Chapter 203 There must be a road before the car reaches the mountain
Chu Nan's speech seemed to have a unique magic power that deeply attracted everyone on and off the stage.
No one could refute his words, and no one thought what he said was unreasonable.
The leaders of Qingtian Motors on the stage were whispering, and many people were nodding secretly, obviously agreeing with Chu Nan's words.
Su Weixiang's heart gradually sank. He knew he was in trouble. The planning project that his company had worked so hard to produce was deemed worthless by Chu Nan. Moreover, the leaders on the stage thought so deeply. If this was re-scored, they might not get it.
Such a high score! "Please don't waste everyone's time and comment on other companies' planning projects. Is that okay?"
Have the ability to come up with wonderful plans yourself, instead of belittling your opponents and promoting yourself!"
Su Weixiang couldn't help but sarcastically said, "You think you can win with these little tricks?
Even if you say that my company's advertising plan is worthless and you don't come up with a convincing plan, it will be of no use to you!"
Chu Nan looked at Su Weixiang who was about to go crazy in the audience, and said with a smile, "Mr. Su, what you said is so good! I really just want to use your advertising plan to improve my own plan.
I'm really sorry that you saw through my plan..." "You..." I have seen shameless people, but I have never seen such shameless people! Su Weixiang didn't expect that Chu Nan didn't shy away from it, and even admitted it to himself
I couldn't help but almost fainted out of breath, and for a moment I didn't know what to do.
Everyone in the conference hall didn't feel anything bad when they saw Chu Nan being so open-minded.
Originally, planning projects is about competing with each other. Being able to belittle others and elevate yourself is also a skill.
"Although I just rudely belittled the work of my colleagues and made them unhappy, the fact is that such works have good original intentions, but they often fail to grasp the key points, are too scattered in structure, and fail to impress people at all."
Chu Nan seemed to have thought of something when he said this, and hurriedly covered his mouth and said in surprise, "Oh, I'm sorry, I seem to have started to invisibly improve myself again."
"Okay everyone, it's not a good thing to put yourself too high. I'd better get to the point as soon as possible."
Chu Nan raised his hand to look at his watch and pretended to whisper, "Actually, the speech time is almost here, otherwise I would have been able to disparage Kaisheng Culture's advertisement for a while."
"Hahaha..." Everyone in the audience laughed again, and Su Weixiang's face almost turned green.
"My plan is very simple, so simple that it's ridiculous."
Chu Nan smiled and said, "Because my entire plan only has one sentence."
"Wow!"
As soon as Chu Nan said these words, the whole audience was shocked! Are you kidding me?
An advertisement for such a big car company only has one sentence?
Isn't this children's play house?
Not only were the people in the audience in an uproar, but even the leaders of Qingtian Company on the stage also showed surprised looks.
"Don't look at me like that, is there anything wrong with that?"
Chu Nan shrugged his shoulders and said confidently, "If you can express the original intention and culture of Qingtian Motors concisely and clearly in one sentence, and it can impress consumers and become a classic that is widely praised for a long time, why waste a lot of words?"
"A classic advertisement, only one sentence is worth a thousand words!"
Chu Nan said this solemnly, he opened the PPT, and a dynamic picture suddenly appeared on the projector screen.
This was the most ordinary Qingtian car, driving on a winding road. When it reached the edge of the cliff at the top of the mountain, it suddenly jumped up. The parachute actually opened on the car, slowly floating the car to the opposite side.
On the highway, they continued to drive away! In front of the car's leaving figure, a Chinese character slowly appeared... "There must be a road before the car reaches the mountain, and there must be a Qingtian car when there is a road!"
"A good advertising slogan, what is the most important thing about an advertising slogan that can touch people's hearts?
It is full of endless reverie.”
Regardless of the silence in the audience, Chu Nan confidently smiled and waved, "You can say that this slogan is to express that Qingtian cars can reach wherever there is a road, which reflects the good adaptability of Qingtian cars.
And you can understand this slogan as other meanings, such as expressing Qingtian’s spirit of always moving forward and never-ending exploration.”
"You can also say that it shows Qingtian's huge sales volume and its strong brand value.
As long as there are roads, there are Qingtian cars. Isn’t this meaning enough to express how well Qingtian cars are sold, how reliable their performance is, and how confident the company is?"
Chu Nan said this with a smile, and finally said jokingly, "So, I just used this sentence to fully express everything that Kaisheng Culture's previous complicated and flashy advertising video wanted to express.
Not only that, but it also embodies all the connotation and culture of Qingtian Motors!"
For a moment, the whole place was silent.
Everyone was shocked by the creativity of Chu Nan's advertising plan. They were all immersed in thinking about advertising and couldn't extricate themselves for a long time... "In one sentence, all the advantages of Qingtian Motors are perfectly displayed, not only
It’s familiar, popular, and effortless to promote!”
A leader on the stage slapped the table and said excitedly, "In the future, when I recommend Qingtian cars to consumers, just this sentence can impress everyone! This is called creativity, this is called an eternal classic!"
"Not only that, this dynamic graphic is also very close to the advertising slogan. I think it can be directly made into a video advertisement for placement! From the car driving up the cliff to parachute flying to the opposite road and continuing to drive, it perfectly shows what it means to
It’s a state where there must be a road before the car reaches the mountain. It’s very good and perfect!”
“It’s really a classic creative idea and a classic advertisement.
It’s truly eye-opening and worthy of applause!”
Qingtian Motors CEOs on the stage applauded excitedly, and the audience also cheered and applauded.
Chu Nan smiled and bowed to the bosses on the stage and said, "Thank you for your affirmation. I said I will not let you down."
Seeing the cheers and applause from the audience, Su Yun covered her mouth happily and suddenly felt the urge to cry.
After all, this is the third time Chu Nan has helped her and Lanxiang Company.
"Manager Su, it worked! We succeeded!"
Xiaoli excitedly cheered beside her, "Chun Nan is really amazing, his creativity is so great!"
"Yes, Manager Su, now Lanxiang Company is really going to make a fortune! With an initial investment of 50 million, with this big deal signed, our company is really going to flourish!"
The Lanxiang employees next to him were also very happy. Although this was the result of Chu Nan turning the tide on his own, after all, he helped Lanxiang company sign the contract, and they all had a share! Su Yun smiled movedly and looked at the podium.
Her feelings about this high-spirited young man were so complicated that it was hard to describe.
To say that the only unconvinced guy in the whole venue was probably Su Weixiang, who clenched his fists, gritted his teeth, and his eyes were filled with hatred.
Chu Nan once again slapped him in the face with his strength, and once again snatched away the advertising contract that he had originally been able to get.
This is a large initial order of 50 million. Even for a big company like Triumph Culture, it is definitely a big contract that is coveted! It was handed over to someone for nothing, and it was given to a competitor, Su Yun. You said he
Don’t hate?
Not angry?
is it possible?
Su Weixiang's teeth were itching with hatred, and he wished he could peel off Chu Nan's skin and cramp his tendons! But failure was failure, and he had no room for recovery.
Who could let someone beat the advertising short story that he spent 8 million on with just one advertising slogan?
"Ding dong!"
Suddenly, his mobile phone also received a text message. Su Weixiang opened it and found that it was from Su Yun.
"If there's good luck, there will be plenty of help, but if there's bad luck, there will be little help. The fight between us is not over yet. Let's see who can have the last laugh!"
"let's go!"
Finally, facing Su Yun's ridicule, Su Weixiang stomped his feet unwillingly, turned around and left with his men with a sullen face.
His mood at this time was probably the same as Su Yun's before, full of loss and... helplessness?