However, the popularity of Xingyao Beer remains high.
There are no longer a few consumers who make second purchases or even repeat purchases.
You get what you pay for. People are not fools and consumers are not fools. For the same price, they are naturally more willing to choose Xingyao beer with better taste.
Even though they are all industrial beers, the production cost of Xingyao Beer from Xingyao Brewery is even higher than that of Tsingtao Beer.
This is what Chu Tianyao calls the core competitiveness of products. To put it simply, it means building a good reputation.
With the popularity of Xingyao Beer, many people suddenly remembered Chu Tianyao's bold words in the Lucheng Business News.
Make Lucheng people’s own beer.
There are Green Leaf Beer in Chengcheng and Asia Pacific Beer in Mianyang, not to mention major provincial breweries such as Lanjian and Shancheng.
Lucheng is known as the Chinese Liquor City, with thousands of liquor companies, but there is not even a famous beer company in the beer industry.
When Xingyao Beer became popular thanks to the success of the Oktoberfest, many people in Lucheng also showed a preference for this local beer.
Xingyao No. 3 Factory, in Chu Tianyao’s office.
Since receiving the news from Chu Tianyao three days ago, Zhou Yi arranged his work in Zishui City and rushed back without stopping.
"Brother Yao, we have finally established a foothold in Lucheng."
In the office, Zhou Yi and Huang Sanshui also looked excited.
The two of them never expected that in just over half a month, Xingyao Brewery would actually crush many beer brands and become the leader in the Lucheng beer market.
With a market share of nearly 60%, it is almost far ahead.
Behind the desk, Chu Tianyao looked at the two of them and asked, "How is the situation over there?"
Hearing this, Zhou Yi could not restrain his joy and said: "Brother Yao's method really works. Since we established the marketing team, we have been making good progress in Zishui City. At present, we have opened up many retail and catering stores in various parts of Zishui City."
Channels, market share should not be less than 20%.”
Hearing Zhou Yi's words, even Chu Tianyao couldn't help but nodded.
It is not easy to achieve this result in half a month, even with Chu Tianyao's marketing plan.
Although the population of Zishui City is not as large as that of Lucheng, Zishui City's geographical location is more advantageous, and the surrounding counties and towns are close to each other, making it easier to open up the sinking market.
Although his results were gratifying, Zhou Yi also had a worried look on his face.
"Brother Yao, although our progress is fast, the price we pay is also high. I have calculated that our profit margin in Zishui is only 10%."
As soon as Zhou Yi said these words, Lu Qiuyu, who was sitting next to him as an assistant, also looked surprised.
Although she had guessed that Chu Tianyao's marketing plan would significantly reduce profit margins, she did not expect that it would reach such an extent.
"Fortunately, we have five years of tax relief, otherwise we would be making a profit at a loss."
Zhou Yi's words did not surprise Chu Tianyao too much.
In order to quickly open up the sinking market, Chu Tianyao gave 20% of the profit margin to the marketing team as a reward.
As the saying goes, there must be brave men under heavy rewards.
In just half a month, there is a reason why Xingyao Winery was able to gain a firm foothold in Zishui City.
And Chu Tianyao also paid a huge price for it.
Not only sales incentives, but also various costs such as worker wages and transportation. Although Zhou Yi's sales team only receives the minimum guaranteed salary, when there are more people, it is also a large expense.
In the middle of the field, Chu Tianyao looked at Huang Sanshui.
Huang Sanshui looked hesitant to speak, and seemed a little afraid to look into Chu Tianyao's eyes.
Compared with Zhou Yi, his achievements in Long County are a bit unsatisfactory.
Chu Tianyao naturally knew it in his heart, but he didn't care.
"I'm asking you to come back this time. Actually, there is another task that you need to do."
Upon hearing Chu Tianyao's words, Zhou Yi and Huang Sanshui also looked curious.
"You should all know about Lucheng's support policy for private enterprises before, right?" Chu Tianyao glanced at the two of them,
Huang Sanshui and Zhou Yi looked at each other and nodded.
Chu Tianyao’s Xingyao Winery received a five-year tax exemption precisely because of the Lucheng government’s support policy for private enterprises.
Of course, Lu Qiuyu knew this better.
At the same time, she was even more confused as to why Chu Tianyao suddenly mentioned this.
"It's not just Lucheng. I got news that Rongcheng, Zishui and other places have also introduced corresponding preferential policies." Chu Tianyao said again.
"But what does this have to do with us?"
Zhou Yi asked first.
Chu Tianyao just smiled: "I want you to buy small breweries in various places, and then seek tax and loan concessions from local governments."
“Buy a brewery?”
When Chu Tianyao said these words, not only Zhou Yi and Huang Sanshui, but also Lu Qiuyu couldn't help but be shocked.
"Yes, I need to expand the production of Xingyao Winery in a short time."
Chu Tianyao nodded.
If you want to enter the provincial market, Xingyao Winery's annual output of 50,000 tons is naturally far from enough.
"But where do you get the funds? You know, even a small brewery with an annual output of only 10,000 tons will cost at least millions to purchase, and it also costs money to operate the factory."
Lu Qiuyu expressed her doubts.
She knew the current situation of Xingyao Brewery. Chu Tianyao mortgaged the industrial land and now owed the bank more than three million. Although this Oktoberfest made Xingyao Beer popular, the overall profit was not high.
Nowadays, the accounts of Xingyao Winery are probably less than 5 million at most.
And this money has to support the operation of Xingyao Winery, which is not enough to realize Chu Tianyao's acquisition plan.
"We will give priority to acquiring small breweries that are about to go bankrupt at low prices. Even if they are in debt, we can also adopt debt mergers. In short... we will make acquisitions at all costs."
Chu Tianyao said with a solemn expression, he also knew what they were worried about.
"Don't worry about funding. After the factory is acquired, contact the local government as soon as possible to get loan discounts. Even if you can't get an interest-free loan, you still have to get a low-interest loan."
"Crazy, you are simply crazy."
Before Chu Tianyao could finish speaking, Lu Qiuyu suddenly stood up and slapped the table, staring straight at Chu Tianyao.
"Do you know the consequences of doing this? Once the capital chain is broken, the entire Xingyao Winery will declare bankruptcy, and you may also suffer."
In the office, Zhou Yi and Huang Sanshui were a little confused at first, but when they heard Lu Qiuyu's words, they both looked solemn.
Lu Qiuyu did not make it clear clearly. What Chu Tianyao did was not something that no one had thought of, and almost all of those people before were suspected of embezzling interest-free loans and went to jail.
Such examples were no longer rare as early as the 1980s.
That's why she was so opposed to Chu Tianyao's actions.
Doing so is undoubtedly setting yourself on fire.
"We don't have much time left. If we want to capture the market quickly, this is the only way right now."
How could Chu Tianyao not understand what Lu Qiuyu said, but he knew better that without this gamble, Xingyao Winery would not have a future.
"But..." Lu Qiuyu was still a little worried.
"Nothing but."
Chu Tianyao interrupted Lu Qiuyu, then looked at him, grinned and said:
"If you dare to be a father, you are right to listen to me!"