1027: Popularity is too bad, no one stands out (1 more)
How can the popularity of one book affect the popularity of another book?
Some people may wonder why two books can't become popular at the same time.
In fact, it really doesn't work.
Every year when taking stock of bestsellers, people in the industry will realize this: there may be several bestsellers in a year, but they each have their own highlights. When new bestsellers come on the market, the limelight of old books is suppressed.
, this is caused by the sales cycle and model of physical books.
Speaking of industry terms that ordinary people may not understand, explain them in a way that ordinary people can understand. It is like gossiping. When a new melon comes out, the popularity of the old melon decreases. The scandals of later celebrities are often on the hot search.
Reduce the popularity of your own scandal by exposing other scandals in your peers.
Zhao Dong's current situation is a bit like that of the well-known rock singer Teacher Wang. Teacher Wang has just released a new song and is going to be on the hot search list. However, a new song that is more eye-catching than Teacher Wang's new song has appeared on the hot search list!
Of course, using Zhao Dong to compare Teacher Wang is really an insult to Teacher Wang.
Wen Ying said sorry in her heart to Teacher Wang, who would never make the headlines, and took a car to Zou Weijun's unit with a pile of newspapers.
She sat alone in the water bar and read all the review articles, and the more she read, the happier she became.
About half an hour later, Zou Weijun came in a hurry.
Zou Weijun had already printed out the manuscript Wen Ying sent to Zou Weijun and brought it with him in a large bag with his laptop.
"Have you read these opinion pieces?"
"Well, I just finished watching it. I didn't expect that "Teen Idol" would already be so popular after I just retreated for a few days."
Wen Ying was not sad at all, she was even happy!
Zou Weijun looked at her expression and couldn't laugh or cry: "Thankfully, I asked Xie Qian to hide it from you, but you don't care at all?"
This kind of publicity strategy was not decided by Zou Weijun.
At first, there was only a critical article in the newspaper, and Zou Weijun thought it was an accident.
Because that newspaper was not owned by the "Rongcheng Publishing Group", Zou Weijun had nothing to do with it.
Soon, there was a second critical article.
Zou Weijun suspected that Han Qin was causing trouble and was very angry. He wanted to help Wen Ying clarify it immediately.
She also used the newspaper owned by her company to issue a clarification statement, but the secret forces that were helpless to smear the "fish against the current" were coming fiercely. As if they could predict her every step, Zou Weijun was unable to suppress the bad criticism.
"Although there are people who can speak for you,... you should first read the reviews online."
Zou Weijun took out his laptop and connected to the Internet, and opened the Tianya Forum.
Wen Ying felt happy just looking at it.
It turns out that the popularity of "Young Idol" and "Fish Against the Current" is not limited to Chengdu, but there are already discussion threads on the Tianya Forum.
As early as a month ago, someone was serializing "Young Idol" on Tianya Forum.
Among all the suspenseful horror novels and posts about mother-in-law and daughter-in-law fighting, a small and fresh youth novel like "Teenage Idol" is actually being read by many people.
At this time, ordinary people did not have much awareness of copyright, and the entire Internet was filled with a large number of pirated e-books. Even the author himself had no intention of charging for serializing novels on the forum. The novel section of the Tianya Forum also had some best-selling authors, and some of their works were published in
Tianya accumulated popularity and was reposted by netizens to other places and gained a lot of popularity. Finally, a publisher contacted the author to publish it.
Under such circumstances, it would be difficult for Wen Ying to hold the poster responsible for serializing "Young Idol" on the forum.
The other party did not profit from this, and stated early on that he was only reprinting it because he liked the book and wanted to share it with more people.
The Tianya Forum in 2005 was a place that left deep memories for netizens.
This year, the famous "War of Zhouyi" broke out.
To put it simply, Ms. Yi has been posting on Tianya since last year, making fun of herself as a rich person, looking down on the four-person dormitory room in the school, despising the MSG-added cooking in the school cafeteria, and even criticizing migrant workers who don’t wear shoes.
Miss Yi's mean and contemptuous attitude.
Many netizens quarreled with Ms. Yi. Ms. Yi always talked about rich people. Netizens' wallets were not as rich as Ms. Yi's and they lacked the confidence to lose.
Until February this year, a user with the online name "67 degrees 3' north latitude", who was later affectionately called "Mr. Zhou" by netizens, went on to beat the arrogant Miss Yi, leading to a wonderful debate about the dispute between "upper class"
It happened under the witness of netizens, who cheered for Mr. Zhou one after another. When Mr. Zhou defeated Miss Yi, it became a collective carnival among netizens in Tianya.
Wen Ying said, it is the current netizens who are too honest that it is the turn of "Mr. Zhou" to come out to attack Miss Yi. If it is left for more than ten years, just drag an anonymous user to Zhihu and start with "Thank you for the invitation".
Miss Deyi is tired of coping.
——As the times progress, the technologies that netizens brag about are naturally becoming increasingly sophisticated.
But in 2005, there was only one "Zhou Gongzi" who scolded Ms. Yi so much that she couldn't resist. The influence of this "Zhou Yi War" spread from the Tianya Forum to the entire Internet, and was reprinted by print media... What does such popularity mean?
The Tianya Forum has many new registered users, which means traffic!
This is indeed the best period of Tianya Forum.
At this time, "Teenage Idol" was reposted in Tianya. Xiao Qingxin broke out of the siege and received a lot of attention.
Originally, everyone just kept a low profile by reading posts and chasing books, occasionally discussing plot trends, silently adding clicks to posts, and just being casual readers.
"Eige" suddenly announced that it has terminated its contract with "Fish Against the Current" and will no longer serialize "Teen Idol" in the next issue. The original poster has no content to serialize in the next issue. Of course, he must tell the netizens who are following the update.
The poster's position is relatively neutral, and he just explained the reason why it will no longer be updated.
Most netizens expressed their understanding that the poster is not the original author, and it is difficult for a clever woman to make a meal without rice. The poster cannot be allowed to conjure up the second half of the book "Teenage Idol" out of thin air.
There are also enthusiastic netizens who have helped out with ideas. They think this book is very well written. Why has no publisher contacted me yet to publish it?
"Eige" is no longer serialized, but it can be published as a book!
This question stirred up a hornet's nest.
An anonymous netizen suddenly jumped out and broke the news, claiming to be an insider, and vividly talked about the reasons why "Egg" reluctantly banned the author of "Teen Idol".
This anonymous netizen is very good at whetting the appetite, and the revelations are like squeezing out toothpaste, which makes netizens read. In summary, when she saw that her book was popular, she immediately abandoned the magazine platform that made her famous and invested in a certain publishing company.
In the embrace of the society, if you have no morals and no faith, and you are not good as a human being, how can you talk about your works!
"The book will definitely be released, but are you sure you really want to read it?"
Should the quality of a literary work involve the character of the author?
It turned out that it was just a serialization of "Teen Idol", and gradually a controversy arose.
Someone also created a voting post. Among the options of "want to see" and "don't want to see", only 9% of netizens expressed their belief that the work reflects the character. What is going on with "Fish Against the Current" and "Eige"? What do they want?
Listen to what the author has to say before making a judgment.
17% of netizens don't care about the author's character and just want to see the ending of the book.
The remaining 74% of netizens firmly boycotted the listing of "Teen Idol".
When Wen Ying looked away from the computer screen, Zou Weijun smiled bitterly and said: "There is no shortage of discussion about "Teenage Idol" now, but the trend on the Internet is very bad for you. When the book is released, although it will not be on the Tianya Forum
It is for sale, but if netizens collectively boycott it, it will be very detrimental to the book’s reputation and your own reputation.”
What Zou Weijun wanted to plan was never the black and red books that received a lot of criticism.
She wants sales and also values word of mouth!
Not only Zou Weijun’s own reputation in the industry, but also the reputation of Wen Ying, a new author.