Every young consumer is what first-tier brands want to capture.
The earlier you develop customers' consumption habits, the more loyal they will be to the brand.
An 18-year-old girl can only afford one lipstick if she saves her pocket money.
A 20-year-old girl can only afford one box of foundation.
At the age of 25, you can try to buy branded perfumes with your own salary.
This is the cultivation of consumption habits and the development of consumers. If you can buy the brand's lipstick at the age of 18, you may become a customer of the brand's bags and ready-made clothes by the age of 30!
This is not the first time Wen Ying has proposed this idea. In fact, major brands are indeed doing this... If they do not produce makeup, skin care products, expensive bags and ready-made clothes suitable for ordinary people, not many people can afford them.
!
Let's do it, no one in China has used this idea as a promotion gimmick.
The person in charge recited "Every girl's first lipstick as an adult" in a low voice several times. The more she recited it, the more she liked it.
Everything was just right.
Li Mengjiao just came of age.
The brand just launched a youthful makeup product.
The copywriting of this promotion is so straightforward and touching.
The person in charge couldn't help but smile: "Let me guess, if we don't use Li Mengjiao as our spokesperson, Teacher Xiaoyu won't sell this promotion plan to us, right?"
He smiled but said nothing, which was considered acquiescence.
Jiang Youjia was anxious, "Mr. Fang, we at Jiaxin can also make such a promotion plan. No, we can make a better plan than this -"
With a smile on his face but a very firm tone, Mr. Fang interrupted Jiang Youjia: "I believe that Jiaxin can come up with a better plan. Even if Jiaxin doesn't have professionals, you can still spend money to hire big names in the industry to do this."
Plans, as long as you are willing to spend money, there are few things that cannot be accomplished...but the best and most expensive may not be the most suitable."
Jiaxin can find people to make promotion plans, and the brand is also not short of money.
There is a fee to hire an agent.
This fee itself is included in the brand's promotion budget. Promotion is not a separate advertisement, not just a celebrity endorsement, but a complete package!
The solution Wenying provides for brands may not be the best, but it is the most suitable!
"Every girl's first lipstick as an adult", this sentence can not only promote this season's new products, but if done well, it can make this concept deeply rooted in the hearts of the people and make Chinese consumers remember this sentence.
...The more ambitious we are, it is possible to spread it to the whole of Asia, or even the whole world!
As soon as he thought of this, the heart of the person in charge, Mr. Fang, was pounding.
Mr. Fang was thinking that he might be remembered by the senior executives at the brand headquarters with this brilliant operation!
At this moment, Mr. Fang made up his mind. Who he asked to be the spokesperson was secondary. This plan must be bought. If Wen Ying agreed to sell the plan on the condition that Li Mengjiao be the spokesperson, then the spokesperson must be Li Mengjiao.
!
Jiang Youjia was rejected by Mr. Fang neither softly nor hard, with a look of disbelief on his face.
In this round, it was not Xu Mei who lost to Li Mengjiao, but Jiang Youjia who lost to Wen Ying.
His year-end bonus just flew away, just because of one sentence?
At this moment, Xu Mei became more free and easy. She stood up and extended her hand to Li Mengjiao, "Mengjiao, congratulations!"
Anyway, we have already lost. If we try to rob her again, we will lose our grace. Why not say "congratulations" generously... There is nothing to be angry about losing to the future boss's wife. You can also pretend to be pitiful to Yuan Fenghui, or you can wait and see if the boss will
Some "compensation" will be given, and Xu Mei can both afford it and let it go.
Moreover, Xu Mei has another drama that will be aired next month. The new drama has more scenes than "The Alley", so it will bring Xu Mei a lot of attention.
Today, there is this brand that thinks Xu Mei is suitable to be a spokesperson. After the new drama is aired, other brands will definitely choose Xu Mei as a spokesperson!
Li Mengjiao shook hands with Xu Mei, her expression confused.
——Have you been taken away by Wen Ying again?
Holding Xu Mei's hand, Li Mengjiao felt a little proud and a little guilty.
Xu Mei is no worse than Li Mengjiao.
Xu Mei suffered a loss because of bad luck. He did not form a deep friendship with Wen Ying, and did not have a group of relatives and friends to protect him.
For the first time, Li Mengjiao won the endorsement opportunity, but she was more ashamed than happy... Wen Ying's words stirred up Li Mengjiao's heart. Li Mengjiao was frightened and uneasy, always feeling that she was too good for her role.
Xu Mei didn't know that Li Mengjiao would have so many mental activities. He let go of Li Mengjiao's hand and Xu Mei took the initiative to say goodbye.
Mr. Fang had a very good impression of Xu Mei. If Wen Ying's plan hadn't been really powerful, Mr. Fang would have chosen Xu Mei as his spokesperson.
Seeing that Xu Mei was not angry because of losing the election, Mr. Fang had a better impression of Xu Mei. Not only did he get up to send her off, but he also emphasized in a sincere tone: "Ms. Xu, we will definitely have opportunities for in-depth cooperation. In fact, under our brand
There will be a new product launch conference this week. If Ms. Xu is free, I would like to invite Ms. Xu to attend our new product launch conference. Many friends from the fashion industry will come then."
With such a good thing, it would be strange for Xu Mei to refuse, so he agreed immediately.
Jiang Youjia also came to his senses and thanked Mr. Fang again and again.
If you lose, you lose. Jiang Youjia did not want to be underestimated by the brand. He congratulated Li Mengjiao and Wen Ying generously and left with Xu Mei.
When only Mr. Fang, Wen Ying and Li Mengjiao were left at the scene, Mr. Fang's smile became even brighter: "Teacher Xiaoyu, let's talk about your promotion plan now. I hope your charge will not be too expensive.
"
A good promotion and marketing plan is not cheap.
Because of finding the right marketing creative strategy consulting company, a domestic toothpaste brand was able to increase its turnover from 60 million to 1 billion within two years!
Also because of finding the right marketing creative strategy consulting company, a certain stationery brand can surpass its peers in a short period of time and become a leading brand in the domestic stationery industry!
These are all very successful cases.
Although Wen Ying is not as powerful as an entire company and cannot provide a complete set of long-lasting marketing strategy services, but again, Wen Ying's plan is very suitable for the brand's needs right now. The better things in this world are, the better they are.
Expensive, Mr. Fang never thought that he could use Wen Ying’s plan for free.
Being able to buy the plan at a price that is acceptable to both parties is a happy ending for everyone.
Wen Ying looked a little shy, "How much do you think is appropriate? I have never sold a promotion plan before and I don't know the market price. Why don't you just make an offer? If the price is right, I will sell it. After all, I don't know anyone from other brands."
.”
——Hiss, there is nothing wrong with this at first glance, but if you taste it carefully, it seems to have a deeper meaning.
——I don’t know other brands now, so I can use this plan as a stepping stone to establish contact with other brands immediately.
"Every girl's first lipstick as an adult", this sentence can be used for the brand that Mr. Fang works for, and it is equally applicable to other brands. Mr. Fang's competitors will launch new products regularly, and they all want to seize the opportunity.
Young consumer groups!
Mr. Fang tentatively offered a price, and Wen Ying's shyness did not diminish at all: "I really don't know how to quote a price, just do what you think is appropriate."
Oops, is this quote suitable?
Mr. Fang has a headache.
It's a pity that Mr. Fang doesn't know Director Fan of Xiang Provincial Satellite TV, otherwise Mr. Fan would definitely pull Mr. Fang and say something heartfelt: Don't always think about saving money for your unit (company), what's the point? You can't save money.
In your own pocket, you will offend the little fox, and the gain outweighs the loss!
Mr. Fang increased the quotation a little more.
I still smile when I hear the cherry blossoms.
Mr. Fang was heartbroken and raised the price for the third time, "If this is not suitable yet, then..."
Wen Ying accepted the offer and smiled sweetly: "It's quite appropriate. Thank you for your recognition of me."
Mr. Fang couldn't help but breathe a sigh of relief.
The third quotation was already very close to Mr. Fang’s upper limit.
Although Mr. Fang could bear it with a few hundred thousand more, he would inevitably feel that Wen Ying was a bit greedy afterwards.
The current quotation is close to Mr. Fang’s expectations and will not offend Mr. Fang. I have to say that Wen Ying did it just right!
Seeing Wen Ying and Mr. Fang holding hands, both parties wanted to enter the signing process immediately, Li Mengjiao opened her mouth slightly.
what happened?
who I am?
Where am I?
Today we are obviously here to fight for endorsement opportunities, why can Wen Ying still sell a promotion plan to the brand manager on the spot?
What shocked Li Mengjiao even more was that Mr. Fang's price for Wenying's promotion plan was actually higher than the endorsement fee offered by the brand to Li Mengjiao - this world is so psychedelic that it's almost incomprehensible!
Li Mengjiao came here feeling stupid and left feeling dizzy.
Mr. Fang kept sending Wen Ying and Li Mengjiao to the gate.
Wen Ying asked Mr. Fang not to be too polite, but Mr. Fang told Wen Ying to go to the brand's new product launch conference next week.
"We will announce the spokesperson at the press conference."
"Then I will definitely go."
Wen Ying promised with a smile.
It wasn't until she got into the nanny car that Li Mengjiao screamed at her assistant Xiaomei: "You don't even know how awesome Wen Ying is!"
Xiaomei's eyes were full of stars: "I was waiting in the lounge, and when I saw Xu Mei came out first, I knew I had chosen you. I didn't expect -"
Assistants like Xiaomei didn't even enter Mr. Fang's office.
Seeing how Xu Mei was dressed today, Xiaomei, as Li Mengjiao's assistant, couldn't unconscionably say that Xu Mei was not suitable for endorsement. Xu Mei was simply too suitable!
But Xiaomei never expected that the winner would be Li Mengjiao.
If Yuan Fenghui was here today, it wouldn't be surprising to see a comeback on the spot. The person leading the team today happened to be young Wen Ying.
Xiaomei was obviously older than Wen Ying. She looked at Wen Ying with awe in her eyes and couldn't help but blurt out: "Sister Wen, you are so awesome. Under such circumstances, you can still negotiate for this endorsement!"
What does being young mean?
If you have the ability, you can be a sister!
Xiaomei finally found the most suitable title for Wen Ying.
Li Mengjiao stared, "Oh, you didn't even listen to what I said! When I said Wen Ying was great, it didn't mean that she had negotiated an endorsement deal, but that she had also sold a promotion plan to the brand manager... I don't even know when she
This plan is ready!”
Yuan Fenghui wanted Li Mengjiao to get access to fashion resources. This time the brand was only looking for a makeup spokesperson. The endorsement fee offered by Yuan Fenghui was not high, only 3 million.
Mr. Fang bought Wen Ying’s promotion plan, and the price was higher than 3 million, which was more expensive than Li Mengjiao’s endorsement fee!
Xiaomei's mouth finally became an "O" shape.
Wen Ying came to Shanghai to take charge of this matter temporarily, taking over from Mrs. Wang. When the promotion plan with a higher price than the endorsement fee was prepared, Xiaomei was also curious.
Wen Ying looked calm, "The development history of your bad supplement brand happened at the same time. I also read the information I prepared for you. After reading it, I wanted to write something."
——Then he wrote a promotion plan with a price higher than 3 million?
Xiaomei knows that Wen Ying is a good writer. Wen Ying is a top-notch master in both novels and scripts.
Xiao Mei is very self-aware. No matter how much money Wen Ying makes by publishing novels, it is normal. Most people do not have such talent and can only envy her!
But it takes so long to write a novel, and I just worked overtime until 12 o'clock in the evening to write such a powerful promotion plan. This is simply too much~
For a moment, Xiao Mei wanted to ask Wen Ying if she was short of assistants.
Xiaomei didn't want to betray Li Mengjiao, she really wanted to learn something from Wen Ying!
