1352: If you ask for a hammer, you will get a hammer, the last straw!
From the perspective of consumers being God, Zhao Dong felt that he had been stabbed in the back by Hunan Satellite TV.
He wanted to attack Hunan Satellite TV, but Director Fan preemptively asked people to stop the advertisement of "Slan" on Hunan Satellite TV.
"Silan" has been involved in such a big scandal. If the TV station continues to air its advertisements, wouldn't it be contributing to its evildoing?
Advertisements must be removed!
As for the advertising fees paid by 'Silan', according to the contract, they do not need to be refunded to 'Silan'. After all, 'Silan' was involved in false publicity first, so 'Silan' breached the contract first.
"We are just a platform for advertising broadcasts, and we have no way to monitor the quality of advertising products."
At the internal meeting of the TV station, Director Fan conducted a profound self-examination: "But this incident also taught us a lesson. We must be more cautious in future work!"
Director Fan is such a drama queen!
Xiang Provincial Satellite TV is not Director Fan’s one-man show, and there are many people who don’t deal with Director Fan, such as Liang Dan.
Liang Dan pretended to be confused, "Director Fan, you are already very cautious. It has not yet been determined whether there is any problem with Silan's products. There is no test report -"
Director Fan was heartbroken and interrupted Liang Dan: "I believe in the consumer experience more than the test report. Xiao Liang, we can't throw away the conscience of media people for advertising fees!"
Director Fan taught Liang Dan a lesson with an upright look.
Is Liang Dan convinced?
Of course not!
But Liang Dan had nothing to do with Director Fan.
After the broadcast of the "Slan Rights Protection Incident" program, it caused a great social response. Before this, the outside world said that Hunan Satellite TV was an "entertainment station". In order to entertain people to death for ratings, colleagues mentioned that Hunan Satellite TV
A bit contemptuous.
In fact, Hunan Satellite TV also produces serious news programs, but the ratings of these programs are overshadowed by auditions, idol dramas, variety shows, etc. The audience lacks memory for the serious news programs of Hunan Satellite TV.
The ‘Slan Rights Protection Incident’ allowed the outside world to see that Xiang Provincial Satellite TV can not only produce this type of news program, but also do it very well!
It is not great to step on social hot topics, but you have to deeply analyze the pain points of relevant social news and say things that others dare not say. This is the conscience of media people.
In terms of reputation, Director Fan's operation is faultless.
Talking about economic benefits... With the ratings of news programs, do they still lack advertisers?
The removal of the 'Silan' advertisements just freed up advertising time for other advertisers. Director Fan won word of mouth without losing any benefits. Except for a few people represented by Liang Dan who would find fault, the leaders of the TV station were very satisfied.
Liang Dan had just finished the meeting when the manager's call came.
"How's the meeting going? Are you just letting Lao Fan act like this?"
The failure of "Crown of Thorns" caused Mr. Guan to suffer huge financial losses. Although the company did not go bankrupt, it still lost a small amount of 20 million.
20 million is not a small amount of money. Let alone the company in charge, losing so much money to other larger entertainment companies would be a big blow. The most annoying thing is that "Crown of Thorns" has no chance to be broadcast.
out.
Wen Ying's lawsuit against Blue Whale for plagiarism only caused the filming of "Crown of Thorns" to be interrupted. President Guan could actually seek compensation from Blue Whale. The original work is the original work, and the adaptation is an adaptation. Some film and television companies have to bite the bullet even if they know that the original work has been plagiarized.
When adapting a drama, I would rather be scolded by the audience than lose my investment.
Manager Guan also wants to do this!
It was Director Fan, a traitor, who signed a contract with Mr. Guan. Mr. Guan's "Crown of Thorns" could only be sold to Hunan Satellite TV for broadcast. Director Fan refused to broadcast the plagiarized drama, saying that he was afraid of being sued by Wen Ying... Already
"Crown of Thorns", which is about to wrap up, is in a dilemma, and the project can only be suspended indefinitely!
When things have developed to this point, how could Mr. Guan not understand that he was being set up by Director Fan and Wen Ying, and he hated these two people. Every time Wen Ying was scolded, no matter whether the matter had anything to do with Mr. Guan or not,
Guan always spends his own money to buy a navy team to help Black Wen Ying, and this time is no exception.
As for Director Fan——
The trick of buying a navy army is of no use to Director Fan.
Mr. Guan even tried to use money and beauty to corrupt Director Fan, and grabbed Director Fan's handle to pull him down. Director Fan failed to take the bait after several attempts.
Mr. Guan really wanted to hear some bad news from Liang Dan about Director Fan. Liang Dan said angrily: "This is Lao Fan's personal praising conference. What can be done to him? Unless he makes a few more mistakes, otherwise
His position is secure!"
Director Fan’s background is not great, but his business ability is very good, or maybe it’s just luck. Every decision he made didn’t seem to matter at the time, but later it was proved that Director Fan was right.
With Director Fan's current momentum, it doesn't matter if he mistakenly buys a few dramas with average ratings. No one can guarantee that every drama will be a hit, and the station leaders will not embarrass Director Fan because of this.
What's more, most of the drama series purchased by Director Fan have exploded in ratings.
Recently, Director Fan discussed another drama with Jiaxin Film and Television, which is the first drama adaptation of Shui Mingyue, the best-selling author of The Little Romance Queen. Xiang Provincial Satellite TV held an internal preview event and after watching it, the ratings of the drama were very high.
optimism.
Lao Fan is going to be proud again!
Lao Fan can always buy these dramas.
Those losers on Oriental TV have obviously collaborated with Jiaxin many times, so why can’t they steal Lao Fan?
Liang Dan pursed her lips tightly: "Lao Fan has removed the advertisement of 'Slan' from the shelves. Now let's see if 'Slan' will cause trouble for Lao Fan."
If 'Slan' doesn't make a fuss, wouldn't it mean that there is a problem with the product?
Liang Dan felt that Director Fan was a little too hasty when he qualified the product of ‘Silan’ without the relevant test report.
The manager was very happy: "It's better to be anxious. How can we grab his pigtails if he's not anxious?"
‘Slan’ must make a fuss.
Mr. Guan and Zhao Dong are old acquaintances. They worked together last time. Mr. Guan wanted to deal with Xu Mei, while Zhao Dong wanted to intercept the broadcast of "Longtang Family". Both of them were full of confidence, but they did not expect the most critical "witness"
"Cao Bohui betrayed him at the press conference, causing Mr. Guan and Zhao Dong's plan to fail.
If ‘Silan’ wants to advertise on Hunan TV, the manager will help Zhao Dong to buy the advertising time!
If Mr. Guan doesn’t call Zhao Dong, Zhao Dong will hold Mr. Guan accountable.
Since the two sides are allies, how could Mr. Guan not let the news out in advance?
The manager swore and swore to put all the blame on Director Fan, calling Director Fan an old scumbag who was deliberately doing things without telling Liang Dan.
“Lao Fan just bought the drama ‘Jiaxin’.”
Manager Guan shirks his responsibility and says, "I remember that you and Jiaxin didn't deal with each other..."
Therefore, Zhao Dong himself was not careful.
Zhao Dong was speechless.
As a film and television company, "Jiaxin" naturally has to sell out TV dramas after it has been produced. Shui Mingyue's adaptation was not produced by "Jiaxin", "Jiaxin" took over later, and Zhao Dong didn't care at all who the drama would be sold to.
What’s more, I didn’t expect that selling dramas was just superficial. ‘Jiaxin’ used selling dramas to bundle a news program that exposed ‘Slan’!
Mr. Guan encouraged Zhao Dong and Xiang Province Satellite TV to cause trouble, and Zhao Dong thought the same way.
If Zhao Dong doesn't cause trouble to Hunan Satellite TV, he just acquiesces that the news reports are true.
What does it mean that advertising content involves false propaganda?
You will be held legally responsible for speaking nonsense!
Bang, bang, bang!
There was a knock on the office door, the sound was urgent.
Zhuo Chen opened the door with a solemn expression and said, "Look at that beauty blogger's blog."
Zhao Dong's heart skipped a beat, and he didn't bother to hang up the phone and went to look at the computer.
The beauty blogger's blog has indeed been updated.
In the latest blog post, several test reports were published, which are the ‘Slan’ products that beauty bloggers previously sent for inspection.
Several components in the report are specifically highlighted in red.
"These additives have been banned in several foreign countries. Not only are they used in all products of 'Slan', but they are also added in excess!"
——Don’t you need a test report? Isn’t this just a hammer?
The phone in Zhao Dong's hand fell on the table and made a harsh busy tone. The manager opposite had secretly hung up the phone at some point.
The situation is over, and Zhao Dong has no value in Guan Zong's heart.
Zhao Dong looked up and saw Zhuo Chen, as if he had seen the last straw: "Mr.