Chapter eight hundred and forty-ninth battle of words
Standing on the rostrum, Chu Nan looked at the representatives of large and small companies in the industry in the audience, and said out loud without fear of stage fright, "You are all colleagues in the anti-virus software industry of China, and you have been working hard in this industry for many years.
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In fact, this industry is the same as other software industries on the Internet. Although the Internet industry has developed rapidly in recent years with the popularization of computer networks, have you noticed that due to the imperfect laws and regulations and the rapid development of high-tech, resulting in
The Internet is in chaos, there is no unified standard, and piracy and copycat copycats are common, resulting in a situation where we have to charge for self-protection.”
“Is the charging model bad?
No, at least the charging model can ensure the livelihood of the software to a certain extent and allow the software company to survive.
Is the chargeable model necessarily good?
That’s not necessarily true, because this model has its natural drawbacks, which is that it is more than capable of defending its territory, but not enough of expanding!”
"If you want to make a living, the charging model will allow software companies to survive. But if you want the Internet software industry to advance rapidly and expand its territory, it will not help you at all, but it will be a hindrance.
Just imagine, how many users are really willing to spend money to buy software on the Internet?
And how many Internet users are there in our country?”
"As far as I know, among all the colleagues here, the one with the best profit is Xingrui Antivirus, a subsidiary of Yinshan Group, with three million paid members and an annual profit of tens of millions.
Maybe under the paid model, this scale is not bad, but everyone knows that my company's Security Guard has tens of millions of users and tens of millions of installed machines in just eight days!"
Hearing this, someone in the audience immediately said unconvinced, "Don't confuse things like that. Although they only have three million members, they are paid users and can create profits, but your security guards have tens of millions."
Users cannot bring you any profit, they are all free users, and you have to pay money to maintain the software. The two are not the same at all!"
"That is, if others make money, you lose money. Doesn't this just show that the charging model is correct?"
"Who do you think you are? You have to dictate and innovate completely as soon as you enter the industry at a young age. Are you the only one who is so smart that you think everyone else is a fool?"
For a moment, the audience booed and booed, and many people echoed and refuted Chu Nan's words.
Chu Chen, who was sitting on the podium, couldn't help but show a bit of satisfaction on his face when he saw Chu Nan being the target of public criticism.
As long as Chu Nan is embarrassed, of course he will be happy.
Facing the questions from everyone in the audience, Chu Nan did not show an ugly or angry expression. Instead, he smiled and said, "You only know about the immediate benefits, but you don't know how to calculate for the long term.
Yes, paid software can indeed generate immediate income, but with just a few million users and that scale, how can the company develop?
You know, anti-virus software is not a must-have product. Not only does the background operation consume a lot of memory and computing resources, but even if you don't install this kind of software, if the system breaks down, you will have to reinstall it, which will not resonate with people."
"The free security guard is different. It not only provides free anti-virus, but also provides various practical gadgets and genuine software downloads. This will attract most users who are unwilling to spend money to become anti-virus software users, so the installed capacity will increase."
It will improve rapidly and significantly!”
“Many people may be very disdainful, what is the use of installed capacity?
The more people install free, free software, the more they will lose. Only fools would do such a thing, right?"
Chu Nan said with a smile, "I can tell you that in the Internet era, users are king, data is king, and traffic is king!"
“In the high-tech era that is about to enter, the Internet will become the most important part and will develop by leaps and bounds.
In the near future, among Internet companies, whoever has the most users, uses the most databases, and uses the most traffic will be the Internet giant!"
"Why do you say that?
It doesn't matter if you don't understand it now, it's just because you didn't think of it.
So I am here today just to tell you that the idea of charging fees in the past was correct, but the mistake lies in the development of the times. We can no longer think about problems with the old concepts, but should develop new ideas.
Free is the new idea in the software industry!”
"I'm not here to cause trouble, nor am I here to play against everyone. I sincerely want to invite everyone to join me in making a fortune and building a new Internet era together!"
Chu Nan said impassionedly and continuously, "Free software will indeed cause financial pressure in the early stage, but in the long run, as long as your software is good enough and the installed base increases rapidly, it will be extremely easy to make profits!"
"Wow..." As soon as Chu Nan said these words, many people in the audience were shocked.
They never thought that free software would one day make money, and they all had disbelief in their eyes.
"I know everyone doesn't believe it, so I came prepared today."
Chu Nan smiled and held out three fingers, "Let's take Security Guard as an example. This software has three major money-making models after it has a large number of users."
“First, having users means that security guards are well-known and have an absolute reputation.
When a piece of software has become a tool that everyone is using and knows, smart advertisers will definitely flock to it, and advertising fees will take up the first aspect of profit. I don’t know if you have any objections.
What about?"
When Chu Nan said this, many people immediately fell into deep thought.
They are all the company's CEOs or responsible representatives, so they don't know what the advertisers are thinking.
Why are there different prices for advertising?
It's because of traffic and user issues.
If you have tens of millions of users, if an ad is placed on the software, tens of millions of people will see it at the same time. However, if you only have a few million member users, the number of people who will see the ad will naturally be greatly reduced.
Advertisers are not fools. They don’t care how good your software is or how many paying members you have. What they care about is how high the effect is after investing in advertising! Why is the TV station’s advertising fee always so high?
Because the TV set has the highest ratings, that is, the largest number of viewers.
Therefore, Chu Nan's theory is undoubtedly established.
Thinking of this, many company bosses in the audience immediately looked at Chu Nan with admiration.
However, more people still disagree. After all, it takes a long time to accumulate users, and if anti-virus software has too many advertisements, it will be objectionable. Therefore, in the short term, advertising fees are difficult to support the hope of profit when the software is free.
“The second profit point is various gadgets.
Everyone knows that Security Guard is completely free, but don’t forget that Tianxun Technology has never said that gadgets will be free, but only a few of them are currently free.
When more gadgets are added, some extremely practical ones will be selected for charging.”
As soon as Chu Nan said these words, many people's eyes suddenly lit up.
There is no charge for the security guard, but there is a charge for the gadgets inside?
Doesn’t that mean that I installed it for free and then used the gadgets inside to make money?
What a move that strikes east and west, so mysterious! Even Gu Mengmeng in the audience couldn't help but secretly admire Chu Nan's strategy.
"The third and most important point is financing!"
Chu Nan said seriously, "Users are God. The more gods there are, the larger the company's software scale will be, and the higher the financing evaluation will be. When the time comes to go to Nadak, a professional Internet stock market in the United States, for listing and financing, you will get a huge amount of money instantly!"