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Chapter 144 Marketing Plan

Early the next morning.

Zhou Yi held a signing ceremony early in the morning, and a gun salute was fired in front of the office.

Chen Feipeng had already negotiated the contract details, and the entire contract signing process was very smooth. However, the three brewery owners did not expect that the owner of Xingyao Brewery was only a young man in his early twenties.

The one million advance payment has been transferred to the accounts of the three people through Lu Qiuyu's operation. As for the transfer procedures, Chu Tianyao left it to Zhou Yi.

“Well done!”

After the signing ceremony, Chu Tianyao patted Chen Feipeng on the shoulder and praised him.

Chen Feipeng deserves the greatest credit for successfully negotiating the acquisition of three breweries this time.

More importantly, the installment terms secured by Chen Feipeng prevented the finances of Xingyao Distillery from being so tight.

"Don't rush to praise me, why don't you tell us what we should do next?"

In the office, since knowing Chu Tianyao's idea, Chen Feipeng was excited on the one hand, but also felt a lot of pressure on the other.

Even with the current annual output of Xingyao Brewery of 100,000 tons, it can barely rank among the second-rate beer companies in Sichuan Province, and there are two big mountains above it, Lanjian and Shancheng.

In the past, Xingyao Winery only had a small business in Lucheng. If it really plans to compete in the Sichuan Province market, it will definitely arouse the vigilance of these two companies.

Next, we will enter the real market fighting phase.

"Lanjian and Shancheng's hands can't reach here for the time being. At least we have firmly occupied the Zishui City market. All that's left is to form an efficient marketing team and build a sales network covering surrounding cities and counties. We

The market needs to be further expanded.”

Chu Tianyao's voice sounded in the office.

Chen Feipeng nodded, what Chu Tianyao said was exactly what he was thinking.

When it comes to marketing, even ten of himself can't compare to Chu Tianyao. He has nothing to say in this regard, and he still has the help of Zhou Yi and others.

Zhou Yi's performance in Zishui City during this period was also recognized by Chen Feipeng.

At least, this guy is indeed a sales talent.

"Tell me...what other chores are waiting for me?"

Seeing Chu Tianyao smiling at him, Chen Feipeng spread his hands and asked.

After this period of contact, he has finally come to understand the true face of this guy. If anyone really regards Chu Tianyao as a rookie in the business world, then he will definitely end up miserable.

"Follow Zhou Yi to Dongning City."

"Going to Dongning?"

Chen Feipeng was also startled when he heard Chu Tianyao's words.

Immediately, Chu Tianyao took out a piece of information from his handbag.

"This is a survey report on the local beer market in Dongning City. Lan Jian and Shancheng established offices in Dongning City last month. Since we want to compete, we cannot be slow in our actions."

Chen Feipeng hesitated for a moment when he heard the sound, and said worriedly:

"As far as I know, the scale of Dongning Brewery is not small. Even Shancheng and Lanjian don't have much advantage in Dongning's local market. Is it okay if we enter the market rashly?"

He has been working in the beer industry for several years and naturally has some knowledge of the major beer factories across the province.

This Dongning Brewery is one of the few second-tier breweries in the province that can compete with Shancheng and Lanjian, and it is also a state-owned unit.

It has been seven or eight years since the factory was built. At that time, it was said to have cost tens of millions to build and introduced two production lines from abroad. The Jingning beer produced is famous in Dongning. Coupled with the advantages of local brands, these few

Even Lanjian and Shancheng failed to do well in Dongning's beer market.

This is also the reason why Chen Feipeng is worried.

"This time Lan Jian and Shan Cheng are coming fiercely. It is estimated that Dongning Brewery will not be able to protect itself this time. I want you to enter the Dongning market. One is to block the footsteps of Lan Jian and Shan Cheng. The other is to take this opportunity to open up Dongning."

The city’s beer market.”

Chu Tianyao paused, and in Chen Feipeng's confused eyes, continued to explain: "These two companies are best at fighting price wars, and if a price war starts, Dongning Brewery will definitely not be an opponent, and even if it is undefeated, it will definitely suffer heavy losses.

.”

Chen Feipeng blurted out: "You want to sit on the mountain and watch the tigers fight, let them fight with each other, and then we will take action halfway?"

Chu Tianyao nodded: "I have written down the specific plan in the documents. Even if the profit margin is reduced to zero, I must win it."

Hearing Chu Tianyao's words, Chen Feipeng's expression became serious.

He looked down at the information in his hand, and then the expression on his face became more and more exciting.

"Dealer rebate policy?"

Chen Feipeng said in surprise.

Chu Tianyao not only wants to give the marketing team a certain percentage of profit rebates, but also provides a rebate policy to local dealers in Dongning.

That is to say, every time a certain amount of beer is sold, it will be fed back to the dealer in the form of points. By using these points, you can get rewards including but not limited to cash, goods and in-kind rewards.

For example, if you sell ten cases of beer, you will accumulate one point. If you sell one thousand cases of beer, you will receive a cash reward of one thousand yuan.

Not only that, Chu Tianyao has also set up dealer reputation levels, which are divided into several levels according to the purchase quantity and payment speed of major dealers. Dealers with high reputation levels can even enjoy the manufacturer's follow-up distribution and reduced advance payments.

Wait for the benefits.

"Absolutely. If so, it shouldn't be difficult for us to capture the local beer dealers in Dongning."

Who is Chen Feipeng? After all, he has many years of experience in the beer sales industry. At this moment, he can naturally see the beauty of Chu Tianyao's methods at a glance.

Instead of lowering the price to engage in a price war and end up losing 800 to oneself and 1000 to the enemy, it is better to choose to give profits to the marketing team and dealers, which will be more popular.

"But isn't it the same as leaving these things to Zhou Yi? Why do I have to do it?"

After coming back to his senses, Chen Feipeng looked at Chu Tianyao and said doubtfully.

Now that he has such a detailed marketing plan, and based on Zhou Yi's performance in Zishui City, he should be fully qualified. Chen Feipeng doesn't understand why Chu Tianyao still wants to go to Dongning City.

To put it bluntly, the sales team has always been led by Zhou Yi. It is taboo to change generals on the spot, and Chen Feipeng does not want to get involved.

Chu Tianyao also understood Chen Feipeng's concerns and immediately explained:

"As the saying goes, mortals suffer when gods fight. There are several small breweries in Dongning City. Once the three of them start a price war, it will be a devastating blow to these small breweries. When the time comes, I need you to take action. These bankrupt companies

I want as many breweries as I want.”

Chu Tianyao said it clearly every word.

However, after hearing these words, before Chen Feipeng could say anything, Lu Qiuyu, who was silent on the side, couldn't help but said: "My boss Chu, there is almost no profit in Dongning City's marketing plan. Where do we get the funds?"

Are you going to make another acquisition?”

The three factories in Zishui City cost Chu Tianyao 4 million, and the initial operating capital is expected to be 800,000. Once the construction of the industrial park in Lucheng starts, building factories and setting up production lines will require a large amount of funds.

Lu Qiuyu couldn't figure out how Chu Tianyao had the courage to spend so much money.

"loan!"

Before Lu Qiuyu finished speaking, Chu Tianyao tapped his fingers on the table and said in a deep voice: "Once the three factories in Zishui City are transferred, they will first go to the bank to apply for loans. In addition, the purchase money is not transferred out in one go. We will keep it in our hands."

Some even have more than enough funds.”

This time Chen Feipeng negotiated a condition with the owners of the three breweries. Although the purchase price was four million, the contract stipulated that it would be settled within six months, so there was still three million left for Chu Tianyao to turn around.

Naturally, others would not agree to such a condition. The fact that it can be negotiated just shows Chen Feipeng's ability.

In the office, after hearing Chu Tianyao's words, the two of them were speechless for a while.

Although they knew that such an approach was very risky, the two of them also understood that it would be difficult to change what Chu Tianyao had decided.


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