture, how could he be willing to let Chu Nan steal the spotlight and create another change?
Chu Nan glanced at Su Weixiang coldly and said calmly, "The reason why Qingtian Company wants to change its advertisements is because it wants a new advertisement to attract attention?
If there is a better plan, why not?"
The leaders of Qingtian Automobile were whispering to each other, seeming to be discussing whether Chu Nan should be allowed to give a speech.
"Boss, I know this guy. He is a former employee of Lanxiang Company. He has been fired from the company long ago! Moreover, Lanxiang Company is just a small company in Qianhu City. One can only imagine whether they have the ability to produce the first
Two plans!”
Su Weixiang continued to throw dirty water aggressively. In order to win the tender, he no longer cared about anything else! Su Yun was trembling with anger, but there was nothing she could do.
After all, what Su Weixiang said was true, and she didn't know how to refute it.
"Come on, we must give Chu Nan a chance!"
Xiaoli next to her clenched her fists nervously, her face turning red.
This is the last chance for Lanxiang Company. As a company employee, of course I am very nervous.
After the leaders on the stage discussed with each other for a while, a famous leader finally spoke up, "We discussed that Kaisheng Culture's advertising creativity is very good, and there is no need to listen to other companies' plans, so there is no need to waste time anymore.
Already."
The decision of the leadership of Qingtian Motor immediately disappointed everyone at Lanxiang Company.
They believe that Chu Nan came prepared, but if they don't give him a chance to come to power, what's the use?
Chu Nan also didn't expect that the leader on stage would be so disrespectful and unwilling to agree even once given a chance. He was immediately speechless.
If I had known...he shouldn't have pretended to be cool and deliberately waited until the last moment to appear again! Originally, he wanted to give Su Yun a surprise and help her win the advertising contract, so that the beautiful woman would look at him with admiration and be grateful.
of.
But in the end, the pretense was too much, and he didn't even have a chance to appear... What the hell is this?
Chu Nan, who couldn't laugh or cry, stared coldly at the rostrum. After thinking about the meeting, he suddenly stopped being angry and laughed sarcastically, "I thought Qingtian Motors was a far-sighted and wise company, but now I see it, it's nothing more than that! Okay,
If you don’t leave me here, I will leave you alone. The worst I can do is sell the plan to your competitors, and I don’t believe that no one will want this good idea!”
After saying that, Chu Nan turned around and walked away coolly.
However, the bosses on the stage looked a little surprised and solemn. At this time, a company leader suddenly said, "Sir... are you really so confident?
How do I know if you’re wasting everyone’s time?”
Chu Nan stopped, turned to look at him and said with a smile, "If you have any confidence, I will waste a few minutes of everyone's time and a few minutes of your life to get a potentially better plan. Do you think this deal is worth it?"
A good deal?”
The leader smiled and said, "Then you mean that as long as I give you a chance, you will definitely be able to give me a better plan?"
"It's best not to say anything, but at the very least... it's much better than Kaisheng Culture's plan."
Chu Nan is really rude.
"You..." Su Weixiang almost lost his temper. This guy obviously didn't give him face! "Okay! Since you are so confident, then I am really interested, so I might as well give you a chance to convince you.
oral."
The leader turned to the CEOs on the stage and said, "Give him a chance to see if he is bragging."
It was obvious that this leader held a high position. As soon as he opened his mouth, no one objected and it was unanimously approved.
Chu Nan secretly breathed a sigh of relief, knowing that he used the provoking method correctly.
Qingtian Automobile Company may not think that his plan is really that good, but they definitely don't want to miss out on a good advertising plan and hand it over to a competing company.
Such an opportunity was earned by Chu Nan himself! Now that he had the opportunity to speak, Chu Nan naturally walked up to the podium without hesitation. He winked at Su Yun in the audience, and then said,
"I'm sorry to keep you all waiting for so long, but I think good things should be shared. The wait here must be worth it."
"Tch..." Chu Nan's words immediately caused boos from the audience.
"You don't believe it?
That’s okay, I’ll analyze it for you first.”
Chu Nan did not talk about his plan as soon as he came on stage, but talked eloquently, "Take the plan of Kaisheng Culture Company as an example. On the surface, you see, it's not bad. In this short film, it will be...
The characters and characteristics of each model of Qingtian cars are perfectly displayed, and they are shot in different terrains. I want everyone to know that Qingtian cars can do anything.
Am I right?"
Everyone in the audience nodded in agreement, this is what makes Kaisheng Culture’s planning so powerful.
"But don't you think this advertising plan is too cumbersome, too flashy, and treats consumers like idiots?"
Chu Nan suddenly came to a sudden turn and slapped the table and said, "I can't stand such an advertisement anyway.
Because if I am a consumer, based on the current consumption level in China, I can only buy one Qingtian car in the same period. What is the point of advertising so many models?
Besides, you are a person who has gone off-road in the Gobi, on country roads, and on city roads. You are dazzled, but you don’t even have the slightest idea of the theme!”
"It's not unreasonable for me to say that this plan treats ordinary consumers as idiots. Cars are bulk consumer goods. Which consumer doesn't take the time to understand car products before buying a car, for fear that he will regret buying a bad car for the rest of his life?"
"That's buying a car, not buying groceries at the wet market. You just pick and buy without having to understand or think about it at all.
Even if you find out that the food is rotten when you get it home, you can just throw it in the trash can. It also saves you the pain of cooking and gives you the opportunity to eat out, so why not?"
"Hahaha..." Chu Nan's humorous and ironic metaphor made the whole audience burst into laughter. Only Su Weixiang's face became increasingly livid.
"I believe that advertising should capture people's hearts. It doesn't need to be fancy or complicated. The most important thing is to be able to move people's hearts!"
Chu Nan raised his voice and said, "A good advertisement is one that can touch people's hearts. A good advertisement is one that is popular among people! Even if the advertisement is just one sentence, a picture, or a certain scene, rather than an extremely complicated sales promotion.
Sales promotion, sales promotion, make consumers turn off their appetites, roll their eyes, and become more and more resistant the more you push them!”
"Pah...pah..." I don't know who applauded first, but everyone in the audience seemed to resonate and burst into warm applause!