1079: How can we talk about new life without clearing old debts!
Xie Qian believed that it would be the best choice for several satellite TV stations to broadcast together, and Mrs. Wang happened to think so too.
The current domestic TV drama market implements the "4X" model, which means that a TV series can be broadcast on up to four satellite TV stations and several terrestrial channels at the same time. This is a regulation promulgated by the State Administration of Radio, Film and Television in 2004.
The "4X" model has advantages and disadvantages for TV stations. Joint broadcasting is different from independent broadcasting. Several TV stations share the cost of purchasing movies. Ordinary TV stations also have the ability to buy good dramas. This is an advantage; the disadvantage is that they cannot have unique competitiveness.
When viewers can watch the same drama on other channels, most viewers will not stick to one channel without changing the channel!
When they see a good drama in front of them, everyone wants to get the exclusive rights to broadcast it.
No matter how expensive the copyright fee is, you can still pay it by gritting your teeth. The really poor TV stations will never receive Mrs. Wang's invitation.
The problem is that Tianjiao doesn’t want to sell the exclusive broadcast rights!
At least for the drama "Galaxy and You", the syndicated broadcast will be more profitable for Tianjiao. This is Xie Qian's idea.
Mrs. Wang's idea is more crude: Tianjiao has learned a lesson from the cooperation with Hunan Satellite TV. By only cooperating with one platform, others will take advantage of it. But people are greedy.
If you want to take advantage of the situation and at the same time restrict the talent, then it’s better to leave than give it away!
It’s not like we can only rely on one TV station, Hunan Satellite TV. Facts have proved that as long as we can produce good dramas, we don’t have to worry about selling broadcast rights.
Sensing Mrs. Wang's thoughts, Zhejiang Satellite TV first formed an alliance with two other TV stations. Oriental TV and Anhui TV Station were still fighting for the exclusive broadcast rights, and the three TV stations had joined forces to advance and retreat together.
Of course, the power of three TV stations is better than one TV station. Mrs. Wang thinks that the representatives of Oriental TV and Anhui TV stations are stupid, but the usual routine of scumbags is that they mean what they say, so Mrs. Wang only made up for it before coming to Hunan Province.
In the "4X" model, in order to maximize Tianjiao's interests, one more TV station needs to be added.
My eyes flicked between the two representatives from Dongfang Station and Wan Province, and I was constantly weighing them in my mind.
Dongfangtai is in Shanghai.
I heard from Wang Shuang that both Wen Ying and Xie Qian wanted to go to college in Magic City, and that Li Mengjiao and Wang Shuang were also going to go there. Their children traveled thousands of miles and their mother was worried. For the sake of their children, it would be good to develop some connections in Magic City.
Mrs. Wang’s balance was tilted towards Oriental TV. Under Mrs. Wang’s crazy suggestion, the representative of Oriental TV finally came to his senses and chose to pledge allegiance to Zhejiang Satellite TV at the most critical moment:
"Four, our four satellite TV stations are willing to broadcast "Galaxy and You"!"
When the Dongfang TV representative shouted these words, the copyright battle for "Galaxy and You" had a winner. The Wan Province TV show, which insisted on the "exclusive broadcasting rights", was instantly eliminated. Knowing this result, the Wan Province TV show representative
The blank face is heartbreaking.
The representative of Oriental Channel is afraid.
If he hadn't reacted quickly enough and knew how to make choices at critical moments, the one who was dumbfounded now would be the Oriental TV representative!
...are you out now?
"Manager Dong, you haven't heard the quote from our station yet. We are really sincere!"
A group of representatives from Anhui Province were very aggrieved.
Mrs. Wang comforted him with a smile: "As for the next drama, let's consider your station first for the next drama, okay?"
not good!
We want this one, we want "Galaxy and You"!
A representative from Anhui Province was dissatisfied, but Mrs. Wang was able to coax people with ease: "Tianjiao is a new company and has been learning through exploration. You may have seen the first drama, "The Princess's New Clothes" broadcast on Hunan TV last year
Well, the second drama is "Galaxy and You". I personally think each Tianjiao drama is better than the last. Our team is constantly growing, and the third drama will definitely be better~"
Why can a scumbag be a scumbag?
She can coax people with her sweet talk, not just perfunctory coaxing. Representatives from Anhui Province thought what Mrs. Wang said was very reasonable.
In this way, half-coaxing and half-deceiving, Mrs. Wang personally sent the representatives from Anhui Province out the door, solemnly left their contact information, and repeatedly promised that the third drama would give priority to the representatives from Anhui Province. After turning back, she faced the remaining four
Representative of the TV station, Mrs. Wang wielded a 40-meter-long sword:
"Okay, now let's talk about copyright fees. Our Tianjiao is not a company that values money, but you have all seen the samples of "Galaxy and You". We have invested so much in the shooting cost, so we can't be allowed to do it.
Is it a loss-making business? If it really doesn’t work, the guy from Anhui province hasn’t left yet, so I can call him back to talk!”
Tianjiao doesn't value money, but it is absolutely impossible to have no money.
The representative of Zhejiang Satellite TV sighed secretly.
This manager Dong may be an outsider in the film and television industry, but when it comes to discussing business, he is really comfortable with it. He is holding a thread in his hand, tightening it and loosening it for a while, which makes everyone feel like they are on a roller coaster.
Now it seems that one TV station in Anhui province has lost and the four TV stations have won.
But is it really won?
No!
The winner is the proud one.
This is like a woman going shopping in a store and prematurely expressing her love for a certain piece of clothing or a pair of shoes, and then asking if there is a discount... How could it be possible? Those who could have bargained for the price are now refusing to give in!
Why.
The representative from Zhejiang Province smiled: "Of course, good dramas shouldn't be cheap. If you can't make money by making good dramas, which company will put their heart into making good dramas in the future? Let's sit down and talk slowly about the copyright fee. Dong
The manager can tell us the expected price of Tianjiao, and we can also show our sincerity."
The eldest brother has expressed his stance, so the younger brothers naturally want to follow suit. Everyone said that the copyright fee is easy to negotiate. Mrs. Wang laughed:
"You should have noticed that I am usually responsible for the company's external public relations. Mr. Yuan has always been in charge of copyright fees. Mr. Yuan trusts me, a layman. Don't lie to me!"
People who engage in public relations are smarter than monkeys, so how can you cheat?
Alas, just pay for it honestly!
The show is really good, and that's the most important thing.
The representative of Zhejiang TV Station recalled the entire promotion meeting and suddenly became suspicious of the so-called gossip: "Did the post-production of "Galaxy and You" really encounter trouble?"
From the beginning to the end, it was Hu Man himself who was talking, it was the people from Hunan Satellite TV who were talking, and Mrs. Wang never admitted it directly!
Mrs. Wang smiled slyly: "What do you think?"
…
Tianjiao sold the broadcasting rights of "Galaxy and You"!
The four provincial-level satellite TV simulcasts, Zhejiang TV, Oriental Channel, Shandong TV and Henan TV, are scheduled to be broadcast in July!
Although after Liang Dan returned from the promotion meeting, Yu Tianlin and others were mentally prepared and had truly confirmed the matter. Yu Tianlin's expression was really unbearable: "The four-channel simulcast..."
Mr. Guan chuckled: "The ratings of these four TV stations are not as good as those of Hunan Satellite TV. I am more confident in Tianlin's new drama!"
Cao Bo, the old tool man, thought Mr. Guan was such a fool.
——One TV station can’t match the viewership share of Hunan Satellite TV, and the four TV stations combined can’t match it?!
