1035: Give marginalized people a chance to change? (2 more)
Of course, exclusive broadcast rights and first broadcast rights are different.
The so-called "exclusive broadcast" means that the copyright of the series is sold to Hunan Satellite TV. Hunan Satellite TV can broadcast it however it wants. Even if it is replayed once a year, it does not need to pay Tianjiao Film and Television. Moreover, within the specified time, "Princess's New Story"
"Clothes" cannot be broadcast on other TV stations, so this drama has become the exclusive resource of Hunan Satellite TV.
The "first broadcast" is that Hunan Satellite TV, as the first domestic TV station to broadcast "The Princess's New Clothes", enjoys priority broadcasting rights. Other TV stations have to wait for Hunan Satellite TV to finish broadcasting before they can broadcast it in the second round.
A TV series is the most valuable when it is broadcast for the first time. Because it is fresh, the right to first broadcast is also the most expensive.
Last year, the State Administration of Radio, Film and Television stipulated that "the same TV series cannot be broadcast on more than four star channels at the same time", which directly started a battle for the "first broadcast rights" of domestic TV series. Who can pay a high price to buy the first broadcast rights of high-quality dramas?
, whoever gets the upper hand in viewership share.
"Exclusive broadcast rights" go a step further than "first broadcast rights". This is to fundamentally prevent opponents from leaving a way to survive.
Yuan Fenghui had inquired about the market situation before and knew that CCTV was indeed planning to launch an "independent drama". CCTV had the strength and ratings base, but there was only a vague rumor and the matter had not yet been implemented.
Xiang Provincial Satellite TV did not lag behind in this matter, closely following the lead of CCTV.
Although Yuan Fenghui was surprised, it was not unacceptable.
Regardless of whether it is an exclusive broadcast or a first broadcast, in the final analysis, it is still about the price of the copyright. As long as the price is sufficient, there is nothing wrong with selling the exclusive broadcast rights to Hunan Satellite TV.
For a drama that was bought at a high price, Hunan Satellite TV is more anxious to recover the cost than Yuan Fenghui. Yuan Fenghui is not afraid that Hunan Satellite TV will suppress the drama and not broadcast it.
In order to recover costs and create profits, Hunan Satellite TV will not only broadcast it, but also broadcast it multiple times. This will increase Li Mengjiao's exposure!
Yuan Fenghui had some concerns in her heart, but she was very embarrassed on her face:
"Director Fan, your request for exclusive broadcast rights is beyond my expectation. I am just a manager of Tianjiao Film and Television, not the company boss. I alone have no say. You have to let me discuss it with the company boss!"
Did Yuan Fenghui say it?
I'm afraid that among all the other people in Tianjiao Film and Television, Yuan Fenghui is not as knowledgeable as Yuan Fenghui alone.
But that's how negotiations are. Neither party will give out their trump card for the first time, but will test the opponent's true and false situation first. This is especially true for a transaction involving such a high amount of money, as long as Yuan Fenghui doesn't reject the "exclusive broadcast rights"
Director Fan knew that this matter could be discussed further.
Now the focus of both parties has changed from competing for the August summer vacation schedule to how much the "exclusive broadcast rights" are worth. There is no need to hold a preview session that Yuan Fenghui proposed before. Hunan Satellite TV's request for "exclusive broadcast rights" is a recognition of "
The quality of the drama "The Princess's New Clothes".
Yuan Fenghui knew about this, Director Fan knew about it, and some leaders in the station knew about it. They would not announce it until the price for the exclusive broadcast rights was negotiated, so Liang Dan didn't know about it.
Liang Dan suddenly received news that "Emerald Forest" is scheduled to be released on August 2. As for when "The Princess's New Clothes" will be broadcast, the station is not sure yet because the copyright has not been negotiated.
Pan Li was stunned.
You won before you even made a move?
Pan Li ran to Mr. Guan to confirm: "It's true that Sister Xu Mei's drama will be aired first, but will Li Mengjiao's drama be aired as well?"
Mr. Guan walked with a breeze, and his whole body was filled with joy.
"Yuan Fenghui was too greedy and the price he asked for was too high. The negotiation with Director Fan collapsed! It will definitely be broadcast, but it may not necessarily be broadcast on Hunan Satellite TV. It may be sold to other stations."
Pan Li sighed sincerely: "There is no better platform than Hunan Satellite TV!"
Of course there is a better platform than Hunan Satellite TV, and that is CCTV.
However, CCTV has always favored serious dramas. Even mother-in-law and daughter-in-law dramas are better than youth idol dramas. It is unlikely that it will buy the premiere rights to "The Princess's New Clothes"!
Except for CCTV, all local stations were defeated by the talent show of Hunan Satellite TV this year.
What's more, for dramas that Hunan TV doesn't buy, other TV stations can't offer them very high prices.
Thinking that "The Princess's New Clothes" missed its prime time slot and the premiere rights could not be sold at a high price, Pan Li's smile became particularly genuine.
Mr. Guan was also happy that it was finally Yuan Fenghui's turn to suffer. Recently, Yuan Fenghui had been so prosperous relying on Li Mengjiao. The more high-profile Yuan Fenghui was, the less happy he was.
For this year's talent show, the station also hired someone to write a theme song called "Sing If You Want", and asked Li Mengjiao to record it and sing it first. Li Mengjiao really took advantage of everything.
Yes, Li Mengjiao's popularity has led to the success of her debut album, and Guan Zong's company can also make money.
But it's still making money, only this time it's the most frustrating.
Now Li Mengjiao still has value. When Li Mengjiao is no longer tied to the talent show for promotion, after the peak of popularity is over and album sales decline, Mr. Guan will have other tricks waiting for Li Mengjiao!
He didn't specifically target Li Mengjiao, he did it to better manage the new people the company had just signed.
Let the newcomers see that Li Mengjiao, who does not sign a contract with the company, is doing better, and the newcomers may imitate Li Mengjiao's behavior!
Even if it was just to scare the monkeys, Mr. Guan couldn't let Li Mengjiao have an easy time.
After the release of "Emerald Forest" was finalized, Mr. Guan rarely showed some tenderness to Xu Mei. He picked up some bits from the trash. The conscience of the capitalist wanted to give Xu Mei a holiday and let Xu Mei have a good rest. He called Xu Mei to the office to give instructions.
:
"The company has always valued you. Even if a new person is signed, can the new person surpass your status? You need to rest and adjust your condition. When "Emerald Forest" starts airing, you still need to cooperate with the promotion."
What Mr. Guan said was not entirely a lie.
Pan Li's advice to Xu Mei actually makes sense. If the east is not bright, the west is bright. If singing can't compete with Li Mengjiao and this year's new contestants, then don't fight. Xu Mei has a good appearance, and it's okay to switch to acting.
And Xu Mei has an advantage. She plays a big role in "Emerald Forest". "Emerald Forest" is scheduled to be released in August and the ratings will definitely be high. Xu Mei has a great chance to transform in one fell swoop!
"Thank you, Mr. Guan."
Once upon a time, Xu Mei believed in Mr. Guan's words. Now she doesn't believe a word of it, but that doesn't stop her from acting like she believes in it.
Everyone thinks she is easy to bully, so she will retain the image of being easy to bully.
The boss, a black-hearted capitalist, looked at the obedient and obedient Xu Mei who was so skinny that he was a bit embarrassed. He frowned at Pan Li: "The company sent you to be Xu Mei's assistant to ask you to take good care of Xu Mei and make you care about everything."
She, look how thin she has become, how do you people around her take care of her?"
Pan Li was scolded and felt extremely wronged.
Xu Mei is so thin because the company has arranged too many business performances and she is tired. Now the supervisor wants to be a good person, but she is the one taking the blame.
Xu Mei didn't say anything, just watched Pan Li being scolded quietly.
After leaving the general manager's office, Xu Mei took out a cigarette and lit it. He took two puffs before telling Pan Li: "Go and find out what's going on in Li Mengjiao's drama. I think Director Fan attaches great importance to that drama. Why did he suddenly...
Talk broke down?"
"Emerald Forest" has been scheduled. It is said that how "The Princess's New Clothes" collapsed is none of Xu Mei's business, but for some reason, Xu Mei just doesn't feel at ease.