Liang Dan called several people together. The computer screen on the table stayed on Wen Ying's blog page. Wen Ying posted two blog posts in a row that attracted a lot of attention. The continuously rising click data showed that new netizens were constantly pouring in.
.
"Tianlin's new drama trailer has been aired for a week, and there have been several offline activities. I thought Yuan Fenghui was really indifferent, but it turned out that I couldn't stand it anymore. I just didn't know that Yuan Fenghui would make "Galaxy"
"With You" is scheduled to be released in July. Now it seems that they are still doing the same thing, first to whet the audience's appetite on the Internet, and then cooperate with the channels of the TV station to promote it... Tianjiao does have some skills in online promotion."
Liang Dan's tone was solemn.
Tianjiao has two tools for conducting online propaganda, which have been tested.
If nothing else, a small essay competition can make you stand out, and online publicity plays a huge role!
Tianjiao’s largest online publicity platform is the portal’s blog.
When the blog was first launched, not many people took it seriously, and the portal even had to pay to hire celebrities to join the portal. Who would have expected that this year, the blog has become a very important online exposure platform.
Including Wen Ying, Li Mengjiao, Yun Chen and Zhang Yangning were initially known as the "Four Prodigies" within the portal. The four people's personal blogs were all running well and they accumulated a large number of fans. This title spread to
industry.
If you post a random blog post and get a good number of clicks, you will naturally get recommendations from the portal. The recommendations can add more views to the four people's blogs. This becomes a positive circulation cycle, allowing the four people's blogs to have clicks and
Other ordinary bloggers have widened the gap... To this day, Liang Dan only has last year's draft champion among those who can compete with the "Four Prodigies" in the blogging field!
It's useless if one person can fight, Tianjiao has four people.
Mr. Guan really doesn’t understand the messy forums and blogs on the Internet. Liang Dan hopes that the company’s contracted artists can also run blogs well. Mr. Guan conveyed his wife’s orders to the company’s artists and even spent money to buy them recommendations.
After the exposure, after a short peak of page views, the attention of their personal blogs will gradually drop back to normal values. Unless Mr. Guan can continue to spend money - how is that possible? Mr. Guan has always been a person who puts short-term interests first.
If you spend money and see no return, then you should stop immediately. In such a large company, there is money everywhere, so he has to keep an eye on every expenditure.
In 2006, the traditional media industry including print media, television, radio and so on was still at its peak, and the online media method had just emerged and was still not taken seriously by industry insiders such as managers.
Since he couldn't compete with the "Four Prodigies" in the blogging field, Mr. Guan decided not to compete. Seeing how popular the blogs of "The Four Prodigies" were, Mr. Guan thought it was Yuan Fenghui who bought the page views with money, and secretly laughed at Yuan Fenghui.
People are stupid and have too much money.
If you have this money, where can’t you spend it? Just spend it here?
Whether the blog is popular or not does not affect the reality. Anyway, I don’t see people like Li Mengjiao accepting more commercials because of it!
Liang Dan sees further than Guan Zong.
The popularity of the blog must have an impact. Tianjiao artists did not increase their income because of this. It is not that there is no way to increase the income. It should be that Yuan Fenghui deliberately controlled the exposure of Tianjiao artists.
Liang Dan could guess the intention of Yuan Fenghui's actions, but the two of them took different paths, and Liang Dan would not imitate Yuan Fenghui.
The talent show continuously supplies new blood to the company. If one group is no longer popular, it will be replaced by another. It is too time-consuming and expensive to develop a long-term training plan for a certain artist. After hard work, people will just jump on their butts and jump to other high-level jobs. It is really
The gain outweighs the loss.
Liang Dan cares about blog management because he has seen real benefits. Popular bloggers are actively approached by publishing houses to publish books. Even the quotations for commercial performances have increased. Worst of all, blogs can also be used as a platform to maintain exposure.
, there are so many benefits for artists!
It's a pity that Liang Dan has been studying for a while and has not figured out the blog management skills. There seems to be no pattern in what kind of blog posts netizens like. A celebrity's status in reality can affect the number of clicks on the blog, but it does not all depend on the popularity of the blog.
Ranking... Last year's draft champions relied on the support of their fanatical fans to break through, so what do the "Four Prodigies" rely on?
Yun Chen, Li Mengjiao, and even Wen Ying's blog have proven to be popular. It's completely counterintuitive that Zhang Yangning can run a blog well with his little fame!
Liang Dan was too busy with work, so she left this matter to her husband. Unfortunately, the manager's ability is limited and he has not yet been able to crack the traffic code used by the "Four Prodigies" to maintain a high number of clicks.
Hearing Liang Dan say that Tianjiao would repeat his old tricks and use the "Internet TV station" promotion channel, Mr. Guan didn't care much:
"Yuan Fenghui relies on these three tools to make a living. She uses the Internet to promote, and we are not vegetarians. Those netizens are very easy to deceive. When Yuan Fenghui releases the promotional video of "Galaxy and You", we
Just hire someone to post on the Internet to drive down the reputation of "Galaxy and You"!"
Mr. Guan feels that netizens are easy to deceive, and he has learned from the experience of Deputy Director Duan’s cheating scandal.
At that time, netizens were excited and clamored to expose the identity of Deputy Director Duan. Deputy Director Duan was looking for someone to delete the explosive posts on the Internet while showing off his affection for his wife Fang Ping. In the end, nothing happened?
Of course, Deputy Director Duan has been arrested now. That has nothing to do with netizens. It is purely because Deputy Director Duan himself was stupid and failed to appease his wife at home.
Therefore, Liang Dan was cautiously prepared for Tianjiao's online propaganda, but Mr. Guan did not take it seriously.
He took a casual glance at the computer screen and then retracted his gaze. Anyone related to Tianjiao would make Mr. Guan uncomfortable.
Liang Dan gave up the idea of communicating with her husband, and her eyes fell on Yu Tianlin.
Yu Tianlin is much smarter than Mr. Guan, and his brain reacts quickly:
"Sister Dan, if you have anything to say, just say it. I definitely don't want to see "Galaxy and You" overwhelm my drama. As long as it is beneficial to the promotion of my drama, I am willing to cooperate with Sister Dan."
The young man was handsome, spoke nicely, and had a sincere tone. Liang Dan's serious expression softened.
"It's not very useful to find someone to criticize "Galaxy and You". Black and red are also red. Not many people paid attention to the show originally. When we found someone to post on the Internet, they increased their attention, don't you think? We still need to do blacksmithing.
I am tough on myself, but I think it’s better for you, Tianlin, to feel aggrieved, do you think it’s okay?”
Grievance, what kind of grievance?
Liang Dan wants to stir up Yu Tianlin's scandal.
No matter how "Galaxy and You" is promoted, the public's attention is first attracted by Yu Tianlin. No matter how great Yuan Fenghui is, it will be useless!
Are scandals so attractive?
Unless the object of the scandal is too unexpected.
Yu Tianlin rarely hesitated: "Sister Dan, this is not a trivial matter. I want to discuss it with my agent."
