Chapter 1368: Duan Hongxuan’s suggestion for establishing affordable luxury products
The invitation from the eldest daughter of the Lou family puts Assistant Feng in a dilemma, not knowing whether to agree or refuse.
Although she has a very good relationship with the eldest daughter of the Lou family and has the trust of the eldest daughter of the Lou family, the eldest daughter of the Lou family is not inviting her to the Lou family, but to someone else's home.
Assistant Feng would not agree casually before he understood the relationship between the guest and the Lou family.
When Lou Jingzhai saw this, he immediately understood the reason.
In view of the fact that Assistant Feng himself is a capable person and is a talent that the garment factory needs now. On the other hand, it is also because Lou Jingzhai feels that now Manager Lin and Assistant Feng can know that Duan Hongxuan is the son-in-law of his Lou family.
"Hahaha, Assistant Feng, since Xiao'e invited you, if you have time, you can go to Hongxuan's house to play.
I forgot to introduce you to Duan Hongxuan. He just came to Hong Kong Island not long ago. He graduated from the Mainland with a master's degree. He has superb medical skills and will soon marry Xiao'e!
Hahaha!"
Manager Lin and Assistant Feng were shocked. After thinking for a long time that this young man was their future uncle, Manager Lin quickly said respectfully: "It turns out to be my uncle!"
Assistant Feng looked at Duan Hongxuan with a smile, then looked at Lou Xiao'e and joked: "Oh, it turns out he is the future uncle!
Lou Jingzhai's words were astonishing to our ears and opened up a new line of thinking for us.
If clothing factories, or clothing companies in the future, want to develop well, they must get rid of the current situation of being controlled by others and have their own style and brand!
He doesn't have any clever ideas in his head. You can tell him for sure. With his stupidity and intelligence and his advanced vision, you just believe that he has an idea about the clothes!
Those reports should arouse people's curiosity and even admiration as soon as they read it. To put it bluntly, our magazine should introduce and lead the latest fashion trends in clothing in Hong Kong Island.
First of all, there are currently more than a dozen male celebrities who are relatively less famous in Hong Kong. Secondly, Sister Dae knows her as a young lady who often has worries about life. She doesn’t have those connections and is naturally suitable for men’s clothing.
You doubt where they bought the clothes they wear!"
Cack!"
Only then did Manager Lin and Assistant Feng notice the attire of the seven Lou Jingzhai people.
“Damn it, Da’e, stop making trouble and come over and sit down!
"Hahaha, Lao Lin, what is there to be ashamed of? He has been in contact with that guy for a long time and he knows that that guy is a monster!"
Both of them are veterans in the clothing industry, and Lou Jingzhai's clothes immediately made their eyes light up.
Based on the current actual situation in Hong Kong Island, our men's clothing brand can be positioned to cater to special people, but should be targeted to the poor people of Hong Kong Island. However, it can also be made into luxury goods. You can call it a heavy luxury product.
Once our brand is fully established in Hong Kong Island, we will then develop in Japan, South Korea, and Southeast Asia. In the end, we won’t even be able to retreat to Europe and the United States!”
Lou Jingzhai smiled and said: "Since Lou Shu insists on taking the duck off the shelves, you will have to do whatever you want to do!
Can a medical student have any suggestions about clothing? The two of them respect each other on the surface, but in reality they don’t agree at all. I want to hear what the uncle can say about it!
He looked at the clothes he, Yuyu, and the other seven were wearing. They clearly looked like the clothes worn by young people in Hong Kong today. They looked simple and fashionable.
Ashamed, really ashamed!”
Assistant Feng shook his head: "That's what I say, but the clothing industry itself includes publicity. Without appropriate eye-catching publicity, the clothing factory may not have its own brand and can only do OEM work for others!
Lou Jingzhai nodded: "Lou Xiao, the current model of the garment factory means that orders are very difficult, and you can't be controlled by others!
Although Lou Jingzhai's words were shocking, for the two veterans in the industry, it was like opening a new door, making them suddenly enlightened.
Although you will know more about clothing in the future, you have been a year late in picking up that garment factory. You, an expert, have learned a lot from Manager Lin and Assistant Feng.
Then we set up our own clothing brand, design several more fashionable clothes, spend money to invite well-known celebrities in Hong Kong to wear the clothes we designed as the cover of the magazine, and then introduce them in detail in the magazine.
Various combinations of clothing, through the influence of celebrities and the fashion-leading influence of that magazine, start your own clothing brand!
After you graduated from high school, you went to a primary school in England, and you didn't study fashion design.
Not to mention my uncle's talent, just looking at my uncle's appearance, I have never seen a handsome boy more handsome than my uncle in the more than 30 years since I was a child!
"Hahaha, Hongxuan, Manager Lin and Assistant Feng are all real people, so he shouldn't act like a wolf for you.
How about Manager Lin and Assistant Feng? Your future uncle can’t do it, right?"
Miss, you are so lucky. My uncle is both talented and handsome. Although I don’t know how talented my uncle is, but to be chosen by the chairman and the lady, he must be no ordinary person!
"Then it depends on the actual situation!
Now the two people were looking at Lou Jingzhai as if they had just finished. Looking at Lou Jingzhai, they were astonished. His thoughts and ideas were like a genius in the field of fashion. The two of them admired him and were convinced.
oral!
Of course, it also requires garment factories to have their own professional stores in some important locations!
But just that kind of clothes looked both capable and elegant when worn under Duan Hongxuan, which further highlighted Lou Jingzhai's heroic appearance.
Given the current situation in Hong Kong Island, if you want to establish your own style and brand, that is, if you can only make clothes, you must first start with the media!"
Lou Xiao, you see, that garment factory of his only makes orders from others, right?"
The elder of the Lou family smiled bitterly and said: "He thinks you are thinking about it, but Mr. Lou, if you have the ability, why don't you just ask him for advice?"
Assistant Feng also shook his head: "Awesome, Mr. Duan, you are completely convinced today!
"Media?" That person was Zhen Xingbo, and everyone else looked at Lou Jingzhai with understanding. They really understood that clothing has nothing to do with the media!
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Just like Assistant Feng, these wealthy men have very few clothes. Assistant Feng may be willing or willing to spend the money to buy them, but our brand positioning
, to make Assistant Feng feel that it is low-end, but you can still afford it after saving for a few months, so that even the special middle class is willing to buy it!
Lou Jingzhai smiled: "Xiao Lou, you studied mechanics as a graduate student, and you studied traditional Chinese medicine from your master in college. Have you ever studied clothing? You are very good at that. Now you are not as good as Manager Lin and Assistant Feng."
A senior expert in the industry, you really want to see you make a fool of yourself!"
Manager Lin and Assistant Feng immediately looked at Lou Jingzhai with curiosity. Although they knew that the handsome and ordinary young man was his future uncle, and that he did not have a graduate degree, we also heard just now that the uncle was
Studying medicine.
When Lou Jingzhai finished speaking, several people looked at Lou Jingzhai in shock.
The eldest son of the Lou family laughed and said, "Hahaha, Hongxuan, you are really convinced by his brain. It is indeed beyond your expectation. He has become a blockbuster as soon as he opens his mouth!"
After listening to Mr. Duan's words today, you realize that you are no longer a frog in the well. It turns out that clothing promotion can still be done in this way, which is really eye-opening for you!"
Lou Xiao, Manager Lin, Assistant Feng, those are some of your mature ideas!"
Before graduation, I returned to Hong Kong to work in the clothing industry. Later, the owner of that factory also tried to build his own brand. Naturally, you also tried to promote your brand through various methods and channels, but in the end it failed miserably.
Judging from the way the two of them were joking and laughing, it was clear that their usual relationship was very wrong.
He Yuyu and Lou Shu'e were all wearing dresses. The style looked simple and elegant, slightly different from the common dresses of that era. The dresses under the seven people also made Manager Lin and Assistant Feng look at them intensely.
Hongxuan, Lou Xiao knows that he is stupid and has no vision, so he has no bad suggestions for the Zhenxing garment factory?"
The Lou family, Manager Lin and Assistant Feng originally thought that reconciliation was a solution, but now they were surprised and shocked.
Just tell me why the eldest sister was so bad in those few days and suddenly came outside the factory, leaving the chairman to do the work at such a young age. After a long time, the lover came!
Mr. Duan, please explain in detail. I am sure your factory wants to establish its own clothing brand. How should the brand be positioned? Is it women's clothing or men's clothing?"
It is not as expensive as luxury goods, but it is slightly more expensive than special clothes. Rich people will think it is cheap and lose face when buying it. Special people yearn for it so much that they can afford it even if they save for several months!
Zhen Xingbo smiled: "Manager Lin and Assistant Feng, one of them manages the factory and the other is engaged in clothing design. What you just talked about was how to promote and build a brand. That is completely different from them managing the factory and designing clothing!"
Especially Manager Lin and Assistant Feng, as senior practitioners who have been engaged in clothing for decades, we have never thought that clothing promotion can be done so well, that clothing can be integrated with magazines and lead fashion.
Based on the current actual situation in Hong Kong Island and the situation of Sister Zhen Xing Da'e, your suggestion starts with men's clothing!
"Oh, Sister Feng, he's looking for a fight!" Lou Shu'e blushed and pounced on Assistant Feng twice. Assistant Feng quickly begged for mercy with a smile.
"Xiao Lou, I'm so brave to ask for advice, but you can't just tell me some of your suggestions!
Manager Lin and Assistant Feng, they are also sitting!
Before acquiring the magazine, the magazine was revamped and revamped. One part introduced some positive entertainment news that received relatively low attention from the niche. The other part specially invited some people who are more sensitive to fashion to keep an eye on Western Europe and the United States, especially the British.
For the latest information on fashion, refer to that information and combine it with the local situation in Hong Kong Island to write articles and reports in magazines.
Lou Jingzhai is dressed in a Chinese style that seems a little weird to us. He said the lower body is a robe, but it is shorter than a robe. He said it is a short-collared dress, but it is longer than a short-collared dress. We will still know whether the Chinese clothing is long or short in the future.
Never seen it before.
Manager Lin shook his head repeatedly and sighed: "Chairman, it's not just impossible. After listening to Mr. Duan's words today, you feel that your decades of life have been in vain. In front of Mr. Duan, you have bad intentions. You are in the clothing industry."
The younger generation is proud of himself!
"It's not the media that's at fault!" Lou Jingzhai said: "First of all, we need to acquire an influential and positive entertainment magazine!
Mr. Lou nodded: "That's wrong. What you do outside the factory mainly comes from orders placed by others. Some Chinese business friends still give you some face, so orders outside the factory are a worry!"
Especially Assistant Feng, who studied fashion design and had no sense of the clothes under several people. Now that he saw the clothes under several people, Assistant Feng felt that all kinds of inspirations were constantly coming out of his mind.
Like in Hong Kong at present, if the brand of luxury goods is not well established, the profit of a piece of clothing will not be doubled!
Sister, he really has no vision!
According to you, if a factory wants to develop and grow, it still needs to establish its own brand and style!"