Laowang Noodle House is just opposite Xingyao Factory No.3.
Chu Tianyao still ate Yibin noodles today, paired with a bowl of fragrant and rich bone soup, which he enjoyed every morning.
"Lao Wang, let's have another bowl of bean soup noodles."
Before Chu Tianyao's bowl of noodles was halfway down, Jiang Hao, who was sitting in front of him, had already devoured the bowl.
Ever since Chu Tianyao started reimbursing this guy for breakfast, Jiang Hao had to eat two bowls of noodles every morning before he would give up.
"Brother Yao, as you said, the coupons issued at the Oktoberfest have been changed. This will save us a lot of money."
Jiang Hao wiped his mouth while reporting to Chu Tianyao.
The Oktoberfest has always given out vouchers before, because these vouchers have attracted many repeat customers to various restaurants, but they have also reduced a lot of Chu Tianyao's profits.
Now, Chu Tianyao changed the Oktoberfest vouchers to Dihao Nightclub vouchers.
As long as guests come to the store and consume drinks, they can get vouchers for Dihao Nightclub. With the influence of the Oktoberfest today, even if there are only two days left, it can bring a lot of customer traffic to Dihao Nightclub.
Of course, Chu Tianyao did not do this for nothing.
Li Ziqiang promised that the nightclubs under his name, including the dozen dance halls he covers, will cooperate with Xingyao Brewery. Not only will they give priority to purchasing beer from Xingyao Brewery, but they will also vigorously promote it in the store.
"Okay, you kid, eat slowly, I'll go back to the factory first."
After taking a look at Jiang Hao, Chu Tianyao thought he had returned to the factory.
Xingyao No.3 Factory Office.
Chu Tianyao originally thought that Lu Qiuyu would be angry because of what happened yesterday, but he never expected that the other party was already in the office early in the morning.
"You came so early today?"
Chu Tianyao looked at the time and saw that it was only eight o'clock in the morning. Usually this woman only came at nine o'clock.
"There are only the last two days of the Oktoberfest. I have to come and watch in person." Lu Qiuyu looked up at Chu Tianyao and said, "Besides, we made a bet, and you may not win!"
After hearing Lu Qiuyu's words, Chu Tianyao shrugged indifferently.
The launch of Xingyao Beer during this period has gained market recognition. Even without the popularity of the Oktoberfest, Chu Tianyao estimates that the market share of Xingyao Brewery’s two major beers will not be less than 100%.
Fifty.
What's more, Xingyao Winery has now begun to develop its retail channels. There are dozens of dealers in the four counties and three districts of Lucheng alone. These dealers are responsible for the retail outlets in various towns and villages.
Not to mention a supermarket, even a small town store, whenever there is a demand for supply, Xingyao Winery can deliver the goods as soon as possible.
There is no need for the store to purchase the goods themselves. The delivery team established by Xingyao Winery covers dozens of towns and villages in four counties and three districts.
Of course, although this increases transportation costs, it has attracted many retail merchants. The development speed of Xingyao Winery at the retail end is almost visible to the naked eye.
Compared with Lanjian and Shancheng, although both are large factories in the province, they are not local companies. Even if they want to imitate the methods of Xingyao Winery, they are unable to do so.
As the price war raged on, Lan Jian and Shan Cheng not only failed to decide the winner, but also suffered a serious loss of energy.
…
September 18th is the first day after the Oktoberfest.
That afternoon.
In the office, Jiang Hao handed a stack of orders into Lu Qiuyu's hands, with a bit of expectation and worry in his eyes.
Chu Tianyao stood by the window and lit a cigarette.
For a while, the only sound in the office was the sound of Lu Qiuyu tapping the calculator.
After a long time, Lu Qiuyu put down the last order and looked at the numbers in the calculator, with an expression of disbelief on her pretty face.
"The sales volume exceeded 30,000 boxes that day, of which 10,000 boxes came from Zishui, Long County and other places. But even so, our daily sales volume in the Lucheng area alone exceeded 20,000 boxes."
Lu Qiuyu said in surprise, and then pressed another number on the calculator.
"The market share is about 57%, which means we only dropped less than eight points on the first day!"
Lu Qiuyu had to be shocked by this data.
Although the Oktoberfest has lost its popularity, why do these businesses still maintain large-scale cooperation with Xingyao Brewery? This makes her a little confused.
Such a high market retention rate shows that the potential of Xingyao Winery is much better than she imagined.
"It seems that those guys are not without their struggles."
Standing in front of the window, Chu Tianyao threw the cigarette butt into the ashtray, turned around and walked to Lu Qiuyu's desk. He looked at the sales data listed by the other party, his eyes still as calm as water.
Even though it relied on marketing tools such as prize sales, at its peak, the monthly sales volume of Xingyao Distillery was only 520,000 boxes.
At present, based on this sales volume calculation, it is initially estimated that the monthly sales volume of Xingyao Distillery in the Lucheng area can even exceed 600,000 boxes.
Chu Tianyao calculated that the market share of Blue Sword Beer will not exceed 15% by then, let alone Shancheng Beer.
In addition, Tsingtao Beer cannot even reach 10%.
"Contact Zhou Yi and ask him to come back to see me."
Chu Tianyao turned his head and glanced at Jiang Hao beside him.
Hearing this, Jiang Hao quickly ran to Chu Tianyao's desk and picked up the phone.
"Why did you let Zhou Yi and the others come back?"
Lu Qiuyu suddenly looked at Chu Tianyao with some doubts.
Chu Tianyao glanced at her and said with rare seriousness: "The market in Lucheng is too limited. Now is the time to use it to enter the provincial market. We must take advantage of the victory to pursue it."
"But you have just occupied the Lucheng market..."
Lu Qiuyu blurted out, but some words remained unsaid after all.
It's not that she underestimated Chu Tianyao, but it was just a Lucheng market that Xingyao Winery had to pay a lot of money to win. At this moment, looking at the entire Sichuan Province, Chu Tianyao's idea was too bold.
.
In other words, Chu Tianyao's idea is not only bold, but also naive.
Even though Xingyao Brewery defeated Blue Sword Beer in the Lucheng market, the beer market in Sichuan Province is still dominated by Southwest Wang Blue Sword Beer.
What's more, under the Blue Sword, there are provincial brands such as Shancheng and Luye, as well as large manufacturers from other provinces such as Qingdao and Yanjing.
Trying to carve out a niche in the province's beer market is as difficult as going to heaven.
The most critical thing is that Xingyao Winery has only been established for a year, has no capital accumulation at all, and has lost the advantage of local operations. What can Chu Tianyao do to compete with other companies in the provincial market.
Lu Qiuyu felt that the victory in the battle in Lucheng seemed to make Chu Tianyao a little inflated.